HomeMy WebLinkAbout2018-05-09; Carlsbad Tourism Business Improvement District; MinutesMEETING OF:
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CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD MEETING
May 9, 2018
2:00 p.m.
1635 Faraday Avenue, Room 173A, Carlsbad, CA 92008
Chairperson Stripe called the meeting to order at 2:00 p.m.
Present: Stripe, Canepa, Idris, Malaspina, Rauch, Samietz
Absent: Sims
(C) Ill. APPROVE MINUTES OF April 18, 2018
Motion by Board Member Rauch, seconded by Board Member Malaspina, to approve the
minutes of the April 18, 2018 meeting of the CTBID Board of Directors. Motion carried 5-0-2 with
Board Member Samietz abstaining, and Board Member Sims absent.
REPORTS AND DISCUSSION ITEMS:
IV. STAFF REPORT
Cheryl Gerhardt provided a financial update through April 30, 2018 to the Board.
V. AB 05-18-164 TOURISM MARKETING SERVICES FOR FISCAL YEAR 2018-19
The Board received an update from Visit Carlsbad on the revised proposal to provide tourism
marketing services for Fiscal Year 2018-19.
Ms. Gerhardt stated that as a result of the previous Board meeting, the revised proposal reflects
the additional group sales manager position has been removed. However, a part-time sales
coordinator position is included at a salary of $16,100 per year. The proposed brand refresh has
also been removed. A list of trade shows that will be attended will also be included in the
contract. This revised proposal is $260,000 less than the previous proposal.
Board Member Malaspina asked for clarification regarding the part-time sales coordinator
position. Sam Ross, from Visit Carlsbad, stated he anticipates the position to work 3 days per
week, approximately 6 hours per day, and there are no benefits.
Board Member Rauch commented that it seems the Visit Carlsbad Board took this board's
comments to heart. Board Member Malaspina agreed.
Board Member Canepa also stated his concurrence but inquired about the grant process. Mr.
Ross stated they anticipated reviewing the grant process to see if it makes sense to fund the
request the same way.
May 9, 2018 Carlsbad Tourism Business Improvement District Board Meeting Page 2
Board Member Idris inquired about the PR funding. Mr. Ross stated the proposed amount does
not include integrated campaigns.
VIII. NEXT MEETING
The Board agreed to hold a special meeting May 23, 2018 at 2:30 p.m. Agenda topics to include:
1. Visit Carlsbad FY 2018-19 Contract
GENERAL COUNSEL COMMENT:
None.
PUBLIC COMMENT:
None.
ADJOURNMENT:
By proper motion, the Board Meeting was adjourned at 2:35 p.m.
smarais
Staff Liaison