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HomeMy WebLinkAbout2013-01-30; Carlsbad Tourism Business Improvement District; 1-13-86; Approve Appointment Visit Carlsbad BoardCARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL AB# 1-13-86 Approve Appointment to Visit Carlsbad Board CTBID STAFF f MTG. 1-30-13 Approve Appointment to Visit Carlsbad Board GENERAL COUNSEL J^(^^ Approve Appointment to Visit Carlsbad Board RECOMMENDED ACTION: Approve the recommendation by the Visit Cartsbad Board to appoint a Regie Brown to its board. ITEM EXPLANATION: At its 5-23-12 meeting, the Carlsbad Tourism Business Improvement District (CTBID) Board entered into an agreement with the Cartsbad Convention and Visitors Bureau (dba Visit Carlsbad) to provide tourtsm promotion services for the CTBID for the period July 1, 2012 through June 30, 2013. A provision in this contract was that the CTBID Board had to approve any changes to the Visit CaHsbad Board. In a letter from VisitCartsbad Executive Director, Sam Ross, to CTBID Board Chair, Tim Stripe, the Visit Carisbad Board is recommending that the CTBID Board approve the appointment of Mr. Regie Brown, General Manager of Hilton Garden Inn Carisbad, to fill the vacancy on the VisitCarisbad Board. (See letter and Resume at attached Exhibits A&B) FISCAL IMPACT: None. ENVIRONMENTAL IMPACT: This action does not approve any projects that will have a physical adverse affect on the environment so it falls within the general rule under CEQA that this is not a project (CEQA Regulation 153789(b)). EXHIBITS: Letter dated January 29, 2013 from VisitCarisbad Executive Director, Sam Ross, to CTBID Board Chair, Tim Stripe, recommending Regie Brown to fill the vacancy on the Visit Carisbad Board. B. Regie Brown Resume DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.aerhardt@carisbadca.aov FOf? CITY CLERKS USE ONLY. V / BOARD ACTION: APPROVED CONTINUED TO DATE SPECIFIC • DENIED CONTINUED TO DATE UNKNOWN • CONTINUED RETURNED TO STAFF • WITHDRAWN • OTHER-SEE MINUTES • AMENDED • 0- carisbad January 29, 2013 Mr. Tim Stripe Vice Chairman Carisbad Tourism Business Improvement District City of Cartsbad 1635 Faraday Ave. Cartsbad, CA 92008 Dear Mr. Stripe, The Board of Directors of Visit Carlsbad, Cartsbad's Destination Mari^eting Organization would like to put forth Mr. Regie Brown, General Manager of Hilton Garden Inn Cartsbad Inn, as the replacement for the seat vacated by Mr. Robert Moore on the Visit Carisbad board of directors. Per the agreement between the CTBID and Visit Cartsbad we ask that the CTBID board approve Mr. Brown at the next CTBID meeting to be held on January 30, 2013. Thank you. Sincerely, Sam Ross Executive Director Visit Carisbad 400 Carlsbad V'Hage Dr-ve Ca''sbad, CaH'oi-nia 920CS visit carisbad,com REGIE BROWN 7814 Corte Macido •Carlshad, CA •92009 •(858)342-5396 PROFESSIONAL EXPERIENCE The Hilton Garden Inn Carlsbad Beach General Manager- 11/2011- present Oversee operation of 161 room hotel in Carlsbad, Ca. Ensure Department heads and all staff maintain standards and guest satisfaction to expectation of Hilton and of ownership. Resolve issues swifdy to ensure guest ecpectations are exceeded. The Island Hotel Rooms Executive- 9/2010-11/2011 In charge of Rooms Division and daily resort operations for a Five Diamond Hotel in Newport Beach. Responsible for Housekeeping, Laundry, Front Office, Concierge, Guest Services, PBX and Spa. Resolve all guest issues to their satisfaction and ensure proper follow up has occurred. Direct 7 Department Heads overseeing 165 staff. Represent the Managing Director in all day to day operations and guest issues. Ensure that standards have been created and adhered to in all departments. Rancho Valencia Resort and Spa Resident Manager 6/2009-9/2010 Overseeing daily resort operations. Responsible for Front Office, Guest Services, Security, Reservations, PBX, Housekeeping, Laundry and Engineering departments. Standardi2ed resort weekly meetings with relation to operations, divisional and daily briefings. Created the Yield and Revenue procedures and ensure weekly meetings are held. Developed marketing strategy with Sales and Marketing for 2010 budget. Created a critical path for renovating the resort and prioritizing key areas. Report directiy to the Managing Director. The Grand Del Mar Resort and Spa Director of Rooms- 03/2007- 06/2009 In charge of the Pre and Post Opening Divisional operations for a 249 room Resort. Responsible for all typical Rooms Division departments with additional departments of Security, Retail and Spa. Created policies and procedures and coordinated turnover dates with regards to FF&E and construction. Responsible for hiring all divisional managers, employees and training. In charge of choosing and ordering all guest supplies. Created incentives for departments and training guidelines for AAA and MobH Inspections. Represent General Manager in all day to day resort responsibilities and during his absence. The Pidgeon Company Director of Operations - 03/2006 to 03/2007 Oversaw all functions of Corporate Housing. Responsible for day-to-day yielding of all units and customer service. Created forecast and pickup reports to ensure maximum occupancy. Developed incentives and policies and procedures for Operations and Sales Departments. Increased revenue 15% from previous year while maintaining expenses to previous year. Handled resident service needs and needs of communities. La Costa Resort and Spa Assistant Resort Manager-10/2004 to 03/2006 Responsible for all Front of House Operations for a 474 room Resort. Introduced Departmental Standards and comprehensive scoring assessment for Front Office, Concierge, Guest Services, Housekeeping, Telecommunications, Business Center, Tennis, and Kids Camp. Developed goals for each department and training guidelines for Department Heads. Maintained effective coaching and counseling policies. Implemented Divisional Meeting for Rooms Division and streamlined methods of communication. Chaired weekly renovation meeting to ensure objectives were met with minimal guest interruption. Brought online 100 additional keys that were completed. Resolved all guest issues to a satisfactory outcome exceeding guests' expectations. Created budget and forecasts for upcoming year. Met weekly with General Manager on budget guidelines and current standings. Directiy responsible for 7 Department Heads with a staff of 245 staff. Four Seasons Hotels and Resorts 1994-2004 Four Seasons Resort Great Exuma Director of Rooms - 2003 to 2004 Responsible for the Divisional operations for a 183 room Resort. Successfully opened the Resort while overseeing nine departments. Developed policies and procedures and coordinated turnover dates with regards to FF&E and construction. Created goals for Rooms Division team to ensure completion of projects. Responsible for hiring all divisional employees and maintaining effective training and discipline. Heavily involved with problem solving to continue the pre-opening process. Created budget for post opening and next year. Reviewed with management all budget requirements. Four Seasons Resort Aviara Assistant Director of Rooms - 2001 to 2003 Responsible for the Divisional operations of a 329 room Resort. Coordinated the departmental relationships and duties to ensure a smooth, seamless and enjoyable experience for guests. Oversee 7 department heads and 12 assistant department heads including Front Office, Housekeeping, Communications, Concierge, Guest Services, Spa and Children Program. Set divisional goals and departmental goals for 400 staff. Assist in chairing weekly Rooms Division meeting setting agendas and drive project completion. Maintain and set budgets for revenue, expenses and labor. Set and review standards for all departments as well as implement a testing and scoring system to maintain high scores. Four Seasons Resort Aviara Front Office Manager - 2000 to 2001 In charge of all Front Office, Communications and Concierge activities including 2 department heads and 5 assistant department managers. Implemented Upsell programs and other incentive programs. Responded to all guest issues and emergencies. Completed 2 upgrades to Fidelio Property Management System. Created and maintained Front Office budget. Reviewed and tested all standards for Front Office and addressed employee non-compliance. Maintained AAA 5 Diamond Award in this position. Four Seasons Resort Aviara Guest Service Manager - 1999 to 2000 Responsible for Guest Service department that included 54 line employees and 3 Assistant Managers. Created a smooth, seamless department that included bellmen, doormen, valet, valet cashier, and shuttie drivers. Scored in top 5 percent of departments on the employee opinion survey score. Achieved AAA 5 Diamond Award while in this position. Developed revenue and expense budgets and maintained labor within budget. Four Seasons Resort Aviara Assistant Guest Service Manager -1997 to 1999 Opened the Guest Service department in a fast paced environment. Increased labor pool from 12 to 54 positions to handle increasing demand. Created innovative procedures to handle busy drive and provide excellent service. Trained all employees in their position and develop departmental trainers to assume role. Created new procedures for luggage handling, amenity deliveries, and valet parking. Developed Valet Cashier procedures to increase profit, minimize loss and organize vehicle activity. Set up monthly departmental meetings to improve communication. Four Seasons Resort Hualalai Resort Assistant Manager- 1996 to 1997 Opened a 243 room resort in the Front Office. Developed policy and procedures, trained new staff and helped to develop the Property Management System for the resort needs. Handled employee and guest issues to complete satisfaction for the best outcome for the resort and guests. Four Seasons Resort Dallas Night Manager 1994-1996 Responsible for entire hotel operation in busy city environment. Ensured all safety, privacy and service to all guests and overnight staff. Created procedures to ensure efficient arrival and departures for all guests.