HomeMy WebLinkAbout2020-10-15; Clean Energy Alliance JPA; ; Clean Energy Alliance Branding Update and Logo OptionsClean Energy Alliance
JOINT POWERS AUTHORITY
Staff Report
DATE: October 15, 2020
TO: Clean Energy Alliance Board of Directors
FROM: Barbara Boswell, Interim Chief Executive Officer
ITEM 5: Clean Energy Alliance Branding Update and Logo Options
RECOMMENDATION:
Receive Clean Energy Alliance branding update and select preferred logo option.
BACKGROUND AND DISCUSSION:
Clean Energy Alliance (CEA) has engaged Tripepi Smith (TS) to provide Communications and Marketing
services. As part of that engagement, TS has been tasked with developing a brand and logo for CEA. At
its September 17, 2020 the CEA Board received a report and provided input into branding for CEA. This
input, along with discussions with staff were utilized in developing the logo options reflected in the
attached.
The CEA logo should:
•Positively reflect the goals of CEA
•Speak directly to CEA customers
•Build a reputation with community and key stakeholders
The black and white version of the logo options is presented to provide the ability to focus on the
graphic representation of the options. Each option has been displayed in vertical and horizonal as well
as with the CEA initials to demonstrate how it may be look in different print formats. Two different
color palette options are provided for consideration.
FISCAL IMPACT
There is no fiscal impact by this action.
ATTACHMENTS:
Clean Energy Alliance Logo Options
CEA LOGO EXPLORATION
Draft-04
•3 logo options
•Vertical (V), Horizontal (I-0. Initials (CEA)
•3 color variations
mock 8. While
•• Dark Medium Accent
B&W helps you focus
on text and shapes
View color A :blue;
• bark, MedIum³ Ate I
Option 1
CLEAN
ENERGY
ores-
AL LIANCE
CEA CLEAN ENERGY ALLIANCE
e
Ak
CEA
Opflon 2 CLEAN j ENERGY
ALLIANCE
'how color set R hourple)
•• • Ditnc7 Mediurna Accent;
CLEAN,' ENERGY ALLIANCE
C. LA
Option CLEAN ENERGY ALLIANCE
CLEAN ENERGY
ALLIANCE
CEA
CEA
Item tt5 Attachment Page 1 of 3
CEA LOGO EXPLORATION
Draft-o4
•3 logo options
•Vortical (V), Horizontal (H), Initials (CEA)
•3 color variations
Clack & White
•0 Option 1
CLEAN
ENERGY
ALLIANCE
CLEAN ENERGY ALLIANCE
C..LEANfENERGY ALLIANCE
eve CLEAN ENERGY ALLIANCE
CEA
Dark Medium Accent
R&W helps you focus
on text and shapes
CEA
View color set A (blue)
• Dark a Medium 2 Accent 3
View color sot 0 (purp)e) •• Dark 7 Medium 2 Accent 3
Option 2 C.LEANFENERGY
ALLIANCE
C.-[A
CEA
Option 3
CLEAN ENERGY
ALLIANCE
CEA
CEA
Item #5 Attachment Page 2 of 3
View color set B (purple)
•• bark? Mediuma Accent 3
C.LEANIENERGY
ALLIANCE CLEAN [ENERGY ALLIANCE
71•• CEA
CEP.,
Option 2
CEA LOGO EXPLORATION
Draft-04
•3 logo options
•Vertical IV). Horizontal. (1-1). Initials (CEA)
•3 color variations
Black &White
•• Dark Medium Accent
Option
CLEAN
ENERGY
ALLIANCE
CLEAN ENERGY ALLIANCE CEA
B&W helps you focus
on text and shapes
View colzr set A blue)
• Darks MadIson 2 Accent 3
Op Li on e CLEAN ENERGY ALLIANCE
CLEAN ENERGY
ALLIANCE CEA
CEA
Item #5 Attachment Page 3 of 3