HomeMy WebLinkAbout2014-04-16; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRia BOARD MEETING
DATE OF MEETING: April 16, 2014
TIME OF MEETING: 1:30 p.m.
PLACE OF MEETING: Room 173A, Faraday Administrative Center, 1635 Faraday Avenue
CALL TO ORDER: Chair Stripe called the Meeting to order at 1:35 p.m.
ROLL CALL was taken by the Deputy City Clerk as follows:
Present: Nayudu, Canepa, Becerra, Stripe.
Absent: Allen, Akers.
CONSENT ITEMS:
Motion by Board Member Nayudu and seconded by Board Member Canepa, the Minutes of the
meetings held December 4, 2013 and January 22, 2014; and agenda item AB 4-14-98 were
unanimously approved as presented.
REPORTS AND DISCUSSION ITEMS
VI. STAFF REPORT
1) Financial Update
Staff liaison Cheryl Gerhardt presented the financial staff report update as of March 31, 2014. Ms.
Gerhardt stated that the Smith Travel report estimates of occupancy were higher than what the
city reports indicated and that she was going to research the difference in the numbers.
2) Tourism Study Update
Christina Vincent Economic Development Manager, introduced the consultants selected for the
Tourism Study - Strategic Advisory Group. Dan Fenton, the Project Executive indicated that the
interest level is high, and significant input has been received.
In response to an inquiry from Board Member Canepa, Dan Fenton indicated the report will be
concluded in October or November. He indicated that information regarding a timeline will be
disbursed in the near future.
Christina asked if the board members would like a representative to be included on the committee
making survey phone calls.
Board Member Nayudu motioned and was seconded by Board Member Becerra to appoint Board
Members Canepa and Becerra with Board Member Nayudu as an alternate to represent the CTBID
Board on the tourism study phone call survey committee.
CTBID Meeting - April 16, 2014 Page 2
3) CTBID Budget Subcommittee Recommendations
Ms. Gerhardt presented the proposed budget summary for Fiscal Year 2014-15 (on file in the office
ofthe City Clerk) as recommended by the subcommittee.
Due to a computer malfunction, Chair Stripe recessed the meeting at 1:52 p.m. The meeting
reconvened at 1:55 p.m. with four board members present.
Ms. Gerhardt continued with her presentation providing background on how the subcommittee
determined its recommendations.
Board Member Canepa motioned, seconded by Board Member Becerra and unanimously approved,
directing staff to return with the budget as recommended bythe budget subcommittee for adoption
by the Board to be presented to City Council in June.
VII. AB 04-14-99 VISITCARLSBAD PROPOSAL FOR FISCAL YEAR 2014-15
VisitCarlsbad Executive Director Sam Ross gave a presentation on the proposed Carlsbad
Convention and Visitors Bureau (CCVB) budget (on file in the office ofthe City Clerk).
Ms. Gerhardt explained that the proposed budget included funding for MIndgruve. She reminded
the board that Mindgruve was selected by the CCVB board to assist with online tourism marketing
through an RFP conducted in 2013.
Board Member Canepa stated he would like to see a review conducted on Mindgruve's
performance.
Board Member Canepa also stated he would be interested to know if the results ofthe tourism
study may affect the course of CCVB continuing with the services of Mindgruve.
Mr. Ross explained that the current agreement with Mindgruve is month-to-month. In response
to an inquiry from Chair Stripe, Mr. Ross explained that Mindgruve could accomplish its tasks within
these parameters.
Board Member Becerra motioned, seconded by Board Member Canepa to approve the CCVB 2014-
15 budget, with Mindgruve continuing its services on a month-to-month basis forthe duration of
their contract for this next fiscal year.
VIII. NEXT MEETING
The board concurred to hold its next meeting on May 14, 2014, at 1:30 p.m.
By proper motion the Board Meeting of April 16, 2014, was adjourned at 2:17 p.m.
Treisirlger
Deputy City Clerk