HomeMy WebLinkAbout2015-09-06; Carlsbad Tourism Business Improvement District; Resolution 2015-61
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RESOLUTION NO. 2015-6
RESOLUTION OF THE BOARD OF DIRECTORS OF THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT,
SELECTING CIVILIAN, INC. TO PROVIDE OUTSIDE
INTERACTIVE (DIGITAL) MARKETING SERVICES TO
CARLSBAD CONVENTION AND VISITORS BUREAU, A NOT
FOR PROFIT PUBLIC BENEFIT CORPORATION, DOING
BUSINESS AS VISITCARLSBAD FOR FY 2015-16
EXHIBIT 1
7 WHEREAS, on July 2, 2015, the Board the Carlsbad Tourism Business Improvement
8 District (CTBID) entered into an agreement with Carlsbad Convention and Visitors Bureau, a not
9 for profit public benefit corporation, doing business as, VisitCarlsbad (VisitCarlsbad) to provide
10 tourism marketing services for Carlsbad for FY 2015-16; and
11 WHEREAS, as part ofthe VisitCarlsbad contract with the CTBID, the CTBID Board
12 requested that a Request for Proposal (RFP) be issued for outside Interactive (digital) marketing
13 services and that the top three proposals be presented to the CTBID Board to select the company
14 to provide these services; and
15 WHEREAS, proposals from Tower33 Digital, Inc., Experiences for Mankind, and
16 Civilian, Inc. were presented to the CTBID Board at its August 11 Board meeting.
17 WHEREAS, the CTBID Board appointed a three member temporary advisory committee
18 to make a recommendation at its September 16th Board meeting.
19 WHEREAS, the CTBID Board temporary advisory committee recommended Civilian,
20 Inc. be selected as the agency to provide outside Interactive (digital) marketing to VisitCarlsbad
21 in FY 2015-16.
22 NOW, THEREFORE, BE IT RESOLVED by the Board ofDirectors ofthe Carlsbad
23 Tourism Business Improvement District, as follows:
24 1. That the above recitations are true and correct.
25 2. That the CTBID Board selects Civilian, Inc. to provide outside Interactive (digital)
26 marketing services to VisitCarlsbad in an amount not to exceed $450,000. Since this
27 amount of $450,000 is greater than the original amount budgeted in the CTBID -
28 VisitCarlsbad FY 2015-16 contract, the selection of Civilian, Inc, is contingerlt upon
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the successful amendment to increase the budgeted amount, in an amount not less
than $231,887, for outside Interactive (digital) marketing services in the FY 2015-16
CTBID -VisitCarlsbad contract.
PASSED, APPROVED, AND ADOPTED at a regular meeting of the Board of
Directors of the Carlsbad Tourism Business Improvement District on the ( ~ay of
l~~ ~ 2015, by the following vote to wit:
AYEs: 5-\-r\~, C'~pd 1 Me~ov-,N~\}UdV\1 ~m1~t5 ·
NoEs: NoYt.Q.
ABSENT: AaK.exs, ~C--t?R'tZ~·
ProTem C r
17 Carlsbad Tourism Business Improvement District
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