HomeMy WebLinkAbout2011-05-18; Carlsbad Tourism Business Improvement District; 05-11-66; Approve Agreement CTBID Visitors BureauCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
AB# 05-11-66 Approve Agreement between CTBID CTBID STAFF QHy
MTG. 5-18-11 and the Carisbad Convention and C^ENERAL MTG.
Visitors Bureau COUNSEL
DEPT. City Mgr
RECOMMENDED ACTION:
1. Adopt Resolution No. 2011-4 authorizing the Chairperson to enter into agreement between
the Carlsbad Tourism Business Improvement District (CTBID) and the Carlsbad Convention
and Visitors Bureau (CCVB) for tourism promotion services for the period July 1, 2011
through June 30, 2012.
2. Consider budget reduction explanation from VisitCarlsbad.
3. If Board chooses to reduce budget, amend the contract on its face to include the budget
reduction: and , direct staff to amend the CTBID Annual Report to ipclude the budget
reduction.
ITEM EXPLANATION:
i
Since the inception of the Carisbad Tourism Business Improvement District (CTBID). the CTBID
Board has contracted with Carlsbad Convention and Visitors Bureau 501C-6 corporation (dba
VisitCarisbad) to provide tourism marketing services for Carisbad. The;scope of those services
have included operation ofthe visitor center, web site development and administration, print and
internet advertising, public relations and various other tourism marketing jactivities identified in the
contract for that fiscal year. The VisitCarlsbad Board develops the scope of work and presents it
to the CTBID Board for approval along with the proposed budget for the work which is then
included in the CTBID annual budget.
At the April 6, 2011 CTBID Board meeting, Visit Carlsbad presented to tlje CTBID Board its
proposed program of work and budget for fiscal year 2011-12. Based oji its review and
discussion ofthe budget, the CTBID Board directed VisitCarlsbad to brinjg back some options
reductions to its budget if the Board determined that the request for funding needed to be
reduced. Attached at Exhibit 1 is a letter from VisitCarisbad recommendjng this reduction, if
needed, be taken from group direct line item. The Board should consider whether the reduction
is necessary and if approved, direct staff to amend the contract to include the recommended
reduction.
Following discussion, if the Board would like VisitCarisbad to provide promotional and tourism
marketing services for 2011-12 as outlined in the contract, the CTBID Board should adopt the
attached resolution.
FISCAL IMPACT:
For the fiscal year 2011-12, projected revenues for the CTBID are estimated at $780,000. The
total payment for this contract for this twelve-month period is $724,582.
10
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 153789(b)).
EXHIBITS:
1. Letter dated May 6, 2011 from VisitCarisbad Executive Director Sam Ross with
recommendation that potential $20,000 budget reduction come from Group Direct line item.
2. Resolution No. 2011-4 authorizing the Chairperson to enter into agreement between the
CTBID and the CCVB for tourism promotion services forthe period July 1, 2011 through
June 30, 2012.
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2446, chen/l.Qerhardt@carisbadca.aov
FOR CITY CLERKS USE ONLY.
BOARD ACTION: APPROVED CONTINUED TO DATE SPECIFIC •
DENIED CONTINUED TO DATE UNKNOWN •
CONTINUED • RETURNED TO STAFF
WITHDRAWN
AMENDED
OTHER-SEE MINUTES
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EXHIBIT 2
1 RESOLUTION NO. 2011-4
2 RESOLUTION OF THE BOARD OF DIRECTORS OF THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT
^ DISTRICT, AUTHORIZING THE CHAIRPERSON TO
EXECUTE AGREEMENT WITH THE CARLSBAD
CONVENTION AND VISITORS BUREAU (CCVB) DOING
BUSINESS AS VISITCARLSBAD
6 WHEREAS, The City Council of the City of Carlsbad adopted Ordinance No. NS-778
7 enacting Chapter 3.37 of the Carlsbad Municipal Code on November 15, 2005 thereby creating
g the Carlsbad Tourism Business Improvement District (CTBID); and
9 WHEREAS, the primary purpose of the CTBID is to promote tourism and provide
IQ services to visitors to the City of Carlsbad; and
11 WHEREAS, the City Council has authorized the Board of Directors ofthe CTBID to
12 conduct the business of the CTBID in the time, place and manner that best suits the needs of the
j3 Board of Directors of the CTBID, subject to the control of federal, state and local laws goveming
j4 the activities of a Business Improvement District; and
15 WHEREAS, the City Council has provided the Board of Directors with the ability to
contract for services necessary to carry out the purpose of the CTBID; and
17 WHEREAS, the Board of Directors of the CTBID has determined that it is m the best
I g interest of the District to promote tourism and provide services to visitors to the City of Carlsbad
19 through the use of agencies that currently exist in the community to provide these services; and
20 WHEREAS, the Board of Directors has determined that the Carlsbad Convention and
21 Visitors Bureau (CCVB) possesses the necessary skills to provide services related to the
22 promotion of tourism; and
23 WHEREAS, the CCVB intends to obtain all necessary documents to do business as
24 VisitCarlsbad; and
25 WHEREAS, the CCVB has revised its Bylaws to reduce the number of directors on its
26 Board to Seven; and
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WHEREAS, the CCVB has agreed that the initial Board of Directors v^U not be changed
v^thout approval of the CTBID Board during the term of the contract; and
WHEREAS, the CCVB has agreed to provide tourism services under the terms and
conditions of the agreement attached hereto for the term July 1,2011 through June 30, 2012,
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors ofthe Carlsbad
Tourism Business Improvement District, as follows:
1. That the above recitations are true and correct.
2. That subject to review and approval of the CTBID General Counsel, the Chairperson
is hereby authorized to execute the attached agreement. Exhibit 1, between the
CTBID and the CCVB to provide professional services related to tourism promotion.
3. That the CTBID Board understands that the current seven directors of the CCVB
Board are:
Jason Durbin, Sheraton Carlsbad Resort & Spa
Robert Moore, Hilton Garden Iim, Carlsbad Beach
Kim Akers, West Inn & Suites
Peter Kock, LEGOLAND Califomia
Denise Chapman, La Costa Resort & Spa
Drew Allison, Hilton Homewood Suites
VACANT
The CCVB has agreed that the Board of Directors v^dll not be changed without
approval of the CTBID Board during the term of the contract.
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PASSED, APPROVED, AND ADOPTED at a regular meeting ofthe Board of
Directors of the Carlsbad Tourism Business Improvement District on the 18th day of
May, 2011, by the following vote to wit:
AYES: Board Members Stripe, Stiebeling, McCormick, Becerra
NOES: None
ABSENT: Board Members Canepa, Nayudu, Howard-Jones
TIM STRIPE
Chair
ATTEST
[E WOO]
'lerk of the
Carlsbad Tourism Business Improvement District
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AGREEMENT FOR PROMOTION OF TOURISM AND VISITOR SERVICES
CARLSBAD CONVENTION AND VISITORS BUREAU
THIS AGREEMENT is made and entered Into as of the.
, 20 , by and between the Carisbdd
Improvement District (CTBID), and the Carlsbad Convention
("Contractor").
RECITALS
A. CTBID requires the professional sen/Ices of
experienced in tourism and visitor promotion programs and servic0s
B. Contractor has the necessary experience in
services and advice related to the promotion of tourism In Carisbad
C. Selection of Contractor is expected to achieve the
expedited fashion.
D. Contractor has submitted a proposal to CTBID
willingness and ability to perfonn such wori(.
DRAFT
EXHIBIT 1
day of
Tourism Business
and Visitors Bureau,
a contractor that is
3S.
providing professional
I.
desired results in an
and has affimned Its
NOW, THEREFORE, in consideration of these recitals and
contained herein, CTBID and Contractor agree as follows:
1. SCOPE OF WORK
CTBID retains Contractor to perfomn, and Contractor agrees to j-ender, those senflces
(the "Services") that are defined in attached Exhibit "A", which rs incorporated by this
reference in accordance with this Agreement's terms and conditio is.
the mutual covenants
2. STANDARD OF PERFORMANCE
While performing the Services, Contractor will exercise the
care and skill customarily exercised by reputable members of
practicing in the Metropolitan Southern California Area, and
diligence and best judgment while exercising its professional skill
reasonable professional
Contractor's profession
will use reasonable
and expertise.
3. TERM
The temri of this Agreement will be effective for a period of one
July 1, 2011 through June 30, 2012.
4. TIME IS OF THE ESSENCE
Time is of the essence for each and every provision of this AgreerVient.
;1) year from the date
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6. COMPENSATION
The total fee payable for the Sen/ices to be performed during the initial Agreement term
will be Seven Hundred Forty-Four Thousand Five Hundred Eighty Two dollars
($744,582). No other compensation for the Services will be allowed except for items
covered by subsequent amendments to this Agreement. The CTBID reserves the right
to withhold a ten percent (10%) retention until CTBID has accepted the work and/or
Sen/ices specified in Exhibit "A".
Compensation will be made in twelve (12) monthly installments of Sixty Two Thousand
Forty Eight dollars ($62,048) each month for a total of $744,582 as detailed in the
attached Exhibit A to this Agreement. The first installment shall be payable In the first
full week of July 2011. Subsequent installments shall be paid In the first full week of
each month, through the temn of this Agreement. Adjustments to pay dates may be
necessary due to the cash balance in the fund.
The CTBID reserves the right to terminate or reduce funding levels outlined in the
Agreement In the event of CTBID revenue reductions. Recommended deductions will
be reported t to the CTBID Board who shall determine the modified funding level.
6. STATUS OF CONTRACTOR
Contractor will perform the Services in Contractor's own way as an independent
contractor and In pursuit of Contractor's independent calling, and not as an employee of
CTBID. Contractor will be under control of CTBID only as to the result to be
accomplished, but will consult with CTBID as necessary. The persons used by
Contractor to provide services under this Agreement will not be considered employees
of CTBID for any purposes.
The payment made to Contractor pursuant to the Agreement will be the full and
complete compensation to which Contractor is entitled. CTBID will not make any
federal or state tax withholdings on behalf of Contractor or its agents, employees or
subcontractors. CTBID will not be required to pay any workers' compensation insurance
or unemployment contributions on behalf of Contractor or its employees or
subcontractors. Contractor agrees to indemnify CTBID within thirty (30) days for any
tax, retirement contributton, social security, overtime payment, unemployment payment
or woricers' compensation payment which CTBID may be required to make on behalf of
Contractor or any agent, employee, or subcontractor of Contractor for wori< done under
this Agreement. At the CTBID's election, CTBID may deduct the indemnification amount
from any balance owing to Contractor.
7. SUBCONTRACTING
Contractor will not subcontract any portion of the Sen/ices without prior written approval
of CTBID. If Contractor subcontracts any of the Senrices, Contractor will be fully
responsible to CTBID for the acts and omissions of Contractor's subcontractor and of
the persons either directly or indirectly employed by the subcontractor, as Contractor is
for the acts and omissions of persons directly employed by Contractor. Nothing
CTBID Attorney Approved Version #05.06.08
contained in this Agreement will create any contractual relationship between any
subcontractor of Contractor and CTBID. Contractor will be responsible for payment of
subcontractors. Contractor will bind every subcontractor and ev<sry subcontractor of a
subcontractor by the temis of this Agreement applicable to Co ntractor's \Nork unless
specifically noted to the contrary in the subcontract and approved |n writing by CTBID.
8. OTHER CONTRACTORS
The CTBID reserves the right to employ other Contractors Ir^ connection with the
Services.
9. INDEMNIFICATION
Contractor agrees to Indemnify and hold harmless the CTBID arjd Its officers, officials,
employees and volunteers from and against all claims, damages,
including attomeys fees arising out of the performance of the ^\/ork described herein
caused by any negligence, recklessness, or willful misconduct of the Contractor, any
subcontractor, anyone directly or indirectly employed by any of them or anyone for
whose acts any of them may be liable.
CO its The parties expressly agree that any payment, attorney's fee,
incurs or makes to or on behalf of an injured employee under
administered workers' compensation is Included as a loss, expense
purposes of this section, and that this section will sun/ive
termination of this Agreement.
the
or expense CTBID
the CTBID's self-
or cost for the
expiration or early
10. INSURANCE
Contractor will obtain and maintain for the duration of the Agreement and any and all
amendments, insurance against claims for injuries to persons cr damage to property
which may arise out of or In connection with performance of the sen/ices by Contractor
or Contractor's agents, representatives, employees or subcontractors. The Insurance
will be obtained from an insurance earner admitted and authorized to do business in the
State of Califomia. The insurance carrier is required to have a current Best's Key Rating
of not less than "A-:VH". OR with a surplus line insurer on the State of California's List of
Eligible Surplus Line Insurers (LESLI) with a rating in the latest B4st's Key Rating Guide
of at least'•A:X''.
10.1 Coveraces and Limits.
Contractor will maintain the types of coverages and minimum limits indicated below,
unless CTBID Attorney or CTBID Manager approves a lower anr^ount. These minimum
amounts of coverage will not constitute any limitations or
indemnification obligations under this Agreement. CTBID, its
employees make no representation that the limits of the Insul'ance specified to be
carried by Contractor pursuant to this Agreement are adequate to protect Contractor. If
Contractor believes that any required insurance coverage is inadequate. Contractor will
obtain such additional insurance coverage, as Contractor
Contractor's sole expense.
cap on Contractor's
officers, agents and
deems adequate, at
CTBID Attorney Approved Version #05.06.08
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10.1.1 Commercial General Liabilitv Insurance. $1.000.000 combined
single-limit per occurrence for bodily Injury, personal injury and property damage. If the
submitted policies contain aggregate limits, general aggregate limits will apply
separately to the woric under this Agreement or the general aggregate will be twice the
required per occurrence limit.
10.1.2 Automobile Liabilitv (if the use of an automobile is Involved for
Contractor's woric for CTBID). $1,000,000 combined single-limit per accident for bodily
injury and property damage.
10.1.3 Woricers' Compensation and Emolover's Liabilitv. Workers'
Compensation limits as required by the California Labor Code. Woricers' Compensation
will not be required if Contractor has no employees and provides, to CTBID's
satisfaction, a declaration stating this.
10.1.4 Professional Liabilitv. Errors and omissions liability appropriate to
Contractor's profession with limits of not less than $1,000,000 per claim. Coverage must
be maintained for a period of five years following the date of completion of the work.
10.2. Additional Provisions. Contractor will ensure that the policies of insurance
required under this Agreement contain, or are endorsed to contain, the following
provisions:
10.2.1 The CTBID will be named as an additional insured on General
Liability.
10.2.2 Contractor will obtain occurrence coverage, excluding Professional
Liability, which will be written as claims-made coverage.
10.2.3 This insurance will be in force during the life of the Agreement and
any extensions of it and will not be canceled without thirty (30) days prior written notice
to CTBID sent by certified mail pursuant to the Notice provisions of this Agreement.
10.3 Providino Certificates of Insurance and Endorsements. Prior to CTBID's
execution of this Agreement, Contractor will furnish certificates of insurance and
endorsements to CTBID.
10.4 Failure to Maintain Coveraoe. If Contractor fails to maintain any of these
insurance coverages, then CTBID will have the option to declare Contractor in breach,
or may purchase replacement insurance or pay the premiums that are due on existing
policies in order to maintain the required coverages. Contractor is responsible for any
payments made by CTBID to obtain or maintain insurance and CTBID may collect these
payments from Contractor or deduct the amount paid from any sums due Contractor
under this Agreement.
CTBID Attorney Approved Version #05.06.08
10.5 Submission of Insurance Policies. CTBID reserves the right to require, at
anytime, complete and certified copies of any or all required ipsurance policies and
endorsements.
11. BUSINESS LICENSE
Contractor will obtain and maintain a City of Carlsbad Business License for the temn of
the Agreement, as may be amended from time-to-time.
12. ACCOUNTING RECORDS
Contractor will maintain complete and accurate records with respect to costs incurred
under this Agreement. All records will be cleariy identifiable. Contractor will allow a
representative of CTBID during normal business hours to exanlne, audit, and make
transcripts or copies of records and any other documents cre ated pursuant to this
Agreement. Contractor will allow inspection of all woric, data, documents, proceedings,
and activities related to the Agreement for a period of three (3) years from the date of
final payment under this Agreement.
13. OWNERSHIP OF DOCUMENTS
All woric product produced by Contractor or its agents, employees
pursuant to this Agreement is the property of CTBID. In the event
temninated. all work product produced by Contractor or its as ents
subcontractors pursuant to this Agreement will be delivered
Contractor will have the right to make one (1) copy of the work
records.
and subcontractors
this Agreement is
employees and
at once to CTBID.
piroduct for Contractor's
14. COPYRIGHTS
Contractor agrees that all copyrights that arise from the sen/ices
and Contractor relinquishes all claims to the copyrights in favor of
vnll
15. NOTICES
The name of the persons who are authorized to give written notices
notice on behalf of CTBID and on behalf of Contractor under this
or to receive written
Agreement.
For CTBID:
Chen/I Gerhardt
CTBID Staff
Administrative Services
City of Carlsbad
1635 Faradav Ave.
Carlsbad. CA 92008
Phone No. 760-6()2-2446
be vested in CTBID
CTBID.
CTBID Attorney Approved Version #05.06.08
For Contractor: Address
Name
Title
Each party will notify the other immediately of any changes of address that would
require any notice or delivery to be directed to another address.
16. CONFLICT OF INTEREST
CTBID will evaluate Contractor's duties pursuant to this Agreement to detennine
whether disclosure under the Political Reform Act and CTBID's Conflict of Interest Code
is required of Contractor or any of Contractor's employees, agents, or subcontractors.
Should it be detennined that disclosure is required. Contractor or Contractor's affected
employees, agents, or subcontractors will complete and file with the CTBID Clerk those
schedules specified by CTBID and contained in the Statement of Economic Interests
Fonn 700.
Contractor, for Contractor and on behalf of Contractor's agents, employees,
subcontractors and consultants warrants that by execution of this Agreement, that they
have no interest, present or contemplated, in the projects affected by this Agreement.
Contractor further wan-ants that neither Contractor, nor Contractor's agents, employees,
subcontractors and consultants have any ancillary real property, business interests or
income that will be affected by this Agreement or, alternatively, that Contractor will file
with the CTBID an affidavit disclosing this interest.
17. GENERAL COMPLIANCE WITH LAWS
Contractor will keep fully infonned of federal, state and local laws and ordinances and
regulations which in any manner affect those employed by Contractor, or in any way
affect the perfonnance of the Services by Contractor. Contractor will at all times obsen/e
and comply with these laws, ordinances, and regulations and will be responsible for the
compliance of Contractor's services with all applicable laws, ordinances and regulations.
Contractor will be aware of the requirements of the Immigration Reform and Control Act
of 1986 and will comply with those requirements, including, but not limited to, verifying
the eligibility for employment of all agents, employees, subcontractors and consultants
that the sen/ices required by this Agreement.
18. DISCRIMINATION AND HARASSMENT PROHIBITED
Contractor will comply with all applicable local, state and federal laws and regulations
prohibiting discrimination and harassment.
19. DISPUTE RESOLUTION
If a dispute should arise regarding the perfonnance of the Sen/ices the following
procedure will be used to resolve any questions of fact or interpretation not oXheiv/\s0
settled by agreement between the parties. Representatives of Contractor or CTBID will
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reduce such questions, and their respective views, to writing. A copy of such
documented dispute will be fon^/arded to both parties involved ale ng with recommended
methods of resolution, which would be of benefit to both parti(»s. The representative
receiving the letter will reply to the letter along with a reccjmmended method of
resolution within ten (10) business days. If the resolution thus obtained is unsatisfactory
to the aggrieved party, a letter outlining the disputes will be foi warded to the CTBID
Manager. The CTBID Manager will consider the facts and solut ons recommended by
each party and may then opt to direct a solution to the proble m. In such cases, the
action ofthe CTBID Manager will be binding upon the parties invclved, although nothing
in this procedure will prohibit the parties from seeking remedies ayailable to them at law.
cr
20. TERMINATION
In the event of the Contractor's failure to prosecute, deliver, or
CTBID may tenninate this Agreement for nonperformance by
certified mail of the temiination. If CTBID decides to abandon
the work or sen/ices contemplated by this Agreement, CTBID
Agreement upon written notice to Contractor. Upon notification
Contractor has five (5) business days to deliver any documents ovmed
work in progress to CTBID address contained in this Agreemeijit
determination of fact based upon the woric product delivered
percentage of work that Contractor has perfonned which is unable
CTBID in having the Agreement completed. Based upon
detennine the final payment of the Agreement.
that
perform the Senrices,
r|otifying Contractor by
indefinitely postpone
may terminate this
of termination,
by CTBID and all
CTBID will make a
to CTBID and of the
and of worth to
finding CTBID will
Either party upon tendering thirty (30) days written notice to the other party may
terminate this Agreement. In this event and upon request of C^TBID, Contractor will
assemble the woric product and put it in order for proper filing and closing and deliver it
to CTBID. Contractor will be paid for work perfonned to the termination date; however,
the total will not exceed the lump sum fee payable under this /agreement. CTBID will
make the final detemiination as to the portions of tasks
compensation to be made.
21. COVENANTS AGAINST CONTINGENT FEES
Contractor warrants that Contractor has not employed or reta ned
person, other than a bona fide employee working for Contractor,
Agreement, and that Contractor has not paid or agreed to pay arjy
other than a bona fide employee, any fee, commission, percenta(|e
or any other consideration contingent upon, or resulting from, the
this Agreement. For breach or violation of this warranty, CTBID
annul this Agreement without liability, or, in its discretion, to deduct
pric^ or consideration, or othenA/ise recover, the full amount of
percentage, brokerage fees, gift, or contingent fee.
completed and the
any company or
o solicit or secure this
company or person,
, brokerage fee, gift,
award or making of
will have the right to
from the Agreement
the fee, commission,
22. CLAIMS AND LAWSUITS
By signing this Agreement, Contractor agrees that any Agreement claim submitted to
CTBID Attorney Approved Version #05.06.08
CTBID must be asserted as part of the Agreement process as set forth in this
Agreement and not in anticipation of litigation or in conjunction with litigation. Contractor
acknowledges that if a false claim is submitted to CTBID, It may be considered fraud
and Contractor may be subject to criminal prosecution. Contractor acknowledges that
Califomia Government Code sections 12650 et sea., the False Claims Act applies to
this Agreement and. provides for civil penalties where a person knowingly submits a
false claim to a public entity. These provisions include false claims made with deliberate
ignorance of the false information or in reckless disregard of the truth or falsity of
infonnation. If CTBID seeks to recover penalties pursuant to the False Claims Act, it is
entitled to recover its litigation costs, including attorney's fees. Contractor acknowledges
that the filing of a false claim may subject Contractor to an administrative debarment
proceeding as the result of which Contractor may be prevented to act as a Contractor
on any public work or Improvement for a period of up to five (5) years. Contractor
acknowledges debannent by another jurisdiction is grounds for CTBID to terminate this
Agreement.
23. JURISDICTIONS AND VENUE
Any action at law or in equity brought by either of the parties for the purpose of
enforcing a right or rights provided for by this Agreement will be tried in a court of
competent jurisdiction in the County of San Diego, State of Califomia, and the parties
waive all provisions of law providing for a change of venue in these proceedings to any
other county.
24. SUCCESSORS AND ASSIGNS
It is mutually understood and agreed that this Agreement will be binding upon CTBID
and Contractor and their respective successors. Neither this Agreement or any part of it
nor any monies due or to become due under it may be assigned by Contractor without
the prior consent of CTBID, which shall not be unreasonably withheld.
25. ENTIRE AGREEMENT
This Agreement, together with any other written document referred to or contemplated
by it, along with the purchase order for this Agreement and its provisions, embody the
entire Agreement and understanding between the parties relating to the subject matter
of it. In case of conflict, the tenns of the Agreement supersede the purchase order.
Neither this Agreement nor any of its provisions may be amended, modified, waived or
discharged except in a writing signed by both parties.
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CTBID Attorney Approved Version #05.06.0^
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26. AUTHORITY
The individuals executing this Agreement and the instruments referenced in it on behalf
of Contractor each represent and warrant that they have the legal power, right and
actual authority to bind Contractor to the tenns and conditions of this Agreement.
CONTRACTOR
*By:
(sign here)
CTBID OF CARLBBAD
corporation of the
By:
, a municipal
State of Califomia
Tim Stripe CTBID Board Chair
(print name/title) ATTEST:
(e-mail address)
^By:
(sign here) LORRAINE M. WOOD
CTBID Cleric
(print name/title)
(e-mail address)
If required by CTBID, proper notarial acknowledgment of exedution
must be attached. If a Corporation. Agreement must be signe{d
officer from each of the following two groups.
*Group A.
Chairman,
President, or
Vice-President
**Group B.
Secretary,
Assistant
CFO or Assis
by contractor
by one corporate
Secretary,
ant Treasurer
Otherwise, the corporation must attach a resolution certified
assistant secretary under corporate seal empowering the officer(s i
corporation.
APPROVED AS TO FORM:
RONALD R. BALL, CTBID Attorney
By:.
3y the secretary or
signing to bind the
Deputy CTBID Attorney
CTBID Attorney Approved Version #05.06.08
EXHIBIT A
Scope of Services
1. Visit Carlsbad > Board appointments will be approved by the CTBID Board.
2. Provide periodic updates at the CTBID's request and a year-end report on
the program of work deliverables which shall include an accounting of
funds spent by program in a format approved by the CTBID Board.
Allocation ofthe unspent funds shall be determined by the CTBID Board.
3. Review CTBID grant applications and make funding recommendations to
the CTBID Board.
4. Develop a program of work that is primarily focused on driving demand
in the leisure market segment and secondarily, the group meetings
market. The Visit Carlsbad Board will approve the program of work and
corresponding budget allocations which are included at the end ofthe
scope.
5. Update current market intelligence on the Carlsbad visitor profile.
Research findings will be shared and communicated to the tourism
community and incorporated in the development of future marketing
strategies.
6. Primarily focus on visitcarlsbad.com as the primary distribution channel
for new business opportunities for CTBID properties and Carisbad
tourism suppliers.
a. Partner with local tourism suppliers to develop new products or
packages consistent with the current market demand for special
offers.
b. Develop visitor-relevant content.
7. Deliver an Interactive marketing campaign focused on driving traffic to
visitcarisbad.com and hotel resen/atlons. Promotional campaigns will
include but not limited to pay-per-click advertising, online display
advertising, content development, social media, promotions and email
marketing.
8. Pitch editorial ideas to travel writer and online blogging communities and
write relevant content for the website, including:
CTBID Attorney Approved Version #05.06.08
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a. Pitch story ideas, what's new, and host travel writers
b. Coordinate media FAMs in partnership with SDCyB, CTBID
properties, and local tourism suppliers.
9. Manage the visitor center, visitor publications and colialterai
a. Service walk-In visitors with local/regional tourNm
b. Collect geographical data from walk-in visitors,
c. Refer visitors to local tourism suppliers,
d. Manage visitor publication distribution and other
10. Develop partnerships and coop opportunities with CTBID
tourism suppliers, and regional DMO's such as Visit Oceanside
and CTTC.
^ Visit Carisbad is the dba used by the Carisbad Conventiop and Visitors
Bureau.
, including:
Information,
collateral,
properties, local
, SDCVB,
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CTBID Attorney Approved Version #05.06.08