HomeMy WebLinkAbout2012-05-23; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD (Regular Meeting)
DATE OF MEETING: May 23, 2012
TIME OF MEETING: 1:00 p.m.
PLACE OF MEETING: Room 173A, Faraday Administrative Center,
1635 Faraday Avenue
CALL TO ORDER: Chair Stripe called the Meefing to order at 1:05 p.m.
ROLL CALL was taken by the Assistant City Clerk, as follows:
Present: Canepa, Nayudu, Akers, and Stripe.
Absent: Becen-a, Stiebeling, and McCormick.
III. MINUTES FOR APPROVAL
On a motion by Board Member Akers. the Board unanimously approved the Minutes of the
meeting held March 28, 2012.
IV. STAFF REPORT
Staff liaison Cheryl Gerhardt presented the staff report and PowerPoint presentafion (on
file in the Office ofthe City Clerk) regarding the March and April financial reports.
By consensus, the Board accepted the reports.
V. AB 05-12-77 ADOPT 2012-13 ANNUAL REPORT .
Staff liaison Cheryl Gerhardt presented the staff report to the Board, as contained in the agenda
item.
On a motion by Board Member Akers, the Board adopted Resolution No. 2012-1,
approving the Annual Report ofthe Carisbad Tourism Business Improvement District
(CTBID) and submittal of the report to the City Council for approval.
AYES: Canepa, Nayudu, Akers, and Stripe
NOES: None
ABSENT: Becen-a, Sfiebeling, and McCormick
CTBID Board Meefing
MaY 23, 2012
Page 2
VI. AB 05-12-78 APPROVE CONTRACT WITH VISITCARLSBAD.
Sam Ross, Executive Director of the DMO, addressed the Board. He reported that,
pursuant to the Board's request, proposals from two other marketing companies (copies
on file in the Office of the City Clerk) had been obtained and compared to the Mindgruve
proposal. He noted that the DMO Board had reviewed the proposals, and, had decided
to retain Mindgruve for marketing since the other cost estimates were similar. He noted
that the budgeted amount for the upcoming fiscal year for Mindgruve's services is
$340,000.
Mr. Ross also noted that a report containing metrics (revenues, room nights, visits, etc.)
is being prepared, and will be continually updated, and presented to the Board at every
other meeting. He also stated that representatives from Mindgruve would attend the
next board meeting and be available to respond to questions regarding their services.
In response to inquiry from Chair Stripe, Mr. Ross stated that the DMO is currently
paying $2100 per month for web hosting fees. Mr. Stripe also requested that the
marketing cost estimates from Mindgruve, MEA DIGITAL, i.d.e.a., be combined into one
report to allow for easier review and comparison.
In response to inquiry from Board Member Akers, Mr. Ross stated that Mindgruve has
been actively involved in social media advertising and contacts.
Mr. Ross also reported that the DMO Board has approved the selection of a new public
relations agency beginning July 1, 2012. By consensus, the board concurred that the
schedule for the employees of the Public Relations company allow availability to meet
and collaborate with the public relations representatives ofthe individual hotels.
On a motion by Akers, the Board adopted Resolution No. 2012-2, entering into a contract
with VisitCarisbad for tourism promotion services for Fiscal Year 2012-13.
AYES: Canepa, Nayudu, Akers, and Stripe
NOES: None
ABSENT: Becerra, Stiebeling, and McCormick
VII. AB 05-12-79 ELECTION OF OFFICERS.
By consensus, the Board continued the matter to the next meeting, so that the full board
could be present to select officers for the coming year.
CTBID Board Meeting
May 23, 2012
Page 3
VIIL NEXT MEETING.
By consensus, the Board agreed to hold the next meeting on Monday, July 9, 2012, at
1:30 p.m.
By proper motion the Board Meeting of May 23, 2012, was adjourned at 1:45 p.m.
KAREN KUNDTZ, CMC
Assistant City Clerk