HomeMy WebLinkAbout2013-05-14; City Council; Resolution 2013-116EXHIBIT 1
1 RESOLUTION NO. 2013-116
2 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, APPROVING THE NORTH COUNTY BRANDING
PROGRAM MEMORANDUM OF UNDERSTANDING, AUTHORIZING
4 THE FUNDING FOR THE CITY OF CARLSBAD'S SHARE OF THE
NORTH STAR SERVICES AGREEMENT, DIRECTING THE CITY
5 MANAGER TO EXECUTE THE MEMORANDUM OF
UNDERSTANDING AND AUTHORIZING THE ADMINISTRATIVE
^ SERVICES DIRECTOR TO APPROPRIATE AND DISTRIBUTE SAID
y FUNDS.
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WHEREAS, the City Council has established strategic goals of strengthening regional
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partnerships and business retention and expansion to further economic development; and
11 WHEREAS, the cities of Carlsbad, Escondido, Oceanside, San Marcos and Vista
12 (collectively "North County Cities") have undertaken the North County Branding Program to
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ly for marketing services to develop the North County brand and have selected North Star
18 Destination Strategies, Inc. as the preferred consultant to lead the branding effort; and
WHEREAS, the North County Cities haye developed and agreed to execute a
Memorandum of Understanding, outlining the roles and responsibilities of each member city
with regards to the North County Branding Program; and
WHEREAS, the City of Vista will execute a contract with North Star Destination
develop a branding, images, and messages that are unique to North County and highlight the
region's assets and industries as the best place to do business; and
WHEREAS, the North County Cities have undergone an RFP process to solicit proposals
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24 Strategies, Inc. ("North Star Services Agreement") to perform the marketing services for the
25 North County Branding Program; and
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II
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1 WHEREAS, the total contract cost for the North Star Services Agreement is $105,500,
2 of which the City of Carlsbad is expected to contribute one-fifth, for an amount not to exceed
3 $21,100; and
4 WHEREAS, funding for the requested services is not in the current budget and since
5 the services requested are to further a strategic goal of council, that funding be appropriated
6 from City Council contingencies and distributed to the City of Vista in accordance with terms of
7 the Memorandum of Understanding;
8 NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad,
9 California, as follows that:
10 1. The above recitations are true and correct.
11 2. The City Manager is hereby authorized to sign the Memorandum of
12 Understanding for Funding of a North County Branding Program on behalf of the City of
13 Carlsbad when the underlying agreement between the City of Vista and North Star Destination
14 Strategies, Inc. has been fully executed.
15 3. That the Administrative Services Director is hereby authorized to appropriate $21,
16 100 from Council Contingencies and distribute said funds directly to the City of Vista in
17 accordance with the terms of the Memorandum of Understanding and for the sole purpose of
18 payment for the North Star Services Agreement.
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PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City
of Carlsbad on the 14^^ day of May, 2013, by the following vote to wit:
AYES:
NOES:
Council Members Hall, Packard, Wood, Blackburn and Douglas.
None.
ABSENT: None.
MATT HALL, Mayor
ATTEST:
zO :«5N,€ity Clerk