HomeMy WebLinkAbout1978-10-17; City Council; Resolution 55573
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RESOLUTION “0. 5557
A RESQ&UTIOIl OF TESE CXTW COUNCXh OF THE CXTY OF CARLSBAD, CALIFORNXA APPROVING
THE ANNUAL STATEMENT OF CARLSBllD CHAMBER
OF COMMERCE SERVICES FOR FISCAL YEAR
1978-1979.
WEREAS, the City of Carlsbad and the Carlsbad Chamber of
m”mrce have entered into an agreement for certain promotional
id advertising services; and
WHEREAS, the Chamber has submitted an Annual Statement of
iamber Services to the City for Fiscal Year 1978-1979; and
WHEREAS, the City and the Chamber desire to extend the
rreement as provided for therein;
NOW, THEREFORE BE IT RESOLVED by the City Council of the
ity of Carlsbad, California as follows:
1. That the above recitations are true and correct.
2. That the Annual Statement of Chamber Services to the
ity, attached hereto, marked Exhibit ‘A’ as modified by the
iamber letter dated July 20, 1978 attached hereto marked Exhibit
3’ is hereby approved pursuant to the agreement wherein the City
ill pay the Chamber $34,000 for Basic Services.
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3. That the City Council shall review each activity
proposed under Special Servi.ces prior to authorizing expenditure
of funds,
PASSED, APPROVED AND ADOPTED at a regular meeting of the City
Council on the 17th day of October , 1978 by the
following vote, to wit:
AYES : Councilmen Packard, Skotnicki, Lewis and
Councilwoman Casler
NOES : None
ABSENT: Councilman Anear
RONALD C. PACKABD, Mayor
1TTEST:
A 2.g- ILETHA L. RAUTE’NRRANZ, City &lerk
(SEAL)
EXHIBIT 'A'
~~~~~~~~ CHAMBER OF COMMERCE
POST OFFICE BOX 1605 CAR IS BAD, CALI FOR N I A 92008 (714) 729-5924
Xembers of the Council:
An3 the xequas% of Che Carlsbad Chamber
b
of Commerce Board of Directors, X
would like to submit to you the folloxing proposal. for the financial -
support of the Chamber by the City of Carlsbad. The Chamber's present
request to the City is for'$35,700. for our basPC contract, and $15,400,
for special projects.
has been considering areas of reducing services and cutting back on oper-
ating egpenses to meee: the mandate of the people of California to cut: back
OD govemnent spending.
at3 to t'ne reduction in support of the Chamber, we feel it is important to
request: a specific area of reduction that can be weighed by you,
ask khat the Counctl approve the following proposal:
Since the passing of Proposition 13, the Chamber
Rather than ask the Council to snake a determination
We would
- Eliminate the Chamber support under the special projects request
in the amount of $15,400, and reduce our basic contract amount
by $1,705, to $34,000, This wouid be a total reduction OS 332,
Right now the City of Carlsbad and other areas surrounding the City are
struggling withthe lack of sewer capacity at: the Encina Treatment Plant,
We feel it is important, more not.7 than ever, that the Chamber of Commerce
cantcfnually support: the City'in their efforts, even though sewer connections
for new industries are not available at this time. We, on the bozrd, feel.
it is important to keep up the positive image here in Carlsbad to keep the
people from leaving our City, which P70uld result ;in a decline of revenues.,
and place a heavier burden on the present residents of Carlsbad.
f think the Council would agree that our most important asset at the Chamber
is our Chamber Staff; the Executive Vice President, Don Brown, and Secretary,
Xaxy Froese, These two people are dedicated individuals who return an effort
to the coimunfty many times more in worth than the wage that they both receive.
Also, we feel that because of Chambers of Commerce involvement with the Cities
in the past, throughout California and the Country, any new people with Interests.
in a community normally gravitate to the Chamber for information first, prior
to going to the City or any other sourcec
It is an American way of life, and we would like to continue to be able to
serve this City with the level of service that we have provided in the past.
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We feel that this will continue.
CARLSDAO CHAMBER OF COMMERCE - OFFICES. ELM AVENUE AT OLD SANYA FE OEPOT
Page 2
CITY COUNCIL 0
If the City approves the 33% reduction in our budgee,- Ellis would give the
CIiambcr time to find additional ways to raisc money Lu providc comn~rtnity
services. We have alrcady compiled a list of possible projects that could
be implemented by the Chamber with the support oE the community.
when we begin an intensive drive to raise additional monies and ideas for
creating revenues, we can ask the City Council to lend us their support in
favorable consideration of our Chamber activities, Xf you vzould have any
questions about our proposal, or if we may not have answered some questions
that you may have, as a result of this requesi, 3: ask that you please .
contact usc
Sincerely,
.
-
Ilopcftnlly,
.
Robert: C. Ladwig
President
RcL/mf - c
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EXHIBIT 'Br
CHAMBER OF COMMERCE
CARLSBAD, CALIF
s
POST OFFICE BOX 1605
Mayor Ronald Packard
Members of the City Council
-.\> , -=2- r\- . (q City of Carlsbad iBzd
The Carlsbad Chamber of Commerce, under its contract 43$$he,- ty for
fiscal year 1977-78, hereby submits an Annual Statement of Chamber Ser-
Dear Mayor Packard and Council Members: ye ?/2 -LU @PA fi
vices €or 1978-79 FY, with the dollar amount of reimbursement requested
for those services.
Attached is a copy of the Chamber's 1978-79 FY budget as adopted by the
Board of Directors, along with an approximate budget €or "Special Services",
A more specific budget will be submitted for each "special service" at
least 30 days prior to the staging of this event. If the City exercises its
prerogative of rejecting funding for any program., the Chamber reserves
the right to delete that program from its schedule.
require months of advanced planning, tentative approval given at the time
of overall budget approval would be greatly appreciated.
During the past year, the Carlsbad Chamber has continued to upgrade its
efficiency and effectiveness of the Chamber organization, thus its overall
services to the City under the terms of the Basic Services contract. We
have submitted quarterly reports, outlining services performed by the
Chamber for visitors, newcomers, potential business and industry as
well as putential new residents. The increased involvement of our members
in a wide variety of programs is indicated by the increased investment each
has made in the organizations through their time, talents and funds. Money
saving systems have been initiated during the year while maintaining the
quality of services provided.
Since such events
The Chamber is requesting $35,700 for Basic Services, reflecting a 5%
increase to cover some of the increased cost experienced by the Chamber
as well as business and government. A 570 increase in basic membership
dues is also being asked of the members to help offset increased costs.
The members have donated hundreds of volunteer hours for the betterment
of the community which no budget could reflect.
envy of many cities in our area.
to continue as Carlsbad moves forward its goal of making and keeping the
quality of life in Carlsbad one of the best.
The close cooperation
between the City of Carlsbad and the Chamber in many activities is the '1 We look forward to this spirit of effort I *
The funding request for "Special Services" has been increased from 1977-78
and some projects modified to meeting changing circumstances in the
CARLSBAD CHAMBER OF COMMERCE - OFFICES, ELM AVENUE AT OLD SANTA FE DEPOT
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' City Council
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community, The greatest increase is in the area of media promotion. Since
Tourism is a major industry in Garlsbad, providing many jobs both directly
and indirectly, the Tourism, Committee recommended a program of co-op
advertising with such organizations as the San Diego Convention and Visitors
Bureau, LaCosta or other organizations, The co-op ads would be run axong
with these groups to encourage visitors to select Carlsbad when they decide
to come to San Diego County.
national exposure via the te1evision:andpress coverage of events held in our
city,
the community could support by direct expenditures.
A representative of the Chamber will be available at the time of budget
hearings to present data and/or answer .questions the council may have,
If you desire specific data prior to the budget hearings, please contact
me or Don Brown.
For the size of our city, Carlsbad has had
The value of this exposure is far in excess of any advertising budget
Robert C. Ladwig J
Pr e s ide nt
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PKOPOSED
1978-79 BUDGFT
ESTIMATED REVENUE
Membership Dues Investment ......................................... $27,899
City of Carlsbad Basic Contract .................................... 35,700
$78 999
. >. . City of Carlsbad Special Projects. ................................. -L- 15 400
ESTINATED EXPENDITURES
Adininis trative QErations
101 . Salary, Chief Paid $21,000
103 . Salary, Secretary ............................................ a I 500
105 . Payroll Taxes......................,.......,.......~..... 1,785
107 - Workman's Compensation & State SDI .......................... 240
109 . Einploytso Insurance .......................................... 2,400
111 . Executive Travel & Auto Expense ............................. 1,800
113 . Chamber Guests .............................................. I, 020
115 . Convention & Forum Expense. .................................. 1,850
117 . Rent ........................................................ 3,600
121 . Staff Retirement Account .................................... 1,500
119 . Contingency Fund. ............................................ 2,400
Office Maintenance
. 201 . Maintenance, Repair, Refurbishing ........................... 2,000
203 . Janitorial Services ......................................... 624
205 . Capital ExpendCture ......................................... 1,328
Gene.ra1 Off ice Expense ,
301 - Utilities (Enerey) ...........................................
303 . Telephone ....................................................
305 . Water & Sewage ...............................................
307 . Xerox Rental.. .................................................
309 . Zerox Usage Fees........................=..,,..~......
311 . Mimeograph/Xerox Supplies ....................................
315 . Postage ......................................................
316 - Postage Meter Rental. ........................................
317 - Insurance Generalo...........*....e......r.o..,.a ..........
319 . Awards/P~ques/Flowers .......................................
323 . Miecellanerous Office Supplies ............................... 325 . Mfmeograph Matntenance ......................................
313 . Stationery/Office Printing.................,.,..... ..........
321 . Newsletter Printing ..........................................
48.0
1,080
155 540 54 0
480
1,020
1,800
116
1,000
900
720
540 100
Informational Agencies & Organization Dues
401 . Chamber of Commerce of the United States .................... 150
403 . American Chamber of Commerce Executives ..................... 150
407 - California Chamber of Comnerce .............................. 75
409 . San Diego Convention & Visitors Bureau ...................... 15 0
411 . California Association of Chamber of Comnerce ............... 130
413 . San Diego County Chamber of Commerce Executives ............. 25
-1 Advertising & Promotion ., 501 . City Signs ..................................................
505 . Informational Brochures ..................................... 1,000
507 . Newspaper Subscriptions ..................................... 150
1,750
Special ProgramslAnnual Events
601 . Spring Holiday ...............................................
603 . Installation Dinner .........................................
605 . Grand Prix Motocross.........................................
607 . LaCosta MONY-Tournament of Champions .........................
609 . La Costa Professional Tennis ................................
615 . Cultural Activities .........................................
617 . Cliristmas Activities...................,..,.,,.,,~.... ......
619 . Economic Development Brochures ..............................
621. . Visitor Host Propramy ..............~.~...~O....~.~.....~.a..O.
623 - Carlsbad Media Advertising ......................g.*~o.......
611 . City Maps ', ...................................................
TOTAL ESTIMATED EXPENDITURES
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TOTAL ESTIMATED EXPENDITURES
2,500
500 "/A
500
6 00
600' I, 200
1,000
1,500
500 @/A
1,000
6,000
$78,999
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CARLSBAD CHAMBER OF COMMERCE-
Account Numbers
Charges shall be made to the specific accounts according to the guidelines below:
Account
Number Charges
101
103
105
107
109
111
113 a
115
Salary, Chief Paid Executive - as approved by the Board of Directors.
Salary, Secretary - Budget for salary approved by the Board of Directors.
Hired by the Chief Paid Executive.
Payroll Taxes - Federal Social Security paid by the Chamber for their
portion of required amount based on law.
Workman's Compensation - Covers Chamber's Workman's Compensation requirements
and Employers share of State Disability Insurance
Employee Insurance - Medicaf, dental and life insurance for employees.
Executive Travel &Auto Expense - To reimburse the Chief Paid Executive
for expenses of personal auto, mileage, travel to meetings outside the city.
Chamber Staff/Guests - To cover expenses which are incurred by the staff
or Chamber; such as meals, lodging, transportation, incidentials.
Convention & Forum Expense - Cover expenses of Chief Paid Executive or
staff to attend meetings, includes registration, meals, housing but not
include cost of travel,
117 - Rent - Payment of rent for housing of Chief Paid Executive as approved
by the Board of Directors.
119 Contingency Fund - Cover those items not specifically determined at time
budget is prepared but good and necessary for proper administration of
the Chamber organization.
121 Staff retirement Account - Covers cost to provide and administer retirement
program for staff
201 Maintenance, Repair, Refurbishing - Cover expenses such as interior or
exterior paintlrepair of office building,
Janitorial Services - Cover expense of proper cleaning of offices 203
205 Capital Expenditures - Items of cash outlay which have a long-life
duration such as building improvements, office equipment or furniture
'I
30 1 Utilities - Energy - Cover cost of gas, electricity for heating and
lighting of Chamber office,
303
305
Telephone -
Water & Sewage -
Cover cost of telephone for local and long distance calls,
Cover cost for water and sewage service for Chamber office,
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, . - Accctunt
Number
307
309
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313
315
316
317
319
321
323
325
401
403
407
409
411
413
Xerox Rental - Cover cost of Contract for reproduction copy machine only,
Xerox Usage Fee - Cover cost of copies above contract limits.
Plimeograph/Xerox Supplies - Cover cost of paper, ink, stencils, and other
incidental supplies necessary for reproductive copies.
Stationery/Office Printing - Cover cost of printing Chamber letterhead,
Envelopes, labels, memos.
Postage - Cover cost of distributing communications, newsletter, answer
inquiries,
budgeting and project cost analysis.
Records shall be kept of individual programs for future
Postage Meter Rental - Cover fee for use of postage meter machine-
Insurance, General - Cover cost of insurance for Chamber activities in case
of accidents as a result of Chamber programs, product liability.
Awards/Plaques/Flowers - Cover cost of awards presented to individuals as
a result of Charnber programs. Membership plaques to signify membership.
Flowers to Chamber members in case of "open house" at special functions
of the Chamber.
Newsletter Printing - Cover cost of printing comunications to the Chamber
inembership and selected recipients.
Miscellaneous Office Supplies .- Cover cost of incidental supplies expended
in the normal operation of the office.
Mimeograph Maintenance - Cover cost of periodic servicing of mimeograph
machine and such parts and Iabor charges as applicable.
Chamber of Commerce of the United States - Cover annual Chamber investment:
and support of programs throughdues for the organization.
American Chamber of Commerce Executives - Cover cost of membership invest-
ment and support of programs through dues for the organization staff.
California Chamber of Commerce - Cover cost of membership investment and
support of programs through dues €or the organizatian.
San Dtego Convention &Visitors Bureau - Cover cost of membership and
support of programs through dues for the organization,
California Association of Chamber of Commerce Executives - Cover cost of
membership and support of programs through dues for the organization staff,
San Diego County WCCE - Cover cost of membership and support of programs
through dues for the organization staff,
-> .
L Account
Number Charges
501 City Signs - Cover cost of construction, installation and maintenance of
Chamber signs in designated locations in the city.
505 Information Brochures - Cover cost of printing brochures listing data
about Chamber and City of Carlsbad.
507 Newspper Subscriptions - Cover cost of media subscriptions.
601 Spring Holiday - Cover cost of all functions and activities of annual event
(See city agreement)
603 Installation Dinner - Cover cost of Chamber annual meeting for such items
as awards, annual report, guest charges.
605 Grand Prix Motocross - Cover cost of Chamber and City participation to
promote this event and recognize its significance to Carlsbad.
637 LaCosta MONY Tournament of Champions - Cover cost of Chamber/City participatis
in this evenl: and recognize its significance to Carlsbad.
619 City Maps - Cover'cost of preparation and printing of Carlsbad street and
visitor map, highlighting points of interest, up-to-date street names and
locations.
615 Cultural Activities - Cover cost of chamber participation to.'promote
various cultural activities and recognize their significance to Carlsbad,
617 Christmas Activities - Cover cost of Chamber/City participation in
recognizing this Holy season and its significance to Carlsbad.
619 Economic Development Brochures - Cover cost of development, printing
and distribution of data of assistance to business in locating, expansion
and retention of business in Carlsbad,
621
623
Host Visitor Program - Cover cost of developing, printing and distribution
of data of assistance to visitors to Carlsbad and prospective residents.
Newspaper/Magazine Advertising - Cover cost of promotion of City of
Carlsbad in printed media as a place to visit, community services and
facilities, list of events of community interest.
3/78 -t
CARLSBAD CHAMBER OF COWRCE
ANNUAL STATEMENT OF CHAMBER SERVICES TO THE CITY OF CARLSBAD
The Carlsbad Chamber of Commerce hereby proposes the following services €or the
City of Carlsbad, California, as '%asic Service" for the fiscal year 1978-79.
The Chamber of Commerce shall:
1.
2.
3.
4e
5.
6.
7.
8.
Maintain suitable quarters and employ competent personnel to execute properly
the activities contained in this proposal.
Answer all inquiries and correspondence relative to business, industrial and
residential advantages and opportunities in the City of Carlsbad, and to dis-
seminate information by correspondence, personal contact, and the mass media
favorably advertising such advantages and opportunities.
Prepare and distribute articles, news stories and literature descriptive of
the City's resources whereby outside interests and individuals may be induced
to visit or locate in the city.
Aid in the promotion of tourism through programs, literature and news stories
to the media.
Assist prospective business and industrial decision-makers with the view of
urging the establishment of business activities in the city-
.. "..
Promote and invite trade and business meetings, celebrations and conventions
whereby outside interests and individuals may become acquainted with the advan-
tages and opportunitfes of the city.
Assist the City of Carlsbad, the business owners and operators, land owners and
other interested individuals in developing and executing a comprehensive re-
development plan for that portion of the city known as "The Village",
Develop and promote job opportunities for Carlsbad citizens through federal,
state or local grants and projects as shall be approved by the Chamber Board
of Directors.
The Carlsbad Chamber of Commerce proposes the following llSpecial
Services1! for the fiscal year 1978-79 and agrees to sponsor or support the follorfing activities listed below, subject to City participation.
Attached budget outlines expenditures for each ltSpecial Service”,
1.
2.
3.
4-
5.
6.
7.
8,
1979 SPRING HOLIDAY - April 28, 29, 1979 To coordinate and promote this annual event which has become widely known throughout Southern California.
1978 CHRISTMAS PROGRAM - December 1978
To coordinate and promote community participation in Christmas events with emphasis on Ittraditional holiday seasoncr activitiesr and to add to the festive‘atmosphere of the City. City share of project............ $1,000.00
City share of project . . . e . $2,500.00
w?p T,A WSTA ~EWT OF CHAMPIONS GOLF Spring 7-979
To coordinate and promote community participation in this nat- ionally featured event with recognition to participants, special signs, awards and publicity,
City share of project . . . . . 8 600.00
J979 T,A COSU PROFESSIONAL TENNIS - Spring 1979 To coordinat and promote community participation in this nat- ionally featured event with‘recognition to participants, special
City share of project . . . . . . 8 600.00
signs, awards and publicity. .I
1979 GRAND PRIX MOTOCROSS - Spring 1979 To coordinate and promote community participation in the nationally featured event with recognition to participation, awards and publicity. City share of project. . e e . $500.00
CARLSBAD COMMUNITY MAPS - December 1978 To develop, print and distribute a street map of the City of Carlsbad, including updated data on street names, points of interest, location of community facilities, schools, parks, business districts, churches, etc. City share of project . e . . . $1,200.00
CULTURAL ACTIVITIES To coordinate, promote community activities which enrich the cultural life of the city in cooperation with other Carlsbad organizations, City share of project . . . . . $ 500.00
-1 CARLSBAD VISITOR-HOST PROGRAM To develop, print and distribute Visitor-Host information brochures requested by potential visitors to our city. Data would include points of interest, things to see, where to go, nhat to do in I.. Carlsbad and area.
City share of project .. - . .$1,000.00
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CARLSBAD ECONOMIC DATA BROCHURES To develop, print and distribute economic data requested by d-ecision makers €or the location and development of business and industry for Carlsbad- "targetff industries which would meet the standards desired by the coramunity while creating job opportunities for Carlsbad citizens, City share of project *.. . . . a e $1,500.00
Update data brochures and distribute to
CARLSSBAD MEDIA ADVERTISIIJG To develop, coordinate a program of advertising in various media in conjuntion with the San Diego Convention & Visitors Bureaut LaCosta or other organizations to create a public awareness of the benefits of visiting Carlsbad. The target areas would be those selected which would generate short-term and long-term visitors to the area. stretching media dollars with other organizations to create an even greater impact than by single effort,
The benefit of this co-op advertising would permit
City share of project . . . . e $6,000.00
Total City Participation of all projects $15,&00.00
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