HomeMy WebLinkAbout2018-05-23; Carlsbad Tourism Business Improvement District; Resolution 2018-31
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EXHIBIT 1
RESOLUTION NO. 2018-3
A RESOLUTION OF THE BOARD OF DIRECTORS OF THE ADVISORY
BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT (CTBID) OF THE CITY OF CARLSBAD, CALIFORNIA, TO
APPROVE THE ANNUAL REPORT
WHEREAS, the CTBID was formed in accordance with the California
Government Code Parking and Business Improvement Area Law of 1989 (Sections
36500, et. Seq. of the Streets and Highways Code), and
WHEREAS, Section 36533 of the Code requires the CTBID Advisory Board
to present an annual report to the City Council's for their review and approval for each
fiscal year for which assessments are to be levied and collected to pay the cost for the
improvements and activities described in the report; and
WHEREAS, an Annual Report has been prepared for the 2018-19 fiscal
year, and
WHEREAS, the Board of Directors of the Carlsbad Tourism Business
Improvement District wishes to approve the Annual Report; and
WHEREAS, the Board of Directors of the Carlsbad Tourism Business
Improvement District wishes to submit the report to the City Council for approval; and
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the
Carlsbad Tourism Business Improvement District of the City of Carlsbad, California, as
follows:
1. That the above recitations are true and correct.
2. That the Annual Report shown at Exhibit A is approved in its entirety by
the Board of Directors of the Carlsbad Tourism Business Improvement District.
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3. That the approved Annual Report of the Carlsbad Tourism Business
Improvement District will be presented to the City Council for their approval at a June
2018 meeting.
PASSED, APPROVED AND ADOPTED at a regular meeting of the Board of
Directors of the Carlsbad Tourism Business Improvement District of the City of Carlsbad
held on the __ 2_3 ___ day of _M_a_y..__ ________ , 2018 by the following
vote, to wit:
AYES:Stripe, Canepa, Idris, Rauch, Samietz
ATTEST:
NOES:None
ABSENT: s ims
BARBAR GLESON
Pro Tern Cler of the
TIM STRIPE, C
Carlsbad Tourism Business Improvement District
Ill
-2-
EXHIBIT A
Carlsbad Tourism and Business Improvement District (CTBID)
Annual Report
2018-2019
Method of Assessment: The CTBID includes all hotel businesses located within
the CTBID boundaries. The assessment shall be levied on all hotel businesses,
existing and future, within the City of Carlsbad based upon a flat fee of $1.00 per
occupied room per night for all transient occupancies as defined in section
3.12.020(7) of the Carlsbad Municipal Code. The amount of assessment shall be
separately stated from the amount of the rent and other taxes charged, and each
transient shall receive a receipt for payment from the operator. The assessment
will be remitted monthly, based on $1.00 per occupied room per night in revenues
for the previous month.
Assessment Funding Purpose: To administer marketing and visitor programs
to promote the City of Carlsbad as a tourism visitor destination and to fund projects,
programs, and activities, including appropriate administrative charges that benefit
hotels within the boundaries of the District.
2017-18 Work Plan: Last fiscal year, the CTBID contracted with Carlsbad
Convention and Visitors Bureau (dba Visit Carlsbad) to provide tourism marketing
services for Carlsbad. In addition, $110,000 in grants were awarded to fund
projects and events to increase the overnight stays in Carlsbad hotels.
The CTBID 2018-19 budget includes $1,266,600 in funding for Visit Carlsbad. The
services provided will focus primarily on driving demand in the leisure market
during the off peak season. The majority of this will be done by interactive
marketing and group sales. For the first time, Visit Carlsbad will also be conducting
a Spring integrated advertising campaign. Visit Carlsbad will contract with a public
relations firm to continue branding Carlsbad. Funding also includes managing the
visitor center and publications. The Visit Carlsbad Board will review the CTBID
grant applicants and make the funding recommendations, for which there is
$200,000 allocated this year, to the CTBID Board.
Detail of the 2018-19 budget is shown on the following page.
EXHIBIT A
2018-19 Recommended CTBID Budget
2014-15 2015-16 2016-17 2017-18 2017-18 Actuals Projected Recommended
Program Areas Description Actuals Actuals Actuals Budaet as of 4/30/18 2017-18 Actuals 2018-19 Budaet
Carryover Fund Balance $280,435 $537,435 $655,774 $722,331 722,331 722,331 647,676
Revenues:
CTBID Assessment $1 per room night 1,104,688 1,167,716 1,205,851 1,200,000 838,274 1,228,000 1,320,000
Interest Earnings 3,778 10,442 1,658 9,012 9,000
Total Estimated Revenues 1,108,466 1,178,158 1,207,509 1,200,000 847,286 1,237,000 1,320,000
Ex12enditures:
2% Admin. Fee -City 2% of CTBID assessment revenue, for collection of CTBID
assessment and accounting for CTBID 22,093 23,336 24,116 24,000 16,479 24,560 26,400
CCVB Payment To operate visitor center, market and promote Carlsbad 766,538 893,463 978,612 1,152,535 830,077 1,152,535 1,266,600
Staff support Staff support to the CTBID -2% of revenues 22,835 33,523 19,224 24,000 17,318 24,560 26,400
CTBID Grants Grant program established by CTBID Board 40,000 109,497 119,000 150,000 33,011 110,000 200,000
Total Expenses 851,466 1,059,819 1,140,952 1,350,535 896,885 1,311,655 1,519,400
Ending Fund Balance Contingency for Revenue shortfall $537,435 $655,774 $722,331 $571,796 $672,732 647,676 448,276