HomeMy WebLinkAbout2015-04-22; Carlsbad Tourism Business Improvement District; 04-15-110; Receive Proposal from VisitCarlsbadCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
CTBID STAFF (A^^ AB# 04-15-110
MTG. 4-22-15
Proposal from VisitCarlsbad
(Carlsbad Convention and Visitors
Bureau)
GENERAL
COUNSEL
RECOMMENDED ACTION:
Receive report from VisitCarlsbad and direct staff accordingly.
ITEM EXPLANATION:
Since the inception of the Carisbad Tourism Business Improvement District (CTBID), the CTBID
Board has contracted with Carisbad Convention and Visitors Bureau 501C-6 corporation (dba
VisitCarisbad) to provide tourism marketing services for Carlsbad. The scope of those services
have included operation of the visitor center, web site development and administration, print and
internet advertising, public relations and various other tourism marketing activities identified in the
contract for that fiscal year. The VisitCarisbad Board develops the scope of work and presents it
to the CTBID Board for approval along with the proposed budget for the work which is then
included in the CTBID annual budget.
The VisitCarisbad Board has developed the 2015-16 proposed budget and program of work
presented at Exhibit 1. The CTBID Board should receive their report and discuss the proposal.
Following the discussion, if the Board would like to contract with VisitCarisbad to provide these
services for 2015-16, the CTBID Board should direct staff to bring back the contract for adoption
at the next Board meeting.
FISCAL IMPACT:
For the fiscal year 2015-16, projected revenues for the CTBID are estimated at $1,160,000. The
total payment for these proposed services for the twelve-month period is $655,087.
ENVIRONMENTAL IMPACT:
This action does not qualify as a project under the California Environment Quality Act ("CEQA")
and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b).
EXHIBITS:
1. Proposed budget and program of work for tourism promotion services from VisitCarisbad for
the period July 1, 2015 through June 30, 2016.
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-277-5203, chervl.qerhardt@carlsbadca.us
Actual To CTBID DMO% DMO% CTBID %
Proposed Date SAG Proposed DMO of Chng btwn Chng
FY15 FY15 Proposed FY16 Proposed Proposed FY15 and btwn FV15
Budget Budget Budget Budget FY16 Budget Budget FY16 and FY16
INCOME
Public Sources
CTBID Revenues 755,500 577,658 755,500 555,000 665,087
Private Source income 83
Total Public Sources 755,500 577,741 755,500 555,000 665,087
Carry Over from 2013
TOTAL INCOME 755,500 577,741 755,500 555,000 665,087 -12.0% -26.5%
EXPENSE 1
Labor 1
Salaries •i
Officers 92,443 73,184 92,443 94,292 94,292 14.2% 2.0% 2.0%
Direct Labor 97,374 85,844 197,374 99,321 99,321 14.9% 2.0% 2.0%
Payroll Taxes 17,000 12,707 27,000 17,500 18,500 2.8% 8.8% 2.9%
Works Comp 4,000 1,907 6,100 4,200 5,000 0.8% 25.0% 5.0%
Benefits 23,000 14,498 37,500 24,000 24,000 3.6% 4.3% 4.3%
Total Labor 233,817 188,140 360,417 239,313 241,113 36.3% 3.1% 2.4%
Promotional Programs
Advertising & Production 8,000 491 5,000 5,000 0,0% -100.0% -37.5%
Research 8,000 9,000 11,000 11,000 11,000 1.7% 37.5% 37.5%
Outside Svcs-Digital Mktg 328,609 245,959 203,840 218,113 299,000 45.0% -9.0% -33.6%
Outside Svcs-Group Direct 50,000 10,798 92,500 0.0% -100.0% -100.0%
Outside Svcs-Public Relations 70,000 51,500 35,000 35,000 70,000 10.5% 0.0% -50.0%
Total Outside Services 448,609 308,257 331,340 253,113 369,000 55.5% -17.7% -43.6%
Public Relations Events 6,500 4,334 3,500 3,500 5,000 0.8% -23.1% -46.2%
Travel & Entertainment 15,000 10,372 2,500 2,500 6,000 0,9% -50.0% •83.3%
Dues & Subscription ; 5,000 6,794 5,000 5,000 5,000 0.8% 0.0% 0.0%
Collateral Prod. & Fulfillment 5,000 1,534 5,000 5,000 2,000 0.3% -60.0% 0.0%
Total Promotional Programs 496,109 340,781 363,340 285,113 398,000 59.8% -19.8% -42.5%
General Administration
Bank Charges 1,000 317 1,000 1,000 1,000 0.2% 0,0% 0.0%
Equipment Rental & Maintena 3,000 2,324 3,000 3,000 3,000 0,5% 0.0% 0.0%
Facility Repair & Maintenance 150 157 150 150 150 0.0% 0.0% 0.0%
General Liability Insurance 1,200 1,211 1,200 1,200 1,200 0.2% 0.0% 0.0%
Grounds Maintenance --0.0%
Office Supplies 2,000 493 2,000 2,000 2,000 0.3% 0.0% 0,0%
Postage 974 166 974 974 974 0.1% 0.0% 0.0%
Taxes 150 133 150 150 150 0.0% 0.0% 0.0%
Telephone 5,000 4,034 7,500 7,500 5,000 0.8% 0.0% 50.0%
Professional Services 5,600 4,800 5,600 5,600 5,600 0,8% 0.0% 0.0%
Volunteer Program 1,000 943 1,000 1,000 1,000 0.2% 0.0% 0.0%
Miscellaneous 1,000 2,020 3,500 3,500 3,400 0.5% 240.0% 250,0%
Utilities 2,500 1,600 2,500 2,500 2,500 0.4% 0.0% 0.0%
Computer Expense 2,000 2,023 2,000 2,000 2,000 0.3% 0.0% 0.0%
Total G&A 25,574 20,221 30,574 30,574 25,974 3.9% 1.6% 19,6%
TOTAL EXPENSE 755,500 549,142 754,331 555,000 665,087 IOD.0%
755,500
OVER/(UNOER) (1,169)