HomeMy WebLinkAbout2008-03-18; Carlsbad Tourism Business Improvement District; 03-08-25; Receive presention from SDNCVBCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
AB#
MTG.
DEPT.
03-08-25
3-18-08
Admin
Services
Presentation by San Diego North
Convention and Visitors Bureau
CTBID STAFF VV^
GENERAL * ,
COUNSEL ll/£"
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RECOMMENDED ACTION:
Receive presentation from San Diego North Convention and Visitors Bureau (SDNCVB).
ITEM EXPLANATION:
The CTBID Board provides an opportunity for citizens and organizations to have an item placed
on the CTBID Board Agenda by submitting a letter to the Board Chair. Attached is a letter
(Exhibit 1) from Cami Mattson, San Diego North Convention and Visitors Bureau CEO, who has
requested to make a presentation to the CTBID Board to share the growth plans of her
organization.
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 153789(b)).
EXHIBITS:
1. Letter to Jim Elliott from Cami Mattson, SDNCVB, dated February 22, 2008.
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2409, cgerh@ci.carlsbad.ca.us
FOR CITY CLERKS USE ONLY.
BOARD ACTION: APPROVED D
DENIED D
CONTINUED D
WITHDRAWN D
AMENDED D
CONTINUED TO DATE SPECIFIC D
CONTINUED TO DATE UNKNOWN O
RETURNED TO STAFF D
OTHER-SEE MINUTES D
Presentation received.
fORTH EXHIBIT 1
^AUTHENTIC. '•DIVERSE. CALIFORNIA.
OFFICERS:
Chairman
Tim Fennell, CEO
Del Mar Fairgrounds
Treasurer
Robert McClure, Director
San Diego Zoo's Wild Animal Park
Membcr-at-Large
Denise Dornfeld, Exec.Vice President
PRA Destination Management
Member-at- Large
Robert Moore, Genera] Manager
Hilton Garden Inn Carlsbad beach
DIRECTORS:
Janet Beronio, General Manager
Harrah's Rincon Casino & Resort
Bruce Brainerd, General ManagerHyatt Regency La Jolla
Paul Corsinita, General Manager
San Diego Marriott La Jolla
Patrick Duffy, General Manager
Hilton La Jolla Torrey Pines
Dennis Fraher, General ManagerSan Diego Marriott Del Mar
John Gates, Resort Manager
Rancho Bernardo Inn
Juamta Hayes, Public Affairs Manager
San Diego Gas & Electric Co.
Patrick Hclblmg, Operations Director
Birch Aquarium at Scnpps
John Jakobsen, General Manager
LEGOLAND California
Chris Jennewein
Director of Internet Operations
The San Diego Union Tribune/
SignOnSanDiego.com
Nance Trevirhick, Director of Sales
Four Seasons Resort Aviara
Paul Van Eldcren, Real Estate Broker
Hanson Realty
Tannnie Wheatley, General Manager
Radisson Suite Hotel
Rancho Bernardo
EX OFFICIOS:
Jonathan Jacobs, Managing Partn
Radisson Smtc Hotel
Rancho Bernardo
President & CEO
Cami Mattson
February 22, 2008
Jim Elliott, Director of Administrative Services
City of Carlsbad
1635 Faraday Ave.
Carlsbad, CA 92008
Dear Jim:
The San Diego North CVB is expanding significantly and we would like to
share our growth plans with the Carlsbad TBID Advisory Board on March 18.
We are requesting 15 minutes to make a presentation, identifying our future
strategies and potential opportunities for Carlsbad.
Our budget is increasing from $1.1 million in FY07-08 to $3.3 million in
FY08-09. The increase comes from a newly created Tourism Marketing
District in the City of San Diego. As we expand our sales & marketing tactics
and technology, Carlsbad can identify new opportunities for partnership.
We appreciate your consideration.
Most sincerely,
Cami Mattson
President & CEO
Cc: Sheryl Keller
SAN DIEGO NORTH CONVENTION <& VISITORS BUREAU