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Home My WebLink About2014-05-22; Carlsbad Tourism Business Improvement District; 5-14-100; Approve Appointments to Visit Carlsbad BoardCARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL CTBID STAFF GENERAL COUNSEL AB# 5-14-100 MTG. 5-22-14 Approve Appointments to Visit Carlsbad Board RECOMMENDED ACTION: Approve the recommendation by the Visit Carisbad Board to appoint Ms. Linda Hopkins and Mr. Michael Murray to its Board. ITEM EXPLANATION: At its 5-15-13 meeting, the Carisbad Tourism Business Improvement District (CTBID) Board entered into an agreement with the Carlsbad Convention and Visitors Bureau (dba Visit Carisbad) to provide tourism promotion services forthe CTBID forthe period July 1, 2013 through June 30, 2014. A provision in this contract was that the CTBID Board had to approve any changes to the Visit Carisbad Board. In a letter from Visit Carlsbad Board Executive Director, Sam Ross, to CTBID Board Chair, Tim Stripe, the Visit Carisbad Board is recommending that the CTBID Board approve the appointment of Ms. Linda Hopkins, Director of Sales for West Inn & Suites, and Mr. Michael Murray, General Manager for Homewood Suites, to fill the seats vacated by Ms. Kristine Band and Ms. Kimberiy Foo on the VisitCarisbad Board of Directors. (See letter and Bio at attached Exhibits) FISCAL IMPACT: None. ENVIRONMENTAL IMPACT: This action does not qualify as a project under the California Environment Quality Act ("CEQA") and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b). EXHIBITS: A. Letter dated May 1, 2014 from Visit Carlsbad Board Executive Director, Sam Ross, to CTBID Board Chair, Tim Stripe, recommending the appointment of Ms. Linda Hopkins, Director of Sales for West Inn & Suites, and Mr. Michael Murray, General Manager for Homewood Suites to the VisitCarisbad Board of Directors. B. Linda Hopkins Bio C. Michael Murray Bio DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.aerhardt@carisbadca.gov _ EXHIBIT A ^carlsbad May 1,2014 Mr. Tim Stripe Vice Chairman Carisbad Tourism Business Improvement District City of Carisbad 1635 Faraday Avenue Carisbad, CA 92008 Dear Tim, The Board of Directors of Visit Carisbad, Carisbad's Destination Marketing Organization would like to put forth the following Individuals, Ms. Linda Hopkins, Director of Sales for West Inn & Suites, and Mr. Michael Murray, General Manager for Homewood Suites, as the replacements forthe seats vacated by Ms. Kristine Bane and Ms. Kimberiy Foo on the Visit Carisbad Board of Directors. Per the agreement between the CTBID and Visit Carisbad we ask that the CTBID board approve Ms. Hopkins and Mr. Murray at the next CTBID meeting to be held on May 14, 2014. Thank you. Sincerely, Sam Ross Executive Director Visit Carisbad 400 Carisbad Village Drive Carlsbad. California 92008 visitcarlsbad.com EXHIBIT B LINDA K. HOPKINS Linda Hopkins moved to Carisbad in 2008 after joining the staff at West Inn and Suites as Director of Sales in November of 2007. As head of sales for an independent boutique hotel, Linda has worn many hats. Working to drive sales revenue from both the corporate and leisure markets, including small groups and wedding room blocks, Linda's job has taken her throughout the US and Canada for numerous trade shows and sales blitzes. While not directly involved in marketing for West, she regularly attends the West Village internal PR and marketing meetings. As an active member of the San Diego Business Travel Association for 6 years, Linda attends the monthly luncheon meetings and is involved with their current charity, Operation Game On. She has attended the Global Business Travel Association Annual Convention as an exhibitor for 6 years and has represented West on the KUSI Morning Show in order to promote events for West Inn and Suites, West Steak and Seafood, and Bistro West. During her years at West, Linda Hopkins, has developed lasting professional partnerships and relationships in Carlsbad, San Diego and throughout the US. Prior to joining the hospitality industry in 2007, Linda Hopkins was a real estate professional for over 20 years selling private homes, ranches, and custom home sites in the Temecula Valley. She raised two children who are now grown. Her son, Kenny, is an entrepreneurial farmer who owns both a hydroponic strawberry U-Pick farm and a traditional, in-ground strawberry farm in Rainbow. After graduating from UCLA, her daughter, Amanda joined her mother in the hospitality sales industry and is a National Sales Manager for L'Auberge in Del Mar. Her husband. Lance owned and was the managing partner of Target Framing, with offices in Fallbrook, Vista and Carisbad, for over 30 years and retired in 2011. Contact Information for Linda Hopkins: Home address: 6705 Camino Del Prado Carlsbad, CA 92011 Business Direct: 760-448-4503 Email: lkhopkins(5)westinnandsuites.com ^ EXHIBIT C Michael Murray Phone: 760-846-6669 • E-Mail: mmurrayl89@gmail.com Executive Summary Eight years in hospitality management with experience in high-profile, award-winning properties. Recognizeci for passion, integrity, work ethic, leadership and for pursuing challenges with enthusiasm and tenacity. Results driven individual who strives to redefine the standards of perfonnance and guest experience. Relevant Experience Hilton Garden Inn Edmonton International Airport - General Manager July 2013 - Current 165 Rooms - 3400 Sq. Ft of Meeting Space - Full Service Restaurant & Bar - AAA Three Diamond Rating SuccessRilly led the team to its first ever passing QA Evaluation, resulting in a score of 98.54%. Increased YOY RevPAR by 70% (July - December 2012 vs. July - December 2013}. Increased guest service rankings by margins of 100 - 300 positions in Property Loyalty, Overall Service and Overall Cleanliness. Hilton Garden Inn Las Vegas / Henderson - General Manager 139 Rooms - 2000 Sq. Ft of Meeting Space - Full Service Restaurant & Bar - AAA Three Diamond Rating January 2013-July 2013 Managed a budget of $6 MiUion and a team of 55. By the third month on-site, the Food & Beverage department recorded its first profitable month in the hotel's history. Redeveloped and redeployed SOP's in all departments to improve operational efficiency, heightened the standards for guest experience, overall cleanliness & upkeep of the asset while driving profitability. In seven months the hotel improved 100-150 positions in all critical guest satisfaction categories. Hilton Carlsbad Oceanfront Resort & Spa - Director of Rooms 215 Rooms - 25,000 Sq. Ft of Indoor & Outdoor Meeting Space - Full Service Signature Restaurant & Lounge April 2012-January 2013 • Full Service Spa - AAA Four Diamond Rating Responsible for Front Desk, PBX, Concierge, Housekeeping, Bell & Valet teams with room revenue budget of $17 million and staff of 55. Brought in three months prior to opening to oversee and implement all aspects of Rooms Division operation, including the generation of policies & procedures, hiring & training of all staff, as well as all hardware and software installation of relevant IT equipment. Regularly led executive committee & departmental meetings and assumed the role of "Manager on Duty" during all shifts. Hilton Garden Inn Carlsbad Beach - Assistant General Manager 161 Rooms - 10,000 Sq. Ft of Indoor & Outdoor Meeting Space - Full Service Restaurant & Bar - AAA Three Diamond Rating April 2006-April 2012 Managed budget of $13 million and 35 employees. Had direct oversight and management of Front Desk, Night Audit, Housekeeping & Maintenance Departments. Integral in revenue management of hotel; making daily market placement and pricing decisions. Spear-headed all recruitment and training within the Front Office, Housekeeping & Maintenance departments. In charge of ensuring that all final preparations and details were attended to for impending QA audits. Winner of 8 hospitality awards including Hotel ofthe Year [2006), Pride Merit (2010], Highest Overall QA Score in all HGI (2009 & 2010). Special Projects / Task Force Hilton Times Square - Director of Front Office 460 Rooms - 4500 Sq. Ft of Meeting Space - Full Service Restaurant & Bar - Evening Lounge Holiday Inn Oceanside Marina - Front Office Manager 110 Rooms -1000 Sq. Ft of Meeting Space - Ful! Service Restaurant & Bar December 2010 - February 2011 November 2009 - February 2010 Relevant Certification OnQ PMS - OnQ R&I - OnQ RMS - GRO Revenue System- HHonors - Hilton IDM - CRM - SALT - CPR - TlP's - AHSiA Front Office Certificate - Hilton Revenue Management Certification - Hilton Garden Inn General Manager University References Available upon request