HomeMy WebLinkAbout2018-08-01; Carlsbad Tourism Business Improvement District; ; AB 08-18-169 Accept Report from Visit Carlsbad for Period Ending June 30, 2018AB#
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CARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
08-18-169 CTBID STAFF
8-1-18 Accept Report from Visit Carlsbad for GENERAL
Period Ending COUNSEL
June 30, 2018
RECOMMENDED ACTION:
Accept report from Visit Carlsbad for period ending June 30, 2018.
ITEM EXPLANATION:
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The CTBID contracts with Visit Carlsbad to provide various tourism services. The contract requires
Visit Carlsbad "To provide periodic updates at the CTBID's request and a year-end report on the
program of work deliverables which shall include an accounting of funds spent by program in a
format approved by the CTBID Board. Allocation of the unspent funds shall be determined by the
CTBID Board'. Attached is the year-end report for the fiscal year ending June 30, 2018. (Exhibit 1)
The FY 2017-18 Profit and Loss for Visit Carlsbad submitted with the year-end report shows that
Visit Carlsbad's budget categories of Labor and General Administrative were overspent and
Promotional Programs and Group Direct were underspent. In total, the report shows that there
was $2, 182 in unspent funds at the end of the year. The Board should discuss the reallocation of
the budget line item amounts as well as how to allocate the $2,182 of the 2017-18 unspent funds.
Visit Carlsbad is requesting that the unspent funds to be allocated to labor expense in the 2018-
19 budget to cover the increased benefit costs.
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 153789(b)).
EXHIBITS:
1. Report from Visit Carlsbad for period ending June 30, 2018
DEPT. CONTACT: Cheryl Gerhardt, 760-602-2468 cheryl.gerhardt@carlsbadca.gov
VISIT CARLSBAD
Budget vs. Actuals: 2017-2018 BUDGET -FY18 P&L
July 2017 -June 2018
Total
Actual Budget over Budget Budget
Income
700 Public Sources 0.00
701 CTBID Revenues 1,125,288.12 1,088,034.96 37,253.16 103.42%
71 O Tradeshow Co-op Revenue 11,700.00 11,700.00
Total 700 Public Sources $ 1,136,988.12 $ 1,088,034.96 $ 48,953.16 104.50%
705 Private Sources 0.00
708 Advertising Sales/ Commissions 64.60 64.60
Total 705 Private Sources $ 64.60 $ 0.00 $ 64.60
Total Income $ 1,137,052.72 $ 1,088,034.96 $ 49,017.76 104.51%
Gross Profit $ 1,137,052.72 $ 1,088,034.96 $ 49,017.76 104.51%
Expenses
435 Workers Compensation 3,263.00 3,263.00
800 Labor Expenses 0.00
801 Salaries -Officers 97,026.48 97,026.04 0.44 100.00%
802 Salaries -Direct Labor 0.00
802.1 Public Relations 27,485.52 27,485.52 0.00 100.00%
802.2 Visitor Services Manager 36,741.84 37,477.00 -735.16 98.04%
802.3 Visitor Services Coordinator 13,100.48 10,409.04 2,691.44 125.86%
802.4 Volunteer -Paid 1,710.33 1,132.00 578.33 151.09%
802.5 Marketing Director 69,999.93 69,999.93 0.00 100.00%
802.6 Salaries -Group 82,320.00 -82,320.00 0.00%
Total 802 Salaries -Direct Labor $ 149,038.10 $ 228,823.49 -$ 79,785.39 65.13%
803 Employee Benefits 49,478.61 37,299.96 12,178.65 132.65%
Payroll Tax Expense (SUI, FUTA) 25,352.04 21,600.00 3,752.04 117.37%
Salaries -Group 82,320.00 82,320.00
Total 800 Labor Expenses $ 403,215.23 $ 384,749.49 $ 18,465.74 104.80%
804 Workmans Comp 2,000.00 -2,000.00 0.00%
808 Group Sales Bonus 10,000.00 -10,000.00 0.00%
900 Promotional Programs 0.00
901 Advertising & Production 7,923.03 10,000.00 -2,076.97 79.23%
902 Research 6,000.00 6,000.00 0.00 100.00%
903 OutsideServices 0.00
903.1 Interactive Marketing 235,610.71 220,000.00 15,610.71 107.10%
903.2 Website Maintenance 7,053.00 9,000.00 -1,947.00 78.37%
903.3 Public Relations Services 128,320.85 110,000.00 18,320.85 116.66%
903.4 PR Special Projects* 96,033.67 96,033.67 0.00 100.00%
Total 903.3 Public Relations Services $ 224,354.52 $ 206,033.67 $ 18,320.85 108.89%
Total 903 OutsideServices $ 467,018.23 $ 435,033.67 $ 31,984.56 107.35%
904 Travel & Entertainment 6,741.02 8,000.00 -1,258.98 84.26%
905 Dues & Subscriptions 8,826.99 1,000.00 7,826.99 882.70%
VISIT CARLSBAD
Budget vs. Actuals: 2017-2018 BUDGET -FY18 P&L
July 2017 -June 2018
906 Collateral Prod. & Fulfillment 2,435.44 5.000.00 -2,564.56 48.71%
907 Public Relations Events 8,873.24 15,000.00 -6,126.76 59.15%
910 Digital Marketing -In House 30,000.00 -30,000.00 0.00%
Total 900 Promotional Programs $ 507,817.95 $ 510,033.67 -$ 2,215.72 99.57%
908 Group Direct Services 0.00
908.1 Technology 14,295.57 9,000.00 5,295.57 158.84%
908.3 Memembership/Dues 840.00 2,000.00 -1,160.00 42.00%
908.4 Group Incentive 18,000.00 50,000.00 -32,000.00 36.00%
908.5 Sponsorship/Partnerships 9,750.00 36,000.00 -26,250.00 27.08%
908.6 Marketing/Advertising 22,042.00 10,000.00 12,042.00 220.42%
908.7 FAMs 24,086.54 50,000.00 -25,913.46 48.17%
908.8 Travel & Entertainment 8,615.22 5,000.00 3,615.22 172.30%
908.9 Tradeshows 101,338.63 101,000.00 338.63 100.34%
Total 908 Group Direct Services $ 198,967.96 $ 263,000.00 -$ 64,032.04 75.65%
950 General Administration Expenses 0.00
951 Bank Service Charges 273.00 1,000.00 -727.00 27.30%
952 Equipment Rental & Replacement 3,402.66 3,000.00 402.66 113.42%
953 Facility Repairs & Maintenance 1,378.65 200.00 1,178.65 689.33%
954 General Liabilty Insurance 869.00 1,000.00 -131.00 86.90%
956 Office Supplies 1,820.22 1,000.00 820.22 182.02%
957 Postage 123.73 100.00 23.73 123.73%
958 Taxes -General 196.91 100.00 96.91 196.91%
959 Telephone 2,581.53 7,500.00 -4,918.47 34.42%
960 Professional Services 13,140.00 9,700.00 3,440.00 135.46%
961 Volunteer Program 1,731.86 1,300.00 431.86 133.22%
962 Miscellaneous Expenses 110.38 2,000.00 -1,889.62 5.52%
963 Utilities 1,584.96 2,400.00 -815.04 66.04%
964 Computer Expense 2,110.49 2,000.00 110.49 105.52%
Total 950 General Administration Expenses $ 29,323.39 $ 31,300.00 -$ 1,976.61 93.68%
Unapplied Cash Bill Payment Expense 7.95 7.95
Total Expenses $ 1,142,595.48 $ 1,201,083.16 -$ 58,487.68 95.13%
Prior Year carryover 19,489
Amount Paid 1,125,288
Total amount funded 1,144,777
Amount spent 1,142,595
Amount overpaid 2,182
• Separate budget approved not to exceed $125,000 for Colors of Carlsbad and Kidifornia.