Loading...
HomeMy WebLinkAbout2019-04-10; Carlsbad Tourism Business Improvement District; ; QUARTERLY REPORTSCARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL AB# MTG. 4-19-177 4-10-19 Visit Carlsbad QUARTERLY REPORTS RECOMMENDED ACTION: Receive reports and provide feedback. ITEM EXPLANATION: CTBID STAFF GENERAL COUNSEL The CTBID contracted with Carlsbad Convention and Visitors Bureau ("Visit Carlsbad") to provide various tourism services. The contract requires Visit Carlsbad to provide the monthly reports to the CTBID. At its February 23, 2017 meeting the CTBID Board asked that the following most recent month reports be a standing item on the CTBID Board meeting Agendas: • Digital Marketing (includes website traffic) • Group Sales • Public Relations -Currently provided by Wagstaff • Visitor Center Attached at the Exhibits are the reports for month ending March 31, 2019. This is an information only item and no action is required of the CTBID. FISCAL IMPACT: None. ENVIRONMENTAL IMPACT: This action does not qualify as a project under the California Environment Quality Act ("CEQA") and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b). EXHIBITS: 1. Digital Marketing Report -March 2019 Website Recap Report Summary 2. Group Meetings Report-Jan 2019 through March 2019 3. Public Relations Report -Wagstaff Worldwide Quarterly Report March 2019 4. FY 2019 Visitor Center Stats DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2468, cheryl.gerhardt@carlsbadca.gov 12-MONTIIS IIIIITS llllEND IIY ~ GR~ 60,601 -• -~--M«tol -~011,tr) 1!11 - ..,,_ 1111111111·11 40,000 20.000 VISITS IV CIIANNEL GROUPING TOP CONVERSION PATHS • Organic> Dfrect e Peld>P'•ld • Or91nlc '!-Direct > Direct • Direct > Direct e Organic > Referral e Ref-II> Direct • Peld > Direct • Referral> 1-,.,.1 • ~cs.web ··-• (Othet) ·-• Sodal • Paid Search -~ e E"'all T~ 415 tt7 " u .. ii •• H • Orgenk > Ofrec.t > Direct > Dlr•ct M Total DEi/iet! TYPE IREAICDOWN OVERALL TRAFFIC • mobile • desktop • tablet Total ·1 .... 41,749 U,I04 1,048 60,601 II .... - ''"'"?--' .. .,,. ♦U +14 ♦.U ♦:tt •a -2 +:12 ♦21 -••,-1-4 .... u .. +H,7411 •"-'"" 1111111 ... -Doc --- PrnleUtlMfl•II ---.-..~ U.910 ....... J7,b '"'" 11,140 ••.ia1 21.1,r. ♦11.11C 11,427 ♦J,J6J 11.ft .,.s .. 4,194 +1,n, 1.,. -0.1 .. J,911!1 t1,AO~ , ... ,. -0,4" 1,11:4 -s 1.2,r. -1., .. 1,412 •45 2.4,r. -1.1 .. 1 ·JS O.h -0.f:\ 60,611 NEWVISITSAATE 00:01:17 82.6% ~ . - . I _...,... •14" V . ......... _ •1'4 V TOP CONVERTING GOALS • outbound Links· Olct< (E) (Gool 7) '·"· -Ot'-lJ1t1n9s • lll&lt Their W.ebslte -Cle-3,101 e Olten ........... P-• CT A • Clldcs (E) t. ,,n·4 e Hotel Reso,t ll&tlngs • Visit Their Wobstt... 446 • Pion Your Sray • 1st Step· SUbmlt (E) (G:. 111 e other Ustlftgs • Book It N-• Olclc (E) (.. 211 e IMWIMttet Sign Up• SUbmlt (E) (Goll 6) 121 e Hotel A•sort Listings· !look It N-• C1l. t7 • Telephone Number· Qlclcs (E) (Gool 9) .. Tote! 12,711 ,, __ ·l" y •rewleua p,art.4 •2.~1, '1,161 +2G9 •ts .., •114 ..... >32 .. .. Exhibit 1 I YEAR OVER YEAR ORGANIC VISITS TREND 10,000-· Apr Jun Jul Aug s.p Oct No, VISITS FROM ORGANIC 22,950 PtllYfou.s,-rtod 191' A 1,263,005 TOP CONVERSION PATIIS W/ ORGANIC • Org11nlc. > Direct •· Or9,&nlc > Dlr•ct > Direct e 0,v,,nlc > Referral a Organic> Direct> Olrect >. Olrect • Organic>' Paid • Organ&c >Direct> Referral • Orgonlc > Organic • O111...ic > Referral > Organic • Organic: > Direct> PO,d Total ■2011 Apr -201• Mao-■ 2017 AJK· 2018 Mot TOP CONVERTING GOALS FROM OIIGANIC • Outbound Unk1 • Click (E) (G<NI '!) e 0th., Listings.· Visit n..lr Webll~• -_Cllck(E) (Goal 3) • Hotel Resort Usdngs -~ Their Website -CIiek CE) (Goa, 1) e 0th• Ustlngs • 119(11<.lt Now• Cldc (E) (Goel 4) . e Plan Y<KW SloY • 1st Step -Submit (E) (Goal 5) e Orlen Landing Pag• -CT_~ ~ Clldcs (E) (Goal 15) • N~.e«•r Sign Up -s.it;mlt (E) '(Goal 6) • Hotel A.sort Listings-Boole It Now-Cllc:tc CE) (Goal 2) • Telephone Number -Clicks (E) (Goal t) Total ORGANIC GOAL COMPLETIONS Pr•Ylout P••lod _485 +1t6 7,761 99 +!14 16 +21 34 +U JO t6 l.iili111111I 11 •6 1·0 ... 9 ·2 7 +1 ,,.._,,,,.,..od .,, __ 839 6lOI " as,, "' Jan F~ PtevloH ~rlod 4,112 41,625 2,~23 +969 ·957 .. ~. 214 +1'46 213 ••• 149 ♦19 79 4:n 70 ♦Jt 47 +11 7,761 Clkk hefe to acceu your full ranting report. ---==- ORGANIC TRAFFIC ENTRIES PER LANDING PAGE Cllcks Impressions Avg.CTR I 4,562 +531 164,494 +2CM67 2.77" ,ct.O~ /attractlons/the·flo.,_.lleld$-at-cerlsbad•r•nch/ 3,087 •2,411 265,230 ♦20&,"'49 1.16" •Os.0)1' /altract1ons/ 2,084 +506 177,912 ♦U,961 1.17" +0.041' /beochas/ 1,189 ♦54J 42,547 ·7,UO 2,79" +1.10~ ,_, 1,058 +2'~ 44,124 ♦21.602 2.40" •1.58" /rest,ou.-/ 1,022 ♦180 110,067 +1.1n 0.93" ♦0.12-.4 /events/03252019-03312019-1pgo•kla·cluslc/ 785 +712 24,503 +22.389 3.20" •0.2514 /b .. c~as/tarn••~dc-state-lloacty 278 ♦124 12,957 +-4,6a7 2.15" •0.211' /snopplng/ 250 +46 711,494 +S~,923 0.32" -0,471' /beac:'!H/south•P.onto-t>each/ 220 ♦79 11,1171 +l,606 1.85" +O.ffi. /t,otels/ 176 HO 62,338 ♦7,653 0,28" +O.ON ,,.~ort.s/ 165 +24 63,062 •20,420 0.,1~ .. ~.121i /rastaurant/1olas-7-up-market-dall/ 147 +57 1,4!1_5 ♦277 10.10'! +2.•~,. /btrewer1es/ 140 ♦19 6,882 +299 2,38" +0:21 .. /a,ta_:culture/carht;>~-vllag•~tr••t·fal,./ 137 +75 2,879 ♦1,SS4 4.76" :~0,011' /•ttractJonUc::alfoml1•1ttr11.ctlon1-gemologlca!.,nstltvte•of•am..-lca-gla/ 131 +28 11,790 ♦3,294 1.11" :0,10"4 /awnls/621-6222018•clllf.;n1....,.;,..,e,tl\/al/ 128 ♦60 5,230 +J,071 2.45" •0.71" /petaltopl~to/ 123 +108 863 +S2 14,25" ♦12.45" /spa/ 120 +22 1~,836 +1,IU 0.93" +O.CM" /sp1/tho·1pa-,at•l1-cost1/ 115 +11 7,132 ♦912 1,61" -o'.-o,,. /ulttmate~pll)Q·QUld.-south""Carlsbad·st~t•'"'P•rk/ 106 ♦ 9 20,151 +1,eso b,63" -0,26'4 /transportation/ 104 ♦5 12,437 +1,117 ll_.8_4" -0.10'-' .... ____ -----·--.,_ ... -........ _ .. ··-·· ••-••~" ~•.,•-w,----•--•--•w--•--,._ ....... --- ) COST PPCCUCKS PPC IMPRESSIONS COST/ CONVERSIONS $6,994.57 4,763 563,894 ,,_pe,lod -·-,_ .. ., OS,;. -" ·lltc v ! . l ,., _ _, I •4S v -- ·-V PAID GOAL C:OMPI.ETIONS 2,245 111111111111 --111l ,. ,, __ 11 .. · ,. TOP CONIIERTING GOALS FROM PAID AVERAGECPC $1.47 ----•4S V U... " TOP PAIO CA!otPAIGNS (SESSiONS) 11, ........... . • OUtboUnd Unks•Cllck(E)(Goel 7) 1,161 •n• e Otters undlng Pape· CTA • Okk1 (EH.. 162 +1'1 e PlanYaurStay•11tStep-Submlt(E)(G... 105 +a e Other Lllt.1ng1 • Visit Theft Webllt• • Ole... 14 •4 e Hotel Resort U1t1nos-Vlllt ThefrWebJlt.. 29 -:ii • Hotel Resort Listings • Book Ir Now .. C1L U +J e EmaH Address .. Cllc:Jts CE) (Goal I) 4 '2 • N-tte, Slgo Up· SUbmlt (E) (Goll 6) I •4 _•;;;_T_ ... _:P_h.:..oc.nec..;.-c..;.c..;.;.;....•_actrs __ (E);..:...:;(G_oal_9.:..) ____ ~J,. >1 Total 2',241 TOf' PAID IJCE\'WOROS BY NJ IMPRESSIONS -dlegohotels cetlsbacl hotels caMfornla·resorts calfornl:a beach resoru n n cl•10 tMOtU hotels In san dl~o ca hotels In carlsbed artsbtid IM beach' resort 11n df•go beKh resorts carbtNldte$0tts motel • carlobad south~ ct;ltfoml• N.IOfll catlsbed •••Poll\te resort •lllh~ng In cetlobod c•rllbad resort .. ,-. _,..ntlc getaWai, hotel In carllb•d hotels ·1n carlobad ca homewood oultH carb!Md hollday In" cart1bod c:ulsbad caUrornl• hotels southern caltt0t'nt1 be•ch totorts 'PPCCTR 0.84% • Stay • Seorch • Visit c,t11bacl • Display • r••••vetlng • Ge,,.,01 • Seorch • (not-) • 'Wlslt Cltlsbed .... ,,.t.,1 • Vl11tCatllbld Total TOP CONVEIISION PATIIS W/ PAID SEARCH e Pald>Pald • Paid > Direct • P.ict > Organic • Paid > Paid > Paid • Pold > Pold > Paid> Paid • Paid> Direct> Direct • Paid> Direct> Direct> Direct • Direct > Paid > Direct • Organic> Paid> Plld • Paid > Paid > Organic Total ··--···~-,.., __ AclClcks 116,941 •◄o,o,, 35 •le 21,006 +l,611 117 ·7 7,047 +1,J71 HI ♦1H 4,113 ♦1.192 344 ♦7] 3,929 ♦1,6» 314 ♦1$6 2,619 •1121 9 ·•11 1,,12 +61 42 -11 1,60? ♦4U 1 ·S 1,605 +!176 1J7 ♦IS 1,197 ♦707 27 +1 1,140 +443 I •4 1,130 +112 70 +11 1,123 +SU 6 1,042 •◄U 192 •94 1,027 +U9 16 ... 927 ·420 u ~· 926 +'5 18 +J 911 +70 !12 ., 724 •72 2 •1 712 •11~ 7 692 ♦110 22 ·11 679 +146 59 ♦I ~----~ ..... _____ ---· -·---.. - $8.45 PNVlo••11•rlff 2,,12 +HO 1,452 •H .,, ♦714 171 •JU .6 ., Ii ·ff 1 ., 1,422 117 46 JO 15 7 I I 4 4 4 326 . --~ _.._ .. Ad~ $69.91 •$1M.49 $276.65 •$51.f7 $167.17 ♦$1H.15 $101.74 +$94.)7 $571.47 t$2t◄.M $16.7' -$211.94 $103.99 -s,1.u $1.4' .••. u $247.36 +$91,ff $55,07 t$22.64 $6.01 ·$21.IJ $120.06 ♦$15.49 $11,17 +$J.1S $143,H •$61.6~ $2J,07 +'11,71 $121.97 ·$4'.14 $44,IS +n.oa $1!13.12 •$53.H $3.72 f-$7.44 $9,41 •$1.41 $54,29 •$41.0J $1()4.94 •$4.16 ··-· . .,,.,,,,..,_,. __ l~T -• $1,849.08 ,.. __ 1as " REACH 162,457 AO ENGAGEMENT Visit c.tsbad -SHdeshow (Jd : 6109341135'91) lnstaeram Post Wh•t. 1n amu.fng -l<endl Nor• of_ Cid: 6121211668191) Visit C.rlsb1d -SNduhow -Stay (Id : 611135047J79I) VC Video -V1 (Id: 6115859158791) Inst.gram Post Perfect day for• I ....... :) (Id: 61.20391091791) Video c.cusel -V1 (id: l '°'mJGm91> I' butegram Post: Almost that time aga"'--(Id: 611~50015791) Default Mini -T,a1'flc Petal to 'l'tMe0d:6120tlt455791) Poat "It clo_,"t need to cost anything to mjoy thes•-• 0d: 611929200-4591) tMtagram Post: Good morning 11oln11 to bo .,.__ Od : 6120516061391) Visit Carbwd -Stngle Imago -VJ (Id: 61096-0253791) UNIQUE LINK CLICKS 4,570 COST PER UNIQUE CLICK $0.32 CAMPAIGN ENGAGEMENT Visit Car!Jb..i -Eieva...S lnstagr;am Post What :an 1mnlng we«ke-r,dl More of- lnstllgr■m Po,:t Perfect day for • ••1'1e. :) Post: -P•rf•ct day for a Htfle. :)· Post: "Let's tty o-the-• Aoldst" lnstagram Post: Afmo•t that time ag- 1 s-:~:•t:::;:::.::::::k Hyatt A\ltlarL.. • --. -. CTR I COST PER WEBSITE CONVERSIONS 2.48% ! $0.73 P,~ oo,lod Provtou, yo.If I ~:.:. -·1 ~ 299,599 l P, __ .... ,, __ tt,~padod ....-r,i,w,~• --ns v -96s 'Y 46!0 A 1.-,a,_ i>oiisi.., .. 131 47 <45 0 26 17 J ♦&J +47 +43 ·•O +15 +11 +l •2 . ·-------- Post Co111iiia.ts Page Likes Post Reactions 2<4 7 3 0 D 0 -3 +7 ♦1 ♦3 • +1 0 0 0 0 0 0 0 0 1190 981 13<4 10 62 210 2!5.3 1J ... ♦981 +U4 +143 +62 +210 ♦1!il ♦tl Unk Clicks CPC (Cost per u ..... Post Reaction• Post Shares Post Con,menu 1,<476 +1,449 $0,2<4 •$0.02 710 ♦710 $0.0<4 ♦$0,04 706 ♦217 $0.70 ♦$0.01 623 -706 $0.58 ♦S0,00 161 +561 $0.06 ♦$0.05 23◄ -,s $0.79 •$0.04 20<4 ♦204 $0.13 ♦$0.tl 173 ♦173 $0.91 ♦$0.91 169 •109 $0,08 ·$0.01 138 +138 $0.13 H I $0.25 ·$0,01 138 t'1l6 5<4<4 ♦544 227 -u 141 •115 122 ♦122 59 •5 113 ♦113 26 ♦2& 3 81 ♦11 23 +20 0 0 0 0 D 0 0 0 0 0 0 36 +J6 <46 ♦46 60 +15 27 -6 40 ♦40 7 -2 17 +17 0 3 ♦J 2 ♦2 7 ♦1 3 ♦J 7 -7 7 •6 0 0 0 D ♦1 ♦1 Group Sales Report Leads 40 Definites 1 Q32019 RM Nights 27,585 RM Nights 1,519 Sites 3 GROUP STATUS INCENTIV DATE REC'D MTG DATES COMPANY NAME SOURCE RNs PPL HOTELS SOURCED (DEF, E? TENT, (Y/N - LOST) AMTl 1/7 JUN 2020 ACA 2020 Training event 1027 500 Omni CXL Y-$6000 1/8 JAN 2020 LBS Conference 2020 event 540 200 Hltn, Omni, Hyatt TENT 1/14 MAY 2020 2020 Women in Engineering ILC event 430 1000 Omni LOST 1/18 JAN 2020 OptumCare Clinical Performance AXEX 1105 300 Omni & Hyatt (HYT SD) LOST Y-$6000 1/23 DEC 2019 2019 Global Leadership Conf event 280 280 Omni, Hyatt & Westin (IC) LOST Y-$3000 1/24 JUN 2022 AOPL 2022 Summer Leadership Meeting event 187 60 Hltn, Omni, Hyatt, & Westin TENT Y-$2000 1/24 OCT 2020 Milliman -Healthcare Intelligence Client Forum event 1105 310 Omni TENT Y-$6000 1/24 MAR 2019 NALEO Natl Policy Inst on Workforce Development event 220 100 Hltn, HGI, Shrtn & Weston (HYT SD) LOST 1/24 SEP 2019 NALEO Inst on Emergency Response & Mgmt event 215 100 Hltn, HGI, Shrtn & Weston CXL 1/25 OCT 2019 CBIA Fall Meetings event 100 120 Omni TENT 1/28 FEB 2019 Nortek Security & Control 2019 Natl Sales Meeting event 191 65 Hltn, Carslbad/Sea, Crtyd, 4 Sns, Hmptn, HGI, HI, DEF N-Cbad Homewood, Hvatt Hs Omni, Wstn onlv 2/5 JAN 2020 Digital Reality SKO January 2020 Sales 1,188 300 Omni (SD Dtwn) LOST $6,000 2/6 JUN 2020 ANPA Annual Conference IPEC 625 300 Omni, Hyatt, & Westin TENT $4,000 2/11 JUL 2020 TNI 2020 HB 609 175 Omni, Hyatt, & Westin TENT $4,000 2/12 JAN 2020 Bausch Helath -Nuerology National Sales Meeting Sales 625 140 Hltn, Omni, Hyatt & Wstn TENT $4,000 2/12 APR 2019 XQ Institute Lead Sales 250 so Beach Terrace Inn & Carlsbad Inn CXL $3,000 2/14 JAN 2020 ITW FEG JG Sales Meeting event 480 160 Hltn, Omni, Hyatt, Shrtn & Wstn TENT 2/14 FEB 2021 Twist & Shout Balloon Convention-2021 -West Coast HB 663 300 Omni (Bud) LOST 2/20 MAY 2021 9Round 2021 Annual Franchise Conference event 1,776 950 Omni (T&C) LOST 2/22 FEB 2020 Bausch+ Lomb -2020 National Sales Meeting Sales 1,105 300 Omni & Hyatt CXL 2/25 MAR 2020 California Medical-Legal Committee Sales 91 60 Omni & Hyatt (Grd Del) LOST $1,000 2/25 FEB 2019 Journeys 2019 DM Training Session Hotel 238 100 Hltn (SD) LOST 2/28 DEC 2019 WWS Meeting 2019 HB 1,130 400 Hyatt '"rENT $6,000 2/28 OCT 2019 Mountain Mike's Pizza 2019 Annual Franchise Conference event 485 200 Omni, Hyatt, Shrtn & Wstn TENT $4,000 3/7 JUL 2019 ARRIS Supplier Summit 2019 CDAPM 1250 400 Omni LOST 3/11 JUL/AUG 2020 San Diego CalPERS Benefits Education Event event 140 1000 Omni, Shrtn & Wstn TENT Y-$2000 3/12 MAR 2021 AgriBank 2021 Annual Meeting HB 890 320 Omni & Hyatt TENT Y-$6000 3/12 JAN 2021 CertaPro event 2542 1300 Omni TENT Y-$6000 3/12 JUN 2021 2021 B2B Conference CDAPM 890 600 Omni (Spc) TENT 3/12 MAR 2022 2022 EuforaVision Quest CDAPM 1296 1000 Omni TENT Y-$6000 3/13 JUN/JUL 2023 ASCA -Gehring Academy 2023, 2024 & 2025 HB 690 250 Omni & Westin TENT 3/15 APR 2019 Myriad Genetics -2019 Orange County CA Fitzer HB 13 10 Sheraton (Other Dest) LOST 3/17 NOV 2019 HMG CIO Exec Leadership Summit HB 18 150 Omni & Hyatt TENT 3/18 JAN 2021 TDB472 RCC 2021 event 2121 529 Omni TENT Y-$6000 3/19 MAY 2020 Lean Kanban Global Summit HB 280 200 Hltn, Omni, Shrtn & Wstn TENT Y-$3000 3/20 FEB 2021 ARFF 2021 Chiefs Leadership Working Group HB 1173 350 Omni TENT 3/20 SEP 2019 SEIU -SEP 2019 Exec Committee Meeting event 160 70 Hltn, Omni, Hyatt, Shrtn & Wstn (Other Dest) LOST 3/26 MAY 2021 NAPFA 2021 Spring Conference CDAPM 887 500 Omni & Hyatt (SD Dtwn) LOST 3/29 OCT 2019 Fall Conference 2019 for Surf Industry Mfrs Assn HB 240 125 Hltn, Omni, Shrtn & Wstn TENT Y-$3000 3/29 JUN 2020 NASFA 2020 National Conference & Resource Expo HB 330 150 Omni, Shrtn & Wstn TENT 27,585 13,424 • I Definite Room Nights MEETING DATES COMPANY NAME HOTEL RMN GROUP INCENTIVE I I 3/20-29/20 Automotive Training Inst I Omni I 1,519 625 Y -$6000 I I I 1,519 625 DATE SITES/CLIENT EVENTS/ ACTIVITIES COMMENTS 1/8 SITE for NEUAC JUN 2021 and 2022, 1695 RNs, Omni la Costa 1/16 SITE for EPRI FEB 2021, 1724 RNs, Omni la Costa 2/3-6 IPEC in San Anotnio Northstar Media. Appts with 20 clients and networked with 11 others. 2/11-12 Appts in Phoenix area Met with Perry Consulting, Event Concierge and 4 reps from AMEX. 3/3-6 ConferenceOirect APM in Atlanta Met with 32 CD Associates to discuss opps for Carlsbad. 3/14 Visit Carlsbad Sales Happy Hour Hosted sales teams of Carlsbad htels for networking at King's Fish House 3/18 SITE for Glint OCT 2019, 210 RNs, Cape Rey Hltn 3/18 JAN 2021 TDB472 RCC 2021 event 2121 529 Omni TENT Y-$6000 3/19 MAY 2020 Lean Kanban Global Summit HB 280 200 Hltn, Omni, Shrtn & Wstn TENT Y-$3000 3/20 FEB 2021 ARFF 2021 Chiefs Leadership Working Group HB 1173 350 Omni TENT 3/20 SEP 2019 SEIU -SEP 2019 Exec Committee Meeting event 160 70 Hltn, Omni, Hyatt, Shrtn & Wstn (Other Dest) LOST 3/26 MAY 2021 NAPFA 2021 Spring Conference CDAPM 887 500 Omni & Hyatt (SD Dtwn) LOST 3/29 OCT 2019 Fall Conference 2019 for Surf Industry Mfrs Assn HB 240 125 Hltn, Omni, Shrtn & Wstn TENT Y-$3000 3/29 JUN 2020 NASFA 2020 National Conference & Resource Expo HB 330 150 Omni, Shrtn & Wstn TENT 27,585 13,424 I Definite Room Nights MEETING DATES COMPANY NAME HOTEL RMN GROUP INCENTIVE I I 3/20-29/20 Automotive Training Inst I Omni I 1,519 625 Y -$6000 I -I I 1,519 625 DATE SITES/CLIENT EVENTS/ ACTIVITIES COMMENTS 1/8 SITE for NEUAC JUN 202i and 2022, 1695 RNs, Omni La Costa 1/16 SITE for EPRI FEB 2021, 1724 RNs, Omni La Costa 2/3-6 IPEC in San Anotnio Northstar Media. Appts with 20 clients and networked with 11 others. 2/11-12 Appts in Phoenix area Met with Perry Consulting, Event Concierge and 4 reps from AMEX. 3/3-6 ConferenceDirect APM in Atlanta Met with 32 CD Associates to discuss opps for Carlsbad. 3/14 Visit Carlsbad Sales Happy Hour Hosted sales teams of Carlsbad htels for networking at King's Fish House 3/18 SITE for Glint OCT 2019, 210 RNs, Cape Rey Hltn Group Sales Report Leads 40 Definites 1 Q32019 RM Nlghts 27,585 RM Nights 1,519 Sites 3 GROUP STATUS INCENTIV DATE REC'D MTG DATES COMPANY NAME SOURCE RNs PPL HOTELS SOURCED (DEF, E? TENT, (Y/N- LOST) AMT\ 1/7 JUN 2020 ACA 2020 Training event 1027 500 Omni CXL Y-$6000 1/8 JAN 2020 LBS Conference 2020 event 540 200 Hltn, Omni, Hyatt TENT 1/14 MAY2020 2020 Women in Engineering ILC event 430 1000 Omni LOST 1/18 JAN 2020 OptumCare Clinical Performance AXEX 1105 300 Omni & Hyatt (HYT SD) LOST Y-$6000 1/23 DEC 2019 2019 Global Leadership Conf event 280 280 Omni, Hyatt & Westin {IC) LOST Y-$3000 1/24 JUN 2022 AOPL 2022 Summer Leadership Meeting event 187 60 Hltn, Omni, Hyatt, & Westin TENT Y-$2000 1/24 OCT 2020 Milliman -Healthcare Intelligence Client Forum event 1105 310 Omni TENT Y-$6000 1/24 MAR 2019 NALEO Natl Policy Inst on Workforce Development event 220 100 Hltn, HGI, Shrtn & Weston (HYT SD) LOST 1/24 SEP 2019 NALEO Inst on Emergency Response & Mgmt event 215 100 Hltn, HGI, Shrtn & Weston CXL 1/25 OCT 2019 CBIA Fall Meetings event 100 120 Omni TENT 1/28 FEB 2019 Nortek Security & Control 2019 Natl Sales Meeting event 191 65 Hltn, Carslbad/Sea, Crtyd, 4 Sns, Hmptn, HGI, HI, DEF N-Cbad Homewood Hyatt Hs, Omni, Wstn only 2/5 JAN 2020 Digital Reality SKO January 2020 Sales 1,188 300 Omni (SD Dtwn) LOST $6,000 2/6 JUN 2020 ANPA Annual Conference IPEC 625 300 Omni, Hyatt, & Westin TENT $4,000 2/11 JUL 2020 TNl2020 HB 609 175 Omni, Hyatt, & Westin TENT $4,000 2/12 JAN 2020 Bausch Helath -Nuerology National Sales Meeting Sales 625 140 Hltn, Omni, Hyatt & Wstn TENT $4,000 2/12 APR 2019 XQ Institute Lead Sales 250 50 Beach Terrace Inn & Carlsbad Inn CXL $3,000 2/14 JAN 2020 ITW FEG JG Sales Meeting event 480 160 Hltn, Omni, Hyatt, Shrtn & Wstn TENT 2/14 FEB 2021 Twist & Shout Balloon Convention-2021-West Coast HB 663 300 Omni (Bud) LOST 2/20 MAY 2021 9Round 2021 Annual Franchise Conference event 1,776 950 Omni (T&C) LOST 2/22 FEB 2020 Bausch+ Lomb -2020 National Sales Meeting Sales 1,105 300 Omni & Hyatt CXL 2/25 MAR 2020 California Medical-Legal Committee Sales 91 60 Omni & Hyatt (Grd Del) LOST $1,000 2/25 FEB 2019 Journeys 2019 DM Training Session Hotel 238 100 Hltn (SD) LOST 2/28 DEC 2019 WWS Meeting 2019 HB 1,130 400 Hyatt "TENT $6,000 2/28 OCT 2019 Mountain Mike's Pizza 2019 Annual Franchise Conference event 485 200 Omni, Hyatt, Shrtn & Wstn TENT $4,000 3/7 JUL 2019 ARRIS Supplier Summit 2019 CDAPM 1250 400 Omni LOST 3/11 JUL/AUG 2020 San Diego CalPERS Benefits Education Event event 140 1000 Omni, Shrtn & Wstn TENT Y-$2000 3/12 MAR 2021 AgriBank 2021 Annual Meeting HB 890 320 Omni & Hyatt TENT Y-$6000 3/12 JAN 2021 CertaPro event 2542 1300 Omni TENT Y-$6000 3/12 JUN 2021 2021 828 Conference CDAPM 890 600 Omni (Spc) TENT 3/12 MAR2022 2022 EuforaVision Quest CDAPM 1296 1000 Omni TENT Y-$6000 N 3/13 JUN/JUL 2023 ASCA -Gehring Academy 2023, 2024 & 2025 HB 690 250 Omni & Westin TENT 3/15 APR 2019 Myriad Genetics -2019 Orange County CA Fitzer HB 13 10 Sheraton (Other Dest) LOST 3/17 NOV 2019 HMG CIO Exec Leadership Summit HB 18 150 Omni & Hyatt TENT Exhibit 3 GO/\LS & R[SUl lS ','/tJ,L~~' GO.ALS = Increase .awareness for"•Corlsbod, CA, uhimately drMng consideration and booking, and supporting business .goals = Establish Carlsbad as o must-see.destination In Colifomlo by promoting key differentlolol'$ including Carlsbad's heritage as o hub for action sports, growth as a hot.spot for creativity from Silicon Village, unique culinary-and wellness experiences, and offerings fo travelel'$-and corporate groups 0 Generate robust media coverage nationally and in key feeder markets (Los Angeles, O~ong~ County; Son Francisco, PhoenixJ to shal'e Visit Carlsbad's lcey messages with·targel audiences · • Leverage hallmark events such as Petal to Plate·to showcase !lie multitude of experiences in Carlsbad WAGSTAff wotlllWl>f I OJl!NT ACTMTY ~l'OfT RESULTS • -Secured "5 placements lo national and local media, garnering 85,895,449 media lmprasslons and an estimated ad value of $773',329;]9 • Secured coverage highlighting. Carlsbad as a great travel destination In fodor's, Oprah Magazine;. and Reader's Digest • Secured coverage highlighting Petal to Plate in NBC .4 Los Angeles and B.1zbash • Secured-broodcost coverage•in Fax5 San Diego \. ' . f rJ I . I ' I f Jr I r· \ \ I rj r I • ' • ' I ' } I . 'I ' . ' ' \ .'. . . ,. 'r-. 1,, \ ,,, l -~ I -.J.1 'II 1,I, ,11.I ~ VEAR TO DATE MEDIA IMPRESSIONS -604/l7,0,867 °' YEAR TO DATE EAV $5,671,817.89 ... 11,l. MEDIA IM PRESSIONS THIS MONTH 85,895,449 -EAV THIS MONTH $773,329.79 m VEAR TO DATE PLACEMENTS 181 lg PLACEMENTS THI S MONTH 45 -· WAGSrAff WORLD'NIDE · I CUENT ACTMlY Rfl'ORT 30 • ~ 1 , • 1 : 1 \1 1, r .' r 1: , r I·' ~ · · 1 · ,· ·1 : 1' 1 : . I, ! I , I ,I · ,I 1., WAGSTAFF WOILDWll>E I mNT ACTMIV lfPOIT 21 ' '. I ) ' i 1 11 ._ ' [ 11 r " ' " I ' I l J \ I I 1' .'. · I. I. r 1 , r 1. 1 I 1 ", " , 1. WAG~Aff WOlLDWlllf I Cll!NT ACTMTY REl'OlT I Events & Festivals, EJ ~---i -/ ,.,,. .. Beach, 18 Spa & Wellness, 16 Golf, 6 29 FY 2019 Carlsbad Visitor Center Stats Foreign Total US Visitors Visitors Visitors Emai ls 2018 July 604 so 654 276 Aug 590 84 674 186 Sept 498 100 598 179 Ql Total 1,692 234 1,926 641 Oct 570 72 642 156 Nov 370 91 461 115 Dec 435 106 541 108 Q2 Total 1,375 269 1,644 379 Ql,2 Total 3,067 503 3,570 1,020 2019 Jan 567 104 671 245 Feb 525 112 637 219 -Mar 694 113 807 82 Q3 Total 1,786 329 2,115 546 Grand Total 6,545 1,066 7,611 2,207 Jul-17 691 77 768 303 Aug-17 739 124 863 227 Sep-17 572 96 668 318 Ql FY18 2,002 297 2299 848 Oct-17 580 190 770 1050 Nov-17 410 94 504 Dec-17 369 64 433 Q2 FY18 1,359 348 1,707 1,050 Jan-18 561 93 654 330 Feb-18 667 186 853 276 Mar-18 650 125 775 221 Q3 FY18 1,878 404 2,282 827 FY 18 Totals 5,239 1,049 6,288 2,725 Lodging Phone In Referrals 81 20 82 14 73 11 236 45 69 13 74 11 62 9 205 33 441 78 96 15 93 16 96 13 285 44 962 167 87 16 88 13 63 8 238 37 86 15 93 12 78 10 257 37 93 11 98 22 99 19 290 52 785 126 EXHIBIT 4 LL Referra ls 19 34 9 62 5 5 8 18 80 12 15 19 46 188 22 43 6 71 10 22 12 44 10 8 22 40 155 1/fs/r.l bad cars No. of Vol Vol Hours 55 141 58 149 51 136 164 426 59 142 59 113 37 89 155 344 319 770 54 131 40 115 45 131 139 377 622 1,573 59 153 63 176 59 138 181 466 63 157 63 161 54 143 180 461 69 182.5 60 155 70 183.5 199 521 560 1,448 4/8/2019