HomeMy WebLinkAbout2021-08-11; Carlsbad Tourism Business Improvement District; Resolution 2021-5DocuSign Envelope ID: 9F62D72A-5739-4DF7-9490-D17B0A2934E0
EXHIBIT 1
RESOLUTION NO. 2021-5
A RESOLUTION OF THE ADVISORY BOARD THE CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT ALLOCATING CTBID GRANT FUNDING FOR 2021-22
WHEREAS, on March 18, 2008, the Advisory Board the Carlsbad Tourism Business
Improvement District (CTBID) established a grant program to fund programs and activities that
promote overnight stays in Carlsbad; and
WHEREAS, four organizations submitted grant applications for Fiscal Year 2021-22 CTBID grant
funds; and
WHEREAS, the Visit Carlsbad Board reviewed the applications and has made funding
recommendations to the CTBID Advisory Board for the organizations identified below.
NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Tourism Business
Improvement District, as follows:
1. That the above recitations are true and correct.
2. That Advisory Board allocates funding to the following events in the following amounts in
accordance with grant program guidelines:
Carlsbad Marathon
Bike MS
$10,000
$10,000
PASSED, APPROVED, AND ADOPTED at a special meeting of the Advisory Board of the
Carlsbad Tourism Business Improvement District on the_11day of Aug_ 2021, by the following vote
to wit:
AYES: Stripe, Chapin, Becerra, Rauch
NAYS: N/A
ABSENT: Gray, Canepa
ABSTAIN: N/A
DocuSign Envelope ID: 9F62D72A-5739-4DF7-9490-D17B0A2934E0
11... S /rirt,
ATTEST:
Tim Stripe
Chair
Carlsbad Golf Lodging Business Improvement District
EXHIBIT 1
Grant Program Objectives:
SUMMARY OF CTBID GRANT REQUESTS & RECOMMENDATIONS
2021-22
a. Fund projects or events that are going to increase the overnight stays in hotels;
b. Encourage the development of innovative tourism products;
c. Promote collaboration within and across sectors of the tourism industry;
d. Reach important travel segments such as multicultural, family and senior markets;
e. Strengthen the marketing capacity of our partnering organizations; and
f. Combine the resources of the CTBID and its tourism partners to leverage their collective marketing efforts.
Event Descrie_tion
Bike MS-This 2-day event to be held October 16-17, 2021 brings 1,500 participants to the finsh line in Carlsbad with 400 projected
overnight stays. Grant funds will be used to increase the number of participants thorugh radio and television advertising, event
videos, direct mail/mass distributin web based advertsing, etc.
Carlsbad Marathon -The Carlsbad Marathon, produced by In Motion, Inc., is to be held January 16, 2022 over the Martin Luther
King Holiday weekend. This event is projected to bring 3,000-4,000 out of town visitors and 500 porjected overnight stays. Grant
request is for a robust social media package, a promotional campaign with race grader, the use of Texas Runner's email database to
target a vast number of runnners, virutal goody bags, and in-person race promotion through booth space at race expos.
Carlsbad Music Festival -This annual event features world-class performers and composers in the seaside village of Carlsbad. The
2021 event is planned for August 27-29, 2021, which will be the 17th year for the event and is projected to bring 1500 out of town
visitors and 500 overnight stays. Grant money would be used to increase CMF's marketing and publicity efforts outside Carlsbad.
LPGA Kia Classic-This Womens Golf Tournament to be held at the Park Hyatt March 23-29, 2020. Grant funds would pay for
sponsorship, video footage, social media and commenrical units on the golf channel.
$
$
$
$
2021-22
Grant
Request
25,000
21,900
5,000
50,000
2021-22
Recommended
Funding
$ 10,000
$ 10,000
0
HOLD
Total $ 101,900 $ 20,000
EXHIBIT 2
Past
Years
Funded
4
11
4
5