HomeMy WebLinkAbout2011-04-06; Carlsbad Tourism Business Improvement District; MinutesMINUTES
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CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD (Regular Meeting)
April 6, 2011
1:00 p.m.
Room 173A, Faraday Administrative Center,
1635 Faraday Avenue
CALL TO ORDER: Chair Stripe called the Meeting to orderj at 1:05 p.m.
ROLL CALL was taken by the Deputy Clerk, as follows:
Present:
Absent:
Canepa, Nayudu, Stripe, Becenra and Stielbe
McCormick and Howard-Jones.
III. MINUTES FOR APPROVAL
On a motion by Board Member Canepa, the Board unanimous
Minutes of the March 2, 2011 meeting.
ing.
y approved the
General Counsel Ball noted that the Minutes stated he would provide the Board with
the voting procedures regarding an increase assessment district fees and clarified
that he had already provided this infomiation to the Board.
IV. AB 04-11-62 2010-11 CTBiD RECIPIENT'S FINAL REPORTS
On a motion by Board Member Canepa, the Board unanimously accepted the final
reports of CTBID grant recipients. !
V. STAFF REPORT !
Cheryl Gerhardt provided the staff report and PowerPoint presentation regarding the
financial update of the Transient Occupancy Tax and CTBID revenues and budget.
VI. AB 04-11-63 VISITCARLSBAD PROPOSAL FOR FISCAli YEAR 2011-12
Executive Director Sam Ross gave the PowerPoint presentaticjn
2012 program of work (on file in the Office of the City Clerk).
Discussion ensued on VisitCarisbad's proposals savings and
Board's budget for the coming fiscal year.
on the fiscal year
the adoption of the
The Board asked Mr. Ross to return during the May 18, 2011 meeting with identified
areas for potential reductions to the VisitCarisbad budget request ifthe Board
determined that the request for funding in 2011 needed to be reduced.
It was suggested that if a reduction to the VisitCarisbad budget was required, the
CTBID Board could add a contingency line item to the CTBID budget to hold the
VisitCarisbad funds for use as detemiined.
Vll. AB 04-11-64 PROPOSED CARLSBAD REDEMPTION MARKETING
DISTRICT
Rick Mansur from the Sheraton Hotel came fonA/ard to address the Board on this
item.
He explained the proposal was voluntary, each property would initiate its own field
mariceting within the brands with an intent to bring in new customers. He added the
purpose ofthe proposal was intended to be a simple program.
Board Member Canepa stated he was concerned that that larger hotels have the
redemption programs while the smaller hotels do not have this program. He added
that the purpose ofthe CTBID was to represent all hotels.
Mr. Mansur suggested that independent hotels could participate in a companion
program to the larger hotels' redemption programs.
Discussion ensued regarding the understanding of redemptive stays and how hotels
would maricet to prospective guests in order to bring in new business.
NN asked if the hotel had to run the redemptive assessment through the city legally.
Board member Canepa stated he did not support the proposed program.
Board Member Becerra stated he was not in support of the program as presented at
this time. Mr. Becerra said he would like to see the BID assessment increased in
order to give the DMO additional funding.
Board Member Stiebeling stated he felt it did meet the goals of the district, but he
added he would like to see more specific details of what type of mariceting programs
would qualify.
Mr. Mansur said all hotels have marketing budgets. He asked that affer listening to
Board Members' concerns that the proposal be tabled at this time to vet out the
issues with the program. Mr. Mansur also added that he felt that tiie BID Board
oversight was valuable.
1.
Board Member Nayudu stated she felt that this Board was not
administrator of this program.
the correct
need to join to have General Council Ball explained that a minimum of three hotels
the program. He added that he thought it was a good idea at this time to table the
item and return in the future with options.
Discussion ensued among board members on how the proposed program would
work for any individual hotel.
Board Member Nayudu suggested that all hoteliers in the Distijict needed to be
apprised of the program's opportunities.
The Board concurred to have the Chair discuss the proposal With the hoteliers in the
BID and to bring the item back for Board discussion at a futurej meeting.
Vll. NEXT MEETING
The Board scheduled its next meeting for May 18, 2011 at 1:0^ p.m. Staff will notify
the Board of the location.
By proper motion, the Board Meeting of April 6, 2011 adjourned at 2:35 p.m
SHERRY FREISINGER
Senior Deputy Cleric
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