HomeMy WebLinkAbout2003-01-14; City Council; Resolution 2003-0111
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EXHIBIT 1
RESOLUTION NO. 2003-011
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, ESTABLISHING NEW MANAGEMENT CLASSIFICATIONS OF COMMUNITY COORDINATOR, CITY COMMUNICATIONS MANAGER, AND ASSOCIATE ANALYST; AND AMENDING THE MANAGMENT SALARY STRUCTURE AND CONFLICT OF INTEREST CODE RESPECTFULLY.
WHEREAS, it is recommended that the new management classifications of
Community Coordinator, City Communications Manager and Associate Analyst are
established to recognize the need for flexible management classifications and enhanced
City communications; and,
WHEREAS, the data represented by the classification studies warrants the initiation
of the management positions Community Coordinator, City Communications Manager and
Associate Analyst to meet the requirements of a new flexible management classification
and the City’s communication plan; and utilize existing funding allocated FY 02-03.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of
Carlsbad, California, as follows:
1. That the above recitations are true and correct.
2. That the classification descriptions of Community Coordinator and City
Communications Manager, attached as Exhibits 2 and 3, respectively, to Agenda Bill No.
17,036 , are approved.
3. That the Management Analyst Job Family, including the new Associate
Analyst classification, attached as Exhibit 5 to Agenda Bill No. l7 036 , is
approved.
4. That the Communication Arts Coordinator and Community Volunteer
Coordinator positions are reclassified to Community Coordinator.
5. That the amended Management Salary Schedule, attached as Exhibit 6 to the
Agenda Bill No. 17 I 036 , including the Community Coordinator classification in
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EXHIBIT 1
Salary Grade 1, the Associate Analyst classification in Salary Grade 2, and the City
Communications Manager classification in Salary Grade 6, is approved.
6. That the amended Conflict of Interest Code, attached as Exhibit 7 to Agenda
Bill No. 17 I 036 , including the Community Coordinator classification as a
designated filer in disclosure categories 2,3, and 4, and the Associate Analyst and City
Communications Manager classifications as designated filers in disclosure categories 1,2,3,
and 4, is approved.
PASSED, APPROVED, AND ADOPTED at a regular meeting of the Carlsbad City
Council held on the 14th day of JANUARY ,2003, by the following vote, to wit:
AYES: Council Members Lewis, Finnila, Kulchin, Hall, Packard
NOES: None
ABSENT: None
ATTEST:
n
Page 2 of 2 of Resolution No. 2003-011
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EXHIBIT 2
CITY OF CARLSBAD
CLASS SPECIFICATION
JOB TITLE:
DEPARTMENT:
COMMUNITY COORDINATOR
VARIOUS
BASIC FUNCTION:
Under functional direction, to perform professional, technical and administrative work
relating to the coordination of community programs, outreach and enrichment.
DISTINGUISHING CHARACTERISTICS:
Administration of community programs, outreach and enrichment; includes but is not
limited to coordination and administration of special events, grant writing, community
outreach, cultural and community enrichment and volunteer programs as well as other
related work as required.
KEY RESPONSIBILITIES:
Assist in the development of goals, objectives, recognition, policies, planning and
priorities for community or City programs, outreach and enrichment.
Conduct strategic recruiting, marketing, public outreach and training to support
community or City programs, outreach and enrichment.
Assist in budget preparation, analysis and administration by collecting data necessary to
prepare budgets; monitor expenditures within budget limits.
Develop relationships that foster participation and partnering with community advisory
committees, non-profit groups, agencies, societies or other relevant community groups.
Represent the City in the community and at professional conferences, meetings and
events as required.
Research, prepare, monitor, and evaluate applications for funding assistance in the
publidprivate sectors.
Supervise and coordinate community and City programs, outreach and enrichment.
Work across all City departments to develop opportunities.
Prepare complete reports and make presentations related to community and City
programs, outreach and enrichment.
Community Coordinator, Page 2 of 4
Plan and implement educational/participatory/volunteer programs to stimulate and
maintain community participation in City programs.
Implement and monitor community and City programs, outreach and enrichment
operating policies, procedures, files and records in compliance with federal, state, local
laws and regulations.
Supervise employees or volunteers; monitor workflow; assign and prioritize work
activities; recommend methods and procedures.
.Perform other related duties as assigned.
OUALIFICATIONS:
To perform a job in this classification, an individual must be able to perform the essential
duties as generally described in the specification. Reasonable accommodations may be
made to enable individuals with disabilities to perform the essential duties in a specific
job. The requirements listed below are representative of the knowledge, skill and/or
ability required.
KnowledPe of:
Principles of organization, administration, budget, and human resources
management.
City of Carlsbad’s local community and City programs and services.
Principles and practices of relevant program administration including promoting,
grant proposal writing, producing special events, strategic initiatives, and other
applicable areas as assigned.
Community outreach and or recruiting or marketing.
Research methods and techniques and methods of report presentation.
Abilitv to:
Implement community public relations programs to market City-wide programs
and services.
Communicate clearly and concisely, orally and in writing.
Establish and maintain cooperative relationships with those contacted in the
course of work.
7
Community Coordinator, Page 3 of 4
Arrange and coordinate special events.
Supervise, train, and evaluate assigned staff or volunteers.
Analyze problems, identify alternative solutions, project consequences of
proposed actions, and implement recommendations in support of goals.
Exercise good judgment, flexibility, creativity, and sensitivity in response to
changing situations and needs.
Work well under pressure to meet deadlines.
EXPERIENCE AND EDUCATION:
Any combination equivalent to experience and education that could likely provide the
required knowledge and abilities would be qualifying. A typical way to obtain the
knowledge and abilities would be:
Equivalent to a bachelor’s degree and from an accredited college or university
with major course work in area of program specialization, public administration,
and three years of experience in the development and administration of
community or City programs.
PHYSICALMENTAL DEMANDS AND ENVIRONMENTAL SETTING:
While performing the duties of this class, an employee is regularly required to
communicate, in person and by telephone; utilize office equipment. An employee is also
required to assimilate written materials relevant to the position.
In addition, while performing the duties, employees of this class are regularly required to
engage communication skills; interpret financial and statistical data, information and
documents; analyze and solve problems; use math and apply mathematical reasoning and
abstract statistical concepts; observe and interpret people and situations; learn and apply
new information or shlls; perform highly detailed work on multiple, concurrent tasks;
work under intensive deadlines; and interact with staff, Council members and others
encountered in the course of work.
Ability to work in a standard office environment with some exposure to the outdoors;
ability to travel to different sites and locations; attend evening meetings; work under
pressure and potentially stressful situations.
This is an at-will Management classification.
b
Community Coordinator, Page 4 of 4
DATE APPROVED
EXHIBIT 3
CITY OF CARLSBAD
CLASS SPECIFICATION
JOB TITLE:
DEPARTMENT:
CITY COMMUNICATIONS MANAGER
CITY MANAGER
BASIC FUNCTION:
Under general direction, to develop, organize and manage the strategic City-wide
communications efforts and to identify and assist in the development and dissemination of
appropriate communications projects, develops communications strategy, oversees all mediums
of City communication, including the use of Cable TV and the information conveyed through the
website.
DISTINGUISHING CHARACTERISTICS:
This is a single incumbent position with a wide scope of responsibilities to manage development
of a City-wide communications effort. To encourage positive customer contact, and ensure
consistent, credible, and professional communications are continuously developed within the
City. This position will report to the Assistant City Manager.
KEY RESPONSIBILITIES:
Design and coordinate the City’s strategic communications plan.
Plan and coordinate the City’s strategic communications efforts, including but not limited to
internal and external communications, public presentations, and council meetings.
Establish training resources designed to support the communications plan.
Facilitate the preparation and dissemination of news releases regarding City events, services and
regulations in conjunction with City departments, coordinate media conferences, and arrange
media coverage for City special events.
Critique and benchmark the development of City communications, which include establishing a
theme, working with related departments and mentoring employees and managers in the area of
communications.
Oversee and develop the production and distribution of a variety of information and marketing
materials, such as, the Mayor’s Annual State of the City video, internal and external newsletters,
communications provided to new residents and business, and Video Productions.
Maintain contacts with the news media to assure accuracy of City information disseminated and
identify and correct reporting errors, and act as the media liaison.
City Communications Manager, p. 2
Act as a professional resource in the area of special events to City departments to consult, mentor
and train in the preparation of special events, such as, dedications, groundbreakings, ribbon
cuttings and receptions and prepare Leadership Team or key management or employees for such
events.
Provide training and coaching to elected officials and staff in communications, presentations, and
strategic marketing of City services and programs.
Research and prepare analytical reports.
Represent the City and Council at various meetings and make presentations to groups as
required.
Perform other related duties as assigned.
QUALIFICATIONS
To perform a job in this classification, an individual must be able to perform the essential duties
as generally described in the specification. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential duties in a specific job. The requirements
listed below are representative of the knowledge, skill andor ability required.
KnowledPe of:
Principles and practices of managing and conducting communications and or marketing
programs.
Principles and practices of coordinating a communications program.
Principles and techniques of journalistic writing and reporting.
Principles of organization, administration, budget and personnel administration.
Communication theory.
Media sources and resources.
Planning and preparing media releases and news conferences.
Computer systems and software utilized in a business environment.
Training and coaching techniques.
Interface as a consultant with all levels of the organization.
City Communications Manager, p. 3
Train, mentor and develop staff to present and create professional communications.
Plan and coordinate effective marketing, communications management and public relations
programs.
Communicate clearly and concisely, orally and in writing.
Establish and maintain effective relationships with those contacted in the course of work.
Exercise judgment in the release of information.
Write creatively, organize news material and determine a story emphasis and gather and
verify news information through interviews, observation and research.
Coordinate and manage a number of projects simultaneously using effective time
management and problem solving techniques.
Work independently and follow through on assignment with minimal direction.
Operate and utilize computer systems, software, and the internet in the performance of duties.
Train and coach others in information management and marketing.
EXPERIENCE AND EDUCATION
Any combination equivalent to experience and education that could likely provide the required
knowledge and abilities would be qualifying. A typical way to obtain the knowledge and
abilities would be:
Equivalent to a bachelor’s degree in journalism, communications, marketing, business
administration, or a related field; and
Three years of progressively responsible experience in marketing and communications,
public information, or a related field.
PHYSICAL REQUIREMENTS AND ENVIRONMENTAL SETTING:
While performing the duties of this class, an employee is regularly required to communicate, in
person and by telephone; utilize office equipment; and reach with hands and arms. An employee
is also required to assimilate written materials relevant to the position.
In addition, while performing the duties, employees of this class are regularly required to engage
communication skills; interpret financial and statistical data, information and documents; analyze
and solve problems; use math and apply mathematical reasoning and abstract statistical concepts;
observe and interpret people and situations; learn and apply new information or skills; perform
highly detailed work on multiple, concurrent tasks; work under intensive deadlines; and interact
with staff, Council members and others encountered in the course of work.
City Communications Manager, p. 4
Ability to work in a standard office environment with some exposure to the outdoors; ability to
travel to different sites and locations; attend evening meetings; work under pressure and
potentially stressful situations.
This is an at-will Management classification.
DATE APPROVED