HomeMy WebLinkAbout2011-01-25; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD (Regular Meeting)
DATE OF MEETING: January 25, 2011
TIME OF MEETING: 1:00 p.m.
PLACE OF MEETING: Conference Room 173A, Faraday Administrative Center,
1635 Faraday Avenue
CALL TQ ORDER: Chair Stripe called the Meeting to order at 1:00 p.m.
ROLL CALL was taken by the Deputy Clerk, as follows:
Present: Canepa, Nayudu, McCormick, Stripe and Becerra.
Absent: Howard-Jones, Stielbeling.
APPROVAL OF MINUTES;
On a motion by Board Member McCormick, the Board unanimously approved the
Minutes ofthe meeting held October 6,2010.
IV. AB 01-11-60 APPROVE APPOINTMENT TO VISIT CARISBAD BOARD
The Board unanimously approved the appointment of Drew Allison to the VisitCarisbad
Board.
V. STAFF REPORT
Cheryl Gerhardt gave the financial update (on file in the office ofthe City Clerk), stating
there were slight increases over this time last year. Board Member McCormick informed
Ms. Gerhardt that 240 rooms at La Costa Resort and Spa would not be available for rent
from mid-February through mid-April 2011 due to renovations at the Resort.
VI VISrrCARLSBAD UPDATE
Sam Ross, Executive Director of VisitCarisbad, provided the Board with an update on the
various marketing campaigns VisitCarisbad continues to develop.
Discussion ensued regarding a change in the existing agreement between VisitCarisbad and
the Board regarding funds previously allocated for group sales to be provided by San Dlego
North Convention and Visitors Bureau. Mr. Ross announced that VisitCarisbad would like to
use those funds since that organization no longer exists, to promote other electronic
marketing campaigns focusing on group bookings, and that time was ofthe essence. The
Board concurred that these funds could be reallocated to the new VisitCarisbad marketing
campaign. Chair Stripe indicated he would like a timeline and updated report on the
progress ofthe campaign.
Assistant General Counsel Paul Edmonson explained to the Board that the existing
agreement needed to be amended to reflect the change in funding allocation and the
item brought back to the Board at Its next meeting for approval.
The Board concurred that at a future Board meeting it would like to discuss increasing
the CTBID assessment.
Vm.NEXT MEETING
The Board scheduled its next meeting for March 2,2011 at 1:00 p.m.
By proper motion, the aBID Board Meeting of January 25,2011 adjourned at 2:12 p.m.
SHERRY FREISINGER
Deputy Clerk