HomeMy WebLinkAbout2014-10-15; Carlsbad Tourism Business Improvement District; MinutesIVI I N UTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD MEETING
DATE OF MEETING: October 15, 2014
TIME OF MEETING: 1:30 p.m.
PLACE OF MEETING: Planning Ubrary, Faraday Administration Building, 1635 Faraday
Avenue, Carlsbad, CA 92008
CALL TO ORDER: Chair Stripe called the meeting to order at 1:31 p.m.
ROLL CALL: Present: Stripe, Akers, Allen, Becerra, Magor, Nayudu.
Absent: Canepa.
CONSENT CALENDAR:
Item 111, Minutes of April 16, 2014, and item IV, Minutes of May 22, 2014 were carried over to the
next meeting.
On a motion by Board Member Becerra, seconded by Board Member Allen, the Board
unanimously approved Consent Item No. V, Minutes of June 30, 2014, as presented.
REPORTS AND DISCUSSION ITEMS
VI AB 10-14-108 REPORT BY VISIT CARLSBAD
Sam Ross, Executive Director Visit Carlsbad, provided the report and PowerPoint presentation
for the period ending June 30, 2014 (on file).
Staff liaison Cheryl Gerhardt explained the resolution and options before the board regarding the
$11,018 additional expenses over budget. Following a question by Board Member Nayudu, Ms.
Gerhardt and Mr. Ross provided further detail on the expenses included in this amount.
Board Member Allen acknowledged that room night figures had increased.
The Board discussed the timing of future advertising purchases, the completion ofthe tourism
study, promotion of tourism in the off season, the improvement in group sales, and specialty
activities, for example Women's Wellness promotion in May. Board Member Allen suggested
compiling a comprehensive list of planned activities from all member establishments for possible
inclusion in future promotions.
On a motion by Board Member Nayudu, seconded by Board Member Magor, the Board
unanimously adopted Resolution No. 2014-4, Option #1, amending prior year Visit Carisbad
contract and appropriating an additional $11,018 from Contingencies to Miscellaneous
Professional Services to cover Visit Carisbad's FY 2013-14 budget shortage as a result of FY 2013-
14 incurred expenses.
October 15, 2014 Carlsbad Tourism Business Improvement District Board Meeting Page 2
VII STAFF REPORT
Ms. Gerhardt gave the financial update report and PowerPoint presentation for month ending
September 30, 2014, which included hotel stays from the end of August 2014 (on file).
Ms. Gerhardt stated that all but $10,000 in grants had been allocated, and that this amount is
still available and that applications can be submitted.
Assistant City Manager Kathy Dodson gave a brief update on the tourism study, adding that it is
important to be able to measure the success of any promotional programs. She also stated that
the strategic advisory group will be back in Carlsbad on November 7, 2014.
VIII NEXT MEETING
By concensus, the Board agreed to hold the next meeting on January 21, 2015 at 1:30 p.m.
By proper motion, the Board Meeting of October 15, 2014, was adjourned at 2:14 p.m.
Dorma Heraty,
Deputy City Clerk.