HomeMy WebLinkAbout2022-05-09; Economic Development Subcommittee; ; Economic Development Strategic Plan Update
Economic Development Subcommittee
Meeting Date: May 9, 2022
To: City Council Economic Development Subcommittee
From: David Graham, Chief Innovation Officer
Item #4: Economic Development Strategic Plan Update
Recommendation:
Receive an informational report regarding progress on the economic development strategic plan, discuss
and provide recommendations.
Discussion:
Economic development staff continue to work with RSG Group on the development of an Economic
Development Strategic Plan to help guide economic development efforts over the next 3-5 years. This
item provides an opportunity to hear an update from staff and RSG Group on the progress of the
strategy.
The economic development strategic plan is currently in the business & stakeholder idea gathering
phase, as RSG Group is simultaneously drafting the plan. On March 21, staff launched an “Idea Wall” to
solicit feedback and ideas from businesses, workers, and residents. This resource will remain available
through at least May 15 and has already generated several dozen comments from the community. On
May 24 and 26, staff will host two community forums, one using zoom to enable remote participation,
and one in person. These two sessions will allow stakeholders to respond to strategies proposed in the
plan before being finalized.
The plan is expected to be finalized and presented to the economic development subcommittee and city
council in July
Next Steps:
Staff will continue to work with the consultant to develop and finalize the Economic Development
Strategic Plan. Staff will return to the subcommittee at its next regular meeting with a further update.
{city of
Carlsbad
ECONOMIC DEVELOPMENT STRATEGIC PLAN
UPDATE
Recommendation: Receive an informational report regarding progress
on the Economic Development Strategic Plan, discuss and provide
recommendations.Item 4{city of
Carlsbad
Economic Revitalization and Development Strategy
Economic Development Subcommittee
May 9, 2022
-
(city of
Carlsbad
Agenda
Brief Overview of Methodology, Outreach, & Key Findings
Economic Development Strategic Themes
Draft Economic Development Strategic Actions
Next Steps and Public Outreach
Feedback and Direction
{city of
Carlsbad
Methodology
Existing Econ Dev Efforts
Stakeholder Outreach
Market Study
SWOT Analysis
Draft Strategies and Programs
{city of
Carlsbad
Key Findings
{city of
Carlsbad
Source: The Concord Group
Carlsbad is Rich in Job Opportunities
-80%
-60%
-40%
-20%
0%
20%
40%
60%
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Carlsbad Oceanside Vista San Marcos Encinitas % Inflow/OutflowJobs/Labor2019 City Jobs Inflow/Outflow
Jobs Employed Labor Net Job Inflow/Outflow
Inflow of
30,000 jobs
•
•
■ ■ •
•
{city of
Carlsbad
It is a Challenge to Find and Retain Entry Level Workers
HIGH COST OF
LIVING
UNAFFORDABLE
HOUSING
LONG
COMMUTE
CHILDCARE
COSTS
DEMAND FOR
HIGHER WAGES
{city of
Carlsbad
The City Has Strong Communication, But Businesses Want Even More
Highly Engaged Community
Lack of Econ Dev Cohesive Strategy
Economic Development Messaging
Gets Lost in the Shuffle
Permitting & Entitlement Process
Can Be Confusing
Strategic Themes
{city of
Carlsbad
Strategic Themes
Small Business &
Entrepreneur
Support
Permitting &
Entitlements
Workforce Development,
Attention & Retention
Housing for the
Workforce of the
Future
Growing & Expanding
Carlsbad's
Economy
Supporting Hospitality,
Tourism &
Entertainment
Communication &
Marketing
{city of
Carlsbad
Strategic Actions
{city of
Carlsbad
Small Business & Entrepreneur Support
Existing Proposed or Expanded
Business Loan Program Business Spotlight
Mediation Program How to Do Business Guide
Banner Program Shop Small / Shop Local Initiative
Cyber Security Training Partner with Incubators - Space
Gift Carlsbad Carlsbad Employee Open House
Guide to Opening an Eating
Establishment
Entrepreneur Support
Organizations
Chamber of Commerce
Support
Small Business & Entrepreneur
Symposium
Permitting & Entitlements
Existing Proposed or Expanded
Permit Ready ADU Land Use Analysis
Process Guide Pre-Application Program
Village Barrio Master Plan Permit Streamlining
Some Online Permits One Stop Shop
EnerGov –Customer Self Service
Permit Flow Chart
Additional Online Permits
Project Tracking Online
Additional Handouts
Expedited Permitting for a Fee
Workforce Development, Attention & Retention
Existing Proposed or Expanded
Life In Action Partnerships with CUSD, Higher
Education
EDC Outdoor Wireless Study
Age Friendly Plan Subsidize Certain Bus Routes, Vanpools
Connected Carlsbad Last Mile Transportation
Innovate 78
Housing for the Workforce of the Future
Existing Proposed or Expanded
Section 8 Regional Housing Strategy
Rental Assistance Missing Middle Housing
First Time Home Buyer Down Payment Assistance
Minor Home Repair Program Inclusionary Housing In-Lieu Fee
Community Benefit Agreements
Surplus Lands Act Properties
Workforce Housing
Rezone Underutilized Land
Explore Underutilized Parking Areas
Growing & Expanding Carlsbad’s Economy
Existing Proposed or Expanded
Business Concierge Investor Events
IE2 Assist Businesses with Data
Business Locator Website Industry Advisory Groups
Manufacturing Day Developer Events
Future Technologies Impact Report
Brokers Advisory Group
Supporting Hospitality, Tourism & Entertainment
Existing Proposed or Expanded
Visit Carlsbad Support Trolley / Shuttle –Micromobility
CTBID TBID / PBID (new)
Parklet Program Film Friendly City
Move Carlsbad Parking Study for the Village
Carlsbad is Calling Redevelopment of Power Plant
Communications & Marketing
Existing Proposed or Expanded
City Manager Newsletter Consolidated Calendar
Citizens Academy Econ Dev Newsletter
Quarterly Economic Profile Staff Training –Everyone is Economic
Development
Biennial Business Survey Econ Dev Website
Carlsbad Connects App Expand Social Media Presence for ED
Opt-In Text Messaging System
Upcoming Collaboration & Next Steps
{city of
Carlsbad
Next Steps
Business
Workshops
Resident
Outreach
Strategies &
Programs
Draft Plan ED
Subcommittee
Full City
Council
{city of
Carlsbad
Feedback & Discussion
C cityof
Carlsbad @ RsG