HomeMy WebLinkAbout2017-10-18; Carlsbad Tourism Business Improvement District; MinutesMEETING OF:
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CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD MEETING
October 18, 2017
2:00 p.m.
1635 Faraday Avenue, Room 173A, Carlsbad, CA 92008
Board Member Samietz called the meeting to order at 2:00 p.m.
Present:
Absent:
Canepa, Idris, Malaspina, Samietz, Sims
Stripe
(C) Ill. APPROVE MINUTES OF SEPTEMBER 5, 2017
Motion by Board Member Idris, seconded by Board Member Sims, to approve the minutes of the
September 5, 2017 meeting of the CTBID Board of Directors. Motion carried 5-0 with Board
Member Stripe absent.
C) IV. AB 10-17-153 APPROVE PROFESSIONAL SERVICES CONTRACT
Motion by Board Member Sims, seconded by Board Member Malaspina, to adopt Resolution
2017-8 approving a contract with Cheryl Gerhardt, CPA for staff support services. Motion carried
5-0 with Board Member Stripe absent.
REPORTS AND DISCUSSION ITEMS:
V. STAFF REPORT
Cheryl Gerhardt provided a financial update through September 30, 2017 to the Board.
Christie Marcella, Economic Development Director, presented on new technology in tourism.
Board Member Stripe arrived at 2:15 p.m.
VII. AB 10-17-155 REPORT BY VISIT CARLSBAD
Accept report from Visit Carlsbad for period ending June 30, 2017.
The Board held a discussion regarding Visit Carlsbad and the various services it provides to the
board.
A motion was made by Board Member Canepa, seconded by Board Member Samietz, to
reallocated $19,489 of 2016-17 unspent funds to labor expense in the 2017-18 budget to cover
the increased cost associated with the new Marketing Director position. Motion carried 6-0.
October 18, 2017 Carlsbad Tourism Business Improvement District Board Meeting Page 2
Sam Ross, with Visit Carlsbad, stated he would prepare a wish list indicating how they would
spend any additional funds and how it will help the Board.
A motion was made by Board Member Canepa, a seconded by Board Member Sims, to form a
subcommittee to explore the possibility of seeing how the Board might increase the impact of
Visit Carlsbad should more funds be allocated to execute an enlarged business plan. Motion
carried 6-0. The subcommittee would consist of Board Members Stripe, Sims, and Canepa.
Board Member Stripe asked staff to return with research options for group sales. Regarding the
group sales incentives, Ms. Gerhardt stated she would look at the reserves and determine if there
is an opportunity to set some aside for group sales. She further stated that last minute requests
are not acceptable.
Visit Carlsbad stated they would return to the Board with new guidelines for group sales
incentives.
VI. AB 10-17-154 VISITCARLSBAD QUARTERLY REPORTS
The Board received Receive Public Relations, Group Sales, Digital Marketing and Visitor Center
reports.
VIII. NEXT MEETING
The Board agreed to hold a special meeting January 24 at 2:00 p.m. Agenda topics to include:
1. Mid-year financial update
GENERAL COUNSEL COMMENT:
None.
PUBLIC COMMENT:
None.
ADJOURNMENT:
By proper motion, the Board Meeting was adjourned at 3:50 p.m.
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Bridgetsmarais
Staff Liaison