HomeMy WebLinkAbout2020-06-16; City Council; Resolution 2020-117RESOLUTION NO. 2020-117
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, APPROVING THE CARLSBAD IS CALLING BUSINESS
PROMOTION AND TOURISM MARKETING CAMPAIGN AND AUTHORIZING
THE CITY MANAGER TO NEGOTIATE AND EXECUTE AN AGREEMENT WITH
VISIT CARLSBAD FOR IMPLEMENTATION SERVICES IN AN AMOUNT NOT TO
EXCEED $250,000
EXHIBIT 1
WHEREAS, on March 4, 2020, the State of California declared a State of Emergency as a result
of the spread of COVID-19; and
WHEREAS, the Health Officer of the County of San Diego issued an order requiring people to
remain in their homes or place of residence except for employees Gr customers traveling to and from
essential businesses or activities; and
WHEREAS, the State of California and County of San Diego now allow for the reopening of some
businesses consistent with the California Resilience Roadmap and County public health order; and
WHEREAS, food and beverage establishments, nonessential retail, and other visitor-serving
businesses have experienced significant economic impact; and
WHEREAS, sales tax and transit occupancy tax are estimated to constitute approximately one-
third of the City's FY 2019-2020 revenues; and
WHREAS, promoting locally reopened businesses and attracting tourism is important to
economic recovery which in turn supports city revenues and benefits the public; and
WHEREAS, on May 5, 2020, the City of Carlsbad approved $250,000 for the development of a
joint business promotion and marketing campaign with the Chamber of Commerce, Carlsbad Village
Association, and Visit Carlsbad; and
WHEREAS, the City of Carlsbad, Chamber of Commerce, Carlsbad Village Association, and Visit
Carlsbad collaboratively developed Carlsbad is Calling: a joint business promotion and tourism
marketing campaign for economic recovery; and
WHEREAS, the Ad Hoc City Council Economic Revitalization Subcommittee has endorsed the
Carlsbad is Calling approach; and
WHEREAS, the City requires professional services to implement the Carlsbad is Calling
campaign; and
WHEREAS, Carlsbad Municipal Code 3.28.ll0(N) allows the City Council to dispense with
competitive bidding and solicitation requirements when doing so is in the City's best interest; and
June 16, 2020 Item #10 Page 6 of 14
EXHIBIT 1
WHEREAS, Visit Carlsbad has the necessary experience to provide the required implementation
services cost-effectively; and
WHEREAS, the City Council has determined it is the City's best interest to dispense with the
competitive bidding and solicitation requirements and contract with Visit Carlsbad to implement the
Carlsbad is Calling campaign.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as
follows:
1. That the above recitations are true and correct.
2. That the Carlsbad is Calling campaign is approved.
3. That the City Manager is authorized to negotiate and execute an agreement with Visit
Carlsbad for implementation services in an amount not to exceed $250,000.
PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of
Carlsbad on the 16th day of June 2020, by the following vote, to wit:
AYES:
NOES:
ABSENT:
Hall, Blackburn, Bhat-Patel, Schumacher.
None.
None.
(SEAL)
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