HomeMy WebLinkAbout2012-07-09; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD (Regular Meeting)
DATE OF MEETING: July 9, 2012
TIME OF MEETING: 1:30 p.m.
PLACE OF MEETING: Room 173A, Faraday Administrative Center,
1635 Faraday Avenue
CALL TO ORDER: Chair Stripe called the Meeting to order at 1:30 p.m.
ROLL CALL was taken by the Senior Deputy City Clerk, as follows:
Present: Stripe, Canepa, Becerra, McCormick, Akers. Board Member
Stiebeling arrived at 1:33 p.m.
Absent: Nayudu.
III. MINUTES FOR APPROVAL
On a motion by Board Member McCormick, the Board unanimously approved the
Minutes ofthe meeting held May 23, 2012.
IV. STAFF REPORT
Staff liaison Cheryl Gerhardt presented the staff report and PowerPoint presentation
regarding financial reports for the year-ending on June 30 that depicted hotel activity
through the end of May. By consensus, the Board accepted the reports.
V. AB 07-12-80CTBID GRANT FUNDING RECOMMENDATIONS.
Ms. Gerhardt recommended the Board approve all of the grants as recommended by the
VisitCarlsbad Board.
On a motion by Board Member Stiebeling, the Board adopted Resolution No. 2012-3,
allocating grant fijnding for FY 2012-13.
AYES: Stripe, Canepa, Becerra, Akers, Steibeling, McCormick.
NOES: None
ABSENT: Nayudu
VI. AB 07-12-81 VISITCARLSBAD YEAR END RECAP.
Sam Ross, Executive Director of the DMO, addressed the Board. He introduced staff
from Destination Mariceting hired by the DMO to assist with digital mariceting. Also
present for this presentation was Mike Garten, Jennifer Kim, Gia DiMatteo, and Katie
Belman from Mindgruve. Mr. Ross reviewed the highlights of the DMO's past year with a
PowerPoint presentation (on file in the Office of the City Clerk).
CTBID Board Meeting
July 9, 2012
Page 2
Chair Stripe asked if the DMO could conduct a survey regarding number of visitors that
have visited Carlsbad and booked hotel rooms. Mr. Ross replied that Mindgruve could
conduct this survey.
Mr. Ross further stated that the DMO does not currently track hotel bookings.
Discussion ensued among Board Members regarding what people do when they visit
Carisbad in relation to booking hotel stays.
Mr. Ross continued his presentation on the goals and objectives of the DMO for FY
2011-12, and explained that the digital focus this past year was to build awareness of
Carisbad. He the reviewed the DMO's objectives for FY 2012-13 and said the DMO is
looking for more engagement this coming year.
Mr. Ross and Mr. Garten also introduced the board to "Squawky" the DMO's branding
mascot and explained the success of such an item.
Board Member Stiebeling asked how much money is being spent on search engine
optimization.
Mr. Garten said that about $5,000 has been spent to target not only a broad search in
the San Diego area but also to focus on the group direct aspect.
VII. AB 07-12-82 ELECTION OF OFFICERS.
General Counsel Edmonson infonned the Board that only the position of Chair was
eligible for election.
On a motion by Board Member Canepa, Board Member Stripe was elected to continue
as Chair of the Board.
VIII. NEXT MEETING.
By consensus, the Board agreed to hold the next meeting on October 17, 2012, at 1:30
p.m.
By proper motion the Board Meeting of July 9, 2012, was adjourned at 2:25 p.m.