HomeMy WebLinkAbout2021-06-08; City Council; Resolution 2021-125RESOLUTION NO. 2021-125
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, APPROVING THE CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT (CTBID) ANNUAL REPORT, DECLARING AN
INTENTION TO LEVY AND COLLECT AN ANNUAL ASSESSMENT AND SETTING
A MAJORITY-PROTEST PUBLIC HEARING DATE
WHEREAS, the CTBID was formed in accordance with the Parking and Business Improvement
Area Law of 1989 (Cal. Streets and Highways Code, § 36500 et seq.); and
WHEREAS, the CTBID boundaries are the boundaries of the City of Carlsbad; and
WHEREAS, the CTBID Advisory Board must present an annual report to the City Council for
approval for each fiscal year for which assessments are to be levied and collected to pay the cost of the
improvements and activities described in the report; and
WHEREAS, the CTBID Advisory Board submitted an annual report (Attachment A) to the City
Council for fiscal year 2021-22; and
WHEREAS, after the City Council approves the annual report, the City Council must adopt a
resolution declaring its intention to levy and collect assessments for fiscal year 2021-22; and
WHEREAS, the assessments will generally be spent to administer marketing and visitor
programs to promote the City of Carlsbad as a tourism visitor destination and to fund projects,
programs, and activities, including appropriate administrative charges, that benefit hotels within the
CTBID boundaries; and
WHEREAS, the amount of the proposed assessment and a full and detailed description of the
activities to be conducted and funded in fiscal year 2021-22 are included in Attachment A.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as
follows:
1.That the above recitations are true and correct.
2.That the annual report (Attachment A) is approved as submitted by CTBID Advisory
Board.
3.That for fiscal year 2021-22, the City Council intends to levy and collect an assessment
of 2% of gross short-term room revenue for each transient occupancy in the city.
4.That the City Council will hold a public hearing at 3 p.m. on June 22, 2021 on the levying
of the annual assessment.
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5.That at the public hearing, the City Council will consider any oral or written protests to
the levying of the assessments. Written protests must be submitted to the city clerk at
or before the time set for the public hearing. Written protests must contain sufficient
information to identify the affected business and to show the person submitting the
protest is the business owner or is speaking on behalf of the business owner. If, following
the public hearing, there are written protests from affected business owners that will
pay 50 percent or more of the proposed assessments, the City Council will not take any
further action to levy the proposed assessment for one year. If the majority protest is
only against specified activities or improvements, those activities and improvements will
be eliminated for fiscal year 2021-22.
6.That the city clerk is directed to give notice of the public hearing by causing this
resolution of intention to be published once in a newspaper of general circulation in the
city not less than seven days before the public hearing.
PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of
Carlsbad on the 8th day of June, 2021, by the following vote, to wit:
AYES: Hall, Blackburn, Acosta, Bhat-Patel, Schumacher.
NAYS: None.
ABSENT: None.
MATT HALL, Mayor
BARBARA ENGLESON, City Clerk
(SEAL)
June 8, 2021 Item #3 Page 5 of 7
ATTACHMENT A
Carlsbad Tourism and Business Improvement District (CTBID)
2021-2022 Annual Report
Method of Assessment: The CTBID includes all hotel businesses located within the CTBID
boundaries. The assessment shall be levied on all hotel businesses, existing and future,
within the City of Carlsbad based upon a rate of 2% of gross short-term room revenue for
all transient occupancies as defined in Section 3.12.020 of the Carlsbad Municipal Code.
The amount of the assessment shall be separately stated from the amount of the rent and
other taxes charged, and each transient shall receive a receipt for payment from the
operator. The assessment will be remitted monthly, based on 2% of gross short-term
room revenues for the previous month.
Assessment Funding Purpose: To administer marketing and visitor programs to promote
the City of Carlsbad as a tourism visitor destination and to fund projects, programs, and
activities, including appropriate administrative charges that benefit hotels within the
boundaries of the District.
2020-21 Work Plan: Last fiscal year, the CTBID assessment generated approximately
$1,100,000 in revenue. The CTBID contracted with Carlsbad Convention and Visitors
Bureau (dba Visit Carlsbad) to provide tourism marketing services for Carlsbad. In
addition, $30,000 in grants were awarded to fund events to increase the overnight stays
in Carlsbad hotels.
The CTBID 2021-22 budget includes a funding level of $3,000,000 for Visit Carlsbad. This
increased funding level is the result of the increase in assessment revenue due to the
modification of the assessment rate from $1 per room night to 2% of gross short-term
room revenue. This assessment increase was approved during Fiscal Year 2020-21 and
went into effect on November 1, 2020. The services provided by Visit Carlsbad will focus
on post COVID-19 marketing efforts. The majority of this will be done through
promotional programs and group sales. Visit Carlsbad also has plans to hire a
CEO/President during Fiscal Year 2021-22. The CEO will help develop a business plan for
Visit Carlsbad’s future. The Visit Carlsbad Board will also review the CTBID grant
applicants, for which there is $100,000 allocated this year, and make the funding
recommendations to the CTBID Board.
Details of the 2021-22 budget are shown on the following page.
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2020-21 Recommended CTBID Budget
2017-18 2018-19 2019-20 2020-21 2020-21 Actuals Projected Recommended
Program Areas Description Actuals Actual Actual Budget as of 12/31/20 2020-21 Actuals 2021-22 Budget
Carryover Fund Balance $722,331 $696,716 $640,318 $617,139 617,139 1,033,139
Revenues:
CTBID Assessment 2% of Room Revenue (was $1 per room night prior to 11/1/20)1,246,944 1,333,001 1,088,860 800,000 535,851 1,100,000 3,600,000
Interest Earnings 2,535 26,920 21,384 -7,006
Total Estimated Revenues 1,249,479 1,359,921 1,110,244 800,000 528,845 1,100,000 3,600,000
Expenditures:
2% Admin. Fee - City
2% of CTBID assessment revenue, for collection of CTBID assessment and accounting for CTBID 24,896 26,644 21,045 16,000 6,470 22,000 72,000
CCVB Payment To operate visitor center, market and promote Carlsbad 1,130,216 1,244,575 1,040,326 800,000 266,667 600,000 3,000,000
Staff support Staff support to the CTBID 16,972 15,649 20,438 16,000 8,963 20,000 50,000
Professional Services Civitas Contract 32,960 12,000 12,000
CTBID Grants Grant program established by CTBID Board 103,011 129,451 18,654 75,000 30,000 100,000
Total Expenses 1,275,095 1,416,319 1,133,423 907,000 294,100 684,000 3,222,000
Ending Fund Balance Contingency for Revenue shortfall $696,716 $640,318 $617,139 $510,139 1,033,139 1,411,139
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