HomeMy WebLinkAbout2009-12-08; Housing & Redevelopment Commission; 420; Funding Village Storefront Improvement Grant Prog14
HOUSING AND REDEVELOPMENT COMMISSION
AGENDA BILL
AB# 420
MTG. 12/08/09
DEPT. HSG&RDV
PROGRAM APPROVAL AND
APPROPRIATION OF FUNDING FOR
VILLAGE STOREFRONT
IMPROVEMENT GRANT PROGRAM
DEPT. HEAlT D^^
CITY ATTY. /*^-
CITY MGR. ^__
RECOMMENDED ACTION:
ADOPT Carlsbad Housing and Redevelopment Commission Resolution No. 480
APPROVING implementation of the Village Storefront Improvement Grant program, and
appropriation of funds.
ITEM EXPLANATION:
The Village Area is known for being unique, charming, and as having a quintessential essence
unlike any other downtown in San Diego County. However, as the years have progressed, the
need for building improvements or simple "face lifts" has become evident. In light of the
hardships brought on by the current economy, many property owners have found it difficult to
finance these needed improvements. Recognizing the financing difficulties, staff is
recommending that the Carlsbad Redevelopment Agency adopt and implement a Storefront
Improvement Grant Program (SIGP). The intent of the SIGP is to provide financial assistance to
property owners and/or business tenants seeking to renovate or restore their commercial
storefronts, building facades and/or window display areas. This financial assistance is only
being offered to those commercial businesses operating in the Village.
The Redevelopment Agency realizes the value in partnering with property owners and/or
business tenants to revitalize the Village Area with direct public investment as well as offering a
SIGP to encourage additional private investment. If implemented, the SIGP will offer a grant for
the total cost of materials, supplies, equipment, and/or products related to storefront
improvements and window display areas, with a maximum grant of $15,000 per
property/building. Applicants for the grant will be required to pay for all labor and labor related
costs for the storefront improvements.
The property owner and/or business owner will be expected to match the grant dollar for dollar
through the cost of additional materials, supplies, equipment and/or products (beyond the
maximum) as well as the labor for installation and/or construction of the improvements. In-kind
services or "sweat equity" may be used for calculating the matching funds consideration.
DEPARTMENT CONTACT: Courtney Enriquez 760.434.2812, Courtney.Enriquez@carlsbadca.gov
FOR CITY CLERKS USE ONLY.
COMMISSION ACTION: APPROVED
DENIED
CONTINUED
WITHDRAWN
AMENDED
D
D
D
Q
CONTINUED TO DATE SPECIFIC D
CONTINUED TO DATE UNKNOWN D
RETURNED TO STAFF D
OTHER-SEE MINUTES D
Page 2 of AB#
As a benefit, the SIGP also proposes to offer the opportunity for property owners and/or
business tenants to consult with a professional commercial storefront contractor. At no
cost to the SIGP applicant, the contractor will complete a written store audit that provides
an analysis of the applicant's business signage and storefront windows, lighting, colors,
design, and overall customer appeal and assist with preparing an improvement plan for
said business.
As part of the SIGP, the grant funds could be used for enhancing storefronts with
additional exterior lighting, window display lighting and/or other efforts to "animate" their
window displays to enhance visual interest. This would help to implement the business
strategy for the Village Area which encourages a more "light hearted" and/or "visually
brighter" ambiance.
Staff is requesting an initial appropriation of $300,000 for the Storefront Improvement
Grant Program as a pilot project. This would allow for funding of improvements for
approximately 16 to 17 buildings/stores total if the maximum amount of funds are granted
under the program. It would also allow for approximately $50,000 in consultant costs if
determined to be necessary or desirable for implementation purposes. If the pilot project is
received positively by the business community, is successful and ultimately determined to
provide the desired public benefit, staff will resubmit for additional funding consideration at
a later date.
Attached for review is a copy of the SIGP description and related criteria for participation.
FISCAL IMPACT:
At this time, staff is recommending an appropriation of $300,000 to initiate the Village
Storefront Improvement Grant Program. This would allow for approximately 16 to 17
grants at the maximum amount ($15,000 each). It would also allow for an appropriation of
approximately $50,000 for consultant services, if needed.
The current projected cash balance for the Village Redevelopment Operations fund totals
approximately $1,659,000. Therefore, there are adequate funds to approve the
appropriation of $300,000 to the Storefront Improvement Grant Program at this time from
the noted cash balance.
ENVIRONMENTAL IMPACT:
As a funding program to provide grants for minor storefront improvements in the Village
business district, the Village SIGP is not a project subject to the California Environmental
Quality Act (CEQA). Section 15378(b)(4) of the CEQA Guidelines exclude from
environmental review "the creation of government funding mechanisms or other
government fiscal activities" provided that they do not commit the City to any specific
project which may result in a potentially significant physical impact on the environment.
Page 3 of AB#_
EXHIBITS:
1. Housing and Redevelopment Commission Resolution No. 480 , approving the
program description and appropriation of funds ($300,000) to implement the Storefront
Improvement Grant Program in the Village
2. Storefront Improvement Program Manual
3. Storefront Improvement Program Brochure
1 RESOLUTION NO. 480
2 A RESOLUTION OF THE HOUSING AND
REDEVELOPMENT COMMISSION OF THE CITY OF
3 CARLSBAD, CALIFORNIA, APPROVING THE PROGRAM
, DESCRIPTIONS AND THE INITIAL APPROPRIATION OF
FUNDS FOR THE IMPLEMENTATION OF VILLAGE
5 STOREFRONT IMPROVEMENT GRANT PROGRAM.
6
WHEREAS, the Housing and Redevelopment Commission is furthering its
7
commitment towards revitalization of the Village; and8
9 WHEREAS, the Housing and Redevelopment Commission recognizes the
10 benefit of public investment and continues to encourages private investment in the
11 Village; and
12 WHEREAS, the Redevelopment Agency has previously agreed to provide and
13 implement a program which will provide timely financial assistance to Village property
14 and/or business owners for storefront and/or window display improvements to eliminate
15 blight or blighting influences; and
16
NOW, THEREFORE, BE IT RESOLVED by the Housing and Redevelopment
17
Commission of the City of Carlsbad, California, as follows:
18
19 1. That the above recitations are true and correct.
20 2. That the Housing and Redevelopment Commission hereby approves the
21 program description for the Village Storefront Improvement Grant Program as
22 submitted and attached hereto for reference.
23 3. That the Housing and Redevelopment Commission hereby authorizes the
24
Housing and Redevelopment Director, or other designee as determined by
25
the City Manager, to implement said program within the Village Area and
26
approve and/or decline said grants on behalf of the Carlsbad Redevelopment
Agency to eliminate blight and/or blighting influences by improving
1 deteriorating and/or outdated buildings and/or enhancing lighting for visual
2 enhancement and security purposes.
4. That the Housing and Redevelopment Commission hereby authorizes the
4 Finance Director to appropriate and allow for the expenditure of up to
5
$300,000 from the Village Redevelopment Operations Cash Balance on
6
behalf of the Redevelopment Agency for the proposed Village Storefront
Improvement Grant Program, and related consultant costs as appropriate.o
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PASSED, APPROVED AND ADOPTED at a Special Meeting of the Housing and
Redevelopment Commission of the City of Carlsbad on the 8th day of December. 2009,
by the following vote, to wit:
AYES: Council Members Lewis, Kulchin, and Blackburn.
NOES: None.
ABSENT: Council Members Hall, and Packard.
CLAUDE A. LEWIS, CHAIRMAN
ATTEST:
HILDABRAND, SECRETARY
(SEAL)
Exhibit 2&3
CITVOF <<•!CARISBADV
STOREFRONT IMPROVEMENT
GRANT PROGRAM MANUAL
Jin Incentive (Program for-tyw and (jwwing Village, businesses
Carlsbad Redevelopment Agency
2965 Roosevelt Street, Suite B
Carlsbad, CA 92008
Carlsbad Redevelopment Agency
Storefront Improvement Grant Program
1 of 10
INTENT
The intent of the Storefront Improvement SIP Program (SIP) is to provide financial
assistance, in the form of matching funds, to property owners and/or business tenants
seeking to renovate or restore their commercial storefronts and/or building facades (e.g.
energy efficient lighting, windows, exterior signage, entryways, etc.). If your building or
business is located within the boundaries of the Village Area (see attached map), the
Carlsbad Redevelopment Agency wants to provide property owners and/or business tenants
with some assistance to create a more attractive and unique structure. The SIP's objectives
are to:
• Assist new and established commercial businesses to improve their "public face" and
ultimately attract more customers & increase sales
• Bring further illumination to the area with more ambient lighting; this activity would
enhance the atmosphere and provide for a more welcoming streetscape
• Leverage private investment to visually improve existing Village buildings
• Create a more inviting and interesting Village which has long been recognized as a
great place to walk, shop, dine, and experience
HOW DOES THE SIP WORK?
The Carlsbad Redevelopment Agency recognizes the value in actively working with property
and business owners to reinvigorate the Village Area with direct public investment as well as
SIPs to encourage additional private investment. Therefore, the SIP will offer a grant for up
to $15,000 per building and/or property for materials, supplies, or products for storefront
improvements, including window display, interior lighting, and other related equipment to
allow for animated storefronts. The property and/or business owner shall be required to pay
for all labor costs to install and/or construct the improvements approved for this grant funding.
This grant shall require proof of a dollar for dollar match by the property and/or business
owner. The match may represent the funds expended by the property and/or business owner
on additional materials, supplies, equipment and/or products as well as the labor costs for
installation and/or construction of the improvements. In-Kind services or "sweat equity" may
be used for calculating the matching funds consideration at an agreed upon hourly rate. The
applicant shall be required to provide proof of expenditures and payment, as well as the
matching funds, in order to receive the grant/reimbursement funds.
The following are examples of the type of projects and costs that are eligible for the grant
funds:
Example #1: A property or business owner added new Agency-approved signs and awnings
to his/her building. The final signs and awnings (products) are eligible for reimbursement but
the costs for design and installation must be paid for by the applicant.
Example #2: With an Agency-approved plan a property owner painted his/her commercial
building, replaced windows and doors, added some exterior landscaping and lighting, added
awnings, and replaced the building signage according to an Agency-approved plan. The paint
and related supplies, the window and doors, plants, trees and lighting, the awning and signs
Carlsbad Redevelopment Agency 2 of 10
Storefront Improvement Grant Program
are all eligible for the grant funds. All costs associated with labor must be paid for by the
applicant.
Example #3: A business owner and property owner together completely renovate the exterior
of a building according to an Agency-approved plan by replacing storefront window(s) and
entryway, installing energy efficient lighting for enhanced curb appeal, repairing and painting
the exterior walls, installing new exterior planters, enhancing landscaping, completing
modifications for improved handicap accessibility purposes and adding numerous decorative
architectural features such as decorative lighting, attractive window display areas and/or
interesting and customized interactive features. In this scenario, the cost of supplies,
equipment, and products will most likely exceed $15,000, which is the maximum grant
amount. The property/business owner will be eligible for reimbursement from the grant
program for up to $15,000 and then include the additional costs as part or all of their
matching funds commitment. All costs associated with labor must be paid for by the
applicant.
Storefront Enhancement Consulting Advice
In addition to the SIP, the Carlsbad Redevelopment Agency will contract with one or more
display, retail, design and equipment consultants/contractors to provide assistance to
applicants on store design and customer attraction improvements. At no cost to the applicant,
the consultant will complete a written store audit that provides an analysis of the applicant's
business signage and store windows, lighting, flooring, counter area, wall and floor fixtures,
colors, merchandising, and overall customer appeal. Applicants can utilize this information to
prepare a storefront improvement work plan. Applicants will be responsible for hiring licensed
architects and contractors, and obtaining any required building permits, to refine the
conceptual ideas provided by the consultant and to implement any improvements and for the
costs associated with all labor for all improvements. The grant funds noted above can be
used to reimburse the business owner for the costs of supplies, equipment and products
related to these improvements.
It is very important to note that any storefront improvements made prior to SIP
implementation date or prior to written approval of a proposed design/plan by the
Carlsbad Redevelopment Agency will not be eligible for reimbursement funding and
will not be considered part of the eligible project under this SIP.
ELIGIBLITY REQUIREMENTS
The following criteria must be met for participation in the SIP:
1) Eligible properties/buildings must provide for a commercial service (exchange or
buying and selling of a service commodity) and/or for retail product sales (sell goods
directly to the consumer). Residential properties are not eligible for funding.
2) Applicants must be the property owner and/or business tenant of the property
proposed for improvement and the property must be located within the designated
boundaries of the Village Area (see attached map);
3) The business must be an independent business that is not required by contractual
arrangement to maintain standardized decor, architecture, signs or similar features;
Carlsbad Redevelopment Agency 3 of 10
Storefront Improvement Grant Program
4) Business owners (if not also the property owner) must have written approval from
property owners to participate in the SIP and for all improvements;
5) Property owners must be financially current on all municipal taxes and fees prior to
participation, and shall have no active code enforcement complaints against the
subject property;
6) Property/Business owners must certify that their buildings and related facilities (such
as parking areas) provide for basic American with Disabilities Act (ADA) compliance as
required by State law or that the subject improvements will allow for compliance;
7) Applicants must be in compliance, or in the process of complying, with all other State
and local laws and regulations pertaining to licensing, permits, building code and
zoning requirements. Non-conforming buildings from a land use or licensing
perspective will not be permitted to receive these grant funds.
Exclusions: The following types of businesses/properties, or projects, are not eligible for
assistance:
• New construction
• Non-commercial businesses
• National franchises (where the applicant is the business franchisee)
• Religious institutions
• Properties owned or occupied by a public agency
• Residential Property (rental or ownership)
DESIGN PRINCIPLES & GUIDELINES
Improvements to be funded by the SIP must be compatible with the character and
architecture of the individual building as well as, to the extent appropriate, with other buildings
along the street on which the participating storefront is located and the Village as a whole and
must be pre-approved by the Redevelopment Agency. This principle is particularly important
to maintain the charming and quintessential essence of the Village. Listed below are general
guidelines that should be considered when improving your storefront:
• All improvements must be compatible with applicable zoning, building and safety
codes, satisfy permit requirements, and conform to Village development standards and
design guidelines.
• Energy efficient and Energy Star products are strongly encouraged during
enhancements.
• Colors of exterior materials, signs, window frames, canopies and other building
features should be coordinated. Choice of colors should be determined by the nature
of the building and the architecture. "Look at me" colors or colors which are not
consistent with the Village character will not be permitted.
• Building facades should relate to their surroundings and provide a sense of
cohesiveness in the Village without strict uniformity.
Carlsbad Redevelopment Agency 4 of 10
Storefront Improvement Grant Program lo
• Where applicable and feasible, a building's distinguishing architectural and/or other
design elements should be identified and preserved.
• Individuality within a standardized or unified appearance is encouraged for single
buildings containing multiple storefronts.
• The use of traditional building materials is encouraged. Whether using traditional or
non-traditional materials, however, the quality of the design and durability of materials
chosen will be factors in the consideration of all designs.
ELIGIBLE STOREFRONT IMPROVEMENTS
A minimum of $2,500 in eligible costs must be made to qualify for the SIP grant. The
storefronts should be oriented to the pedestrian and provide visual interest both day and
night. Effort should be made to facilitate access into the store and to create a store identity
unique to the Village of Carlsbad. The following improvements are eligible costs and are
encouraged:
• Window display areas which are appropriately scaled and which facilitate night viewing
(i.e., provide for all night window lighting);
• Window replacement and window framing visible from the street which are
appropriately scaled to the building;
• Signage that is attractively integrated into the architecture of the building, including the
window area, awnings or canopies, and entryways; removal and replacement of non-
conforming signage;
• Lighting that is visually appealing and appropriately illuminates signage, storefront
window displays, and recessed areas of a storefront or building facade;
• Awnings or canopies that can be both functional and visually appealing;
• Landscaping features attached to the building where appropriate, such as window
boxes, hanging flower baskets, or planters;
• Cleaning, repainting or residing of buildings;
• New storefront construction, appropriately scaled within an existing building; and
• Removal of architectural barriers to public accessibility.
Other improvements can be made with written approval if they meet the general goals and
objectives of the SIP.
SIP ASSISTANCE
Financial Assistance
Funding offered is a grant with a maximum grant contribution per application/property/building
of $15,000 for eligible costs of materials, supplies, equipment and products related to
storefront improvements including window displays. Funds will be allocated on a first-come,
first-served basis. The funds shall be provided by the Carlsbad Redevelopment Agency as a
grant, no repayment is required. Only one grant shall be awarded per building/property. The
Carlsbad Redevelopment Agency 5 of 10
Storefront Improvement Grant Program
SIP will only reimburse applicants after the applicant has paid his/her vendor(s) in full and
after the project is determined to have been completed in accordance with the plan approved
by the Carlsbad Redevelopment Agency and proof of matching funds as been provided and
approved by the Agency. In addition, the applicant must pay all labor costs; no labor or other
professional services may be paid for with the subject grant funds.
Applicants must undertake construction of facade improvements and/or window display
improvements within ninety (90) days from the date that the Carlsbad Redevelopment
Agency approves the commitment or the financial award will expire. Extensions may be
granted by the Redevelopment Director for extenuating circumstances.
Technical Assistance
The Carlsbad Redevelopment Agency and consultant(s), as appropriate, can provide
technical advice for the benefit of the property owners and business tenants. All applicants
are encouraged to meet with the Carlsbad Redevelopment Agency staff prior to submitting a
SIP grant application. Improvement plans must all be pre-approved by the Agency to be
eligible for the grant funds.
PROCESS
To benefit from this SIP, a business/property owner must adhere to the following process:
Step 1: Complete the appropriate application form and provide 1) a copy of current
business license and proof of property ownership; 2) a photograph of the
existing facade; 3) drawings/plan which reflect the storefront improvements
to be completed or installed; and, 4) a written itemization of work items to be
accomplished with a cost estimate for each item and a total cost for the
improvements and materials, supplies, equipment and/or products.
Step 2: Once the application and storefront improvement plan has been approved
by the Agency, the property owner/business tenant will receive an
assistance "commitment" letter from the Agency. The property
owner/business tenant may then proceed with the storefront improvements.
Step 3: After the improvements are complete, the business/property owner may
request reimbursement (with all necessary documents) from the Carlsbad
Redevelopment Agency for the final eligible costs.
Step 4: The Carlsbad Redevelopment Agency shall inspect the property, review the
reimbursement request (with related documentation) and then forward
payment to the property owner/business tenant for eligible expenses.
TERMINATION
The Carlsbad Redevelopment Agency reserves the right to rescind its commitment letter
and/or refuse payment of the grant funds if an applicant is found to be in violation of any
conditions set forth in these guidelines or if the project has been started prior to approval of a
commitment letter by the Carlsbad Redevelopment Agency.
Carlsbad Redevelopment Agency 6 of 10
Storefront Improvement Grant Program
Application and Supplemental Information
If you wish to participate in the Storefront Improvement SIP, please contact Courtney
Enriquez at (760).434.2812 or by e-mail at Courtnev.Enriauez(5)carlsbadca.gov. The
Carlsbad Redevelopment Agency will provide written materials in alternative formats and
reasonable modifications in policies and procedures to persons with disabilities upon request.
Carlsbad Redevelopment Agency 7 of 10
Storefront Improvement Grant Program
City of Carlsbad
Village Redevelopment
Project Area
o
600 0 600 1200 Feet
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W *Rf E
S
CARLSBAD REDVELOPMENT AGENCY
CARLSBAD - STOREFRONT IMPROVEMENT
APPLICATION FORM
-> Please submit the following pages to the Carlsbad Redevelopment Agency for processing
I. Applicant Information
1) Applicant's Name: _
Mailing Address:
Telephone Number:
Fax Number:
E-mail: Web Site:
2) Business Organization of Applicant:
Q Corporation (d/b/a) Q Partnership fj Sole Proprietorship
Business Name:
3) Relationship of Applicant to the storefront to be renovated:
fj Owner: Attach copy of latest tax bill and proof of payment.
Q Tenant: a) Attach a copy of the Carlsbad Business License, and
b) Attach written permission from building owner to
participate in the SIP, including expiration date of
present lease.
II. Proposed Project Information
1) Description of Building to be Rehabilitated:
Street Address:
Building Dimensions:
Frontage: _feet - Depth feet ~ Height feet - # of Floors
Does the building contain residential units? (if yes, how many? )
2) Describe the scope of work proposed for the storefront improvement
project. (Check all that apply and/or describe improvement ideas.)
QStorefront Windows QExterior Lighting QExterior Painting
OExterior Signage QStorefront Door [^Accessible Entry
QAwning/Canopy QExterior Siding QPaneling Repair
QArchitectural Designs QLandscaping/Hanging Baskets
QOther:
3) Please indicate the estimated project cost or the total amount
budgeted for improvements, with separate estimates for materials
and labor.
$ Total Project Cost/Budget
Carlsbad Redevelopment Agency 8 of 10
Storefront Improvement Grant Program
4) Please provide information on the architect responsible for your
drawings, plans, and permits:
Name:
Address:
Telephone Number: Fax Number:
E-mail: Website:
5) The following attachments are required with application:
• Copy of current Business License
• Project schedule
• Photographs of existing storefront/building and proposed
project area
• Schematic drawings illustrating proposed work, or pictures
with project descriptions
• Itemized work plan to be accomplished with a cost estimate for
each item and a total cost for the improvements, with separate
estimate for materials and labor.
III. Certification
The undersigned hereby represents and certifies to the best of his/her
knowledge and belief that the information contained on this statement and any
exhibits or attachments hereto are true and complete and accurately describe
the proposed project, and the undersigned agrees to promptly inform the
Carlsbad Redevelopment Agency of any changes in the proposed project which
may occur.
Signature of Property Owner Date
Print Name
Signature of Commercial Tenant (if applicant) Date
Print Name
Carlsbad Redevelopment Agency 9 of 10
Storefront Improvement Grant Program
RETURN COMPLETED APPLICATION
Deliver, Mail, E-mail or Fax Completed Application to:
City of Carlsbad, Housing and Redevelopment
c/o Courtney Enriquez
2965 Roosevelt Street, Ste. B
Carlsbad, CA 92008
Telephone Number: 760.434.2812
Fax Number: 760.720.2037
E-mail: Courtnev.Enriquez@carlsbadca.gov
CARLSBAD' >
What can JOU^storefront look like?
Carlsbad Redevelopment Agency 10 of 10
Storefront Improvement Grant Program
Reinvest in
Storefront
Add light to your animated storefronts, enhance
the windows, maintain the window planters, and
install new signage to help attract business! The
Carlsbad Redevelopment Agency recognizes the
value in actively working with property owners
and business tenants to reinvigorate the Village
with direct investment and programs that
encourage private investment.
What can ^O^storefront look like?
CITY OF xv ,»CARLSBAIT ^
Carlsbad Redevelopment Agency
2965 Roosevelt Street, Ste. B
Carlsbad, CA 92008
Phone: 760.434.2815
Fax: 760.720.2037
Website: www.carlsbadca.gov/housing
Storefront
Improvement
Grant
Program
Sin Incentive. Program for 9{ew
and grouting ViCfage. 'Businesses
www.carlsbadca.gov/
redevelopment
Storefront Improvement Grant Program
The intent of the Storefront Improvement Grant
Program is to provide financial assistance to
property owners or business tenants seeking to
renovate or restore their storefront and/or building
fagade. The Program's objectives are to:
• Help new and established businesses attract
customers.
• Leverage private investment with inspired
improvements to Village buildings.
•Create a more inviting and interesting place
to walk, shop, dine, and experience.
Enhanced exterior lighting warms up the entry, invites
those passing by, and showcases this art gallery at night.
HOW DOES THE STOREFRONT
IMPROVEMENT PROGRAM WORK?
• Funding offered is a grant to reimburse the
applicant for project costs related materials,
supplies, equipment and/or products, with a
maximum reimbursement of $15,000. Appli-
cant must pay for labor costs.
• $1 for $1 matching funds must be provided
by applicant, which may include "sweat eq-
.us uity"-
• One grant awarded per property/building.
WHO IS ELIGIBLE?
• Applicants must be property owners and/or
business tenants operating within the Village
Area boundaries.
• Participants must be current on all municipal
taxes and have no current code violations.
• Properties must be ADA compliant as
required by State law, or propose improve-
ments to become compliant.
GENERAL DESIGN
PRINCIPLES & GUIDELINES
• All improvements must be compatible with
applicable zoning codes, satisfy permit
requirements, and conform to Village
development standards.
• Creativity is always encouraged!
• Colors of exterior materials, signs, window
frames, canopies and other building features
should be coordinated. Choice of colors
should be determined by the nature of the
building.
• Building facades should relate to their
surroundings and provide a sense of
cohesiveness in the Village without strict
uniformity.
—» Please see program manual for complete listing of
design principles and guidelines.
Visually
appealing,
unique
characteristics
make this sign
an attractive
entrance
piece.
ELIGIBLE IMPROVEMENTS
Storefronts should be oriented to the pedestrian
and provide both visual interest both day and
night. Effort should be made to facilitate access
into the store and to create a store identity unique
to the Village. The following improvements are
just examples of encouraged enhancements:
• Window display areas which are appropri-
ately scaled to facilitate night viewing.
• Signage that is attractively integrated into the
architecture of the building.
• Awnings, canopies, or marquees that are
functional and appealing.
• Energy efficient lighting to illuminate signage
and storefront window displays.
• Animation of storefront window.
• Landscaping window boxes, hanging flower
baskets and storefront plants.
-»The above list is not all-encompassing. Other
improvements are eligible if they meet the general ob-
jectives and goals of the Storefront Improvement Grant
Program.
PROGRAM EXCLUSIONS
• New construction and national franchises.
• Non-commercial businesses.
• Religious institutions or properties owned or
occupied by a public agency.
• Residential property (rental or ownership).
Download the Storefront Improvement Grant
Program manual and application at
www.carlsbadca.gov/redevelopment
or call 760.434.2815
Storefront Improvement
Grant Program
December 8, 2009
Courtney Enriquez
Housing and Redevelopment
Storefront Improvement Grant
•Program objectives
Mechanics of the SIGP
•Funding offered is a grant to reimburse
the applicant.
•Applicant must pay for labor costs.
•1:1
•One grant per property/building.
SIGP Eligibility
General Design Guidelines
Eligible Improvements
•Energy efficient lighting to illuminate
signage and storefront.
•Awnings, canopies, or marquees that
are functional and appealing.
•Landscaped window boxes and hanging
flower baskets.
SIGP Exclusions
•New construction
•Non-commercial businesses
•National franchises
•Religious institutions
•Residential property
Reinvest in Your Storefront
Recommended Commission Action
•APPROVE the program description and
appropriate funds ($300,000) to
implement the Storefront Improvement
Grant Program in the Village.