HomeMy WebLinkAbout2020-05-06; Carlsbad Tourism Business Improvement District; Resolution 2020-2DocuSign Envelope ID: 4898AD2O-F9DD-4D5A-A78A-CAE911E4E676
RESOLUTION NO. 2020-2
RESOLUTION OF THE BOARD OF DIRECTORS OF THE CARLSBAD
TOURISM BUSINESS IMPROVEMENT DISTRICT APPROVING THE
ANNUAL REPORT
WHEREAS, the Carlsbad Tourism Business Improvement District (CTBID) was formed in
accordance with the California Government Code Parking and Business Improvement Area Law
of 1989 (Sections 36500, et. Seq. of the Streets and Highways Code), and
WHEREAS, Section 36533 of the Code requires the CTBID Advisory Board to present an
annual report to the City Council for their review and approval for each fiscal year for which
assessments are to be levied and collected to pay the cost for the improvements and activities
described in the report; and
WHEREAS, an Annual Report has been prepared for the 2020-21 fiscal year, and
WHEREAS, the Board of Directors of the CTBID wishes to approve the Annual Report; and
WHEREAS, the Board of Directors of the CTBID wishes to submit the report to the City
Council for approval; and
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carlsbad Tourism
Business Improvement District of the City of Carlsbad, California, as follows:
1. That the above recitations are true and correct.
2. That the Annual Report shown at Exhibit A is approved in its entirety by the
Board of Directors of the CTBID.
3. That the approved Annual Report of the CTBID will be presented to the City
Council for their approval at a June 2020 meeting.
PASSED, APPROVED, AND ADOPTED at a regular meeting of the Board of Directors
of the Carlsbad Tourism Business Improvement District on the 6th day of
May 2020, by the following vote to wit:
AYES: Stripe, Canepa, Rauch, Gray, Hughes, Chapin
NOES: None.
ABSENT: None.
DocuSign Envelope ID: 4898AD20-F9DD-4D5A-A78A-CAE911E4E676
ti*cfrirt,
TIM STRIPE
Chair
ATTEST:
BARBARA ENGLESON
/1-1eG 71GC 6:ap 7 Dep o td-) c,
Pro Tern Clerk of the
Carlsbad Tourism Business Improvement District
Attachment A
Carlsbad Tourism and Business Improvement District (CTBID)
2020-2021 Report
Method of Assessment: The CTBID includes all hotel businesses located within
the CTBID boundaries. The assessment shall be levied on all hotel businesses,
existing and future, within the City of Carlsbad based upon a flat fee of $1.00 per
occupied room per night for all transient occupancies as defined in section
3.12.020(7) of the Carlsbad Municipal Code. The amount of assessment shall be
separately stated from the amount of the rent and other taxes charged, and each
transient shall receive a receipt for payment from the operator. The assessment
will be remitted monthly, based on $1.00 per occupied room per night in revenues
for the previous month.
Assessment Funding Purpose: To administer marketing and visitor programs
to promote the City of Carlsbad as a tourism visitor destination and to fund projects,
programs, and activities, including appropriate administrative charges that benefit
hotels within the boundaries of the District.
2019-20 Work Plan: Last fiscal year, the CTBID contracted with Carlsbad
Convention and Visitors Bureau (dba Visit Carlsbad) to provide tourism marketing
services for Carlsbad. In addition, $20,000 in grants were awarded to fund events
to increase the overnight stays in Carlsbad hotels.
The CTBID 2020-21 budget includes a reduced funding level of $800,000 for Visit
Carlsbad. This reduced funding level is the result of reduction in assessment
revenue due to Covid-19. The services provided will focus primarily on post Covid-
19 marketing efforts. The majority of this will be done by interactive marketing and
group sales. Funding also includes managing the visitor center and publications.
The Visit Carlsbad Board will review the CTBID grant applicants and make the
funding recommendations, for which there is $75,000 allocated this year, to the
CTBID Board.
Detail of the 2020-21 budget is shown on the following page.
2020-21 Recommended CTBID Budget
Program Areas Description
2017-18
Actuals
2018-19
Actual
2019-20
Budget
2019-20 Actuals
as of 4/22/19
Projected
2019-20 Actuals
Recommended
2020-21 Budget
Carryover Fund Balance $722,331 $696,716 $640,318 640,318 529,918
IRevenues:
1 CTBID Assessment $1 per room night 1,246,944 1,333,001 1,360,000 892,642 1,020,000 800,000
Interest Earnings 2,535 26,920 19,377 20,000
Total Estimated Revenues 1,249,479 1,359,921 1,360,000 912,019 1,040,000 800,000
Expenditures:
2% Admin. Fee - City 2% of CTBID assessment revenue, for collection of
, CTBID assessment and accounting for CTBID 24,896 26,644 27,200 18,987 20,400 16,000
CCVB Payment To operate visitor center, market and promote Carlsbad 1,130,216 1,244,575 1,213,000 995,326 1,050,000 800,000
Staff support Staff support to the CTBID - 2% of revenues 16,972 15,649 27,200 13,938 20,000 16,000
Professional Services Civitas Contract 40,000 22,720 40,000
CTBID Grants Grant program established by CTBID Board 103,011 129,451 75,000 10,008 20,000 75,000
Total Expenses 1,275,095 1,416,319 1,382,400 1,060,979 1,150,400 907,000
Ending Fund Balance Contingency for Revenue shortfall $696,716 $640,318 $617,918 529,918 422,918