HomeMy WebLinkAbout2012-01-24; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF:
DATE OF MEETING:
TIME OF MEETING:
PLACE OF MEETING:
CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD (Regular Meeting)
January 24, 2012
1:00 p.m.
Room 173A, Faraday Administrative Center,
1635 Faraday Avenue
CALL TO ORDER: Vice Chair Canepa called the Meeting to ordelr at 1:05 p.m.
ROLL CALL was taken by the Deputy Clerk, as follows:
Present:
Absent:
Canepa, Nayudu, Becerra, Stiebeling and Akers.
McCormick and Stripe.
III. MINUTES FOR APPROVAL
On a motion by Board Member Becerra, the Board approved the Minutes ^1 the meeting held October 27,
2011.
APPROVE APPOINTMENT TO VISITCARLSBAD BOARD:
On a motion by Board Member Nayudu, the Board unanimously approved
to the VisitCarisbad Board.
AB 01-12-73 PROPOSED CTBID ORDINANCE REVISIONS
he appointment of Toni Dockery
Staff Liaison Cheryl Gerhardt provided the Board with a brief background regarding the recommended
change to the Ordinance being presented to the Board for Its recommendalion for approval to the City
Council.
General Counsel Ron Ball reviewed the refund process outlined in the proposed revised Ordinance. Mr.
Ball also reviewed the statutes that permitted the timing of a refund to allow refunds to go back only one
year. Mr. Ball stated that in order to be consistent a recommendation was also being made to allow TOT
refunds to go back only one year. Currently, refunds are pennitted for three years.
Board Member Nayudu clarified that Motel 6 would be "grandfathered" in for a three-year CTBID
assessment overpayment refund and once this payment was made and the new ordinance was adopted,
only refunds covering a one-year period would be authorized.
On a motion by Board Member Nayudu, the Board unanimously approved he refund to Motel 6 for the
overpayment of three full years of CTBID assessments; and, the revised Ofdinance recommending
approval by the City Council.
STAFF REPORT:
Staff Liaison Cheryl Gerhardt provided the Board with a review of the CTBI^ Assessment Revenue and
financial reports.
CTBID MEETING MINUTES
January 24,2012
Page 2
Board Member Stiebeling asked If there was a threshold regarding reserve funds.
Ms Gerhardt stated that a reserve fund with $100,000 to cover ongoing co^ts at the beginning ofthe fiscal
year was preferable.
Vice Chair Canepa introduced new Board Member Kim Akers, representing the West Inn and Suites
Executive Director of VisitCarisbad Sam Ross gave a brief overview regarding the importance of "branding
Carlsbad".
Drew Allison, Homeland Suites and DM0 Board Member, explained to the Board that from an outsider's
perspective there are hodgepodge views of all that there Is to do In Carlsbsid. He added that Carisbad is
competing for a share of the tourism mari<et with the other beach cities. M(-. Allison stated that the DM0
Board sees branding as a way to close the occupancy gap between hotels
area.
In response to an Inquiry from Board Member Nayudu, Mr. Ross said that
relations firm was approximately $7,000.
Vice Chair Canepa added that he would like a competitor clause for San Dfego County put In the contract
between the DM0 and the public relations finn.
DISCUSSION ITEMS:
In response to an inquiry from Ms. Gerhardt, the Board gave direction regajrding the preparation ofthe
2012-2013 budget
Vice Chair Canepa stated he has learned from the industry that there is projected occupancy growth, but
the Board may still want to remain consen/ative in projecting revenue. Bos rd Members Akers and Becerra
will assist Ms. Geriiardt v^th the preparation of the budget to be brought bejck to the board at the next
meeting.
Vll. NEXT MEETING
The Board scheduled Its next meeting for March 28, 2012 at 1:00 p.m. St^ff will notify the Board ofthe
location.
By proper motion, the Board Meeting of January 24, 2012 adjoumed at 1:514 p.m.
SHERRY FREISINGER
Senior Deputy Clerk
In Carisbad and the San Diego
he budget to hire a public