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Home My WebLink About2013-05-15; Carlsbad Tourism Business Improvement District; 05-13-90; Approve Annual Report CTBIDCARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL AB# 05-13-90 MTG. 5-15-13 Approve the Annual Report of the Carlsbad Tourism Business Improvement District CTBID STAFF GENERAL COUNSEL RECOMMENDED ACTION: Adopt Resolution No. 2013-3 approving the Annual Report of the Carisbad Tourism Business Improvement District (CTBID) and submit the report to the City Council for approval at a June 2013 meeting. ITEM EXPLANATION: In accordance with Section 36533 of the California Streets and Highways Code, the CTBID Advisory Board is required to present an annual report for City Council's review and approval for each fiscal year for which assessments are to be levied and collected to pay the costs for the improvements and activities described in the report. This report is to contain: • Any proposed changes to the boundaries of the CTBID. • The activities to be provided for that fiscal year. • Estimate of the cost of providing those activities (ie budget) • The method and basis of levying the assessment. • The amount of any surplus or deficiency revenues to be carried over from the previous year. • The amount of any other contributions Staff has prepared the attached report (included as an attachment to Exhibit 1) which is includes the above items. Staff recommends that the Board approve the attached report for presentation to the City Council. FISCAL IMPACT: None. ENVIRONMENTAL IMPACT: This action does not qualify as a project under the California Environment Quality Act ("CEQA") and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b). EXHIBITS: 1. Resolution No. 2013-3, Approve Annual Report DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.qerhardt @carisbadca.aov 20 21 22 23 24 25 26 27 28 EXHIBIT 1 1 RESOLUTION NO. 2013-3 2 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE ADVISORY BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT ^ DISTRICT (CTBID) OF THE CITY OF CARLSBAD, CALIFORNIA, TO 4 APPROVE THE ANNUAL REPORT 5 , WHEREAS, the CTBID was formed in accordance with the California 6 y Government Code Parking and Business Improvement Area Law of 1989 (Sections 36500, et. Seq. of the Streets and Highways Code), and 9 WHEREAS, Section 36533 of the Code requires the CTBID Advisory 10 Board to present an annual report to the City Council's for their review and approval for each fiscal year for which assessments are to be levied and collected to pay the cost for the improvements and activities described in the report; and WHEREAS, an Annual Report has been prepared for the 2013-14 fiscal year, and WHEREAS, the Board of Directors of the Carisbad Tourism Business 11 12 13 14 15 16 Improvement District wishes to approve the Annual Report; and 18 WHEREAS, the Board of Directors of the Carisbad Tourism Business 19 Improvement District wishes to submit the report to the City Council for approval; and NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carisbad Tourism Business Improvement District of the City of Carisbad, California, as follows: 1. That the above recitations are true and correct. 2. That the Annual Report shown at Exhibit A is approved in its entirety by the Board of Directors of the Carisbad Tourism Business Improvement District. 3. That the approved Annual Report ofthe Carlsbad Tourism Business Improvement District will be presented to the City Council for its approval at a June 2013 meeting. PASSED, APPROVED AND ADOPTED at a regular meeting ofthe Board of Directors of the Carisbad Tourism Business Improvement District of the City of Carisbad held on the 15^^ day of May 2013 by the following vote to wit: AYES: 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 NOES: ABSENT: ATTEST EXHIBIT A Carlsbad Tourism and Business Improvement District (CTBID) Annual Report 2013-2014 Method of Assessment: The CTBID includes all hotel businesses located within the CTBID boundaries. The assessment shall be levied on all hotel businesses, existing and future, within the City of Carisbad based upon a flat fee of $1.00 per occupied room per night for all transient occupancies as defined in section 3.12.020(7) of the Carisbad Municipal Code. The amount of assessment shall be separately stated from the amount of the rent and other taxes charged, and each transient shall receive a receipt for payment from the operator. The assessment will be remitted monthly, based on $1.00 per occupied room per night in revenues for the previous month. Assessment Funding Purpose: To administer marketing and visitor programs to promote the City of Carisbad as a tourism visitor destination and to fund projects, programs, and activities, including appropriate administrative charges, that benefit hotels within the boundaries of the District. 2013-14 Work Plan: Last fiscal year, the CTBID contracted with Carisbad Convention and Visitors Bureau (dba VisitCarisbad) to provide tourism marketing services for Carisbad. In addition, $50,000 in grants were awarded to fund projects and events to increase the overnight stays in Carisbad hotels. The CTBID 2013-14 budget includes $750,000 in funding for VisitCarlsbad. The services provided will focus primarily on driving demand in the leisure market and secondarily in the meetings market. The majority of this will be done by interactive marketing. They will also contract with a public relations firm to work on branding Carlsbad. Funding also includes managing the visitor center and publications. The VisitCarisbad Board will review the CTBID grant applicants and make the funding recommendations, for which there is $150,000 allocated this year, to the CTBID Board. Detail of the 2013-14 budget is shown on the following page. 2013-14 CTBID Budget EXHIBIT A Program Areas Description 2010-11 Actuals 2011-12 Actuals 2012-13 Budget Actuals as of 1/31/2013 Projected 2012-13 Actuals Recommended 2013-14 Budget Carryover Fund Balance $65,353 $62,678 $113,074 113,074 113,074 128,724 Revenues: CTBID Assessment Interest Earnings Prior Year refunds $1 per room night 791,301 761 856,708 1,276 -12,135 900,000 545,764 142 900,000 150 0 925,000 0 Total Estimated Revenues 792,062 845,849 900,000 545,907 900,150 925,000 Expenditures: 2% Admin. Fee - City CCVB Payment Staff support CTBID Grants Contingency 2% of CTBID assessment revenue, for collection of CTBID assessment and accounting for CTBID To operate visitor center, market and promote Carlsbad Staff support to the CTBID Grant program established by CTBID Board To be determined by the CTBID Board at a later date 15,820 743,434 15,663 19,820 0 17,124 744,576 14,753 19,000 0 19,000 800,000 16,500 50,000 0 10,915 466,669 5,154 20,000 0 18,000 800,000 16,500 50,000 0 18,500 750,000 18,000 150,000 0 Total Expenses 794,737 795,453 885,500 502,738 884,500 936,500 Ending Fund Balance Contingency for Revenue shortfall $62,678 $113,074 $127,574 $156,243 128,724 117,224