HomeMy WebLinkAbout2017-06-05; Carlsbad Tourism Business Improvement District; MinutesMEETING OF:
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CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD MEETING
June 5, 2017
2:00 p.m.
1635 Faraday Avenue, Room 173B, Carlsbad, CA 92008
Board Member Stripe called the meeting to order at 2:00 p.m.
Present: Stripe, Becerra, Canepa, Idris, Samietz, Sims, Malaspina
Absent: None
CONSENT CALENDAR: None.
(C) Ill. Minutes ofthe April 13, 2017 Meeting
Motion by Board Member Sims, seconded by Board Member Becerra to approve Agenda Item
(C) 3. Motion carried 7-0.
(C) IV. AB 06-17-144 APPROVE APPOINTMENT TO VISITCARLSBAD BOARD
Motion to approve Agenda Item (C) 4. Motion carried 7-0.
REPORTS AND DISCUSSION ITEMS:
V. AB 06-17-145 ADOPT 2017-18 ANNUAL REPORT
Adopt Resolution 2017-2 approving the Fiscal Year 2017-18 CTBID Annual Report and Budget.
Chairperson Stripe asked Cheryl Gerhardt to provide the presentation. Ms. Gerhardt provided an
overview of the report stating that the item will go before the City Council for approval on June
27. The proposed budget will keep the per room night assessment at current amount. Ms.
Gerhardt commented that Exhibit A to the report would be amended to reflect the grants awarded
amount to $99,000. The proposed budget also reflects a 2 percent administrative fee and 2
percent for city staff support. At the end of FY 16-17, there will be $691,000 in reserves, and it is
projected that there will be $615,000 in reserves at the end of FY 17-18.
Chairperson Stripe asked ifthere were any questions.
Board Member Sims asked if there has been any discussion to increase the per room night
assessment. Chairperson Stripe stated that there has been some discussion but no program to
request or support the increase. Board Member Canepa suggested that the Board should be able
to demonstrate there are results prior to requesting an increase in the per room night assessment.
Chairperson Stripe asked if there were any further questions. Seeing none, he called for a motion
to approve the report as amended.
August 9, 2017 Carlsbad Tourism Business Improvement District Board Meeting Page 2
3. Briefing Procedures
Ms. Gerhardt presented the proposed briefing procedures to the Board and asked if there were
any questions.
Board Member Sims asked if briefings could take place via phone conference. Walter Chung,
Assistant City Attorney, stated yes.
Board Member Canepa asked about the proposed schedule. Ms. Gerhardt stated that the
briefings would be 1 hour at the most and no more than three board members can attend any
given briefing. She added that the schedule can be adjusted as needed.
The Board agreed to begin briefings for the next scheduled meeting.
VI. AB 08-17-149 REVIEW OUTSIDE DIGITAL MARKETING SERVICES PROPOSALS
Review outside (digital} marketing services proposals from Starmark and Elevated and determine
next steps in selection of provider.
Chairperson Stripe asked Sam Ross, VisitCarlsbad, to present the item to the board. Mr. Ross
gave a brief presentation and asked for a subcommittee of 3 board members to hear presentation
from 2 agencies selected by the VisitCarlsbad Board. The subcommittee would then make a
recommendation to the CTBID. The subcommittee will consist of Board Members Stripe,
Malaspina, and Sims. The subcommittee asked Mr. Ross for the agencies to include their social
media presence as well as accounting and/or fee schedules.
VII. AB 08-17-150 Fiscal Year 2017-18 CTBID GRANT FUNDING RECOMMENDATIONS
Adopt Resolution 2017-6 approving the 2017-18 CTBID Grant funding as recommended by the
VisitCarlsbad Board and appropriating funds to the organizations identified.
Ms. Gerhardt presented the grant requests to the Board. The Board approved the following
requests:
BikeMS. ... ....... ...... ..... ........ $20,000
La Costa Film Festival........ $20,000
Carlsbad Marathon........... $20,000
Carlsbad 5000 ................... $15,000
Carlsbad Music Festival .... $5,000
Kia Classic.......................... $35,000
Brewfest............................ $10,000
Mr. Ross commented that there is interest from the VisitCarlsbad Board to review the process
for the grant funding to ensure it is the best way promote the events and if there is sufficient
return on investment.
A motion was made by Board Member Becerra, and seconded by Board Member Sims, to adopt
Resolution No. 2017-6 approving the 2017-18 CTBID Grant funding and appropriating funds to
the organizations identified.
August 9, 2017 Carlsbad Tourism Business Improvement District Board Meeting Page 3
VIII. AB 08-17-151 REVISED TIMELINE TO PUBLIC RELATIONS CAMPAIGN
Consider adopting Resolution 2017-7 amending contract with Visit Carlsbad for "Colors of
Carlsbad" public relations campaign.
The Public Relations Firm Wagsfaff presented a revised timeline for their "Colors of Carlsbad"
campaign.
A motion was made by Board member Sims, and seconded byt Board member Malaspina, to
adopting Resolution 2017-7 emending the contract with Visit Carlsbad for the revised timeline
on "Colors of Carlsbad" campaign.
IX. NEXT MEETINGS
The Board agreed to hold the next meeting September 5, 2017 at 2:30 p.m. Agenda topics to
include:
1. Select Visit Carlsbad Digital Marketing Provider
The Board agreed to hold a meeting October 18, 2017 at 2:00 p.m. Agenda topics to include:
1. Visit Carlsbad year-end report
GENERAL COUNSEL COMMENT:
PUBLIC COMMENT:
None.
ADJOURNMENT:
By proper motion, the Board Meeting was adjourned at 3:40 p.m.
Bridget1 smarais
Staff Liaison