HomeMy WebLinkAbout2020-03-11; Carlsbad Tourism Business Improvement District; ; Visit Carlsbad Budget Reallocation RequestCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
AB#
MTG.
3-20-189
3-11-20
RECOMMENDED ACTION:
Visit Carlsbad Budget Reallocation
Request
CTBID STAFF
GENERAL
COUNSEL
Receive report from Visit Carlsbad and consider request to reallocate budget line items.
ITEM EXPLANATION:
The CTBID contracts with Visit Carlsbad to provide various tourism services. The contract requires
Visit Carlsbad "To provide periodic updates at the CTBID's request on the program of work
deliverables which shall include an accounting of funds spent by program in a format approved by
the CTBID Board. Allocation of the unspent funds shall be determined by the CTBID Board''.
Attached is the year to date budget versus actual report for the fiscal year ending June 30, 2020.
(Exhibit 1)
The FY 2019-20 year to date budget versus actual report for Visit Carlsbad shows that Visit
Carlsbad is projecting shortfalls in the budget categories for labor, dues and subscriptions,
marketing/advertising, tradeshows and general administrative with projected budget surplus in the
interactive marketing, public relations, travel and entertainment, public relations events, FAMs,
and travel. The Visit Carlsbad Board is requesting that the projected budget surpluses identified
at Exhibit 1 be transferred to the budget shortfall categories. The CTBID Board should discuss
the reallocation of the budget line item amounts and direct staff accordingly.
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 153789(b)).
EXHIBITS:
1. Visit Carlsbad year to date budget versus actual for fiscal year ending June 30, 2020.
DEPT. CONTACT: Cheryl Gerhardt, 760-602-2425 cheryl.gerhardt@carlsbadca.gov
EXHIBIT 1
VISIT CARLSBAD
Budget vs. Actual
July 2019 -June 2020
Total
2019-20
2019-20 YTD Projected Over/Under
2019-20 Budget Actuals Actuals Budget
Income
Total Income $ 1,213,000 $ 793,202 $ 1,213,000 $ 0
Expenses
Labor Expenses $ 434,324 $ 345,531 $ 454,713 -$ 20,389
Advertising & Production $ 156,000 $ 11,967 $ 156,000 $ 0
Research $ 10,000 $ 6,222 $ 10,000 $ 0
Interactive Marketing $ 250,000 $ 166,515 $ 243,000 $ 7,000
Public Relations Services $ 115,000 $ 83,194 $ 95,000 $ 20,000
Travel & Entertainment $ 10,000 $ 2,682 $ 5,000 $ 5,000
Dues & Subscriptions $ 9,000 $ 10,347 $ 12,000 -$ 3,000
Collateral Prod. & Fulfillment $ 2,000 $ 926 $ 2,000 $ 0
Public Relations Events $ 15,000 $ 1,697 $ 10,000 $ 5,000
Group Direct Services
Technology $ 9,000 $ 7,338 $ 9,000 $ 0
Memembership/Dues $ 1,000 $ 934 $ 1,000 $ 0
Group Incentive $ 50,000 $ 32,000 $ 50,000 $ 0
Sponsorship/Partnerships $ 19,000 $ 17,250 $ 19,000 $ 0
Marketing/Advertising $ 10,000 $ 16,585 $ 16,607 -$ 6,607
FAMs $ 27,000 $ 1,091 $ 7,000 $ 20,000
Site Inspections $ 5,000 $ 3,471 $ 5,000 $ 0
Travel & Entertainment $ 10,000 $ 3,599 $ 9,000 $ 1,000
Tradeshows $ 50,000 $ 60,262 $ 60,300 -$ 10,300
General Administration Expenses $ 30,676 $ 42,334 $ 48,380 -$ 17,704
Total Expenses $ 1,213,000 $ 813,944 $ 1,213,000 $ 0