HomeMy WebLinkAbout2022-02-03; 2022 City of Carlsbad Business Report (Districts - All); Rocha, LauraTo the members of the:
CITY COUNCIL Datil ij?.:l-CA _:L.. CC ✓
CM _ACM ./ DCM (3) ✓
Feb.3,2022
To:
From:
Via:
Re:
Council Memorandum
Honorable Mayor Hall and Members of the City Council
Laura Rocha, Deputy City Manager, Administrative Services
David Graham, Chief Innovation Office!?)
Geoff Patnoe, Assistant City Manager ~
2022 City of Carlsbad Business Report (Districts -All)
{city of
Carlsbad
Memo ID# 2022020
This memorandum provides information summarizing the 2022 City of Carlsbad Business
Report, which includes data from the 2021 Biennial Business Survey and Carlsbad Industry
Cluster Update.
Background
The City of Carlsbad has a long history of using data to understand its economy, the business
ecosystem, and the needs of its companies. For many years the city has conducted surveys of
businesses to determine business sentiment and guide decision-making. In 2020, with the
creation of the Innovation & Economic Development Department, staff began working to
bolster in-house economic data analysis capability. Combined with the use of professional
survey firms, the city has built an economic intelligence and insights (Ei2) program that
supports an agile and responsive approach to economic development. An important part of this
data collection and analysis is conducting statistically significant surveys. The city recently
completed such a survey at the end of 2021 and the results are included in the 2022 City of
Carlsbad Business Report (Attachment A).
The 2022 City of Carlsbad Business Report provides insights into the Carlsbad economy and
business sentiment. These insights will be used to inform the city's economic development
activities, support the City Council goal theme of economic vitality, and other city activities that
relate to businesses in Carlsbad.
Discussion
The 2022 City of Carlsbad Business Report is an update to the biennial survey of businesses in
the Carlsbad. The data provides an understanding of specific attributes of Carlsbad's business
climate, including workforce and hiring needs, access to clients and customers, permitting
issues, regulatory concerns, and other factors related to Carlsbad's business community. In
addition to business survey data, the City of Carlsbad Business Report also includes an update
to Carlsbad's key industry clusters, highlighting employment trends and wage data for each of
the five industry clusters.
Administrative Services Branch
Innovation & Economic Development Department
1635 Faraday Ave 'i Carlsbad, CA 92008 'i 760-602-4620
Council Memo -2022 Carlsbad Business Report (Districts -All)
Feb.3,2022
Page 2
The following five industry clusters were selected as most relevant to Carlsbad due to the high
overall concentration of these jobs in the city as well as their potential for continued growth in
the region. The five industry clusters include:
1. Life Sciences which combines biomedical devices and products, biotechnology and
pharmaceuticals
2. Information, Communications, & Technologies (ICT) including cyber security, software
and video game design, satellite communication, electronic device development, radio
and wireless communication, and robotics
3. Cleantech which includes firms that are engaged in renewable energy, green
transformation, electric motors, green chemistry, lighting, greywater, and many other
appliances that are now more energy efficient
4. Sports Innovation & Design which includes firms that are engaged in the design,
production, and sale of golf clubs, surfboards, diving equipment, and other recreational
goods, as well as the increasingly popular apparel and accessories that are closely tied
to those products
5. Hospitality & Tourism which includes hotels, transportation services, and restaurants, as
well as entertainment attractions such as theme parks, golf courses, and country clubs
The 2022 City of Carlsbad Business Report includes survey data that was collected amid the
global COVID-19 pandemic. As such, the report includes a special examination of the COVID-19
pandemic impacts on Carlsbad's businesses. This includes workforce impacts, current and
projected recovery trends, and the status of remote working. The research objectives for this
study were to:
1. Identify workforce and hiring challenges for Carlsbad businesses
2. Profile new business growth and investment activity in Carlsbad
3. Examine Carlsbad's business climate, including strengths and challenges related to
conducting business operations in the city
4. Understand the impacts of the COVID-19 pandemic on businesses and the workforce
The 2021 Biennial Business Survey was completed by a total of 414 businesses in the City of
Carlsbad, resulting in a margin of error of+/-4.65% at the 95% level of confidence. For more
information on the survey methodology, please refer to Appendix A of the 2022 City of Carlsbad
Business Report.
There were several key findings in the 2022 City of Carlsbad Business Report, including:
Council Memo -2022 Carlsbad Business Report (Districts -All)
Feb.3,2022
Page 3
• Quality of life continues to be an important facet that draws businesses to locate their
operations in Carlsbad
• Businesses remain largely satisfied with Carlsbad's overall business atmosphere
• Carlsbad businesses are mostly satisfied with their access to customers, vendors, and
products
• Satisfaction with Carlsbad's regulatory climate has increased over the last two years
• Fewer firms reported national or international customers in 2021, but there was a slight
increase in regional product sourcing
In addition to key findings, there were some highlights in areas of importance to the Carlsbad
economy. The 2021 highlights for workforce access and availability included:
• Workforce and talent availability continue to be a key concern for Carlsbad businesses
• Companies reporting difficulty in finding qualified workers that meet hiring standards
increased between 2019 and 2021
• Firms exclusively seeking entry-level workers were slightly more likely to report hiring
difficulty
These results affirm the importance of the city's continued efforts to invest in talent attraction
and retention.
The 2021 insights related to COVID-19 impacts and resilience included:
• The majority of surveyed firms indicated that COVID-19 impacted their business to some
extent
• The majority of firms have brought back at least some of their employees that were laid
off or furloughed during COVID-19
• Most businesses have either already fully recovered or expect to fully recover in the
next few months
• The hospitality and tourism industry shed the most jobs during the COVID-19 pandemic,
while life sciences, cleantech, and ICT were fairly resilient
• Despite the impacts of COVID-19, employers are optimistic about job growth over the
next 12 months
The city responded quickly to the economic impact of the COVID-19 pandemic and has laid out
a strategy for recovery while developing a long-term economic development strategy. The
results of the 2021 Biennial Business Survey demonstrate that while there were deep impacts
Council Memo -2022 Carlsbad Business Report (Districts -All)
Feb.3,2022
Page 4
to the economy due to the COVID-19 pandemic, the impact was not universal across all
industries and recovery is occurring.
The 2021 Biennial Business Survey insights related to new business and investment activity
included:
• The proportion of new or "young businesses" in Carlsbad has seen steady increase since
2017
• Venture capital investments in the life sciences and ICT industries account for the
majority of dollars flowing into Carlsbad firms over the last decade
The 2022 City of Carlsbad Business Report shows a picture of the Carlsbad economy that is one
of diverse industry clusters that have experienced unequal impacts from the COVID-19
pandemic. It shows a common challenge in finding qualified workers particularly at entry-level
jobs. It demonstrates optimism about doing business in Carlsbad and improving satisfaction
with the regulatory environment and the overall business climate. The staff analysis of the
information in the 2022 City of Carlsbad Business Report is that the steps that the city has
taken, and are planning to take, in creating a long-term strategic approach to economic
development are on the right track. More information and the backup data are included in the
attached 2022 City of Carlsbad Business Report.
Next Steps
Staff will continue to develop and utilize the Ei2 Program and utilize data from the
2022 Carlsbad Business Report to inform strategy and tactics for supporting businesses, talent,
and the overall economic vitality of the city. The 2022 City of Carlsbad Business Report will be
posted on the city's website and circulated to the city's business organizations.
Attachment: A. 2022 City of Carlsbad Business Report
cc: Scott Chadwick, City Manager
Celia Brewer, City Attorney
Laura Rocha, Deputy City Manager, Administrative Services
Matt Sanford, Economic Development Manager
{city of
Carlsbad
2
.. y of ar s ad B siness R
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PARTNERSHIP
Attachment A
ort
2022 City of Carlsbad Business Report
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Table of Contents
Table of Contents .............................................................................................................................. i
Executive Summary ......................................................................................................................... 2
Introduction ................................................................................................................................. 2
Key Findings ................................................................................................................................. 3
Conclusions .................................................................................................................................. 6
Carlsbad Business Profile ................................................................................................................. 8
Overview ...................................................................................................................................... 8
Busi ness Climate ........................................................................................................................ 12
Customer & Supplier Profile ...................................................................................................... 15
New Bu siness & Investments Data ............................................................................................ 17
Workforce & Hiring Needs ................................. , .......................................................................... 21
Historical & Projected Growth ................................................................................................... 21
Hiring Difficulties ....................................................................................................................... 23
Impacts of COVID-19 ................................................................................................................. 26
Carlsbad Industry Clusters ............................................................................................................. 31
Life Sciences ............................................................................................................................... 33
Information & Communications Tech nologies (ICT) ................................................................. 35
Cleantech ................................................................................................................................... 37
Sports Innovation & Design ....................................................................................................... 39
Hospitality & Tourism ................................................................................................................ 41
Appendix A: Survey Research Methodology ................................................................................. 43
Appendix B: Employer Survey Toplines ......................................................................................... 44
Appendix C: Industry Cluster Definitions & Methodology ............................................................ 55
2022 City of Carlsbad Business Report
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Executive Summary
Introduction
The 2022 Carlsbad Business Report is an update to the biennial survey of businesses in the City
of Carlsbad. This historical data provides an understanding of specific attributes of Carlsbad's
business climate, including workforce and hiring needs, access to clients and customers, and
permitting and regulatory concerns, among other issues for Carlsbad's business community. In
addition to business survey data, the report also includes an update to Carlsbad's key industry
clusters, highlighting employment trends and wage data for each of the five industry clusters.
The 2022 Carlsbad Business Report includes survey data that was collected amid the global
Coronavirus pandemic. As such, the report includes a special examination ofthe pandemic
impacts on Carlsbad's businesses. This includes workforce impacts, current and projected
recovery trends, and status of remote working. The research objectives for this study were to:
1. Identify workforce and hiring challenges for Carlsbad businesses
2. Profile new business growth and investment activity in Carlsbad
3. Examine Carlsbad's business climate, including strengths and challenges to conducting
business operations in the City of Carlsbad
4. Understand the impacts of the Coronavirus pandemic on the businesses and the
workforce
This year's survey was completed by a total of 414 businesses in the City of Carlsbad, resulting in
a margin of error of+/-4.65% at the 95% level of confidence. Survey responses were collected
in September and October 2021. For more information on the survey methodology, please refer
to Appendix A of this report.
2
Key Find ings
OVERALL FINDINGS
2022 City of Carlsbad Business Report
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Quality of life continues to be an important facet that draws businesses to locate their
operations in Carlsbad. In 2019 and 2021, about three in 10 surveyed firms indicated that the
quality of life in Carlsbad is one of the main reasons they located their company in Carlsbad. This
response remained one of the top three responses in both years, along with the proximity to
customers, collaborators, and vendors and the fact that the founders live in Carlsbad.
Businesses remain largely satisfied with Carlsbad's overall business atmosphere. Roughly eight
in 10 surveyed businesses {81.6%) gave the city high marks, indicating Carlsbad is either an
"excellent" or "good" place to do business. This is roughly comparable to results from 2019, with
a slight increase of less than half a percentage point. The proportion of businesses that rated
Carlsbad as a "fair" place to do business has gone up by about five points since 2012-from 8.1%
in 2012 to 13.5% in 2021.
Carlsbad businesses are most satisfied with their access to customers, vendors, and products.
These business elements continue to remain in the top three in terms of satisfaction rankings.
About 67 to 75% of surveyed businesses indicated they are either "very" or "somewhat"
satisfied with their access to clients and customers (74.9%), ability to get products to and from
their business location (68.9%), and access to relevant vendors and suppliers (66.9%).
Satisfaction with Carlsbad's regulatory climate has increased over the last two years. In 2019,
about four in ten surveyed firms (39.5%) indicated they were "very" or "somewhat" satisfied
with the city's zoning, permitting, and other local regulatory laws. This increased by almost 10
points to 49.3% of firms in 2021.
Fewer firms reported national or international customers in 2021, but there was a slight
increase in regional product sourcing. Just over half of firms indicated that their customers are
primarily within Carlsbad or San Diego County. The proportion of firms reporting local, regional,
or national customers is largely unchanged compared to 2019. However, there were fewer firms
that indicated having either national or international customers-a decline of six to seven
percentage points from 2019 to 2021. With regards to suppliers and vendors, about a third
(33.3%) of surveyed firms indicated that their suppliers are primarily regional, within Southern
California; this represents a three-point increase compared to 2019.
3
2021 HIGHLIGHTS
Workforce Access & Availability
2022 City of Carlsbad Business Report
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Workforce and talent availability continues to be a key concern for Carlsbad businesses. The
ability to find and recruit, entry-to -mid-level employees and high-skill talent remained the
bottom two in satisfaction rankings in both 2019 and 2021. In 2021, roughly 18 to 21% of
surveyed firms indicated that they were either "very" or "somewhat" dissatisfied with their
access to qualified talent in Carlsbad. The level of dissatisfaction with low talent availability
increased by three to four percentage points between 2019 and 2021.
Difficulty finding qualified workers that meet hiring standards has increased over the last
several years. Between 2019 and 2021, the proportion of firms that indicated they had either
"great" or "some" difficulty finding qualified candidates increased by almost 13 percentage
points, from 64.8% in 2019 to 77.5% in 2021. The number one reasons for reported hiring
difficulty among surveyed was a small applicant pool or competition for workers; this was
reported by 16.5% of respondents, an increase of just over one percentage point compared to
2019.
Firms exclusively seeking entry-level workers were slightly more likely to report hiring
difficulty. About eight in ten firms (82.4%) that indicated they were expecting to add entry-level
positions over the next 12 months reported some level of hiring difficulty, either "great" or
"some", compared to 71.4% of firms that reported they were only looking to hire for
experienced positions over the next year. Of firms that indicated they were seeking a mix of
both entry-level and experienced workers, 90.9% reported some level of hiring difficulty ("great"
or "some").
COVID-19 Impacts & Resilience
In general, the majority of surveyed firms indicated that COVID-19 impacted their business to
some extent. About eight in ten firms (79.9%) reported that COVID-19 had negative impacts on
or shut down their business. Of these firms, just under a quarter (24%) noted that COVID-19
shut down their organization, but they have since reopened~ About two percent of surveyed
firms reported that they shut down due to COVID-19 and have not yet re-opened. The largest
group offirms (54.4%) reported that COVID-19 has somewhat impacted their organization
negatively, but they did not shut down. Only about two in ten businesses (18.9%) reported that
COVID-19 had little to no impact on their organization.
The majority of firms have brought back at least some of their employees that were laid off or
furloughed during COVID-19. About four in ten firms (38.0%) reported that they had to lay off
or furlough workers due to COVID-19 and the related stay-at-home orders. Of these firms, four
in ten (42.6%) reported that they have since brought back all their employees and another
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2022 City of Carlsbad Business Report
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36.1% reported that they have brought back some of their employees. Roughly two in ten firms
indicated that they have still not brought back any employees (19.4%).
Most businesses have either already fully recovered or expect to fully recover in the next few
months. Altogether, about six in ten surveyed firms reported that they expect to either fully
recover sometime in the next few months (39. 7%) or that their business has already fully
recovered (19.4%) from the impacts of COVID-19. Three in ten firms (30%) are uncertain of
when their business will fully recover, and about one in 18 firms reported that they do not
expect to fully recover as COVID-19 had a permanent impact on their business (6.1%).
The Hospitality and Tourism industry shed the most jobs during the pandemic, while Life
Sciences, Cleantech, and ICT were fairly resilient. Overall, from 2018 through 2020, this
industry cluster declined by 34%, losing just over 4,700 workers. Businesses in the Sports
Innovation and Design industry cluster also saw the workforce shrink by roughly 16.3% or just
over 350 jobs. By contrast, Life Sciences, Cleantech, and ICT all saw employment grow from
2018 through 2020, resulting in the creation of a collective 620 jobs during this time.
Despite the impacts of COVID-19, employers are optimistic about job growth over the next 12
months. Roughly four in ten surveyed businesses (37%) indicated that they expect to add more
workers to their labor force over the next year. The majority of these firms are projected to hire
a mix of both entry-level and experienced positions (64.5%). Just under a quarter (22.6%) expect
to see growth only in senior-level or experienced positions, and 11% expect to hire entry-level
positions.
New Business & Investment Activity
The proportion of new or "young" businesses in Carlsbad has seen steady increase since 2017.
The 2021 survey indicated that almost four in ten (39.6%) affirms have had a business location
in Carlsbad for less than five years. This represents an almost 20-point increase compared to
2017, when only 19.7% of businesses had a business location in the city for less than five years.
Of the almost six percent of firms that reported they have had a business location in Carlsbad
for less than one year, nearly half (47.8%) indicated they started this business in Carlsbad, 39.1%
reported that they relocated to Carlsbad, and one in eight (13%) added a new location in
Carlsbad.
Venture capital investments in the Life Sciences and ICT industry clusters account for the
majority of dollars flowing into Carlsbad firms over the last decade. In total, Carlsbad
businesses attracted $23.36 billion in venture capital across 355 separate deals. Total
investments increased by 21.6% between the three-year rolling averages of 2010 through 2012
and 2018 through 2020. Firms in the Life Sciences industry cluster represents 66% of total
investments from 2010 through 2020, followed by ICT firms at 22.8% of total investment dollars.
5
Con cl usions
2022 City of Carlsbad Business Report
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Following on the heels of a global pandemic, this year's Carlsbad Business Report highlights
important insights and interesting trends into the City's future world of work. In particular, three
key themes emerge from this year's research: (1) workforce and talent availability; (2) long-term
COVID-19 impacts; and (3) evolving industry clusters.
Access to and availability of workforce and skilled talent was a top-of-mind concern for Carlsbad
businesses in 2021. Difficulty finding qualified job applicants that meet hiring standards
increased significantly compared to 2019, by nearly 13 percentage points. In fact, just over a
quarter of businesses reported "great difficulty" in finding qualified job applicants in this year's
survey. Key talent concerns for businesses include: (a) the general lack of available talent in the
region and (b) a mismatch in required technical skills, abilities, and industry knowledge. Of firms
that reported hiring difficulty, roughly one in six highlighted a small applicant pool, competition,
and lack of technical ability or industry knowledge to be the most significant challenges to
finding qualified applicants.
The economy-wide changes imposed by the COVID-19 pandemic will also likely influence the
future of how businesses search for and recruit talent. Carlsbad's business community has
largely recovered from the pandemic-induced economic recession-eight in ten firms have
brought back either all or some of their employees and six in ten have already fully recovered or
expect to within the next few months. However, trends in this year's data suggest that the
adaptations made during COVID-19 will likely continue to influence the City's future supply chain
and workforce dynamics.
Between 2019 and 2021, there was a geographic shift in customer profiles and product sourcing.
Carlsbad businesses indicated fewer national and international customers; there was also a
decrease in national and local (within Carlsbad and San Diego County) suppliers and vendors,
and an increase in regional vendors from within Southern California . At the same time, during
the height of the pandemic, business closures, and social distancing measures, about six in ten
firms indicated that their employees were able to work remotely. Looking ahead, the majority of
employers indicated that most of their workforce will be able to work remotely even after public
health orders have passed; most employers also indicated that their employees will be able to
work remotely fairly frequently-at least half of the work week to nearly the entire work week.
These changes to remote work access, availability, and frequency will likely impact Carlsbad
business' hiring practices in the future. In particular, remote work availability could offer an
expansion of the talent pool, as employers can broaden their search for qualified talent to areas
outside of the region and perhaps even out-of-state.
Carlsbad's industry clusters play a vital role in the City's economic vitality. They are export-
oriented, as they bring revenue in from outside the city, they are largely higher paying, with
three of the five clusters providing an annual average wage above $100,000, and they are at
6
2022 City of Carlsbad Business Report
least somewhat resilient, as the three clusters with higher wages all saw employment growth
between 2018 and 2020, a challenging time for many businesses and industries. Over the next
three to five years, the opportunities for these industry clusters are likely to evolve as Carlsbad's
export-oriented businesses respond to the following trends:
• Energy generation, storage and smart grid technologies are likely to see considerable
investment and change as California, the U.S., and the world transitions to a lower
carbon economy. This will have a direct impact on cleantech businesses as well as more
traditional industry sectors like transportation and building/construction, as
transportation moves to cleaner fuels and buildings become more energy efficient.
• Technologies such as artificial intelligence, automation, machine learning, and cyber
security continue to see a growing role in Information and Communications
Technologies {ICT) and are also expected to grow as a supporting technology in
industries such as finance, defense and aerospace, and healthcare.
• Genomics, DNA sequencing, and related RNA technologies will continue to play a
growing role in medical innovation, and Carlsbad's life science firms could benefit from
the continued investment and opportunities in this arena.
7
2022 City of Carlsbad Business Report
Carlsbad Business Profile
Overv ie w
In 2021, the largest group of surveyed businesses was within the professional services industry.
Just under a quarter (23.4%) of respondents indicated that their firm was most directly involved
or connected to professional and business services. Healthcare firms accounted for roughly one
in six respondents (16.2%), followed by retail or wholesale trade at 15.9% of respondents. The
remaining industries comprised roughly 10% or less of total responses for the 2021 business
survey.
FIGURE 1. SURVEYED INDUSTRIES, 2021
Professional or Business Services
Healthcare
Retail or Wholesale Trade
Finance, Insurance, Real Estate, or Property Management
Manufacturing
Construction or Building & Design
Tourism & Hospitality ,
Information & Communication Technologies {ICT)
Research & Development
Life Sciences
Clean tech 3.4%
Public Sector or Education ,_ 3.1%
Other services (incl. beauty salons and rental services) -2.9%
Energy or Utilities -2.2%
Physical Fitness (incl. martial arts and sports training) -1.4%
Sports & Active Lifestyle Manufacturing !-1.2%
Accommodation, Food Services, & Recreation •-1.2%
Non-Profit • 1.0%
Other •••■ 4.3%
Don't know/ Refused 0.2%
10.4%
10.1%
8.9%
7.2%
6.8%
6.3%
6.3%
16.2%
15.9%
23.4%
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2022 City of Carlsbad Business Report
With regards to primary function, about three in 10 surveyed firms reported that their location's
primary function was related to professional services, such as consulting, engineering, finance,
or legal services. A quarter of respondents (24.5%) indicated that their location operated as the
firm's business headquarters. Sales and distribution accounted for 15% of surveyed firms'
primary function, followed by research and development (7.1%), manufacturing (6.4%),
healthcare and social assistance (4.4%), and other services (4.2%).
FIGURE 2. PRI MARY FUNCTION, 2021
Professional services (consulting, engineering, finance,
legal, etc.)
Business headquarters
Sales and distribution
Research and development 7.1%
Manufacturing 6.4%
Healthcare and social assistance I-4.4%
Other services (incl. beauty salons and rental services) i-4.2% I
Accommodation, food services, and recreation ,-3.4%
Physical fitness and sports training :■ 1.2%
I Education ;I 1.0%
i
Other i■ 1.2%
H
Don't know/Refused • 1.2%
24.5%
15.0%
30.4%
9
2022 City of Carlsbad Business Report
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Nearly half of all businesses surveyed in 2021 (47.1%) were small firms with one to five
employees. In general, three-quarters (75.9%) of firms surveyed were smaller businesses with
fewer than 25 total employees.
Compared to 2019, the number of businesses with fewer than 25 workers declined by 11.7
percentage points-from 87.6% in 2019 to 75.9% in 2021. At the same time, the proportion of
larger businesses with 100 or more employees increased from 2.5% in 2019 to 7.6% in 2021.
FIGURE 3. SURVEYED FIRM SIZE, 2019 & 2021
53.2%
17·8%16.3% 16.7%
7.6% 9.0% 7.6% -••---■-1 . -~• 1 to 5 employees 6 to 10 employees 11 to 24
employees
25 to 49
employees
■ 2019 ■ 2021
50 to 99
employees
100 or more
employees
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2022 City of Carlsbad Business Report
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Similar to 2019, the top three reasons for businesses locating their operations in Carlsbad
include: the founders live here; the proximity to customers, collaborators, and vendors; and the
quality of life in Carlsbad. About three to four in 10 surveyed firms reported these as one of
their main reasons for locating their business in Carlsbad.
The proportion of firms that indicated proximity to skilled workers was one of the reasons for
locating their business in Carlsbad increased by five percentage points-from 8.5% in 2019 to
13.5% in 2021.
FIGURE 4. REASONS FOR LOCATING IN CARLSBAD, 2019 & 20211
Founders lived here
Proximity to customers, collaborators, and vendors
Quality of life in Carlsbad
Proximity to skills workers/workforce
Spun-off another company that was already here
General location {proximity to SD, ocean, 1-5)
Connection or proximity to university or related
institutions
Office space availability/pricing
4.1%
4.8%
I 1.4% Affordable lease options
Other
Don't know/ Refused
13.5%
11.9%
31.2%
31.8%
1 There is no comparison for "affordable lease options" because it was not an answer provided in the 2019 survey
effort.
8.4%
41.0%
■ 2021
■ 2019
11
Business Climate
2022 City of Carlsbad Business Report
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Carlsbad's business community continues to give high marks to the city as a place to do
business. In 2021, eight in 10 survey respondents (81.6%) indicated that Carlsbad is either an
"excellent" or "good" place to do business. This is comparable to the results from the 2019
survey, with a slight increase of just under half a percentage point.
In 2021, more than a third of businesses (35.7%) indicated that Carlsbad is an "excellent" place
to do business. The proportion of individuals that rated Carlsbad as either fair, poor, or very
poor remained steady between 2019 and 2021, fluctuating by about half a point or less each,
though over the last several years the proportion of businesses that selected "fair" has
increased from 8.1% in 2012 to 13.5% in 2021.
FIGURE 5. BUSINESS CLIMATE RATING, 2012 -2021
Excellent
39.0%
44.5%
45.9%
47.1%
Good -----47.2%
13.5%
13.0%
Fair 12.7%
-3.1% 2.9%
Poor 3.4%
2.1%
1.8%
I o.7%
1.0%
Very poor 1.6%
Don't know/ Refused
1.1%
0.9%
1.0%
1.9%
3.4%
2.9%
2.7%
■ 2021
■2019
2017
■2014
■2012
47.5%
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2022 City of Carlsbad Business Report
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Overall, Carlsbad businesses are most satisfied (both "very" and "somewhat") with their access
to clients and customers (74.9%), ability to get products to and from their location (68.9%), and
access to relevant vendors and suppliers (66.9%). Six in ten employers were also "very" or
"somewhat" satisfied (60%) with the ability to get employees to and from work.
Business elements that received the lowest satisfaction ratings were related to workforce and
talent availability and the regulatory climate. About half (49.3%) of businesses indicated that
they were "very" or "somewhat" satisfied with the city's regulatory climate-including zoning,
permitting, and other related regulatory laws-while 18.9% indicated that they were "very" or
"somewhat" dissatisfied with this business element.
FIGURE 6. SATISFACTION WITH BUSINESS ELEMENTS, 2021
Access to clients and customers 41.3%
1.0%
Ability to get products to and from your Carlsbad business
location 39.4% --==---===---,111
Access to relevant vendors and suppliers
Ability to get employees to and from work
Regulatory climate (incl. zoning, permitting, local
regulations, and related issues)
Ability to find qualified entry to mid-level employees
Ability to recruit high-skill talent
■ Very satisfied
Somewhat dissatisfied
■ Somewhat satisfied
■ Very dissatisfied
34.8%
30.0%
3.9% 1.2%
--=-=~=====""'~
3.6%.
-----==~=--"'~ -
11114fJ,@
■ Neither satisfied nor dissatisfied
■ Don't know/Refused
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Workforce and talent availability was a greater concern for Carlsbad businesses in the 2021
survey. Only 44% of surveyed businesses indicated that they are "very" or "somewhat" satisfied
with their ability to find qualified entry-to mid-level employees or their ability to recruit high-
skill talent. Satisfaction for these two items declined by three to four percentage points
compared to the 2019 survey. In terms of total satisfaction, access to workforce and talent
remains in the bottom two of all issues tested in the survey.
For the other comparable items-such as access to clients, vendors, or products-also tested in
the 2019 survey, all business elements saw an increase of about one to 10 percentage points in
the 2021 survey. In particular, satisfaction with the city's regulatory climate increased the most
over the last two years-from 39.5% to 49.3%.
FIGURE 7. SATISFACTION WITH BUSINESS ELEMENTS COMPARISON(% VERY & SOMEWHAT SATISFIED ),
2019 & 2021
Access to clients and customers
Ability to get products to and from your Carlsbad business
location
Access to relevant vendors and suppliers 66.9%
66.2%
Ability to get employees to and from work 60.0%
56.9%
Regulatory climate (incl . zoning, permitting, local
regulations, and related issues)
Ability to find qualified entry to mid-level employees
Ability to recruit high-skill talent
■ 2021 ■ 2019
49.3%
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Customer & Supplier Profile
In 2021, Carlsbad firms reported primarily serving consumers directly (40%), followed by a
combination of both businesses and consumers (30.6%) and business primarily (27 .2%). In
general, the proportion of firms serving a combination of both businesses and consumers
increased by two points compared to 2019.
The majority-just over half (52%)-of surveyed Carlsbad firms indicated that their customers
are primarily local, within Carlsbad and San Diego County. The distribution of local, regional, and
statewide customers was largely unchanged compared to 2019. However, the proportion of
firms that indicated national and international customers declined by 5.5 and 7.1 percentage
points, respectively.
FIGURE 8. PREVALENT CUSTOMER TYPE, 2019 & 2021
2.3% 2.2% --Primarily businesses Primarily consumers A combination of both Don't know/Refused
directly businesses and consumers
■ 2019 ■ 2021
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Carlsbad businesses have suppliers across the nation and globe. The largest group of
respondents-about four in ten (39.5%)-indicated that their firms' suppliers and vendors are
national, across the United States, followed by regional, within Southern California (33.3%), and
local, within Carlsbad and San Diego County (27.5%). About one in seven surveyed firms
indicated that their suppliers are primarily located within California (15.4%) or internationally
(13.7%).
Between 2019 and 2021, the proportion of firms that indicated sourcing products regionally
from within Southern California increased slightly, by about three percentage points.
FIGURE 9. CUSTOMER PRIMARY LOCATION, 2019 & 2021
52.7%52.0%
Local -within
Carlsbad and San
Diego County
26.5%26.0%
I I _I I
15.5% 14.2%
Regional -within Statewide -within
Southern California California
34.9%
National -within
the United States
■ 2019 ■ 2021
FIGURE 10. SUPPLIER PRIMARY LOCATION, 2019 & 2021
33.7%
16.3%15.4%
18.6%
International -
outside the United
States
14.0%13.7%
Don't know/
Refused
6.9% 5.6% I I II --■■
Local -within Regional -within Statewide -within
Carlsbad and San Southern California California
Diego County
National -within
the United States
■ 2019 ■ 2021
International -
outside the United
States
Don't know/
Refused
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New Business & Investments Data
Most surveyed firms have been in Carlsbad for longer than five years. Six in ten firms indicated
that they have had a business location in Carlsbad for five years or more, with 18.4% reporting
that their business has been located in Carlsbad for 20 years or more.
However, the proportion of new businesses has seen steady increase over the last several years.
In 2017, only 19.7% indicated that they had a business located in Carlsbad for less than five
years; this increased to 33.6% in 2019 and 39.6% in 2021. At the same time, the proportion of
businesses 10 years or older has continuously declined-by 12.8 percentage points-from 2017
through 2021.
FIGURE 11. YEARS OF OPERATION IN CARLSBAD, 2017 -2021
?f?_
'Q'" * • lD lD .
Lfl
?f?_
0 cxi
?f?_
~ rl rl
?f?_
lD
Lfl rl
?f?_
0 0 M
?f?_
Lfl * N Lfl N
0 N
?f?_
0 ai N
?f?_
rl
ai rl
?f?_
(Y) ~ ,....j M
N C) '?1z
N st
cxi rl
~ ~ '#. 0 • Lfl
:; 0 0 --Less than a
year
1 to 2 years 2 to 5 years 5 to 10 years 10 to 20 years 20 years or Don't
more know/Refused
■ 2017 ■ 2019 111 2021
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Of the firms that indicated they have had a business location in Carlsbad for "less than one
year", almost half (47.8%) reported that their business started in Carlsbad. Four in 10 firms
(39.1%) indicated that their business relocated to Carlsbad, and roughly one in eight firms (13%)
reported that their business added a new location in Carlsbad.
FIGURE 12. N EW STARTUPS IN CARLSBAD, 2021
Our business added a
location in Carlsbad,
13.0%
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Between 2010 and 2020, Carlsbad businesses attracted a total of $23.36 billion in venture
capital across 355 separate deals. This represents a 21.6% increase in total investment dollars
between the first three-year rolling average from 2010 through 2012 to the latest three-year
rolling average of 2018 through 2020.
FIGURE 13. VENTURE CAPITAL INVESTMENTS IN CARLSBAD BUSINESSES, 2010-2020 THREE-YEAR
ROLLING AVERAGES (MILLIONS)
$3,000.00 41
$2,500.00
atj
$2,000.00 $1,895.47 $1,962.26
$1,888.24
$1,500.00
$1,000.00
$500.00
$-
$2,388.~~
2010-2012 2011-2013 2012-2014 2013-2015 2014-2016 2015-2017 2016-2018 2017-2019 2018-2020
-Total Investment (millions) -Total Number of Deals
45
40
35
30
25
20
15
10
5
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These investments were largely won by fams engaged in Life Sciences or ICT research,
development, innovation, production, and manufacturing. The Life Sciences industry cluster
accounted 66% of total investments from 2010 through 2020, followed by the ICT industry
cluster at 22.8% of total investments. Other industries2 represented 7.9% of total investments,
while Sports Innovation and Design firms garnered one percent of total investments and
Hospitality and Tourism firms accounted for less than half a percent of total investments.
FIGURE 14. TOTAL VENTURE CAPITAL INVESTM ENTS BY INDUSTRY CLUSTER, 2010-2020
Cleantech, 2.4%
Sports Innovation & Hospitality & Tourism,
Design, 1.0% l / 0_02%
2 Other industries included beauty, cosmetics, and fashion; finance; food and agriculture; and real estate.
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Workforce & Hiring Needs
Historical & Projected Growth
Over the last three years, the majority of Carlsbad firms indicated that their company's
workforce as either grown {39.1%) or stayed the same {41.8%). Roughly one in six surveyed
firms reported that their company size has declined. Ofthese, the vast majority {85.1%)
reported that this decline was a result of the impacts of the COVID-19 pandemic.
FIGURE 15. GROWTH OVER THE LAST THREE YEARS, 2021
FIGURE 16. DECLINE DUE TO COVID-19, 2021
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However, employers are largely optimistic about their growth over the next 12 months. Almost
four in ten surveyed businesses (37%) expect to see employment growth, and more than half
(53.4%) project their workforce to remain the same size over the next 12 months. Only about
one percent predict a decline in workforce over the next year.
Of firms that projected growth over the next 12 months, the majority reported that they expect
to see growth in both entry-level and experienced positions (64.5%). Just under a quarter
(22.6%) expect to see growth only in senior-level or experienced positions, and 11% expect to
hire entry-level positions.
FIGURE 17. PROJECTED GROWTH OVER TH E N EXT 12 MONTHS, 2021
Don't know/Refused,
8.5%
FIGURE 18. EXPECTED GROWTH BY POSITION LEVEL OVER TH E NEXT 12 MONTHS, 2021
Don't know/Refused,
22
Hiri ng Difficulties
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Between 2019 and 2021, reported hiring difficulty increased for Carlsbad businesses. In 2019,
64.8% of firms that reported some level of hiring difficulty (either "great" or "some"). This
increased by almost 13 percentage points in 2021, with 77.5% offirms reporting difficulty
finding qualified job applicants to meet their organization's hiring standards. In fact, the greatest
increase-11 percentage points-was in the proportion of businesses that indicated "great
difficulty" in finding qualified applicants.
The reasons for hiring difficulty are largely due to a small applicant pool or competition for
workers (16.5%). This was the number one reported reason for hiring difficulty in 2021,
increasing by just over one percentage point compared to 2019. Additional reasons for reported
hiring difficulty include lack of technical ability or industry knowledge, unsatisfactory work
ethics, and lack of experience; these were all reported as reasons for hiring difficulty by at least
10% of respondents.
Firms that are exclusively seeking entry-level workers were slightly more likely to report some
level of hiring difficulty (82.4%) compared to those seeking experienced workers (71.4%). Of
firms that indicated they were seeking a mix of both entry-level and experienced workers, 90.9%
reported some level of hiring difficulty ("great" or "some").
In general, the following industries were among the highest in reported level of hiring difficulty:
Tourism and Hospitality (83.3%), Cleantech (78.6%), Life Sciences, (76.9%), Construction (75.7%),
ICT (75%), and Manufacturing (73.8%).
FIGURE 19. OVERALL HIRING D IFFICULTY, 2019 & 20213
25.5%
14.5%
Great difficulty
50.3% 52.1%
Some difficulty
■2019 ■2021
3 "Don't know/ Refused" responses were factored out of this analysis.
35.2%
22.5%
Little to no difficulty
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The large decline in respondents that indicated Carlsbad's cost of housing or living as a reason
for hiring difficulty is likely attributable to the shifting economic conditions and business realities
due to COVID-19. Business concerns shifted in 2021, with respondents noting new reasons for
hiring difficulty, including unemployment benefits, the geographic location of applicants, and
ineffective job posting websites.
FIGURE 20. CHALLENGES TO FINDING QUALIFIED JOB APPLICANTS, 20214
Small applicant pool and/or competition
Technical ability and/or industry knowledge
Work ethic, commi_tment, other social aspect
Experience
High wage demands
Cost of housing and/or living
Access to Carlsbad, applicants do not live near
Carlsbad
Unemployment benefits
Ineffective job posting websites
Inadequate education or certification
3.3%
2.6%
Inability to pass screening -3_3%
Other
9.8%
8.1%
6.0%
6.3%
5.9%
5.9%
6.5%
8.5%
9.2%
11.0%
16.5%
15.2%
15.1%
14.7%
13.2%
13.6%
4 "Don't know/ Refused" responses were factored out of this analysis. Comparisons between 2019 and 2021 are made
where data is available. If a comparison is not featured, there were no responses for the category in either 2019 or
2021.
21.7%
■2021
■2019
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The proportion of Carlsbad businesses that reported awareness of "Life in Action"-the city's
program to attract talent-increased by almost seven percentage points between 2019 and
2021. In 2021, 15.4% of surveyed businesses reported awareness of "Life in Action", compared
to only 8.5% in 2019.
FIGURE 21. "LIFE IN ACTION" AWARENESS, 2019 & 2021
15.4%
8.5% --Yes
87.1%
9.3%
4.4%
• ----• --~-o·· -, .•
No Don't know/Refused
■ 2019 ■ 2021
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Impacts of COVID -19
EMPLOYMENT IMPACTS
About four in ten surveyed businesses (38%) reported that they had to lay off for furlough
workers as a result of COVID-19 and related stay-at-home orders. Of these firms, the majority
have either brought back all of their employees (42.6%) or at least some of their employees
(36.1%). Two in ten surveyed firms (19.4%) indicated that they had not yet brought back any
employees.
FIGURE 22. LAID OFF OR FURLOUG HED WORKERS DUE TO COVID-19, 2021
Don't know/Refused,
FIG URE 23. RE-HIRING STATUS, 2021
Don't
know/Refused,,----=.,.~
1.9%
No,wehaveA
not brought
back any
employees,
19.4%
26
2022 City of Carlsbad Business Report
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CURRENT/ PROJECTED RECOVERY
Overall, the majority of surveyed firms indicated that COVID-19 impacted their business in some
way. Only about two in ten businesses (18.9%} reported that COVID-19 had little to no impact
on their organization. Just over half (54.4%) of businesses reported that COVID-19 had some
negative impacts on their organization, while just under a quarter (24%) indicated that COVID-
19 shut down their business, but they have since reopened. About two percent of surveyed
firms reported that they shut down due to COVID-19 and have not yet re-opened.
FIGURE 24. COVID-19 BUSINESS IMPACTS, 2021
No, COVID-19 has had little to no impact on my
organization
Somewhat, COVID-19 has had some negative
impacts on my organization
Yes, COVID-19 shut down my organization, but I
have since re-opened
Yes, COVID-19 shut down my organization, and I ;,i.'I
have not re-opened
i
Don't know/Refused ;I
~
18.9%
54.4%
24.0%
1.5%
1.2%
27
2022 City of Carlsbad Business Report
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Of all firms that indicated COVID-19 has had some level of negative impact on their business,
only two in ten indicated that their organization has already recovered (19.4%). About four in
ten (39.7%) expect their business to fully recover within the next few months, while three in ten
(30%) are unsure of when their business will fully recover.
About one in 18 firms reported that they do not expect to fully recover as COVID-19 had a
permanent impact on their business (6.1%).
FIGURE 25 . PROJECTED RECOVERY FROM COVID-19 IMPACTS, 2021
Never, COVID-19 ~
will have a
permanent
impact on our
business, 6.1%
Don't know/Refused, 4.8%
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REMOTE WORK ACCESSIBILITY
More than half of surveyed businesses (58.7%) indicated that their employees were able to
work remotely during the pandemic, while just over a third (36.6%) noted that their employees
were not able to work remotely.
FIGURE 26. REMOTE WORK ACCESSIBILITY, 2021
Don't know/Refused,
4.7%
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2022 City of Carlsbad Business Report
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Two in ten employers (18.8%) indicated that employees will be able to determine if they would
prefer to continue working remotely once the public health orders no longer require such.
Almost three in ten businesses (27.2%) reported that all or most oftheir employees will be able
to work remotely following the removal of public health orders.
Just under a quarter (24.7%) of employers reported that frequency of remote work will be the
employees decision.
FIGURE 27. REMOTE WORK POST-PANDEMIC, 2021
It will be the employee's decision
All or most (75% to 100%)
Many (50% to 74%)
Some (25% to 49%)
Few (1% to 24%)
None 1 8.8%
Don't know/Refused 4.2%
FIGURE 28. POST-PANDEMIC REMOTE WORK FREQUENCY, 2021
It will be the employee's decision
Always or almost always (75% to 100% of the
time)
Frequently (50% to 74% of the time)
Sometimes (25% to 49% of the time)
Rarely (1% to 24% of the time)
Never (0% of the time)
Don't know/Refused
18.8%
27.2%
14.2%
13.0%
13.8%
24.7%
14.6%
13.0%
21.8%
12.1%
9.2%
30
2022 City of Carlsbad Business Report
Carlsbad Industry Clusters
OVERVIEW
The following five industry clusters have been selected as most relevant to the City of Carlsbad
due to the high overall concentration of these jobs in the city as well as their potential
opportunity for continued growth in the region . Most of these industry clusters follow the same
definitions outlined in the 2016 SAN DAG report. However, several industry clusters required a
more tailored approach and definition in order to best capture the specific industries that power
these clusters in Carlsbad. For more detail on methodology and industry definitions, please refer
to Appendix C of this report.
The industry clusters are as follows:
1. Life Sciences combines two of SANDAG's industry clusters, Biomedical Devices and
Products, which includes the research, design, and production of medical devices and
Biotechnology and Pharmaceuticals, which includes research and development related
to biological technologies as well as the manufacturing of medicinal and diagnostic
substances.
2. Information, Communications, & Technologies (ICT) includes cyber security, software
and video game design, satellite communication, electronic device development, radio
and wireless communication, and robotics.
3. Cleantech includes firms that are engaged in renewable energy (wind power, solar
power, biomass, hydropower, biofuels), green transportation, electric motors, green
chemistry, lighting, greywater, and many other appliances that are now more energy
efficient.
4. Sports Innovation & Design includes firms that are engaged in the design, production,
and sale of golf clubs, surfboards, diving equipment, and other recreational goods as
well as the increasingly popular apparel and accessories that are closely tied to these
products.
5. Hospitality & Tourism (SANDAG's Entertainment & Hospitality) includes hotels,
transportation services, and restaurants, as well as entertainment attractions such as
theme parks (LEGOLAND), golf courses, and country clubs.
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2022 City of Carlsbad Business Report
Of Carlsbad's five key industry clusters, the largest employers are ICT, with just over 9,000 jobs,
and Hospitality and Tourism, with nearly 9,200 jobs. Annual average wages are highest among
occupations within the ICT, Life Sciences, and Cleantech industry clusters, while growth from
2018 through 2020 was significantly high for the Cleantech cluster.
The two industry clusters that witnessed employment losses from 2018 through 2020 include
Sports Innovation and Design and Hospitality and Tourism, the latter of which was largely
impacted by social distancing measures and stay-at-home orders during the pandemic.
FIGURE 29. CARLSBAD INDUSTRY CLUSTERS BY GROWTH, ANNUAL WAGES, AND OVERALL
EMPLOYMENT5
·-.. _ ----··$160,000
1
-·-·-•·-··-·-··r·····•·-········· ........ i .. ··--······-· -··
Information & l
Comriunication j
0 N 0 1 !::!,' ...
(lJ .:,,: ... 0
$ ...
(lJ
0.
"' (lJ
bl) ro
$
C: C: <C
1
-50.0% -40.0% -30.0%
Tee no1ogies·{1CT)T
' I I
··$140,000
I
---·-·$1--20,000 ·--'·-----!•-----
l:ife
$60,000 ·
-20.0% -10.0% 0.0% 10.0% 20.0%
Employment Growth {2018-2020)
5 All industry cluster data in this chart and the following charts are taken from JobsEQ. The size of each bubble in this
figure is representative of the total relative number of employees per industry cluster.
30.0%
32
Life Sciences
2022 City of Carlsbad Business Report
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For this analysis, two of SANDAG's clusters-Biomedical Devices and Products & Biotechnology
and Pharmaceuticals-have been combined into one industry cluster (Life Sciences) in the City
of Ca.rlsbad. More than half of the 134 Life Science firms in Carlsbad (54%), had fewer than 10
employees. This relatively high proportion of small life science firms suggests that the city is
increasingly a hub for Life Science innovation, and entrepreneurs and experts in the field are
intentionally seeking out Carlsbad as a place to start new ventures. Total establishments
increased slightly over the last several years.
The Life Sciences industry cluster employs 6,657 workers across 134 firms and experienced a
2.6% increase in employment between 2018 and 2020. The cluster is 5.51 times more
concentrated in Carlsbad than the national average and annual wages per worker average
$123,702.
San Diego County and California have experienced parallel employment growth in the Life
Sciences cluster between 2010 and 2020. In the same ten-year period, employment in Carlsbad
grew by 75%. Between 2016 and 2018, Carlsbad experienced over 40% growth. Over the past
two years (2018-2020), however, employment growth tapered off compared to years prior.
Top 10 Life Sciences employers in Carlsbad:
1. Life Technologies (acquired by Thermo Fisher Scientific)
2. Breg, Inc.
3. GenMark Diagnostics, Inc.
4. Alphatec Spine, Inc.
5. Beckman Cou lter, Inc.
6. Plastic Engineering & Development, Inc.
7. Respironics California
8. Ortho Organizers, Inc.
9. SeaSpine, Inc.
10. Thermo Fisher Scientific
33
2020 Employment:
6,657
Average Annual Wages
per Worker:
$123,702
2022 City of Carlsbad Business Report
[bw] RES~/\_.9.~H PARTNERSHIP
Current Establishments:
134
Industry Concentration:
Change over the Last 2 Years:
A 2.6% increase in employment from
2018 to 2020 in Carlsbad.
Employment in Carlsbad is 5.51 times the national average
FIGURE 30. LIFE SCIENCES EMPLOYMENT% CHANGE OVER TIME
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
-Carlsbad -San Diego County -California
75%
30%
20%
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Information & Communications Technologi es (ICT)
The Information and Communications Technologies (ICT} cluster employs 9,008 workers across
343 firms in Carlsbad and is 2.75 times more concentrated in Carlsbad than the national
average. Annual wages per worker average $136,254, and the ICT industry cluster experienced a
3.3% increase in the number of jobs between 2018 and 2020.
San Diego County and California experienced steady parallel growth in the ICT cluster between
2010 and 2020. In the same ten-year period, Ca rlsbad experienced an initial decline in
employment between 2012 and 2015; between 2015 and 2020, employment in the ICT cluster
has steadily trended upwards.
Top 10 ICT employers in Carlsbad:
1. Viasat
2. HM Electronics, Inc.
3. Nordson ASYMTEK
4. Rockstar San Diego
5. Sendx Medical, Inc.
6. Micro Probe, Inc.
7. Acutus Medical, Inc.
8. High Moon Studios
9. Clear-Com
10. CalAmp
2020 Employment:6
9,008
Average Annual Wages
per Worker:
$136,254
Current Establishments:
343
Industry Concentration:
Change over the Last 2 Years:
A 3.3% increase in employment from
2018 to 2020
Employment in Carlsbad is 2.75 times the national average
6 JobsEQ and BLS QCEW Employment suppresses employment at the sub-county level, this total includes added ViaSat
employment for 2020.
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FIGURE 31. ICT EMPLOYMENT% CHANGE OVER TIME
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
-Carlsbad -San Diego County --=California
18%
4%
36
2022 City of Carlsbad Business Re port
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Cleantech
Between 2018 and 2020, the number of workers employed at Cleantech firms increased by 22.2
percent. By 2019, the 48 Cleantech firms in Carlsbad employed more than 872 people. The
average annual wage per worker is $109,779, and the Cleantech industry cluster in Carlsbad is
4.66 times more concentrated than the national average.
Between 2010 and 2012, Carlsbad experienced an initial employment drop for the Cleantech
industry followed by steady growth between 2012 and 2020. Employment growth in California
peaked in 2013 and has been on a steady decline since. Growth in San Diego County also peaked
in 2013, dropping by over 25% between 2013 and 2017. Since 2017, employment in the
Cleantech cluster for San Diego County has been on a steady increase.
Top 10 Cleantech employers in Carlsbad:
1. Glanbia Nutritionals
2. Luxtera, Inc. (acquired by Cisco Systems)
3. GoPro Carlsbad
4. Myron L Company
5. Palomar Technologies
6. Ario Technologies, Inc.
7. IDE Technologies
8. Nemko USA, Inc.
9. DENSO International America, Inc.
10. Transchem, Inc.
2020 Employment:
872
Current Establishments:
48
Industry Concentration:
Change over the Last 2 Years:
A 22.2% increase in employment from
2018 to 2020
Average Annual Wages
per Worker: Employment in Carlsbad is 4.66 times the national average
$109,779
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2022 City of Carlsbad Business Report
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FIGURE 32. CLEANTE CH EMPLOYMENT% CHANGE OVER TIME
2010 2011 2012 2013 2014 2015 2016 2017 2018
-carlsbad -san Diego County -California
21%
-7%
-12%
2019 2020
38
2022 City of Carlsbad Business Report
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Sports Innovation & Design
The Sports Innovation & Design industry cluster employs 1,804 workers across 116 firms and
experienced a 16.3% decrease in employment between 2018 and 2020. The cluster is 5.06 times
more concentrated in Carlsbad than the national average and annual wages per worker average
$75,652.
Employment in the Sports Innovation & Design cluster has steadily declined since 2013 in
Carlsbad. Both San Diego County and California have declined steadily since 2015 and
experienced sharp declines between 2019 and 2020, likely due to the COVID-19 pandemic.
Top 10 Sports Innovation and Design employers in Carlsbad:
1. Callaway Golf Co.
2. Fluidra North America
3. Cobra Golf
4. Vanguard Industries, Inc.
5. Product Slingshot, Inc.
6. Eagle Creek, Inc.
7. Blast Motion, Inc.
8. M2 Ingredients, Inc.
9. Nike Retail Services, Inc.
10. MCA Golf
2020 Employment:
1,804
Current Establishments:
116
Industry Concentration:
Change over the Last 2 Years:
A 16.3% employment decline
from 2018 through 2020
Average Annual Earnings
per Worker: Employment in Carlsbad is 5.06 times the national average
$75,652
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FIGURE 33. SPORTS INNOVATION & DESIGN EMPLOYMENT% CHANGE OVER TIME
-11%
-39%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
-Carlsbad -San Diego County -California
40
2022 City of Carlsbad Business Report
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Hosp itality & Tourism
Carlsbad's Hospitality & Tourism cluster is about 1.35 more concentrated in Carlsbad than the
national average and employs 9,179 people across 467 businesses. Hospitality & Tourism
experienced a sharp 34% decrease in employment between 2018 and 2020, driven by the
effects of the COVID-19 pandemic between 2019 and 2020. Average annual wages per worker
remain low relative to other key industry clusters, with workers earning $31,315 on average.
San Diego County and California have shown similar trends for the Hospitality & Tourism cluster,
experiencing steady growth between 2010 and 2019. In comparison, Carlsbad has alternated
between periods of growth, stagnation, and decline during the ten-year period. Carlsbad had
the most growth between 2013 and 2016, peaking at 41% in 2016. Carlsbad, San Diego County,
and California experienced sharp declines between 2019 and 2020, during which sub-clusters
like Theater Companies and Dinner Theaters, Amusement and Theme Parks, and Amusement
Arcades were shut down to mitigate the effects of the COVID-19 pandemic.
Top 10 Hospitality & Tourism employers in Carlsbad :
1. LEGOLAND California
2. Omni La Costa Resort & Spa
3. Park Hyatt Aviara Resort, Golf Club, & Spa
4. Sheraton Carlsbad Resort & Spa
5. The Westin Carlsbad Resort & Spa
6. Dave & Buster's
7. Calvary Chapel Caffe (The Story Caffe)
8. Yard House
9. BJ's Restaurant & Brewhouse
10. Norte Mexican Food
2020 Employment:
9,179
Current Establishments:
467
Industry Concentration:
Change over the Last 2 Years:
A 34% decrease in employment from
2018 to 2020
Average Annual Wages
per Worker: $31,315 Employment in Carlsbad is 1.35 times the national average
41
2022 City of Carlsbad Business Report
[bw] RESE,'\,.qCH Pfl.JZn JE:RSH iP
FIGURE 34. HOSPITALITY & TOURISM EMPLOYMENT% CHANGE OVER TIME
2010 2011 2012 2013 2014 2015 2016 2017 2018
-Carlsbad -San Diego County """"""""California
2019
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2022 City of Carlsbad Business Report
Appendix A: Survey Research Methodology
Data compiled for this report were drawn from both primary and secondary data sources. The
table below provides a brief overview of the primary survey methodology utilized for the
project.
TABLE 1. OVERVIEW OF PROJECT METHODOLOGY
Method Web and telephone survey of Carlsbad Businesses.
Number of Survey 414 Firms in Carlsbad completed a web or telephone survey. Participants
Survey Field Dates September 21st to October 22nd, 2021
Survey Universe 6,151 Firms in the City of Carlsbad
Survey Margin of The margin of error for questions answered by all 414 respondents
Error was +f 4.65% at the 95% level of confidence.
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2022 City of Carlsbad Business Report
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Appendix B: Employer Survey Toplines
[ bw] RESEARCH
PARTNERSHIP
Introduction:
(24 employees or less]
City of Carlsbad
Business Survey
n=414
Hello, my name is ____ . May I please speak to a manager or owner at [firm name]?
(25 employees or more]
Hello, my name is ____ . May I please speak to a manager or a decision maker who is
involved in strategic planning or human resources at [firm name]?
I am calling on behalf of BW Research, an independent research organization working on behalf
of the City of Carlsbad. [IF LETTER SENT]
The survey will take approximately 10 minutes of your time and will help the City of Carlsbad to
better serve those businesses located within Carlsbad.
[IF NEEDED]: This survey has been commissioned by the City of Carlsbad, which is committed to
supporting the businesses in the City.
[IF NEEDED]: The survey is being conducted by BW Research, an independent research
organization, and should take approximately 10 minutes of your time.
[IF NEEDED]: Your individual responses will not be published; only aggregate information will be
used in the reporting of the survey results.
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2022 City of Carlsbad Business Report
[bw] R SEARCH P.APTH EP.SI IIP
Part 1. Screener Questions
A. Are you involved or leading the strategic planning, hiring or location decisions at your firm?
100.0% Yes
0.0% No [TERMINATE]
0.0% Not Sure [TERMINATE]
B. Is your business located in Carlsbad? [IF YES] How many business locations does your firm
have in Carlsbad?
94.2% Yes, we have one Carlsbad location
5.8% Yes, we have_ Carlsbad locations:
0.0% No [TERMINATE]
0.0% Not Sure [TERMINATE]
Part 2. Profile & Growth Expectations
1. How many years have you had a business location in Carlsbad?
5.6% Less than a year
11.8% 1 to 2 years
22.2% 2 to 5 years
22.5% 5 to 10 years
19.1% 10 to 20 years
18.4% 20 years or more
0.5% Don't know/Refused
•Letsthan• A5KQ2, OTHERWISE SKIP
2. Did you relocate, add an additional location, or start your business in Carlsbad? (n=23)
47.8% Our business started in Carlsbad
39.1% Ou r business relocated to Carlsbad
13.0% Our business added a location in Carlsbad
0.0% Don't know/Refused
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2022 City of Carlsbad Business Report
[bw] RESEARCH PAR'T'NERSH!P
Next, I want to ask a few quick questions about your Carlsbad business location(s).
3. What were the main reasons your company located in Carlsbad? [DO NOT READ -ALLOW
MULTIPLE RESPONSES]
38.4% Founders lived here
37.7% Proximity to customers, collaborators, and vendors
31.2% Quality of life in Carlsbad
13.5% Proximity to skill workers/workforce
9.9% Spun-off another company that was already here
4.1% General location (proximity to SD, ocean, 1-5)
1.9% Connection or proximity to university or related institutions (please specify __ )
1.9% Office space availability
1.4% Affordable lease options
2.4% Other
1.7% Don't know/ Refused
4. What industry or industries best describes the work that your firm is involved in and
connected to? [DO NOT READ -ALLOW MULTIPLE RESPONSES]
23.4% Professional or Business Services
16.2% Healthcare
15.9% Retail or Wholesale Trade
10.4% Finance, Insurance, Real Estate, or Property Management
10.1% Manufacturing
8.9% Construction or Building and Design
7.2% Tourism & Hospitality
6.8% Information and Communication Technologies (ICT)
6.3% Life Sciences
6.3% Research and Development
3.4% Cleantech
3.1% Public Sector or Education
2.9% Other services
2.2% Energy or Utilities
1.4% Physical fitness, Martial arts, sports training
1.2% Sports and Active Lifestyle Manufacturing
1.2% Accommodation, food services, and recreation
1.0% Non-profit
4.3% Other
0.2% Don't know/ Refused
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2022 City of Carlsbad Business Report
ma Ufe Scttinc)es tt1farmatloR
5. Is your firm involved in work related to Life Sciences; Cleantech; Information and
Communication Technologies (ICT); or Sports and Active Lifestyle Manufacturing? [ADD
DEFINITIONS IF NEEDED} [ALLOW MULTIPLE RESPONSES] (n=303)
8.6% Yes, Life Sciences
5.6% Yes, Cleantech
5.6% Yes, Information and Communication Technologies
2.6% Yes, Sports and Active Lifestyle Manufacturing
78.5% No
1.0% Don't know/ Refused
I'd like to ask a few general questions about your employees at your Carlsbad location(s).
6. Including all full-time and part-time employees, how many permanent and temporary
employees work at your Carlsbad location(s)? [DO NOT ACCEPT OAS A RESPONSE]
28.99 Average
6.0 Median
47.2% ltoS
16.3% 6 to 10
12.4% 11 to 24
7.6% 25 to 49
9.0% 50 to 99
7.6% 100 or more
7. If you currently have [INSERT Q6 #] permanent and temporary employees at your
location(s), how many more or how many fewer employees do you expect to have at your
Carlsbad location(s) 12 months from now?
37.0% More
1.2% Fewer
53.4% Same Number of Employees
8.5% Don't know/Refused
47
How many more employees?
9.96 Average
3.0 Median
How many fewer employees?
7.40 Average
4.0 Median
2022 City of Carlsbad Business Report
[bw] RESEA,"qCH P.4R.TNER.SH!P
[IF AMOUNT DIFFERS BY 10% OR MORE IN EITHER DIRECTION, ASK]
Just to confirm, you currently have __ employees and you expect to have __ (more/less)
employees, for a total of __ employees 12 months from now.
[IF Q7 = "More", ASK Q8, OTHERWISE SKIP]
8. Which types of positions does your firm expect to add over the next 12 months? (n=155)
11.0% Entry-level
22.6% Experienced
64.5% A mix of both entry-level and experienced
1.9% Don't know/Refused
9. Over the last three years, has your company grown, declined or stayed about the same, in
terms of employment at your Carlsbad location(s).
39.1% Grown
41.8% Stayed the same
16.2% Declined
2.9% Don't know/Refused
IF 9 = Pedlned ASK Q10 OTHERWtSE SKIP
10. Is the decline a result of the impacts of COVID-19? (n=67)
85.1% Yes
11.9% No
3.0% Don't know/Refused
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2022 City of Carlsbad Business Report
Part 3. Business Climate
Now, I would like to ask you about the general business climate in the City of Carlsbad.
11. Overall, how would you rate the City of Carlsbad as a place to do business?
35.7% Excellent
45.9% Good
13.5% Fair
3.1% Poor
0.7% Very Poor
1.0% Don't know/Refused
12. Please tell me how satisfied your company is with the following issues and attributes
regarding Carlsbad's business climate.
RANDOMIZE
YID. Somewhat Neither satisfied Somewhat YID.
satisfied satisfied nor dissatisfied dissatisfied dissatisfied
A. Ability to get employees 30.0% 30.0% 22.2% 7.5% 3.6% to and from work
B. Ability to get products to
and from your Carlsbad 39.4% 29.5% 18.6% 3.1% 1.0%
business location
C. Access to clients and 41.3% 33.6% 16.9% 3.4% 0.7% customers
D. Ability to recruit high-skill 20.8% 23.2% 25.4% 12.1% 6.0% talent
E. Ability to find qualified
entry to mid-level 18.1% 26.3% 23.9% 12.6% 8.0%
employees
F. Access to relevant vendors
and suppliers 34.8% 32.1% 22.7% 3.9% 1.2%
G. Regulatory climate (incl.
zoning, permitting, local 24.9% 24.4% 24.9% 8.0% 10.9% regulations, and related
issues)
Don't
knowLRefused
6.8%
8.5%
4.1%
12.6%
11.1%
5.3%
7.0%
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2022 City of Carlsbad Business Report
[bw] f:ESEARCH Pt,RTNERSHIP
13. Thinking about the people for your Carlsbad location, how much difficulty does your
company have finding qualified job applicants who meet the organization's hiring
standards? (n=413)
19.4% Little to no difficulty
45.0% Some difficulty
22.0% Great difficulty
13.6% Don't know/Refused
ASK ~-•10
14. What are the most significant challenges in finding qualified job applicants? (n=272)
16.5% Small applicant pool and/or competition
15.1% Technical ability and/or industry knowledge
13.2% Work ethic, commitment, other social aspect
11.0% Experience
8.1% High wage demands
6.3% Cost of housing and/or living
5.9% Unemployment benefits
5.9% Access to Carlsbad/ Applicants do not live near Carlsbad
3.3% Job posting websites
2.6% Inadequate education or certification
8.5% Other
3.7% Don't know/ Refused
15. Have you heard, read, or seen anything on the City of Carlsbad's program to attract talent -
Life In Action -which includes a new recruiter tool to match talent with innovation economy
careers? (n=408)
15.4% Yes
75.2% No
9.3% Don't know/Refused
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2022 City of Carlsbad Business Report
[bw] RESEl\l~C.H PARTNERSHIP
Part 4. Customer & Supplier Profile
Before we finish, I would like to ask the key industries, technologies and customers that drive
your business.
Is your firm primarily focused on serving other businesses, consumers directly, or a combination
of both businesses and consumers? (n=408)
27.2%
40.0%
30.6%
2.2%
Primarily businesses
Primarily consumers directly
A combination of both businesses and consumers
Don't know/Refused
What is your Carlsbad business location's primary function? (n=408)
30.4%
24.5%
15.0%
7.1%
6.4%.
4.4%
4.2%
3.4%
1.2%
1.0%
1.2%
1.2%
Professional services (consulting, engineering, finance, legal, etc.)
Business headquarters
Sales and distribution
Research and development
Manufacturing
Healthcare and social assistance
Other services (Beauty salons, rental services)
Accommodation, food services, and recreation
Physical fitness/sports training
Education
Other
Don't know/Refused
Where are your customers primarily located? [ALLOW MULTIPLE RESPONSES] (n=408)
52.0%
26.0%
14.2%
29.4%
11.5%
0.7%
Local -within Carlsbad and San Diego County
Regional -within Southern California
Statewide -within California
National -within the United States
International -outside the United States
Don't know/ Refused
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2022 City of Carlsbad Business Report
[bw] RESF.f.\RCH F'.Afri1"1ERSHIP
Where are your suppliers and vendors primarily located? [ALLOW MULTIPLE RESPONSES]
(n=408)
27.5%
33.3%
15.4%
39.5%
13.7%
5.6%
Local -within Carlsbad and San Diego County
Regional -within Southern California
Statewide -within California
National -within the United States
International -outside the United States
Don't know/ Refused
Part 5. COVID-19 Profile
Next, I want to ask a few questions about how COVID-19 has impacted your business.
16. Did your firm lay off or furlough any workers as a result of COVID-19 and related stay-at-
home orders? (n=408)
38.0% Yes
59.1% No
2.9% Don't know/Refused
17. Has your firm brought back any laid off or furloughed employees? (n=155)
42.6% Yes, we have brought back all of our employees
36.1% Yes, we have brought back some of our employees
19.4% No, we have not brought back any employees
1.9% Don't know/Refused
18. Has COVID-19 had a negative impact on your organization? (n=408)
18.9% No, COVID-19 has had little to no impact on my organization
54.4% Somewhat, COVID-19 has had some negative impacts on my organization
24.0% Yes, COVID-_19 shut down my organization, but I have since re-opened
1.5% Yes, COVID-19 shut down my organization, and I have not re-opened
1.2% Don't know/Refused
IF CUI• "'Nd' COVID-U:hat hadltde to no I en SICIP 19
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2022 City of Carlsbad Business Report
[bw] RESEARCH PP.PTN ERSHlP
19. When do you expect your organization to fully recover from the impacts of COVID-19?
(n=330}
19.4% Our business has already fully recovered
39. 7% Sometime in the next few months
6.1% Never, COVID-19 will have a permanent impact on our business
30.0% Not sure when my business will fully recover
4.8% Don't know/Refused
20. Were your employees able to work remotely during the pandemic? (n=407)
58.7% Yes
36.6% No
4.7% Don't know/Refused
21. How many of your employees will be able to work remotely once public health orders no
longer require them to do so? (n=239}
18.8% It will be the employee's decision
27.2% All or most (75% to 100%)
14.2% Many (50% to 74%)
13.0% Some (25% to 49%)
13.8% Few (1% to 24%)
8.8% None
4.2% Don't know/Refused
22. How often will your employees be able to work remotely once public health orders no
longer require them to do so? (n=239}
24.7% It will be the employee's decision
14.6% Always or almost always (75% to 100% of the time)
13.0% Frequently (50% to 74% of the time)
21.8% Sometimes (25% to 49% of the time)
12.1% Rarely (1% to 24% of the time)
9.2% Never (0% of the time)
4.6% Don't know/Refused
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2022 City of Carlsbad Business Report
[bw] RESEA..R.GH PARTrJERSH IP
Part 6. Closing & Demographics
P. What City do you reside in? (n=407}
43.5% Carlsbad
14.7% San Diego
12.0% Oceanside
7.1% Vista
5.4% San Marcos
5.2% Encinitas
2.0% Escondido
1.2% Fallbrook
0.2% Solana Beach
5.7% Other -coding in progress
2.9% Don't know/Refused
Q. Would you be willing to participate in follow-up research, focused on better understanding
the needs of Carlsbad's business community? (n=312}
55.8% Yes
35.6% No
8.7% Don't know/Refused
R. Lastly, do we have your permission to provide your contact information to the City of
Carlsbad, so that they may follow up on any issues or requests brought up during this
survey? (n=295}
55.6% Yes
41.4% No
3.1% Don't know/Refused
Those are all of the questions I have for you.
Thank you very much for participating!
S. CompanyName ____________ _
T. Company location ___________ _
U. Date and time of Interview _________ _
V. Name of Interviewer ------------w. Industry cluster ____________ _
X. Gender (VOICE) ____________ _
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2022 City of Carlsbad Business Report
[bw] RE2E/u-1CH PARTNERSHIP
Appendix C: Industry Cluster Definitions &
Methodology
OVERVIEW
With the exception of Cleantech and Sports Innovation & Design, the cluster definitions below
are the same as those outlined in the March 2016 SAN DAG Traded Industry Clusters Update
Report.7
To best capture Cleantech and Sports Innovation & Design activity in Carlsbad, the industry
clusters were redefined. Any firms that were identified to belong to an industry cluster but
accounted for less than 10% of the industry's (6-digit NAICS) footprint in Carlsbad had their
employees count towards the final cluster employment numbers, but the NAICS code was not
included in the final industry cluster definition. This was done to prevent industry cluster
definitions from being inundated with industries that were mostly unrelated to the industry
cluster in question.
The Cleantech industry definition is a combination of the Cleantech industry codes defined in
the previously mentioned SANDAG report and the definitions used by Cleantech San Diego in
their report to the San Diego Regional Economic Development Corporation. Any industries
included in this definition that did not have employment within Carlsbad were then excluded.
The Sports Innovation & Design cluster is an expansion of the "Action Sports and
Manufacturing" cluster used in previous reports by the City of Carlsbad. The Sports Innovation &
Design cluster now includes clothing and shoe manufacturers and retailers as a deliberate effort
to capture the growing "athleisure" and athletic apparel ecosystem in Carlsbad, in addition to
the traditional design and manufacturing industries previously studied.
It should be noted that some changes in data may be due to the use of JobsEQ for the 2021
update. In previous years, EMS/ was used to extrapolate employment and other data for sub
county level regions. JobsEQ classifies NA/CS employment and ownership in accordance with the
Bureau of Labor Statistics (BLS) and the Quarterly Census of Employment and Wages (QCEW)
data series, whereas EMS/ groups public ownership into separate categories.
7 https://www.sandag.org/uploads/publicationid/publicationid 2017 20489.pdf.
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2022 City of Carlsbad Business Report
[bwl R,::--ss-•n~u pe,_·~-• 'Eoc u1 p . ·-~~\?',,{_,.~,, ..... K.1 i\l: _, n,c~}-1£
INDUSTRY CLUSTER DEFINITIONS (NAICS)
Industry Cluster NAICS Code NAICS Description
339920 Sporting and Athletic Goods Mfg.
Sports Innovation & Design 339999 All Other Miscellaneous Manufacturing (20%}
423910 Sporting and Recreational Goods and Supplies Merchant
Wholesalers
448190 Other Clothing Stores (35%}
448210 Shoe Stores (40%}
451110 Sporting Goods Stores
221310 Water Supply and Irrigation Systems (20%)
334413 Semiconductor and Related Device Mfg. (25%}
334514 Totalizing Fluid Meter and Counting Device Mfg.
334519 Other Measuring and Controlling Device Manufacturing
423820 Farm and Garden Machinery and Equipment Merchant
Cleantech
Wholesalers (25%}
424690 Other Chemical and Allied Products Merchant Wholesalers (15%}
541380 Testing Laboratories (10%}
541620 Environmental Consulting Services
541690 Other Scientific and Technical Consulting Services (25%)
541715 Research and Development in the Physical, Engineering, and Life
Sciences (except Nanotechnology Biotech) (5%}
114111 Finfish Fishing
481111 Scheduled Passenger Air Transportation
481211 Nonscheduled Chartered Passenger Air Transportation
481212 Nonscheduled Chartered Freight Air Transportation
481219 Other Nonscheduled Air Transportation
487210 Scenic and Sightseeing Transportation, Water
532292 Recreational Goods Rental
711110 Theater Companies and Dinner Theaters
711120 Dance Companies
711130 Musical Groups and Artists
711190 Other Performing Arts Companies
Hospitality & Tourism 711211 Sports Teams and Clubs
711212 Racetracks
711219 Other Spectator Sports
711310 Promoters of Performing Arts, Sports, and Similar Events with
Facilities
711320 Promoters of Performing Arts, Sports, and Similar Events without
Facilities
711410 Agents and Managers for Artists, Athletes, Entertainers, and Other
Public Figures
711510 Independent Artists, Writers, and Performers
712130 Zoos and Botanical Gardens
713110 Amusement and Theme Parks
713120 Amusement Arcades
56
Information &
Communication Technologies
{ICT)
2022 City of Carlsbad Business Report
[ bw ] REr'.'EJ.\I~CH ARTh!ERSHIP
713290 Other Gambling Industries
713910 Golf Courses and Country Clubs
713930 Marinas
713990 All Other Amusement and Recreation Industries
721110 Hotels (except Casino Hotels) and Motels
722310 Food Service Contractors
722320 Caterers
722330 Mobile Food Services
722410 Drinking Places (Alcoholic Beverages)
722511 Full-Service Restaura nts
722513 Limited-Service Restaurants
722514 Cafeterias, Grill Buffets, and Buffets
722515 Snack and Nonalcoholic Beverage Bars
323120 Support Activities for Printing
334111 Electronic Computer Manufacturing
334112 Computer Storage Device Manufacturing
334118 Computer Terminal and Other Computer Peripheral Equipment
Manufacturing
334210 Telephone Apparatus Manufacturing
334220 Radio and Television Broadcasting and Wireless Communications
Equipment Manufacturing
334290 Other Communications Equipment Manufacturing
334310 Audio and Video Equipment Manufacturing
334412 Bare Printed Circuit Board Manufacturing
334413 Semiconductor and Related Device Manufacturing (75%)
334417 Electronic Connector Manufacturing
334418 Printed Circuit Assembly (Electronic Assembly) Manufacturing
334510 Electromedical and Electrotherapeutic Apparatus Manufacturing
334515 Instrument Manufacturing for Measuring and Testing Electricity
and Electrical Signals
334516 Analytical Laboratory Instrument Manufacturing
334517 Irradiation Apparatus Manufacturing
334519 Other Measuring and Controlling Device Manufacturing
334614 Software and Other Prerecorded Compact Disc, Tape, and Record
Reproducing
335311 Power, Distribution, and Specialty Transformer Manufacturing
335999 All Other Miscellaneous Electrical Equipment and Component
Manufacturing
511210 Software Publishers
512110 Motion Picture and Video Production
512191 Teleproduction and Other Postproduction Services
517311 Wired Telecommunications Carriers
517312 Wireless Telecommunications Carriers (except Satellite)
517410 Satellite Telecommunications
517911 Telecommunications Resellers
517919 All Other Telecommunications
541330 Engineering Services
57
Life Sciences
2022 City of Carlsbad Business Report
[bw] RESF.A'l:tCH PARTNERS} liP
541380 Testing Laboratories (35%)
541511 Custom Computer Programming Services
541515 Research and Development in Physical, Engineering, and Life
Sciences (except Nanotechnology and Biotechnology) (20%)
423430 Computer and Computer Peripheral Equipment and Software
Merchant Wholesalers
443142 Electronics Stores
541512 Computer Systems Design Services
541513 Computer Facilities Management Services
112000 Animal Production
325120 Industrial Gas Mfg.
325411 Medicinal and Botanical Mfg
325412 Pharmaceutical Preparation Mfg
325413 In-Vitro Diagnostic Substance Mfg.
325414 Biological Product (except Diagnostic) Mfg.
333314 Optical Instrument and Lens Mfg.
339112 Surgical and Medical Instrument Mfg.
339113 Surgical Appliance and Supplies Mfg.
339114 Dental Equipment and Supplies Mfg.
339115 Ophthalmic Goods Mfg.
339116 Dental Laboratories
423450 Medical, Dental, and Hospital Equipment Supplies Merchant
Wholesalers Laboratories
541380 Testing Laboratories (20%)
541714 Research and Development in Biotechnology (except
Nanotechnology)
541715 Research and Development in the Physical, Engineering, and Life
Sciences (except Biotech and Nanotechnology) (35%)
621511 Medical Laboratories
339999 All Other Miscellaneous Manufacturing (30%)
811219 Other Electronic and Precision Equipment Repair and
Maintenance
58