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HomeMy WebLinkAbout1991-04-09; Housing & Redevelopment Commission; 180; Preparation of a Redevelopment Master PlanHOUSING AND “EDEVELOPMENT COMMIS,C-‘JN - AGENDA BIL 4B##- TITLE: I IIITG= 4-9-9 I DEPT. Hsg. & Re AUTHORIZATION TO SOLICIT CONSULTANT PROPOSALS FOR PREPARATION OF A REDEVELOPMENT MASTER PLAN AND IMPLEMENTATION PROGRAM RECOMMENDED ACTION: Authorize staff to distribute a Request for Proposals for Consultant services to prepare the new Redevelopment Master Plan and Implementation Program for the Village Redevelopment Area. Additionally, your second action is to establish and appoint members to a Redevelopment Master Plan Committee to assist the Consultant in development of the Master Plan. ITEM EXPLANATION: At their February 27, 1989 meeting, the Housing and Redevelopment Advisory Committee (HRAC) directed staff to prepare a Request for Proposals (RFP) to solicit the services of a Consultant to prepare a new Master Plan for the Carlsbad Village Redevelopment Project Area. Staff worked with the HRAC Long Range Planning Subcommittee to develop criteria for preparation of the RFP and establishment of a Master Plan Committee until the Housing and Redevelopment Director, Chris Sal omone, resigned in December of 1989. Following the resignation of Mr. Salomone, HRAC decided to “hold” further development of the RFP until a new director could be hired and “indoctrinated” into the department/redevelopment agency. With appointment of the new Housing and Redevelopment Di rector, Kathy Graham, in July of 1990, efforts to complete the RFP for the Master Plan were resumed and the final product is now submitted, as Exhibit 1, to the Housing and Redevelopment Commission for review and approval. If authorized, staff will immediately distribute the RFP; all responses will be due to the Housing and Redevelopment Office by 4:OOpm on Friday, May 10, 1991. The goals for the Master Plan and Implementation Program are as 1) 2) 3) 4) 5) follows: to identify specific areas within the Village which are, or will be, strong candidates for redevelopment within the next 20 years; to provide an overall development strategy that evaluates the economic potential of various development markets as they relate to specific sites within the Carlsbad Village Redevelopment Project Area; to establish specific site development standards for projects within the Village Redevelopment Area; to shift the emphasis from publicly-funded to privately- funded revitalization efforts; and, to develop a strategy for creating a strong identification or image for the Village Redevelopment PAGE 2 OF AB# 180 Staff is requesting and HRAC is recommending authorization from the Housing and Redevelopment Commission to distribute the RFP. Also, staff is recommending that a broad-based citizen committee be established to serve as the Redevelopment Master Plan Committee. The Committee will assist the selected Consultant in developing the Master Plan. A list of persons who have expressed an interest in serving on the Committee is attached as Exhibit 2 for Commission review. FISCAL IMPACT: Based on staff’s research of similar projects conducted by other cities or redevelopment agencies, it is estimated that preparation of the Master Plan and Implementation Program will cost a minimum of $50,000. Funds are available within the Housing and Redevelopment Department’s 1990-91 operating budget for preparation of the.Master Plan and Implementation Program. EXHIBITS: 1 - Request for Proposals for Consultant services to prepare the Master Plan and Implementation Program for the Carlsbad Village Redevelopment Project Area 2 - List of persons expressing an interest in serving on Master Pl an Committee. c. -. EXHIBIT 1 CARLSBAD VILLAGE REDEVELOPMENT AREA MASTER PLAN AND IMPLEMENTATION PROGRAM REQUEST FOR PROPOSAL I. INTRODUCTION The City of Carlsbad invites your proposal to prepare a MASTER PLAN AND IMPLEMENTATION PROGRAM for the Carlsbad Village Redevelopment Project Area. The primary objective of the consultant preparing the MASTER PLAN AND IMPLEMENTATION PROGRAM shall be to complete an intensive study of the Village Redevelopment Area, including review of existing planning documents, and to create a comprehensive "planning and implementation I@ document to be used by the City of Carlsbad to implement its approved REDEVELOPMENT PLAN for the area for the next twenty (20) years. The MASTER PLAN AND IMPLEMENTATION PROGRAM will replace the City's current Village Design Manual. II. SITE DESCRIPTION The Carlsbad Village Redevelopment Area is located within the City of Carlsbad, California. It is bordered roughly by the city limits on the north; the Pacific Ocean on the west; Walnut Avenue on the south; and, Interstate 5 on the east. (See Exhibit 1 for a map of the area). The area occupies a portion of the "inner city" of the Carlsbad community and is the "heart@' of the City. The total size of the existing Village Redevelopment Project Area is approximately 200 acres or 37 square blocks. The primary zoning designations within the area are currently as follows: C-l (Neighborhood Commercial Zone); C-2 (General Commercial Zone); C- T (Commercial-Tourist Zone); C-M (Heavy Commercial-Limited Industrial Zone); R-P (Residential Professional); and, R-3 (Multiple Family Residential). III. BACKGROUND The project area boundaries and the Redevelopment Plan for the Village Redevelopment Project area were approved by the City Council and Redevelopment Commission on July 7, 1981. At the time the boundaries for the Village Redevelopment Project Area were proposed, the primary emphasis of the City was to revitalize the *'commercial core" of Carlsbad. The focus of revitalization efforts was on non-residential properties within the northern portion of the "inner city" areas. The project area boundaries were formed in accordance with zoning and general plan patterns, creating a large enough portion to include the majority of properties needing restoration and/or rehabilitation within the llcommercial core" or "inner city." The 1 project area also includes vacant, ttdevelopablett land. The properties included within the project area were selected principally for one or more of the following reasons: 1) deterioration of buildings within the areas as exhibited by obsolescence, structural inadequacy and lack of architectural unity; 2) the existence of small lot areas which effectively precluded opportunities for expansion of viable central business district uses; 3) existing parking problems which are compounded by small lot development and ownership conflicts which eliminate the possibility of providing on-site parking; 4) the under- utilized and mixed character of land use in and adjacent to the project area; 5) the desire to revitalize the area through the elimination of blighting influences and the improvement of land use patterns in an overall strengthening of the area's commercial/residential posture; and, 6) the general decline and shifting nature of commercial activity within the area. IV. GOALS AND OBJECTIVES The City's goals for the Master Plan and Implementation Program are: 1) to identify specific areas within the Village which are, or will be, strong candidates for redevelopment within the next 20 years; 2) to provide an overall development strategy that evaluates the economic potential of various development markets as it relates to specific sites within the Carlsbad Village Redevelopment Project Area; 3) to establish specific site development standards for projects within the Village Redevelopment Area; 4) to shift the emphasis from publicly-funded to privately- funded revitalization efforts; and, 5) to develop a strategy for creating a strong identification or image for the Carlsbad Village Redevelopment Project Area as the economic center of activity for the City. To prepare a Master Plan and Implementation Program that will be acceptable to the City, the Consultant will be required to: 1) Review adopted goals, objectives and policies for the Carlsbad Village Redevelopment Project Area, as outlined within the approved Redevelopment Plan, and prepare new design and development guidelines (referred to as the "Master Plan and Implementation Programtt) 2 2) 3) 4) 5) 6) 7) 8) 9) which will effectively implement the existing Redevelopment Plan. The City does not intend to amend its current Redevelopment Plan. The Consultant's task is to prepare an administrative document (to replace the existing Village Design Manual) which can be used to assist City staff in approving development projects which meet the identified goal or *'vision*@ for the Village Redevelopment Area. Review current land use designations, as set forth in the City's General Plan and/or existing Village Design Manual, for the Redevelopment Project area and propose revisions, as appropriate. Develop site development standards, consistent with current City standards, for the different land uses (existing or proposed) within the Village area. The consultant should identify existing restrictions which may be created by current standards for development in the Redevelopment Area and make recommendations for actions the City could take, in relation to the restrictions, to encourage additional private development in the project area. Prioritize development objectives, both in terms of land uses and geographical areas and concentration. Evaluate economic potential of various development markets (retail, office, residential). Develop a strategy for promoting economic revitalization, increasing job opportunities, business retention and attractions within the area with special emphasis on small businesses in the Village (downtown) area. Identify lots and/or blocks that are strong candidates for consolidation. Prepare development standards for upgrading the overall physical appearance of the redevelopment area through captial improvements, landscaping and other physical features. The standards will be used as conditions for development within the Redevelopment Area. Recommend long and short range capital improvement programs (including storm drains, sewer lines and undergrounding utilities) to complement and stimulate development within the redevelopment area. The Consultant should identify sources of funding, both private and public, which could be used to finance the costs of these programs. 3 . 10) Recommend actions which could be taken by the private and/or public sector to improve the "quality of life" in existing or proposed residential areas (including cultural and recreational opportunities) within the Redevelopment Area. 11) Assess the needs and benefits of providing housing for persons at all income levels within the redevelopment area and identify possible sites for additional residential areas with emphasis on access to public transportation. The consultant should also review the draft Housing Element recently completed for the City and provide recommendations as to how broad affordable housing programs, outlined within the Element, can be incorporated as specific projects into development of the Redevelopment Project Area. The Consultant must also identify funding mechanisms, in addition to the City's 20% set-aside from tax increment, which could be used to finance affordable housing projects. 12) Develop a pedestrian, bicycle and vehicular circulation plan which provides for pleasant ways to get from place to place in the downtown and other key areas and is consistent with proposed development standards and land use designations. The plan should tie together activity centers and parking resources and provide for an easy, non-congestive flow of all types of traffic throughout the Redevelopment Area. The plan must ultimately provide for a balanced pedestrian and vehicular circulation program which will accomodate growth in commercial development and housing throughout the life of the project area. 13) Complete a comprehensive parking analysis and develop a plan for providing accessible and safe on-street and off-street parking for residents, merchants, employees, visitors and patrons of the Redevelopment Area. The plan should outline various options for providing parking and methods for publicly and/or privately financing the identified options. These options may include sharing the cost burden of providing any additional parking within the Redevelopment Project Area with private developers and existing merchants and/or property owners. In developing the parking plan, the Consultant should consider the option of constructing parking structures within the Redevelopment Area to meet identified parking needs. Also, the issue of on-street parking restrictions needs to be addressed with suggestionss on financing the enforcement of proposed or existing parking time limits. The parking plan must provide for a development and financing program which will accomodate forecasted growth in 4 commercial development and housing within the project area. 14) Recommend ways that private development can promote, encourage and support historic preservation, restoration and appropriate reuse of historically and architecturally significant buildings and neighbor- hoods. 15) Review and develop private and public methods to implement the City's Cultural Element for the Village Redevelopment Area. 16) Analyze existing and future Redevelopment Agency resources (staff, revenue, etc.) and make recommendations as to the proper investment of those resources in such a way as to enhance the economic health of the Redevelopment Project area. 17) Prepare a strategy to mitigate adverse impacts upon tenants and property owners (residential and commercial) which may result from proposed redevelopment activities. v. SCOPE OF CONSULTANT SERVICES REOUIRED A. Communitv Involvement: Major emphasis will be given to comprehensive community input. Community support will be critical to the success of the final plan and implementation program. A MASTER PLAN COMMITTEE will be appointed by the Housing and Redevelopment Commission to provide input into the development of the plan and implementation program. The consultant's work program must anticipate and reflect community input throughout the planning process by accounting for work sessions and public meetings. The consultant shall work under the direction of Housing and Redevelopment Staff. However, the consultant will be responsible for assuming a lead role in developing the plan, including coordination of research activities, presentations, and response to comments. B. Research and Analvsis: The consultant shall be responsible for collection, review and analysis of relevant existing information and generation/updating of graphics and written documentation necessary to provide a comprehensive and accurate description of the Carlsbad Village Redevelopment Project Area. The data base should be presented in a manner which is adequate for public presentations. Meetings with various groups, developers, property owners and city officials will be necessary to achieve a thorough understanding of 5 - current and long term issues related to ultimate successful development of the redevelopment area. C. Goals, Obiectives and Alternatives: With input from the various interest groups, city staff and the Master Plan Committee, the consultant will be responsible for preparing a series of development goals and objectives and specific alternatives to provide a basis for land use recommendations, technical and design standards, and the implementation program. D. Preparation of A Draft Plan and Imnlementation Proaram: The consultant shall be responsible for preparing and publishing a draft document for review and comment by city staff, special redevelopment counsel, various interest groups and appropriate City Boards and Commissions. E. Preparation of the Final Master Plan and Imnlementation Proaram: The consultant will be responsible for incorporating appropriate changes from the draft plan into the final plan and for providing a minimum of 100 copies of the final plan to the City for distribution to interested parties and city officials. The consultant shall prepare the final document through use of the word processing computer program entitled: WORDPERFECT 5.1. The document shall be copied onto computer disks and presented to the City with the final plan and implementation program. F. Preparation of Related Graphics Materials: The consultant shall prepare reproducible graphic materials (i.e., maps, etc.) and texts which communicate the goals and objectives of the Master Plan and Implementation Program. Computer-generated graphics should be created through an IBM compatible program, whenever feasible. Also, all text should be prepared through WORDPERFECT 5.1. The consultant shall indicate the type of computer program to be used to generate graphics and provide computer disks with the noted graphics to the City upon completion of the project. G. Preparation of a Summarv Packaae: The consultant shall prepare a summary of the Master Plan and Implementation Program in simple format for local residents and developers. H. Schedule: Work on the plan is expected to begin within fourteen (14) days following execution of the City's standard consultant agreement. (A copy of the City's standard consultant agreement is attached for review.) The City desires completion of the plan by December 31, 6 1991. VI. RESPONSE TO PROPOSAL All responses to this Request for Proposal should generally be presented in the following format: 1. 2. 3. 4. 5. 6. 6. Introduction - This section should consist of an introduction to the proposal which conveys a clear understanding of the project requirements and objectives. Qualifications - The overall capabilities of the Consultant's organization should be discussed in this section. Include a brief summary of the firm's history and experiences and resume(s) for the key personnel to be assigned to the project. Methodolosv - In this section, the consultant should describe the proposed methodology/course of action for completing the outlined project. The proposed scope of work should be clearly defined, including the depth of analysis of research and the means for obtaining community input. Also, the consultant should identify the decisions, products, data and corollary information anticipated from city staff or other agencies to ensure successful completion of the project. The level of assistance required from city staff should be clearly stated in this section. Cost of Proiect - The consultant shall provide a detailed statement of costs with subtotals provided for major tasks outlined within the proposed methodology/ course of action to complete the plan and implementation program. Schedule - The consultant shall provide a detailed schedule for completing the various studies and work items described in the methodology/course of action. Identify any factors which may prevent the firm from completing the project by December 31, 1991. References - List at least three (3) references of former clients who have contracted with the firm for services similar to those outlined within this Request for Proposals. The references must include name of company, address, telephone number of contact person and approximate year of project(s). Authorization - The proposal must be signed by an official authorized to bind the firm and shall contain a statement to the effect that the proposal is valid 7 for at least ninety (90) days. The City of Carlsbad will not pay for any costs incurred by any firm or persons submitting a proposal in response to this Request for Proposals. The City reserves the right to reject, or modify or cancel, in part or in its entirety, this Request for Proposal at any time. All data, documents and other products used during completion of this project shall remain in public domain. Similarly, all responses to this Request for Proposal shall become the property of the City of Carlsbad and will be retained or disposed of accordingly. VII. SUBMISSION OF PROPOSAL Interested consultants must submit an original and two (2) copies of their proposal to the City of Carlsbad by 4:OOpm on Friday, Kay 10, 1991. Proposals may be hand-delivered or mailed to the following contact person at the noted address: DEBORAH FOUNTAIN, SENIOR MANAGEMENT ANALYST CITY OF CARLSBAD HOUSING AND REDEVELOPMENT DEPARTMENT 2965 ROOSEVELT STREET, SUITE B CARLSBAD, CA. 92008-2389 VIII.CONSULTANT SELECTION PROCESS All firms interested in responding to this Request for Proposals must initially represent themselves solely by their written proposal. All written proposals received by the City by 4:OOpm on Friday, May 10, 1991 will be reviewed by Redevelopment Staff. As determined by city staff, the most qualified consultants will be asked to make a presentation to the Housing and Redevelopment Advisory Committee. The Committee will make a recommendation to the Housing and Redevelopment Commission for consultant selection. The final decision for selection of a consultant and award of contract will be made by the Housing and Redevelopment Commission. The following criteria shall be used by staff in evaluating the consultant proposals: 1. The quality of the proposal, including comprehensiveness and responsiveness to the requirements of this Request for Proposal. 2. Experience with the preparation of similar or related plans for other redevelopment areas. 3. Experience working in areas with conditions similar to 8 - those found in the Carlsbad Village Redevelopment area. 4. Quality of the proposed work program/methodology. 5. Overall qualifications of the consultant. 6. Schedule for completion of the project. 7. Estimated Project Cost. IX. ~UESTIONS/COMMENTS If you have any questions/comments regarding this Request for Proposals, please contact DEBBIE FOUNTAIN at (619) 434-2811. x. ATTACHMENTS: The following attachments are provided for information purposes: 1. Map of the Carlsbad Village Redevelopment Project Area 2. Copy of City's standard consultant agreement 9 ATTACHMENTS TO REQUEST FOR PROPOSALS ALL NOTED "ATTACHMENTS" TO TEE REQUEST FOR PROPOSALS (RFP) FOR CONSULTANT SERVICES TO PREPARE A MASTER PLAN AND IMPLEMENTATION PROGRAM FOR THE VILLAGE REDEVELOPMENT PROJECT AREA WILL BE ATTACHED AT THE TIME THE RFP IS DISTRIBUTED TO INTERESTED CONSULTANTS. ,EXHIBIT 2 MASTER PLAN COMMITTEE LIST OF INTERESTED PERSONS Name/Address WHY INTERESTED? Jim McNeil1 3662 Maria Lane Carlsbad, California He is a resident of Carlsbad and he operates a real estate business at 740 Oak Avenue. Glen Whitehurst 4660 Telescope Avenue Carlsbad, California He is a concerned citizen/ resident and a teacher. Carolyn De La Hunt 2303 Ocean Street Carlsbad, California She is a concerned resident and is interested in the quality of the community. Thelma Hayes 580 Laguna Drive Carlsbad, California HRAC Long Range Planning Subcommittee Member and concerned citizen. Peder Norby 2630 Valewood Avenue Carlsbad, California HRAC Long Range Planning Subcommittee Member and concerned business owner. Belynn Gonzales 2728 Chestnut Avenue Carlsbad, California HRAC Long Range Planning Subcommittee Member and concerned business owner. In addition to the citizens and ERAC members noted above, every Housing and Redevelopment Advisory Committee member expressed an interest in serving on the Master Plan Committee. Also, the Traffic Safety Commission has requested that one of their members be placed on the Committee.