HomeMy WebLinkAbout2020-09-17; Clean Energy Alliance JPA; ; Clean Energy Alliance Communications and Marketing KickoffClean Energy Alliance
JOINT POWERS AUTHORITY
Staff Report
DATE: September 17, 2020
TO: Clean Energy Alliance Board of Directors
FROM: Barbara Boswell, Interim Chief Executive Officer
ITEM 4: Clean Energy Alliance Communications and Marketing Kickoff
RECOMMENDATION:
Provide input regarding Clean Energy Alliance branding.
BACKGROUND AND DISCUSSION:
The firm of Tripepi Smith has been engaged to provide communications and marketing services to
support the Clean Energy Alliance (CEA) Community Choice Aggregation (CCA) implementation efforts.
The first step in the ten-month workplan (attached) is the CEA branding process. Tripepi Smith is
seeking Board input upon which to develop branding alternatives to bring back to the Board at a future
Board meeting.
FISCAL IMPACT
There is no fiscal impact by this action.
ATTACHMENTS:
Attachment A - Tripepi Smith Ten-Month Work Plan
Sept. 17, 2020 Itemit4 Page 1 of 2
TRIPEPI SMITH 9 Clean Energy Alliance Joint Powers Authority/ 10-month Plan
Attachment A
10-MONTH PLAN
Note that this is a recommended plan. This proposed schedule indicates approximate work
dates. Actual start/completion dates will vary depending on strategy decisions, client reviews,
approvals, etc.
• Black: One-time Projects > Green: Begin Ongoing/Repeating Tasks
2020
2021
September
• Kickoff Meeting September 4
> Bi-weekly Client Calls ongoing
> Board/Advisory Mtg Attendance ongoing
> Content: Support & Management ongoing
> Email/List: Project Management ongoing
• Content: Research, Calendar ...September 11
• Branding: Kickoff Meeting September 30
• Branding: Research September 30
• Branding: Statement September 30
• Branding: Proj. Management September 30
• Content: Project Writing October 16
• Email/List: Setup October 16
October
Continue with ongoing/repeating work, plus:
• Photoshoot October 18-23
• Design: Logo Library November 13
• Design: Brand Standards November 13
• Design: Project Management November 13
• Website: Design, Build, Host November 27
November
Continue with ongoing/repeating work, plus:
> Email/List: Maintenance ongoing
> Email/List: Execution/Reporting ongoing
> Social Media: Proj. Mgt / Strategy ongoing
> Social Media: Maintenance ongoing
> Social Media: 3-city Monitoring ongoing
> Website: Support, Monthly Changes ongoing
> Graphic Support ongoing
• Social Media: Setup November 20
• Solana Beach Notification November 27
December
Continue with ongoing/repeating work
January
Continue with ongoing/repeating work, plus:
• Carlsbad/Del Mar 60-day Pre-notification
Supply Press File January 15
(must arrive by 60-days pre-launch March 02)
February
Continue with ongoing/repeating work
• Carlsbad/Del Mar 30-day Pre-notification
Supply Press File February 12
(must arrive by 30-days pre-launch April 01)
March
> Continue with ongoing/repeating work, plus:
April
Continue with ongoing/repeating work, plus:
> Press/PR: Project Management ongoing
> Press/PR): Maintenance ongoing
> Press/PR: Content ongoing
• Press/PR: Setup April 16
• Carlsbad/Del Mar 30-day Post-notification
Supply Press File April 16
(must arrive by 30-days post-launch May 31)
May (Launch)
Continue with ongoing/repeating work, plus:
• Carlsbad/Del Mar 60-day Post-notification
Supply Press File May 14
(must arrive by 60-days post-launch June 30)
June
Continue with ongoing/repeating work, plus:
• Transition to a post-launch strategy
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design 1
Sept. 17, 2020 Item #4 Page 2 of 2