HomeMy WebLinkAbout2018-01-24; Carlsbad Tourism Business Improvement District; MinutesMEETING OF:
DATE OF MEETING:
TIME OF MEETING:
PLACE OF MEETING:
CALL TO ORDER:
ROLL CALL:
CONSENT CALENDAR:
MINUTES
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD MEETING
January 24, 2018
2:00 p.m.
1635 Faraday Avenue, Room 173A, Carlsbad, CA 92008
Board Member Canepa called the meeting to order at 2:00 p.m.
Present:
Absent:
Canepa, Malaspina, Rauch, Samietz, Sims
Stripe and Idris
(C) Ill. APPROVE MINUTES OF OCTOBER 18, 2017
Motion by Board Member Sims, seconded by Board Member Malaspina, to approve the minutes
of the October 18, 2017 meeting ofthe CTBID Board of Directors. Motion carried 4-0 with Board
Members Stripe and Idris absent, and Board Member Rauch abstaining.
(C) IV. APPROVE MINUTES OF OCTOBER 23, 2017
This item will be carried over to the next regular meeting of the CTBID.
(C) V. APPROVE MINUTES OF DECEMBER 6, 2017
Motion by Board Member Malaspina, seconded by Board Member Sims, to approve the minutes
of the December 6, 2017 meeting oft he CTBID Board of Directors. Motion carried 4-0 with Board
Members Stripe and Idris absent, and Board Member Rauch abstaining.
REPORTS AND DISCUSSION ITEMS:
V. STAFF REPORT
1. Airline Purchase -Ted Vallis and Paul Hook, California Pacific Airlines
Ted Vallis, Paul Hook and Daryl Richardson gave a detailed presentation regarding California
Pacific Airlines and the impact they hope the airline will have on the local economy and tourism.
Mr. Vallis requested to have one member from a larger hotel and one member from a downtown
area hotel to serve on their board.
X. AB 1-18-160 ELECTION OF OFFICERS
Board Member Canepa nominated Board Member Samietz as Vice-Chair. A motion was made by
Board Member Rauch, seconded by Board Member Malaspina, to elect Board Member Samietz
as Vice-Chair. Motion carried 5-0.
January 24, 2018
VI. STAFF REPORT
2. Financial Update
Carlsbad Tourism Business Improvement District Board Meeting
Cheryl Gerhardt gave a financial update for December 2017.
Page 2
3. Upcoming analysis on current and future market for tourism accommodations and facilities
Joe Stewart, Economic Development Management Analyst, gave a brief update on the current
and future market for tourism accommodations and facilities in the city.
Board Member Canepa asked about the Ponto commercial area. Christie Marcella, Economic
Development Director, stated she would find out if a hotel was submitted with the commercial
center.
Mr. Stewart also spoke regarding Economic Development's rebranding and a new logo. Board
Member Rauch asked who the target audience is for Economic Development. Ms. Marcella
stated they hope to attract business owners and talent both locally and out of the region.
1. Visit Carlsbad Impact
Board Members Sims, Stripe and Canepa formed a subcommittee regarding Visit Carlsbad.
After much discussion, Ms. Gerhardt suggested that the subcommittee needs more time prior to
making any recommendations. Board Member Canepa suggested that the board needs a
comprehensive report from Visit Carlsbad showing how much business is coming in versus how
much money is being spent.
Sam Ross with Visit Carlsbad stated he would return in April with a budget and documentation
to support the request.
4. Update on group incentive guidelines
Mr. Ross stated that Visit Carlsbad, Walter Chung, Assistant City Attorney, and Ms. Gerhardt have
been working to update the guidelines and to develop standard terms and conditions for hotels.
IX. AB 1-18-159 VISITCARLSBAD QUARTERLY REPORTS
The Board received Public Relations, Group Sales, Digital Marketing and Visitor Center reports.
VIII. AB 1-18-158 MID YEAR UPDATE BY VISIT CARLSBAD
The Board accepted a report from Visit Carlsbad for period ending December 31, 2017.
VIII. NEXT MEETING
The Board agreed to hold a special meeting February 20, 2018 at 1:00 p.m. Agenda topics to
include:
1. Group Incentive Program Guidelines
January 24, 2018 Carlsbad Tourism Business Improvement District Board Meeting
GENERAL COUNSEL COMMENT:
None.
PUBLIC COMMENT:
None.
ADJOURNMENT:
By proper motion, the Board Meeting was adjourned at 4:21 p.m.
smarais
Staff Liaison
Page 3