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HomeMy WebLinkAbout2022-01-20; NCTD+ Uber and Lyft Pilot Program at Carlsbad Poinsettia Station Update (Districts All); Gomez, PazTo the members of the: CITY COUNCIL Date ' J.io/1,:-z,CA L CC L CM _..lL ACM .JL DCM (3) Jl_ Jan. 20, 2022 Council Memorandum To: Honorable Mayor Hall and Members of the City Council From: Paz Gomez, Deputy City Manager, Public Works Via: Geoff Patnoe, Assistant City Manager@ {city of Carlsbad Memo ID #2022011 Re: NCTD+ Uber and Lyft Micro-transit Pilot Program at Carlsbad Poinsettia Station Update (Districts -All) This memorandum provides an update to the attached Council Memorandum dated, Oct. 7, 2021, regarding the North County Transit District, or NCTD, Uber and Lyft Micro-transit Pilot Program to provide first/last mile connections at the Carlsbad Poinsettia COASTER station. Background On Sept. 16, 2021, the NCTD Board of Directors approved an agreement with rideshare providers Uber and Lyft for a Micro-transit Pilot Program (pilot program) to provide first/last mile connections at three station locations within the NCTD service area including the Carlsbad Poinsettia COASTER station and the Sorrento Valley COASTER station. The service is intended to provide commuters with connections to and from these two transit stations in line with the expansion of COASTER service which will increase frequencies significantly over the current schedule. Discussion The pilot program was originally scheduled to start on Oct. 25, 2021; however, that date was postponed, and it recently launched on Jan. 11, 2022. The pilot program, which is offered through the NCTD's Mobility-as-a-Service Program, will give riders a $7.50 credit toward trips to or from the Carlsbad Poinsettia COASTER station and the Sorrento Valley COASTER station. Uber and Lyft will provide rideshare services for trips within specified geofenced areas that either start or end at the Poinsettia COASTER station, provided as Attachment B. In addition, passengers with a mobility device can book similar discounted trips for curb-to-curb service via a NCTD vehicle using the TripShot application. To utilize the pilot program service, COASTER riders will book trips via the Uber, Lyft or TripShot mobile apps and would pay the first $2.50 and the NCTD would pay up to $7.50, and then the riders would be responsible for any additional costs. Riders would also be subject to a variable price structure set by the rideshare companies such as "Uber surge pricing" when in effect. Public Works Branch Transportation Department 1635 Faraday Avenue I Carlsbad, CA 92008 I 760-602-2780 t Council Memo -NCTD+ Uber and Lyft Micro-transit Pilot Program Update (Districts -All) Jan. 20, 2022 Page 2 To qualify for the discount, each NCTD+ trip scheduled must begin or end at either the Sorrento Valley or Carlsbad Poinsettia COASTER station and must be within the defined NCTD+ zone, as shown in Attachment B. The NCTD+ pilot program is anticipated to run through October 2022 and is intended to provide flexibility to travelers connecting to key COASTER stations. The NCTD is looking to use this pilot program as an opportunity to enhance their understanding of the travel market post-COVID-19, as well as determine how an on-demand first/last mile option can attract new riders. Due to the fluid nature of COVID-19 and the latest Omicron variant surge, the NCTD has not provided an external ridership target to share at this time. The NCTD will provide regular updates on usage of the pilot program to their Board of Directors and other stakeholders. Status of the Carlsbad Connector The NCTD continues to plan for the relaunch of an on-demand micro-transit service similar to the Carlsbad Connector; however, the launch date has been postponed to the fall of 2022. The NCTD has expressed that the specific launch date will continue to be dependent on the post-COVID-19 recovery, and they are planning to issue a Request for Proposals to select a consultant to provide the software application for this on-demand transit service in February 2022. Next Steps Staff will continue to coordinate with our partners at the NCTD on the new pilot program. Staff are reaching out to the local business community within the Palomar Airport Road business area to inform them of this new pilot program through direct communications and via the city's commuter resource, www.CarlsbadCommuter.com. Attachments: A. Council Memorandum dated Oct. 7, 2021 B. Carlsbad Poinsettia COASTER Station Pilot Area Map C. NCTD+ Pilot Program Press Release cc: Scott Chadwick, City Manager Celia Brewer, City Attorney Gary Barberio, Deputy City Manager, Community Services Laura Rocha, Deputy City Manager, Administrative Services Robby Contreras, Assistant City Attorney David Graham, Chief Innovation Officer Matt Stafford, Economic Development Manager Tom Frank, Transportation Director/City Engineer Jeff Murphy, Community Development Director Kristina Ray, Communication & Engagement Director Nathan Schmidt, Transportation Planning and Mobility Manager To the rnembers of the: qrycoUNCIL Date l.9_bl21 CA ✓ CC� CM .Jf ACM \/ DCM (3) L Oct. 7, 2021 Council Memorandum To: Honorable Mayor Hall and Members of the City Council From: Paz Gomez, Deputy City Manager, Public Works Via: Geoff Patnoe, Assistant City Manager {[jJ {city ofCarlsbad Memo ID #2021187 Re: NCTD Uber and Lyft Microtransit Pilot Program at Carlsbad Poinsettia Station (Districts -All) This memorandum provides an overview of the North County Transit District (NCTD) Uber and Lyft microtransit pilot program to provide first/last mile connections at the Carlsbad Poinsettia Coaster station. Background On Sept. 16, 2021, the NCTD Board of Directors approved an agreement with rideshare providers Uber and Lyft for a microtransit pilot program to provide first/last mile connections at three station locations within the NCTD service area including the Carlsbad Poinsettia Coaster station, Vista Transit Center and Sorrento Valley Coaster station. The service is intended to provide commuters with connections to and from these three transit stations in line with the expansion of Coaster service which will increase frequencies significantly over the current schedule. Discussion At its July 22, 2021 meeting, the NCTD Board of Directors approved the expansion of Coaster service effective October 2021, which will increase frequencies significantly over the current schedule as follows: •Increasing the number of daily weekday trips from 22 to 30 •Increasing the number of daily summer Friday trips from 26 to 32 •Increasing the number of daily winter Friday trips from 22 to 32 •Increasing the number of daily summer Saturday trips from 12 to 20 •Increasing the number of daily winter Saturday trips from eight to 20 •Increasing the number of daily Sunday trips from eight to 20 •Modifying trip times to bridge existing gaps in service •Modifying Sorrento Valley Coaster connection service during weekday peak hours and adding Breeze bus trips into the Poinsettia Coaster station as a pilot program to connect with Coaster during peak hours In response to the expansion of the Coaster service, and to support improved first/last mile connections for commuters, the NCTD is implementing the three microtransit pilot programs with the on-demand ride share providers Uber and Lyft to connect Coaster riders with their place Public Works Branch Transportation Department 1635 Faraday Avenue I Carlsbad, CA 92008 I 760-602-2780 t I Attachment A Council Memo -NCTD Uber and Lyft Microtransit Pilot Program at Carlsbad Poinsettia Station Oct. 7, 2021 Page 2 of employment. The pilot programs will operate Mondays through Fridays during all hours that the Coaster service operates (approximately 5:30 a.m. to 10:30 p.m. on Mondays through Thursdays and 5:30 a.m. to midnight on Fridays). The goals of the Uber and Lyft microtransit pilot program include: • Support increased ridership and revenue • Enhance understanding of the travel market after COVID-19's major impacts • Ascertain if the customer riding experience is enhanced by the mobility option • Provide flexibility to travelers within and outside of the service area to efficiently connect with stations • Assist in the determination of travel patterns that can be supported by improved fixed route connections • Understand the impacts of pricing and refine the cost model of first and last mile services Under the proposed agreements, the pilot program is scheduled to start on Oct. 25, 2021, and could last up to 12 months. Uber and Lyft will provide rideshare services for trips within specified geofenced areas that either start or end at the Poinsettia Coaster station (see Attachment A). To utilize the pilot service, Coaster riders will book trips via the Uber and Lyft mobile apps and would pay the first $2.50 and the NCTD would pay up to $7.50, and then the riders would be responsible for any additional costs. Riders would also be subject to a variable price structure set by the ridershare companies, such as "Uber surge pricing" when in effect. Status of New Connector Pilot The NCTD continues to plan for the relaunch of an on-demand microtransit service similar to the Carlsbad Connector in early 2022 even with the launch of this new microtransit pilot program. The NCTD has expressed that the specific launch date will be dependent on the post-COVID-19 recovery, and they will be issuing a request for proposals, or RFP, to select a consultant to provide the software application for this on-demand transit service by the end of the year. Next Steps Staff will continue to coordinate with our partners at the NCTD on the new microtransit pilot program currently scheduled for opening on Oct. 25, 2021. Staff will provide outreach to our local business community within the Palomar Airport Road business corridor to inform them of this new program through direct communications and via the city's commuter resource. Attachment: A. Carlsbad Poinsettia Station Pilot Area Map Council Memo -NCTD Uber and Lyft Microtransit Pilot Program at Carlsbad Poinsettia Station Oct. 7, 2021 Page 3 cc: Scott Chadwick, City Manager Celia Brewer, City Attorney Gary Barberio, Deputy City Manager, Community Services Laura Rocha, Deputy City Manager, Administrative Services Michael Calderwood, Fire Chief Mickey Williams, Police Chief Robby Contreras, Assistant City Attorney David Graham, Chief Innovation Officer Tom Frank, Transportation Director/City Engineer Jeff Murphy, Community Development Director Kristina Ray, Communication & Engagement Director James Wood, Environmental Management Director Nathan Schmidt, Transportation Planning and Mobility Manager Matt Sanford, Economic Development Manager Carl sbad "' "\, ' • Carlsbad Premium Outlets Carlsbad 0 2 -------=======:J Miles 0.5 1 Lego land California . Genoptix • Callaway Golf • Airport • ___.I ATTACHMENT Ac_ - D Pilot Area @ COASTER Station • Landmarks & Major Employers Transit Routes ~-COASTER --309 -332 -444 -445 Attachment B: NCTD+ Service Areas: Carlsbad Poinsettia COASTER Station: Carlsbad Strawberry~ CompanyT South Carlsbad Q State Beach T Speedy VI 15 ' '-----.:::-----------:7---------:-==-=~---1~ s-f'•"" Hyatt Place DlegoNista-carls McClellan-Palomar Airpon ' Kl Speed . Indoor Go Karts, corporate ... • Park Hyatt Aviara,e &j Sky Zone. Trampollne Park i /tj Pal-""""" d 'Trader Joe's ft BRESSI RANCH T lcetown carlsbad Avtara Pkwy Alga Rd Ii; i "' ;;; Sorrento Valley COASTER Station: + ~huayl [Marine -:erve ~Homewood Suites T by Hilton San Diego ... Y HILLS f',;/ /~ ~ ,4 Nonh campus ._ Thurg00d9 Marshall COiiege Revelle COiiege ~ University i of California San Diego 9ucsanDiego School ofl Medicine .nscripps Memorial T Hospital La Jolla 9 East Campus , .... L,...._111"6 ess9 Embassy Suites by Hilton~ san Diego La Jolla T Westfield UTC' Charminar Ind Restaurant & Cater Mesa Rim Climbing ft center (Mira Mesa) T SORRENTO VALLEY ANonh City Water T Reclamation Plant <I-R Miramar National l' T Cemetery ~o San Diego Nobel Df C8lifomia Temple McDonald's en Swing University City~ High s~hool V _ . Go gle My Maps Everde Growers · ft Miramar Farm and ... T ShowGro 1/18/2022 Attachment C: NCTD+ Press Release https://gonctd.com/nctd-plus-pilot/1/1 ‹ Previous Article SDCCU Holiday Bowl Cancelled January 11, 2022 NCTD+ pilot program offers discounted rides to and from locations near key COASTER stations Oceanside, CA – North County Transit District (NCTD, or the District) today announced a pilot program with Lyft, Uber and TripShot to provide discounted first and last mile connections for commuters using the Sorrento Valley and Carlsbad Poinsettia COASTER Stations. The pilot, which is offered through the District’s NCTD+ mobility-as-a-service program, gives riders a $7.50 credit toward trips to or from the Sorrento Valley or Carlsbad Poinsettia COASTER Stations within defined geographic zones. The discounted Uber and Lyft rides are available Monday through Friday during regular COASTER service times (5:30 a.m. to 10:30 p.m.). Passengers with a mobility device can book similar discounted trips for curb-to-curb service via an NCTD vehicle using the TripShot application. Customers can book a discounted ride within their Uber, Lyft or TripShot apps by using a designated coupon or QR code link. Program information and discount codes for all three services can be found here. “NCTD+ provides greater flexibility for commuters to connect to locations near Sorrento Valley and Carlsbad Poinsettia COASTER Stations,” said NCTD Executive Director Matthew O. Tucker. “Those starting early, or staying late, now have reliable transportation to or from two of our busiest COASTER stations.” Customers using the discount codes within the Lyft, Uber or TripShot apps will pay the first $2.50 of a booked trip and receive a credit from NCTD at completion of the trip for up to the next $7.50. Any remaining trip cost above $10 will be charged to a commuter’s default payment method in the app. To qualify for the discount, each NCTD+ trip scheduled must begin or end at either the Sorrento Valley or Carlsbad Poinsettia COASTER stations and must be within the defined NCTD+ zone. The Sorrento Valley COASTER Station zone encompasses 16.1 square miles from Sorrento Valley Boulevard to Nobel Drive on the south, and Camino Santa Fe on the east end to the coast. The Carlsbad Poinsettia COASTER Station geographical zone covers 10.8 square miles including portions of Cannon Road on the north side to Poinsettia Lane on the south, and S. Melrose to just west of Interstate 5. The zone maps can be found here. For more information about the NCTD+ Uber and Lyft programs, visit GoNCTD.com/NCTDPlus.