HomeMy WebLinkAbout2016-03-22; City Council; Resolution 2016-0511
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RESOLUTION NO. _ _,2=0=16~--=-0=51=----
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, APPROVING A MEMORANDUM OF UNDERSTANDING
WITH THE SAN DIEGO ASSOCIATION OF GOVERNMENTS SERVICE
BUREAU TO ACCESS ON-CALL PROFESSIONAL SERVICES FOR THE
CARLSBAD VILLAGE, BARRIO AND BEACH AREA PARKING STUDY.
WHEREAS, the City of Carlsbad has prepared a draft Village and Barrio Master Plan
with objectives for improved access and mobility throughout the Village and Barrio area; and
WHEREAS, a comprehensive parking analysis and parking management plan are
key to meeting these objectives; and
WHEREAS, the City of Carlsbad has asked the San Diego Association of
Governments (SANDAG) Service Bureau to access on-call consultants who have experience in
developing parking studies and formulating strategies to expedite the Carlsbad Village, Barrio
and Beach area parking study; and
WHEREAS, SANDAG, through the Service Bureau Division, has a desire to support
jurisdictions with their parking management strategies; and
WHEREAS, Carlsbad Municipal Code Section 3.28.100 allows for the purchase of
goods and/or services by contract when the other agency has made their purchase in a
competitive manner; and
WHEREAS, the purchasing officer has found that it is in the city's best interest to
utilize SANDAG's existing on call agreements that have been procured in a competitive manner;
and
WHEREAS, under the terms of the Memorandum of Understanding (MOU),
SANDAG will serve as Contract Manager and will be responsible for administering the consultant
services as outlined in the MOU attached to this Resolution as Attachment A; and
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WHEREAS, City of Carlsbad Planning Division staff will serve as Project Manager as
outlined in the MOU and will be responsible for providing oversight and direction to SANDAG
staff and the consultant; and
WHEREAS, the City of Carlsbad has agreed to pay SANDAG for the services
provided by the Service Bureau in implementing the MOU; and
WHEREAS, the Community and Economic Development Department operating
budget has sufficient funds for the current fiscal year and future amounts will be accounted for
during the formal budget process.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad,
California, as follows:
1. The above recitations are true and correct.
2. That the Community and Economic Development Department operating
budget has sufficient funds for the fiscal year and that future amounts will be accounted for
during the formal budget process.
3. That the Memorandum of Understanding (Attachment A) between the City
of Carlsbad and San Diego Association of Governments Regarding the Carlsbad Village, Barrio and
Beach Area parking study, is hereby approved.
4. That the Mayor of the City of Carlsbad is hereby authorized and directed
to execute the MOU (Attachment A) as so stated on behalf of the City of Carlsbad.
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PASSED AND ADOPTED at a regular meeting of the City Council of the City of Carlsbad on
the 22nd day of March 2016, by the following vote, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
Council Members Wood, Schumacher, Blackburn, Packard.
None.
None.
Council Member Hall.
ATTEST:
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(SEAL)
MEMORANDUM OF UNDERSTANDING
BETWEEN THE SAN DIEGO ASSOCIATION OF GOVERNMENTS
AND
THE CITY OF CARLSBAD
FOR CARLSBAD VILLAGE, BARRIO, AND BEACH AREA PARKING STUDY
SANDAG CONTRACT NO. 5004840
This Memorandum of Understanding(" MOU ") is made and entered into effective as of this
__ day of March, 2016, (the "Effective Date") by and between the San Diego Association of
Governments ("SANDAG "), acting through its Service Bureau, and the City of Carlsbad
("CARLSBAD"), collectively "the Parties."
RECITALS
The following recitals are a substantive part of this MOU:
WHEREAS, SANDAG is a regional government agency with member agencies in the
San Diego region, including CARLSBAD; and
WHEREAS, SANDAG has completed a Regional Parking Management Toolbox and has a
desire to support jurisdictions with their parking management strategies; and
WHEREAS, CARLSBAD desires to develop a parking strategy as part of its Village and Barrio
Master Plan; and
WHEREAS, to support that strategy, the study of parking in beach areas beyond master plan
boundaries is necessary; and
WHEREAS, SANDAG on-call consultants have experience in developing parking studies and
formulating strategies; and
WHEREAS, in order to expedite completion of the parking strategy, CARLSBAD desires to
enter into an MOU with SANDAG in order to access on-call professional services via the SANDAG
Service Bureau.
AGREEMENT
THEREFORE, the Parties agree as follows:
CARLSBAD AGREES:
1. CARLSBAD will serve as Project Manager and will be responsible for:
a. Providing oversight and direction to SANDAG staff and consultant for the
CARLSBAD study; and
b. Developing the consultant scope of work and schedule for use by SANDAG; and
c. Participating in the selection of consultant; and
d. In consultation with SANDAG staff, directing the work of the consultant; and
e. In coordination with SANDAG, reviewing and approving consultant tasks and
deliverables; and
f. Reviewing invoices and providing input to SANDAG regarding payment.
2. CARLSBAD will reimburse SANDAG for costs incurred for work associated with project tasks
including, but not limited to, SANDAG fully loaded labor costs, including the Service Bureau
Regional Information System fee, SANDAG reimbursable costs, and for contracted
consultant services.
SANDAG AGREES:
1. SANDAG will serve as Contract Manager and will be responsible for administering the
consultant services including:
a, Working with CARLSBAD to finalize the scope of work for consultant services; and
b. Procuring the consultant according to proper procurement procedures and
administering the consultant task order; and
c. Managing the consultant to ensure project timelines are met and tasks and
deliverables are completed in a satisfactory manner to both SANDAG and
CARLSBAD; and
d. Reviewing and providing input to CARLSBAD on consultant tasks and deliverables;
and
e. Paying Consultant invoices after obtaining approval from CARLSBAD.
2. SANDAG will provide general guidance to CARLSBAD on the study.
3. SANDAG will attend up to 18 Project Team meetings.
4. SANDAG will send quarterly invoices to CARLSBAD in order to be reimbursed for all
payments made directly to consultant and for SANDAG related costs.
THE PARTIES MUTUALL V AGREE:
1. Any correspondence required or permitted under this MOU, including invoices, may be
personally served on the other party, by the party giving notice, or may be served by
certified mail, return receipt requested, to the following addresses:
For SANDAG Service Bureau
401 B Street, Suite 800
San Diego, CA 92101
Attn: Cheryl Mason
Email: cheryl.mason@sandag.org
Phone: {619) 699-1951
2
For City of Carlsbad
1635 Faraday Avenue
Carlsbad, CA 92008
Attn: Pam Drew
Email: pam.drew@carlsbadca.gov
Phone: (760) 602-4644
2. The term of the agreement is April1, 2016, through September 30, 2017, unless extended by
written agreement of the Parties.
3. CARLSBAD shall pay a total not to exceed $250,000 to SANDAG, of which $30,000 will be for
SANDAG Service Bureau's costs, including SANDAG miscellaneous reimbursable expenses,
and up to $220,000 for consultant services costs. For services rendered by SANDAG pursuant
to this Agreement, SANDAG shall be paid a total not to exceed $250,000. This amount shall
be known as the "Maximum Amount of the Agreement."
4. CARLSBAD has allocated $40,000 of the Maximum Amount of the Agreement for
Fiscal Year (FY) 2015-16 expenses. The remaining $210,000 is anticipated to be allocated in
CARLSBAD's FY 2016-17 budget, but is subject to approval by the Carlsbad City Council. If
CARLSBAD cannot provide the remaining $210,000 before July 1, 2016, then it will notify
SANDAG as soon as reasonably possible and the Parties will meet to discuss the Project and
either amend or terminate this MOU.
5. CARLSBAD shall pay SANDAG for services within 30 days after the invoice date.
6. It is agreed that SANDAG is an independent contractor and is not an agent or employee of
CARLSBAD.
7. All documents and other information developed or received by SANDAG shall be the
property of CARLSBAD. SANDAG will keep a copy of work as part of the project file and
shall provide CARLSBAD with all original work products arising from this Agreement upon
demand or upon termination of this Agreement and payment by CARLSBAD. CARLSBAD
acknowledges that SANDAG is a public agency, and as such all records, documents,
drawings, plans, specifications, and other materials in SANDAG's possession, including
materials submitted by CARLSBAD, are subject to the provisions of the California Public
Records Act (Government Code Section 6250 et seq.). Any reports, information, data, etc.,
given to SANDAG under this Agreement that CARLSBAD has marked as confidential or for
deliverables prepared or assembled by SANDAG that CARLSBAD requests SANDAG to mark
as confidential, will not be disclosed to the public without CARLSBAD's knowledge or a
court order. Upon request by SANDAG and written approval by CARLSBAD, SANDAG shall
have the right to use such work product for other projects.
8. SANDAG and CARLSBAD agree to hold each other and their respective elective and
appointive boards, officers, agents, and employees harmless from any and all claims,
liabilities, expenses, or damages of any nature, including attorneys' fees, for injury or death
of any person, or damage to property, or interference with use of property, arising out of or
in any way connected with their respective comparative fault under this Agreement.
9. The Parties may at any time terminate this Agreement for any reason, or no reason, by
giving 60 calendar days written notice of termination. Upon termination, SANDAG will be
paid the reasonable value for services actually performed, based upon the compensation
and payment provisions set forth in this Agreement.
10. This Agreement constitutes the entire Agreement between the Parties and supersedes any
previous agreements, oral or written. This Agreement may be modified only by subsequent
mutual written agreement executed by the Parties.
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11. This Agreement shall be construed in accordance with the laws of the State of California.
Any action commenced about this Agreement shall be filed in the San Diego County
Superior Court. In the event of any such litigation between the Parties, the prevailing party
shall be entitled to recover all reasonable costs incurred, including reasonable attorneys'
fees, as determined by the court.
12. This Agreement shall be interpreted as though prepared by both parties. Article headings in
this Agreement shall not be used to alter the plain meaning of the text in this Agreement.
13. The persons executing this Agreement on behalf of the Parties warrant that they are duly
authorized to execute this Agreement.
14. SANDAG proposes to assign Cheryl Mason as its Contract Manager and Antoinette Meier as
its Project Manager to provide supervision and have overall responsibility for this
Agreement. The Contract Manager and Project Manager shall not be removed from the
project or reassigned without prior approval of CARLSBAD.
IN WITNESS WHEREOF, the Parties have executed this MOU effective on the day and year
first above written.
THE SAN DIEGO ASSOCIATION OF
GOVERNMENTS
KURTK GE ~.I"
Director of Technical Serv ces
APPROVED AS TO SUFFICIENCY OF FORM AND
LEGALITY:
Office of dfneral Counsel
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CITY OF CARLSBAD
M ALL
Mayor
APPROVED AS TO SUFFICIENCY OF FORM AND
LEGALITY:
Legal Counsel
SAN DIEGO ASSOCIATION OF GOVERNMENTS (SANDAG) SERVICE BUREAU
INVITATION TO SUBMIT QUALIFICATIONS FOR CARLSBAD VILLAGE, BARRIO AND BEACH AREA
PARKING STUDY FOR CITY OF CARLSBAD
I. INTRODUCTION
The San Diego Association of Governments (SANDAG) Service Bureau is seeking the services from one
of its on-call transit planning consultants to provide professional services for a parking study being
conducted by the City of Carlsbad via the SANDAG Service Bureau. The d'uration of required services is
anticipated to be up to one year. This document describes the project, the required scope of services, the
consultant selection process, and the minimum information that must be included in the proposal. Failure .
to submit information in accordance with these requirements and procedures may be cause for
disqualification.
II. BACKGROUND
SANDAG is a legislatively created regional government agency that serves as a technical and informa-
tional resource for the area's 18 incorporated cities and the county government, who collectively are the
San Diego Association of Governments. The SANDAG Service Bureau is SANDAG's conduit to provide
informational and technical services to member agencies, non-member government agencies, and private
organizations and individuals.
SANDAG Service Bureau is entering into an agreement with the City of Carlsbad to assist Carlsbad in its
preparation of a parking study. SANDAG is soliciting a Consultant team to prepare a comprehensive
analysis and parking management plan for the Village, Barrio and adjacent beach area ("Project Area"),
shown as part of Attachment A. The consultant will perform data collection and analysis, develop and
implement community engagement events, develop the parking management plan and final report, and
attend meetings and present findings and one City Planning Commission and two City Council meetings.
Carlsbad is the overall project manager and client to SANDAG and the selected consultant. SANDAG will
enter into a task order with the consultant, provide contract oversight, review work products, provide input
to Carlsbad, and pay consultant invoices. Carlsbad will provide direction to the consultant, approve work
products, and approve consultant invoices.
The consultant will be responsible for providing the professional services as detailed in Attachment A,
Consultant Scope of Work. The consultant will be required to work collaboratively as a team member with
SANDAG and City of Carlsbad.
Ill. CONSULTANT SCOPE OF REQUIRED SERVICES
A. Scope of Work
A detailed Scope of Work is included as Attachment A.
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B. Required Experience
The consultant must possess recent and specialized expertise in conducting parking
inventories, data collection and analysis including geodatabase design and survey research,
developing parking management plans, designing and implementing effective public outreach
strategies and conducting community meetings. Experience working with California Coastal
Commission staff and presenting at Planning Commission meetings and City Council meetings
is highly desirable.
C. Project Schedule
The anticipated term of the project is April 8, 2016 through March 31, 2017. The target date for
completion of data collection and analysis is August 31, 2016.
IV. SUBMITAL REQUIREMENTS
Interested on-call transit planning consultants should submit the following documentation and
qualifications to SANDAG Service Bureau:
• Summary of consultant team's qualification, expertise, and experience relative to the
scope of work including experience conducting public outreach and survey research for
parking studies (not to exceed two pages)
• Summary of consultant's approach to accomplishing the scope of work and proposed
project schedule (not to exceed five pages)
• Resumes of proposed project manager and/or technical staff focusing on recent
experience and are not to exceed one page per individual.
• References for relevant projects (2 references)
o Cost Proposal (SANDAG template)
o Other considerations (optional and not to exceed one page)
Proposers must electronically submit their documentation of qualifications to SANDAG no later
than 12 p.m. on March 9, 2016 to be considered. All submitted documentation should conform
to the page specifications noted above and be presented in a legible font size of not less than
10 point. Proposals should be submitted electronically to cma@sandag.org.
V. CONSULTANT EVALUTION AND SELECTION PROCESS
Proposers will be evaluated on the criteria as per attached Consultant Evaluation Criteria
(Attachment B). SANDAG and the City of Carlsbad may or may not conduct interviews.
Proposers will be notified if an interview is needed.
VI. SCHEDULE FOR SELECTION AND AWARD*
Invitation for qualifications solicited
Proposals due date
Proposal evaluations
Task Order awarded (no interviews)
February 24, 2016
March 9, 2016 by 12 p.m.
March 1 0, 2016
March 11, 2016
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Interviews (if needed)
Task Order awarded (with interviews)
Task Order negotiation
Task Order development
Execution of Task Order
March 14, 2016
March 15, 2016
March 15-18, 2016
March 21 -April?, 2016
April 8, 2016
*Execution of the Task Order is dependent on City of Carlsbad Council approval.
VII. POINT OF CONTACT
Please email any questions to Cheryl Mason, Service Bureau Manager, at cma@sandag.org.
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ATTACHMENT A
Request for Proposals
Carlsbad Village, Barrio and Beach Area Parking Study
Project Background and Scope of Work
February 24, 2016
Request for Proposals
The purpose of this Request for Proposals is to obtain consulting services to prepare a comprehensive
parking analysis and parking management plan for the Village, Barrio and adjacent beach area ("project
area"). Based on the parking analysis, develop a parking management plan, which will include, but not be
limited to, parking strategies and measurable goals. The plan shall include or address: 1} an assessment
of parking issues identified by the city and public; 2} estimate of current and future parking demands; and
3} recommended strategies for near-term and long-term options for maximizing efficiency of parking and
overall mobility in the study area.
The objectives of the study are to analyze the city's current public and private parking supply, determine
current utilization and turnover rates, explore anticipated future parking needs, including future transit
ridership (i.e. determine how transit ridership could impact future parking demand}, and propose parking
policies and develop potential management options to promote efficient parking supply. Ideally, the study
should help the city answer common questions, such as:
• Is parking in the Village and Barrio adequate? Will it be in the future?
• Is a parking structure(s) needed now or in the future? What about meter or paid parking?
• Are adding spaces along streets and sharing use of private parking lots a way to significantly add
parking and address parking needs, perhaps to the point of delaying a parking structure?
• How will changing demographics due to an influx of millennia Is and baby boomers affect parking
needs?
• How does technology, such as parking apps, parking management strategies, and other non-
parking improvements, such as Transportation Demand management programs, the emergence
of shared mobility services, pedestrian enhancements or a shuttle system, affect the need for
parking?
Project background
The City of Carlsbad is preparing the Village and Barrio Master Plan, a new master plan for its downtown,
commonly referred to as the "Village," and the adjacent, mostly residential, Barrio. The draft of the new
plan, which will replace the existing Village Master Plan and Design Manual, is available at
www.carlsbadca.gov/villagebarrio. Overall master plan objeCtives call for improved access and mobility
throughout the planning area, which will play a critical role in making the Village and Barrio more vibrant
and enjoyable and increasing their connectedness with surrounding areas, including the beach.
Comprehensive parking data and a parking management plan are key to meeting these objectives and
contributing to the plan's success. Public hearings to consider plan adoption will occur this spring.
A Mobility Plan is a key component of the master plan and contains a set of short-and long-term mobility
strategies. Strategies address mobility in all forms, including that based on emerging and future
Carlsbad Village, Barrio and Beach Area Parking Study
Request for Proposals
February 24, 2016
technologies, and parking. Strategies recommend increasing the public parking supply, reducing parking
ratios (which the draft master plan already proposes), and identifying "park once" and "intercept parking"
opportunities. These parking objectives are enabled by the compact, walkable nature of the Village and
access to outstanding transit service centered near the Carlsbad Village Train Station. However, they must
also be considered in light of parking challenges including a perceived lack of adequate public parking,
lack of complete recent data, lack of an overall parking plan, and potential for parking overflow into
adjacent residential areas, and a lack of complete, recent data.
The Mobility Element recommends formation of a Mobility Management District that encompasses all of
the Village and Barrio. The plan also recommends formation of a Downtown Mobility Commission to
oversee parking issues and mobility matters in general in the Village and Barrio. The parking anticipated
by this scope would serve as foundational information for a commission or for any effort that seeks to
successfully understand and manage parking in the area.
The city has also drafted the Carlsbad Coastal Mobility Readiness Plan. A plan goal is "to create an
innovative transportation future in which advanced information, new technologies and sustainable fuels
support a vibrant community with seamless mobility options." To attain this goal, the plan states it is
important to improve existing transportation options while increasing viable mobility choices that provide
many of the same advantages as personal vehicles and to encourage people to share the ride and share
the road by using an integrated transportation system that builds upon the "Park Once" strategies
developed in the Village and Barrio Master Plan.
The proposed Village and Barrio Master Plan is subject to California Coastal Commission approval. The
study will help the city respond to Coastal Commission and public concerns regarding the adequacy of and
overall planning for parking in the beach area, such as with the plan proposal to expand the Village
parking-in-lieu fee program to the beach area, or the area west of the railroad tracks. This will require
analysis of beach area parking beyond plan boundaries.
A map of the area to be studied is attached. Study boundaries may be refined based on input from the
selected consultant, Coastal Commission and the community. The map also shows the Coastal Zone
boundary.
Note: The city recognizes the expertise and experience a consultant can bring to this project. If the
consultant believes scope refinements, such as additional tasks that will result in a better product, please
propose them for the city's consideration.
Project Goals
In general, the purpose of the parking study is to 1) document existing inventory; 2} determine future
parking needs; 3) recommend strategies to help the city manage the parking system so it operates
efficiently within the project area; and 4) provide a full picture of future parking demand to assist the city
in providing adequate parking.
The information gathered shall: 1) identify existing and future parking issues and needs; 2) develop some
measurable parking management strategies that maximize the supply and utilization of parking spaces;
and 3} develop a parking management plan, which will include a future parking demand model to identify
Carlsbad Village, Barrio,and Beach Area Parking Study
Request for Proposals
February 24, 2016
potential future parking issues and impacts within the study area. In considering future parking demand,
it will be important to consider shared mobility services such as carshare, rideshare (Uber, Lyft), bike
share, etc. In addition long-term parking improvements and program recommendations shall be made
based on the anticipated future parking demand and supply, as well as any future year impacts that are
identified. Throughout, coordinate with city staff to ensure consistency with the draft Village and Barrio
Master Plan and Coastal Mobility Readiness Plan.
Scope of Work
Consultant services desired as part ofthis contract include Tasks 1 through 7.
Task 1-Kick-off Meeting with Staff
• Meet with city staff to finalize project parameters and obtain data on the project area, including
maps, existing parking standards, background materials and any other pertinent information.
• Discuss consultant approach, the project objectives, tasks and timeline, and identify issues.
• Present consultant recommendations that establish the geographic limits of the study, identify
the streets and private and public parking lots to be surveyed for inventory, occupancy and
turnover studies and the best times to conduct the studies. (Note: City resources identified below
could be helpful as guidance when completing surveys in the field.)
• Discuss consultant approach regarding public outreach, including community meetings, on-line
and intercept surveys.
• As necessary, submit a final work plan for city review and approval.
• Deliverable: Final work plan for city review and approval.
Task 2 -Data Collection & Analysis
• Inventory current parking spaces in the study area including public parking lots, on-street parking
(marked and unmarked), and private, non-residential parking lots available for customers and
employees to determine the baseline conditions. The inventory shall make a clear distinction
between which spaces are public and those that are private.
• Perform parking occupancy and parking turnover studies of parking on-street and in parking lots,
both private and public in the project area; this will mainly apply to the Village area. Parking data
should be collected during the morning, mid-day, evening, during the week, weekends, summer
and off-season and during ongoing special events (e.g., the Farmers' Market) and at least one
large special event (e.g., Carlsbad 5000) to provide a diverse parking representation. The
inventory and data shall be provided to the city in an ArcGIS spatial data layer (polygon shapefile
or feature class) with fields and attributes designating parking inventory, occupancy, turnover
data, time limits, use information, etc.
• Identify the location and number of all on-street parking spaces in the project area that could be
added through simple projects that maintain existing curb lines such as: 1) adding parking spaces
by narrowing travel lanes; 2) removing unnecessary red curbs; 3) eliminating vacated driveways
and/or unnecessary curb cuts; 4) creating angled parking; 5) striping or restriping spaces; and 6)
redesigning public parking layouts.
Carlsbad Village, Barrio and Beach Area Parking Study
Request for Proposals
February 24, 2016
• Document how long cars are parked in spaces that have a time limit. The data should include
length of stay and whether or not the demand is attributed to transit ridership, commercial
employment, beach activities or business visitations.
• Develop and conduct online (via www.surveymonkey.com or an equivalent site) and intercept
surveys for stakeholder groups such as: 1) residents; 2) business owners; 3) employees; and 4)
transit users. The survey is to gather input on what people think the issues are and on the
characteristics ofthe parking usage.
• Collect both quantitative and qualitative information to include: 1) time of interview; 2) mode of
transportation; 3) duration of parking; 4) parking/trip purpose; 5) parking location; and 6) user
type (worker, owner, shopper, etc.}.
• Code the responses by stakeholder groups and geocode the survey results based on specific
locations.
• Produce a map and summary report including tables of the questionnaire/survey responses and
analyze the data and identify the prevailing issues (i.e. what is the data telling us?) per area (i.e.
Village, Barrio, beach, etc.).
• Deliverable: Reports and maps documenting existing parking inventory and identifying parking
issues.
Task 3-Analyze Existing Parking Standards for the Project Area
• Compare the city's off-street parking standards and options within the project area to those of
similar "smart growth" cities (ideally along the southern California coast), and identify best
practices. Evaluate the degree to which the parking standards and incentives will meet
anticipated demand. If warranted, recommend adjustments to parking standards and incentives,
in combination with parking management strategies (see Task 5).
• Analyze the adequacy of the current parking-in-lieu fee and determine if the current fee collected
is adequate for its intended purpose; which is maintenance of existing, or development of future,
public parking facilities for properties in areas of the Village located east ofthe railroad right-of-
way. Furthermore, analyze how the parking-in-lieu fee could be used to fund other mobility
options such as financing trolleys/shuttles, installing bicycle and pedestrian infrastructure.
Include recommended fee amounts. Research best practices/case studies to support
recommended fee amounts.
• Evaluate the potential for expanding the existing parking-in-lieu fee program in the Village area,
west of the railroad tracks. Prior Coastal Commission action limited the application of the parking-
in-lieu fee until the city demonstrate that specific sites identified where parking facilities will be
constructed and that detailed criteria and procedures are established for the annual assessment
of parking utilization subject to the completion of a parking study or other technical information
satisfactory to the Coastal Commission.
• Deliverable: Report on city's parking standards and identify best practices. The report shall
include an analysis of the city's parking-in-lieu fee program and an evaluation of expanding the
program.
Carlsbad Village, Barrio and Beach Area Parking Study
Request for Proposals
February 24, 2016
Task 4-Community Engagement Events
• Near the beginning of the study, conduct a minimum of two (2) community meetings with
stakeholders (i.e. residents, business owners, employees, etc.) to gain their input regarding
parking issues and recommendations for efficient parking in the project area.
• Near the end of the study, conduct a minimum of two (2) more community meetings with
stakeholders as identified above to present study findings and solicit feedback.
• All community meetings should be geared to times and days appropriate for residents and
appropriate for merchants; meeting times and days shall be subject to city approval; city
meeting space may be available for these meetings.
• Conduct additional public outreach with intercept and online surveys and stakeholder
interviews.
• Develop an outreach plan for residents and merchants; identify meeting format and content,
use of online tools, and solicitation methods; provide materials in Spanish and provide Spanish
translators at meetings where Barrio residents may attend.
• Prepare summary reports of the community engagement events as an interim measure before
the final report (Task 6) is complete. Up to four (4) hard copies and one (1) PDF of each
summary report shall be provided to the city. The consultant shall address and respond to two
rounds of consolidated comments on the reports from the city. Reports shall be formatted for
easy posting on the city website.
• Deliverable: Summary report ofthe results of the community engagement events.
Task 5 -Develop a Parking Management Plan
• Based on the data analysis (Task n develop measurable parking goals and thresholds for
parking issues related to: 1) turnover rates; 2) managing competing uses; 3) employee parking;
4) transit rider parking; 5) shared parking, etc.
• Establish occupancy thresholds and make recommendations on parking management actions to
be taken if thresholds are reached. Examples of such actions may include: 1) enforce existing
time restrictions, 2) install smart meters, 3) build additional parking facilities, etc.
• If parking structures are advised, provide recommendations regarding location, quantity of
spaces and whether they should be built as city facilities and/or joint public-private ventures.
Recommendations should take into consideration other aspects that might affect use of any
structure, such as location and surrounding existing or future land use, the presence of metered
or paid parking, condition of the walking experience between a structure and destination, etc.
• Develop parking management strategies. Example strategies may include: 1) creating new
parking supply; 2) implementing a managed paid parking program; 3) implementing
management strategies; 4) developing sustainable parking initiatives; 5) determining shared
parking opportunities; 6) developing communication strategies; 7} establishing appropriate time
limit restrictions for on-street and off-street parking; and 8} implement "smart" parking
solutions.
• Craft recommendations for how to manage and implement the Parking Management Plan. Key
considerations include: 1) phasing; 2} program structure; 3} staffing; 4) operations and
management technology; and 5) budgeting/financing.
• Advise on the need for accessible on-street parking spaces in the downtown Village area. If
accessible on-street parking spaces are advised, recommend their type (i.e., regular or van
9
Carlsbad Village, Barrio and Beach Area Parking Study
Request for Proposals
February 24, 2016
accessible), locations and the limits of the geographic area in which they could be provided. This
task need not analyze accessible parking in the city's public parking lots, which has been
separately studied.
• Establish the parameters for future monitoring of parking by others, such as frequency, time of
day/year, street segments and parking lots to be monitored.
• Provide templates of monitoring forms (in Word or Excel) that can be used by the city for future
parking surveys.
• Recommend technologies that can be used for data collection and analysis as well as other
technologies for managing the parking system.
• Deliverable: Report summarizing all bullet points listed under Task 5. The report should include
recommendations and strategies to efficiently managing parking in the project area.
Task 6-Final Report and Parking Management Plan
• After the completion of the data collection and community engagement efforts, the cons\.(ltant
shall prepare a draft and final report for city staff to review (in MS Word format). The document
shall consolidate the work completed in the scope and Tasks 1 through 5, and include maps,
tables and other graphics so the information can be more easily understood. Consultant shall
discuss the structure and format of the report and parking management plan with the city
before preparing the initial draft. Reports shall be formatted for easy posting on the city
website.
• The consultant shall address and respond to two rounds of consolidated comments on the draft
final report from the city and stakeholders. Up to four (4) hard copies and one (1) MS Word and
PDF versions of the final report shall be provided to the city, with all tables, charts and figures
included.
• Deliverable: Final report and Parking Management Plan.
Task 7-Attend Meetings
• As determined necessary by staff, participate in up to two (2) combined City of Carlsbad and
Coastal Commission staff meetings to understand Coastal Commission concerns and
expectations.
• Attend at least one meeting a month either in person, or by teleconference, to update the
Project Team on the project status. It may be necessary to meet more often, therefore, budget
18 Project Team meetings.
• The consultant shall be responsible for attending, presenting findings, and answering questions,
at one (1) Planning Commission and two (2) City Council meetings, as needed.
Project Schedule
• Peak and non-peak season counts shall be conducted starting in April 2016. The target
completion date for the report and parking management plan is March 2017, to enable the
capture of peak and non-peak season parking counts and use, including the popular Memorial
Day and Fourth of July weekends.
10
Carlsbad Village, Barrio and Beach Area Parking Study
Request for Proposals
February 24, 2016
Resources
The following resources are available to the selected consultant:
• Carlsbad Coastal Mobility Readiness Plan, dated January 2016.
• City of Carlsbad General Plan, dated September 2015.
• City of Carlsbad Climate Action Plan, dated September 2015.
• Draft Village and Barrio Master Plan, dated November 2015.
• Village Master Plan and Design Manual, dated June 2013.
• SANDAG Regional Parking Management Toolbox (2014).
• SANDAG Parking Strategies for Smart Growth, dated June 2010.
• SANDAG Trip Generation for Smart Growth, dated June 2010.
• Map with summary counts of public and private parking in the Village; including parking on
private property, on public property and on the street (2015}.
• Urban Place Consulting Group parking counts, occupancy and turnover studies (select public
parking lots and streets only) and recommendations (2012 and 2014).
• Parking in the Carlsbad Village Redevelopment Area Report, prepared by City of Carlsbad
Housing and Redevelopment Department with assistance from Linscott, Law and Greenspan,
dated January 1999.
• Other limited, city-provided information on Village parking.
• Public comments received on the draft Village and Barrio Master Plan, some of which focus on
parking.
Selection criteria will be based on the following weighted factors (see Attachment B for more detailed
selection criteria):
1.
2.
3.
4.
5.
Professional Qualifications & Technical Competence
Project Experience
Proposed Methodology and Approach to Work
Consultant experience with designing and implementing
effective public outreach strategies for parking studies/plans
Cost Proposal
Total
30%
30%
20%
10%
10%
100%
11
-+-+ Railroad
--.. Coastal Zone Boundary
Q Parking Study Area Boundary
Proposed Master Plan Area
---===::::JFeet a
0 1,000 w
{cicyof
Carlsbad
Carlsbad Village, Barrio and Beach Area
Parking Study Boundaries
ATTACHMENT B
EVALUATION FORM
WEIGHT
PROJECT TEAM: PROFESSIONAL 3.0
QUALIFICATIONS & TECHNICAL COMPETENCE
• Qualifications and relevant individual
experience of proposed subconsultant team
• Unique qualification of key personnel
• Distribution of hours of individuals to be
working on project
PROJECT EXPERIENCE 3.0
• Demonstrated capability of similar or related
parking management plans
• Demonstrated experience in collection and
analysis of parking and related data
• Demonstrated experience on
implementation strategies for parking plans
• Experience working on plans and projects
with California Coastal Commission staff
• Experience in survey design and analysis
• Management and scheduling abilities
PROPOSED METHODOLOGY AND APPROACH 2.0
TO WORK
• Demonstrated knowledge of Coastal
Commission requirements
• Understating of work to be accomplished
• Approach and proposed methodology for
accomplishing all work (data collection,
survey research, public outreach, etc.)
• Quality and comprehensiveness of
submitted proposal
CONSULTANT EXPERIENCE WITH DESIGNING 1.0
AND IMPLEMENTING EFFECTIVE PUBLIC
OUTREACH STRATEGIES FOR PARKING
STUDIES/PLANS
• Record of producing a quality product on
similar projects on time and within budget
COST PROPOSAL 1.0
TOTAL 10
SCORE
(1-10)
100
WEIGHTED
SCORE
13
\ \
Independent Cost Estimate Template
Summary
Contract No.: Project Manager: Antoinette Meier Date: 2/22/16
Task Order No.: Project No.: $214,910
Project: Carlsbad Parking Study $94.42
Hours
Schedule Research Task WBS Codes Description Principal PM Analyst SR GIS Analyst GIS Analyst Assistants outreach Traffic Engineer Support Total Hours
Begin Date End Date $267.00 $203.00 $104.00 $140.00 $85.00 $20.00 $104.00 $204.00 $85.00
1 Kick-off Meeting with Staff 2 8 4 14
2 Data Collection and Analysis 3 68 132 44 220 730 40 2 1,239
3 Analyze Existing Parking Standards for th<:J Project Area 9 60 120 3 192
4 Community Engagement Events 5 92 70 130 80 377 -
5 Develop Parking Management Plan 8 64 64 40 176
6 Final Report and Parking Management Plan 4 28 50 50 132
7 Coordination and Other Meetings 12 74 12 98
8 Project Management 16 24 8 48
Totals= 59 418 452 44 220 860 80 40 103 I 2,2761
Schedule Cost
Task WBS Codes Description Research Total Cost
Begin Date End Date Principal PM Analyst SR GIS Analyst GIS Analyst Assistants Outreach Traffic Engineer Support
1 Kick-off Meeting with Staff $ 534.00 $ 1,624.00 $ 416.00 $ -$ -$ -$ -$ -$ -$2,574.00
2 Data Collection and Analysis $ 801.00 $ 13,804.00 $ 13,728.00 $ 6,160.00 $ 18,700.00 $ 14,600.00 $ -$ 8,160.00 $ 170.00 $76,123.00
3 Analyze Existing Parking Standards for the Project Area $ 2,403.00 $ 12,180.00 $ 12,480.00 $ -$ -$ -$ -$ -$ 255.00 $27,318.00
4 Community Engagement Events $ 1,335.00 $ 18,676.00 $ 7,280.00 $ -$ -$ 2,600.00 $ 8,320.00 $ -$ -$38,211.00
5 Develop Parking Management Plan $ 2,136.00 $ 12,992.00 $ 6,656.00 $ -$ -$ -$ -$ -$ 3,400.00 $25,184.00
6 Final Report and Parking Management Plan $ 1,068.00 $ 5,684.00 $ 5,200.00 $ -$ -$ -$ -$ -$ 4,250.00 $16,202.00
7 Coordination and Other Meetings $ 3,204.00 $ 15,022.00 $ 1,248.00 $ -$ -$ -$ -$. -$ -$19,474.00
8 Project Management $ 4,272.00 $ 4,872.00 $ -$ -$ -$ -$ -$ -$ 680.00 $9,824.00
Totals= $ 15,753.00 $ 84,854.00 $ 47,008.00 $ 6,160.00 $ 18,700.00 $ 17,200.00 $ 8,320.00 $ 8,160.00 $ 8,755.00 $ 214,910.00
Task WBS Codes Description Other Direct Cost Total Cost
travel, printing, meeting expenses, supplies, etc. 1500 1500
9
Totals= I I
TOTAL ESTIMATED PROJECT COST= $214,910.00
Signature (Prepared By Cheryl Mason) . Senior Research Analyst 2/23/16 Prepared
Independent Cost Estimate_ Carlsbad Parking Study; Summary ~
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