HomeMy WebLinkAbout2013-12-04; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD MEETING
DATE OF MEETING: December 4, 2013
TIME OF MEETING: 3:30 p.m.
PLACE OF MEETING: Room 173A, Faraday Administrative Center, 1635 Faraday Avenue
CALL TO ORDER: Vice Chair Canepa called the Meeting to order at 3:34 p.m.
ROLL CALL was taken by the Administrative Secretary as follows:
Present: Nayudu, Becerra, Canepa, McCormick.
Absent: Stripe, Akers, Allen.
CONSENT ITEMS:
On a motion by Board Member Nayudu, the Board unanimously approved Consent Item, No. Ill as
presented.
III. Minutes of the October 16, 2013 meeting.
REPORTS AND DISCUSSION ITEMS
IV. STAFF REPORT
Staff liaison Cheryl Gerhardt presented the staff report and PowerPoint presentation reviewing
the expenses and revenues on a month-by-month basis (on file in the Office ofthe City Clerk). Ms.
Gerhardt informed the Board that revenues are the highest they've been since the district was
formed. She also stated that September showed an increase in occupancy over the same period
last year.
V. AB 12-13-97 TOURISM STUDY
Community and Economic Development Director Kathy Dodson gave a PowerPoint presentation
(on file in the Office ofthe City Clerk) regarding the tourism study. She explained that a major
focus of the study was to determine why there was a decline in tourism/hotel occupancy during
the fall and winter months.
Ms. Dodson indicated that the city received nine proposals and staff determined that four
proposals merited further review. She also said that the four proposals range in costs from
$30,000 to $75,000.
In response to an inquiry from Vice Chair Canepa, Ms. Dodson said that the business park which
included business travelers was an important segment ofthe study.
CTBID Meeting - December 4, 2013 Page 2
On a motion by Board Member McCormick, the Board unanimously approved to partner with the
City on the tourism study and to share in the costs 50/50, not to exceed $110,000. The actual amount,
once the consultant is selected, will receive final approval of the CTBID Board at a later date.
On a motion by Board Member Nayudu, the Board unanimously approved Board Members Canepa, Becerra
and McCormick to serve as an ad-hoc committee of the CTBID Board assisting the city with the selection of
a consultant to conduct a tourism study on behalf of the city.
VII. NEXT MEETING
Ms. Gerhardt reminded the Board of its next meeting on January 22, 2014, at 1:30 p.m.
By proper motion the Board Meeting of December 4, 2013, was adjourned at 4:08 p.m.
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Administrative Secretary