HomeMy WebLinkAbout2013-10-16; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD MEETING
DATE OF MEETING: October 16, 2013
TIME OF MEETING: 1:30 p.m.
PLACE OF MEETING: Room 173A, Faraday Administrative Center, 1635 Faraday Avenue
CALL TO ORDER: Chair Stripe called the Meeting to order at 1:34 p.m.
ROLL CALL was taken by the Administrative Secretary as follows:
Present: Stripe, Akers, Nayudu, Becerra, Canepa, McCormick.
Absent: None.
CONSENT ITEMS:
On a motion by Board Member Nayudu, the Board unanimously approved Consent Item, Nos. Ill and
IV. as presented.
III. Minutesof the July 10, 2013 meeting.
IV. AB 10-13-95 Appointment to VisitCarisbad Board.
REPORTS AND DISCUSSION ITEMS
V. STAFF REPORT
1) Staff liaison Cheryl Gerhardt presented the staff report and PowerPoint presentation reviewing
the expenses and revenues on a month-by-month basis (on file in the Office ofthe City Clerk). Ms.
Gerhardt also reviewed the budget with the board explaining that the Board had $100,000 set
aside for the AMGEN bike tour which the City and VisitCarisbad decided not to participate in. That
money is now available to use for whatever the Board decides or it will become part of the
reserves at the end ofthe year.
Discussion ensued regarding attracting more groups to Carlsbad and the difficulty of transporting
groups from the San Diego airport to Carlsbad.
Chair Stripe requested that this item be placed on future agenda in the form of an open discussion
topic.
2) Community and Economic Development Director Kathy Dodson provided an update on the
tourism study. She informed the Board that the city had sent out the request for proposals on this
subject.
Discussion ensued among all regarding Carlsbad assets that included, amenities in the city,
marketing, events, future development projects, limited hotels.
CTBID Meeting -October 16, 2013 Page 2
In response to Board Members' inquiry regarding a review ofthe agreement with the Tourism
Consultant, Assistant General Counsel Edmonson advised that the City Council was the awarding
authority and such a meeting to review and discuss the agreement should be held after the
contract is awarded.
VI. AB 10-13-96 VISIT CARLSBAD REPORT
Sam Ross, Executive Director of VisitCarisbad, presented the end ofthe year report for
VisitCarisbad (on file in the office of the City Clerk).
Board Member Akers requested that tracking hotel bookings from the VisitCarisbad site to the
individual hotel sites be provided.
Board Member Nayudu left the meeting at 2:35 p.m.
Mr. Ross requested that the remaining unspent funds in the amount of $14,914 be carried over to
be used this fiscal year.
In response to an inquiry from Board Member Canepa, Mr. Ross explained that seven agencies
responded to the request for proposals and the VisitCarisbad Board selected four for review. He
added the the VisitCarisbad Board elected to continue using Mindgruve.
Discussion ensued among Board Members regarding their concerns about the amount of
management fees charged to VisitCarisbad by Mindgruve.
Board Member McCormick inquired if there was an opportunity for the CTBID Board to be more
involved with the selection process of a digital consultant for VisitCarisbad.
Assistant General Counsel Edmonson and Mr. Gerhardt clarified that the CTBID Board could be the
contracting party to the VisitCarisbad digital consultant, or it could be written into the contract
with VisitCarisbad that the CTBID Board has the final determination in its selection of a digital
consultant.
Chair Stripe suggested that Board Members Becerra and McCormick be included in part ofthe
review panel on a future digital marketing consultant for VisitCarisbad.
On a motion by Board Member McCormick, the CTBID board unanimously approved the carryover
of unspent funds in the amount of $14,914 to be used by VisitCarisbad for group marketing this
fiscal year.
Vll. NEXT MEETING
By consensus, the Board agreed to hold the next meeting on January 22, 2014, at 1:30 p.m.
Msinger
Administrative Secr^