HomeMy WebLinkAbout2023-01-11; Carlsbad Golf Lodging Business Improvement District; Resolution 2023-002Do cu Sign Envelope ID: 22F79F0F-3A99-463C-B31 0-AC8FBBA6A5CD
RESOLUTION NO. 2023-002
A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING
BUSINESS IMPROVEMENT DISTRICT (CGLBID), APPROVING THE SHERATON
CARLSBAD RESORT REIMBURSEMENT REQUEST
WHEREAS, at its Nov. 27, 2012 meeting, the Carlsbad City Council adopted Ordinance No. CS-
194 forming the Carlsbad Golf Lodging Business Improvement District (CGLBID); and
WHEREAS, members of the district are assessed $2 per occupied room night, which is
remitted to the city monthly through the current Transient Occupancy Tax collection process; and
WHEREAS, the proceeds of the additional assessment must be used to promote golf-related
tourism within the boundaries of the CGLBID; and
WHEREAS, each assessed hotel determines how to spend the funds collected by its respective
property, provided expenditures are for approved golf-related expenses; and
WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the
CGLBID Advisory Board up to the amount collected per property minus administrative fees; and
WHEREAS, staff has reviewed the reimbursement request in Attachment A and is
recommending the advisory board approve this reimbursement and authorize staff to pay the
request up to the amount available.
NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging
Business Improvement District, as follows:
1.The above recitations are true and correct.
2.The CGLBID Board approves the Jan. 11, 2023 reimbursement request from Sheraton
Carlsbad Resort (Attachment A) and authorizes staff to pay $50,569 to Sheraton Carlsbad
Resort.
DocuSign Envelope ID: 22F79F0F-3A99-463C-B310-AC8FBBA6ASCD
PASSED, APPROVED AND ADOPTED at a Regular Meeting of the Advisory Board of the
Carlsbad Golf Lodging Business Improvement District on the 11th day of January 2023, by the
following vote, to wit:
AYES:
NAYS:
Canepa, Rauch, Stull
None
ABSENT: Stripe, Mason
ABSTAIN: None
WILLIAM CANEPA, Vice Chair
SHERRY FREISINGER, City Clerk
(SEAL)
DocuSign Envelope ID: 22F79F0F-3A99-463C-B310-AC8FBBA6A5CD Request for Reimbursement Exhibit 1 -Attachment A
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel:
Sheraton Carlsbad
Resort & Spa
Paid
Request Amount: $50,569.35 For: See Attached Sheets
Amount Collected minus 4% Admin Fee Paid
Date Paid: 4Q22 ---------By: Sheraton Carlsbad Resort & Spa
Request Description
(attach supporting
documentation, i.e.,
receipts):
Please see attached spreadsheet with all supporting invoices
This is where the reimbursement check will be mailed:
NAME OF PAYEE: Sheraton Carlsbad Resort & S a
STREET ADDRESS: 5480 Grand Pacific Drive
CITY, STATE & ZIP: Carlsbad, CA 92008
PREPARED BY: : Kristin Dolloff DATE: ---------------
TITLE: _Accounting Manager______ _
For OFFICE USE ONLY
Approved By Bl D Manager: ------------Date:
12-28-2022
Approved by CGLBID Board □DATE___ Agenda Bill No-'--. ___ Resolution No. __ _
DocuSign Envelope ID: 22F79F0F-3A99--463C-B31 0-AC8FBBA6A5CD
CGLBID Collection
Westin Carlsbad Resort
$9,194.00
$7,684.00
$7,014.00
$23,892.00
Sheraton carlsbad Resort
$8,190.00
$6,032.00
$5,600.00
$19,822.00
Cassara
$6,218.00
$5,168.00
$4,532.00
$15,918.00
CGLBID Invoices
Date Vendor
1-0ct-22 ChemisrtyPR
1-0Ct-22 Yelp
1-0ct-22 Yelp
1-0ct-22 yelp
1-0ct-22 yelp
1-0ct-22 Carlsbad Chamber of Commerce
1-0Ct-22 LOCALE Magazine
l-OCt-22 Ali Things Hospitality
1-0ct-22 All Things Hospitality
1-0ct-22 All Things Hospitality
3-0ct-22 Xpress Graphics
4-0Ct-22 All Things Hospitality
4-0ct-22 Xpress Graphics
S-OCt-22 Koddi-Westin
S-OCt-22 Koddi-Sheraton
5-0ct-22 Expedia
5-0ct-22 Xpress Graphics
S-OCt-22 Fedex
s-oc1-22 Fedex
6-0Ct-22 San Diego Reader
7-0ct-22 Coast News Group
10-0ct-22 Expedia
12-0ct-22 Fedex
13-0ct-22 Koddi-Sheraton
13-0ct-22 Koddi-Westin
14-0ct-22 Coast News Group
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Monthly Collection & Invoice Detail and Allocation
The Westin/Sheraton carlsbad Resort & Spa and the Grand Pacific Palisades Hotel
Paid 0cc Rms Month
4,597 Oct-22
3,842 Nov-22
3 507 Dec-22
11,946
Paid OccRms Month
4,095 Oct-22
3,016 Nov-22
2 800 Dec-22
9,911
Paid 0cc Rms Month
3,109 Oct-22
2,584 Nov-22
2 266 Dec-22
7,959
Description Invoice# Amount
PR Services 4687 s 5,800.00
listing promotes golf N/A $S10.00
listing promotes golf N/A $660.00
Listing promotes golf N/A $S70.00
listing promotes golf N/A $4S0.00
Lobby Poster includes Golf 112229 $1,250.00
Golf AD 52S0-M 54,000.00
Sheraton eCommerce management 10703 $2,300.00
Westin eCommerce management 10707 $2,300.00
Ads promoting golf 1071S $360.00
Golf mentioned 22-49542 $362.57
Westin eCommerce management 10726 $1,416.67
Welcome Trifold mentions Golf 22-49555 $711.66
Koddi Advertising & Digital Marketing MP37490 $1,000.00
Koddi Advertising & Digital Marketing MP37487 $1,000.00
Ad Promoting Golf 11438307 $1,000.00
Welcome Trifold mentions Golf 22-49577 $429.37
Shipping for Golf products 7-904-42734 $1,423.92
Shipping for Golf products 7-904-42733 $167.49
Golf AD 286512 $300.00
Golf Ad 145627 $225.00
Ad Promoting Golf 11252009 $1,000.00
shipping for Golf products 7-912-5S217 $117.81
Koddl Advertising & Digital Marketing MP37713 $2,000.00
Koddi Advertising & Digital Marketing MP37712 $2,000.00
Golf Ad 14S779 $22S.OO
$22,936
$19,029
$15,281
Allocate to Properties Assessed to
Golf BID Westin Sheraton s 1,160.00 s 580.00 $ S80.00 s 102.00 s 102.00 $ s 132.00 $ 132.00 -
$ 114.00 s 114.00
$ 90.00 s 90.00
$ 250.00 $ 125.00 $ 12S.OO
$ 800.00 s 2,800.00 s 460.00 $ 460.00
$ 460.00 s 460.00
$ 72.00 s 36.00 $ 36.00
$ 72.51 $ 36.26 $ 36.26
$ 283.33 $ 283.33
$ 142.33 $ 177.92 $ 177.92
$ 200.00 $ 200.00
$ 200.00 $ 200.00 s 200.00 s 200.00 s 85.87 s 107.35 s 107.35
$ 284.78 $ 142.39 $ 142.39 s 33.50 -s 33.50
$ 60.00 $ 105.00 $ 10S.OO s 45.00 $ 225.00 s 200.00 s 200.00
$ 23.56 s 23.56
$ 400.00 $ 400.00
$ 400.00 $ 400.00
$ 4S.00 s 225.00
DocuSign Envelope ID: 22F79F0F-3A99-463C-8310-AC8FBBA6A5CD
14-0ct-22 20Twenty Lunch meeting Talked about Golf Check #13768988 $360.90 s 72.18 $ 180.45
15-0ct-22 cartsbad magazine Golf in Ad 9855 $1,700.00 $ 340.00 $ 595.00 s 595.00
19-0ct-22 Ranch & Coast Magazine Golf in ad 1122Westin $995.00 $ 199.00 s 995.00
19-0ct-22 Pape Material Handling Golf cart maintance 6905183 $2,635.34 $ 527.07 $ 1,317.67 s 1,317.67
21-0ct-22 Coast News Group Golf ad 145874 $225.00 s 45.00 s 225.00
26-0ct-22 Fedex Shipping for Golf products 7-927-13135 $19.52 s 3.90 s 3.90
26-0ct-22 Fedex Shipping for Golf products 7-927-13134 $84.99 $ 17.00 $ 8.50 $ 8.50
26-0ct-22 Halo Products with Golf on it 2.022E+12 $424.27 s 84.85 $ 212.14
26-0ct-22 Halo Products with Golf on it 2.022E+l2 $1,797.97 $ 359.59 s 449.50 $ 449.50
26-0ct-22 Halo Products with Golf on it 2.022E+l3 $288.23 $ 57.65 $ 144.12 -
28-0ct-22 The coast News Group Golf Ad 145974 $225.00 s 45.00 s 225.00
30-0ct-22 Epsilon METT email campaign including golf 1144966951 $490.13 s 98.03 $ 490.13
31-0ct-22 Xpress Graphics Brochure includes Golf 22-50007 $2,541.82 s 508.36 $ 508.36
l-Nov-22 Expedia Ad Promoting Golf 11445861 $1,000.00 $ 200.00 $ 200.00
1-Nov-22 Carlsbad Chamber of Commerce Ad contains Golf 111158 $2,195.00 $ 1,097.50 s 548.75 $ 548.75
1-Nov-22 Yelp listing promotes golf N/A $450.00 s 90.00 $ 90.00
1-Nov-22 yelp Listing promotes golf N/A $570.00 $ 114.00 s 114.00
1-Nov-22 Yelp Listing promotes golf N/A $660.00 $ 132.00 $ 132.00
l-Nov-22 Yelp listing promotes golf N/A $510.00 $ 102.00 s 102.00
l-Nov-22 ChemisrtyPR PR Services 4699 $4,500.00 $ 675.00 $ 337.50 $ 337.50
1-Nov-22 Expedia Ad Promoting Golf 11445803 $1,000.00 $ 200.00 -s 200.00
2-Nov-22 Fedex Shipping for Golf products 793440672 $510.65 $ 76.60 $ 38.30 $ 38.30
2-Nov-22 Fedex Shipping for Golf products 793440673 $76.43 $ 15.29 $ 15.29
3-Nov-22 All Things Hospitality Ecommerce Management 10764 $842.SO $ 168.50 s 84.25 $ 84.25
4-Nov-22 Travel Click Golf ads 1965853 $351.11 s 70.22 s 70.22
4-Nov-22 Coast News Group Golf ad 146052 S225.oo $ 157.50 $ 78.75 s 78.75
7-Nov-22 All Things Hospitality Westin eCommerce management 10778 $2,055.00 s 411.00 s 411.00
7-Nov-22 All Things Hospitality Sheraton eCOmmerce management 10766 $272.50 s 54.50 s 54.50
7-Nov-22 All Things Hospitality Sheraton eCommerce management 10777 $3,205.00 $ 641.00 -$ 641.00
10-Nov-22 San Diego Magazine Golf Ad 25220 $1,500.00 s 750.00 s 375.00 s 37S.OO
11-Nov-22 Coast News Group Golf ad 146172 $225.00 $ 112.50 s 56.25 $ 56.25
11-Nov-22 Inside Golf Media Golf Ad 10451 $2,000.00 $ 2,000.00 s 1,000.00 $ 1,000.00
14-Nov-22 Xpress Graphics Golf in Collateral Brochure 22-50423 $360.63 s 54.09 $ 27.05 $ 27.05
16-Nov-22 All Things Hospitality Website Development for Sheraton and Westin 10788 $1,416.67 $ 283.33 $ 141.67 $ 141.67
16-Nov-22 laguna Beach Magazine Golf Ad 51925 $1,377.00 $ 1,377.00 $ 1,377.00
18-Nov-22 Coast News Group Golf Ad 146249 $225.00 s 225.00 $ 225.00
18-Nov-22 All Things Hospitality Website Development for Sheraton and Westin 10696 $1,416.67 $ 283.33 s 141.67 $ 141.67
18-Nov-22 Discount Mugs Holiday Tshirts have golf logo on them Order #DM5371558 $679.30 $ 135.86 s 67.93 $ 67.93
21-Nov-22 Expedia Ad Promoting Golf 1149513 $1,000.00 $ 200.00 s 200.00
22-Nov-22 Discount Mugs Golf on VIP gifts Order #OM5376655 $277.73 s 55.55 $ 55.55
22-Nov-22 Discount Mugs Golf on VIP gifts Order #DM5361893 $400.56 $ 80.11 $ 80.11
22-Nov-22 Xpress Graphics Golf in Collateral Brochure 22-50559 $1,116.59 $ 223.32 s 111.66 s 111.66
22-Nov-22 Halo Products with Golf on it 2.022E+12 $4,027.36 s 2,819.15 $ 1,409.58 s 1,409.58
25-Nov-22 Coast News Group Golf Ad 146367 $225.00 $ 225.00 $ 225.00
27-Nov-22 Xpress Graphics Golf in Poster 22-50655 $287.41 $ 43.11 $ 21.56 s 21.56
28-Nov-22 Epsilon Mffi email campaign including golf 1145029784 $492.04 s 344.43 $ 344.43
29-Nov-22 Palm Springs Life Golf ad 94476 $1,500.00 s 1,500.00 s 1,500.00
l-Oec-22 Yelp Listing promotes golf N/A $570.00 $ 114.00 $ 114.00
1-0ec-22 Yelp Listing promotes golf N/A $660.00 $ 99.00 $ 99.00 -
l-Dec-22 Yelp Listing promotes golf N/A $510.00 s 102.00 s 102.00
1-Dec-22 LOCALE Magazine Golf in ad 5887-M $1,500.00 $ 750.00 s 750.00
l-Dec-22 Halo Products with Golf on it 2.022E+l2 $996.90 s 199.38 $ 59.69 s 59.69
l-Dec-22 Halo Products with Golf Logo on it 2.022E+l2 $1,586.10 s 793.05 s 396.53 $ 396.53
l-Oec-22 All Things Hospitality Sheraton eCommerce management ADS 10801 $3,205.00 $ 1,602.50 -$ 1,602.50
l-Oec-22 All Things Hospitality Sheraton eCommerce management 10809 $272.50 $ 54.50 s 54.50
l-Dec-22 All Things Hospitality Westin eCommerce management 10816 $525.00 $ 105.00 $ 105.00
l-Dec-22 All Things Hospitality Sheraton eCommerce management 10818 $525.00 $ 105.00 $ 105.00
1-Dec-22 All Things Hospitality Westin eCommerce management ADS 10833 $2,055.00 $ 1,027.50 s 1,027.50
2-Dec-22 Coast News Group Golf ad 146446 $225.00 $ 157.50 s 157.50
DocuSign Envelope ID: 22F79F0F-3A99-463C-B31 0-AC8FBBA6A5CD
8-0ec-22 Expedia Travel Golf Ads 11454898 s1,000.00 s 500.00 $ 500.00
8-0ec-22 Koddi-Sheraton Koddi Advertising & Digital Marketing MP39828 $2,000.00 $ 1,000.00 $ 1,000.00
8-Dec-22 Koddi-Westin Koddi Advertising & Digital Marketing MP39829 $2,000.00 s 1,000.00 $ 1,000.00
13-Dec-22 San Diego Magazine Golf Ad 25372 $1,500.00 s 750.00 $ 375.00 $ 375.00
16-Dec-22 Hidden Hills Magazine Golf ad 11964 $1,600.00 $ 1,600.00 $ 1,600.00
19-Dec-22 Inside Golf Media Golf ad 10458 $2,000.00 $ 2,000.00 $ 1,000.00 s 1,000.00
21-Dec-22 Expedia Ad Promoting Golf 11457058 $1,000.00 $ 200.00 $ 200.00
21-Dec-22 Expedia Ad Promoting Golf 11457026 $1,000.00 $ 200.00 $ 200.00
27-Dec-22 All Things Hospitality Golf on Website 10848 $2,369.75 $ 473.95 $ 236.98 $ 236.98
Various 4Q22 OTA Commissions $47,881.70 s 7,182.26 $ 3,591.13 $ 3,591.13
Sales & Marketing Wages 4Q22 Wages (Westin/ Sheraton) $305,538.00 s 61,107.60 $ 30,553.80 $ 30,553.80
TOTAL: $ 460,837.76 $ 104,713.66 s 62,284.43 $ 50,569.35
DocuSign Envelope ID: 22F79FOF-3A99-463C-B31 O-ACBFBBA6A5CD 2022 Q4 GOLF BID The Cassara
Hilton Central Reservations Commissions
September Google Ad SEO Management -INNsight 10% Q4
October Hilton Hilton Website/GOS/TA Bookings (DS/T AC Summary) 10% Q4
October Hilton Hilton Online Travel Agency Margin Bookings 10% Q4
October Hilton Hilton Central Reservations Commissions 10% Q4
October Hilton Hilton Revenue Management Services and Package Maintenance 10% Q4
October Expedia Travel Ads Sponsored Listing Ads 20% Q4
October LOCALE Magazine Digital Marketing Weekly/Monthly lnStory, Rotating Banner Ads 20% Q4
October AAA AAA Website Sponsorship Listing 20% Q4
October Google SEM Google Ads Budget Spend 20% Q4
October All Things Hospitality Website Hosting and Development Qtr 10% Q4
October Chemistry PR Public Relations Company 15% Q4
October Wedding Pro The Knot Wedding Listing 10% Q4
October INNsight Google Ad SEO Management-INNsight 10% Q4
October The Hotels Network Website Marketing Conversion Suite 20% Q4
October Xpress Graphics Property Print Collateral • Maps 15% Q4
October SanDiego.com San Diego.com Ad Package and Sponsored Listing 20% Q4
October SanDiego.com San Diego.com Ad Package and Sponsored Listing 20% Q4
October Clairvoyix Hilton Marketing Email Campaign 20% Q4
October Verb Graphic Design • Marketing Artwork 20% Q4
November Hilton Hilton Website/GDS/T A Bookings (DS/T AC Summary) 10% Q4
November Hilton Hilton Online Travel Agency Margin Bookings 10% Q4
November Hilton Hilton Central Reservations Commissions 10% Q4
November Hilton Hilton Revenue Management Services and Package Maintenance 10% Q4
November LOCALE Magazine Digital Marketing Monthly Banners Email Blast Inclusion, Web Editorial 20% Q4
November Carlsbad Magazine Winter Edition Print and Digital Marketing 1 of 2 payment 20% Q4
November Carlsbad Magazine Winter Edition Print and Digital Marketing 2 of 2 payment 20% Q4
November Expedia Travel Ads Sponsored Listing Ads 20% Q4
November Yelp Monthly Subscription Advertising 15% Q4
November Google SEM Google Ads Budget Spend 20% Q4
November AAA AAA Website Sponsorship Listing 20% Q4
November INN sight Google Ad SEO Management -INNsight 10% Q4
November The Hotels Network Website Marketing Conversion Suite 10"/4 Q4
November SD Reader Best of SD Digital Marketing Package -Best Staycation/Golf 20% Q4
November Chemistry PR Public Relations Company 15% Q4
November San Diego.com San Diego.com Ad Package and Sponsored Listing 20% Q4
November Xpress Graphics Property Print Collateral -Maps 15% Q4
November Travel Media Reputation and Marketing Reviews 10% Q4
December Hilton Hilton Online Travel Agency Margin Bookings 10% Q4
December Hilton Hilton Revenue Management Services and Package Maintenance 10"/4 Q4
December Google SEM Google Ads Budget Spend 20% Q4
December AAA AAA Website Sponsorship Listing 20% Q4
December AAA AAA Website Sponsorship Listing 20% Q4
December The Hotels Network Website Marketing Conversion Suite 15% Q4
December VERB Graphic Design -Marketing Artwork 20"/o Q4
December E)(pedia Travel Ads Sponsored Listing Ads 20% Q4
December LOCALE Magazine Digital Marketing Full Page, Ins ta Story, Post, Banner Square, Blast Incl. 20"/o Q4
December LOCALE Magazine Digital Marketing Monthly Banners Email Blast Inclusion, Web Editorial 20"/4 Q4
December San Diego Magazine Digital Marketing Dedicated Newsletter Blast -Best of SD/Main Dish 20"/4 Q4
December SanDiego.cpm San Diego.com Ad Package and Sponsored Listing 20% Q4
December Chemistry PR Public Relations Company 15% Q4
December Travel Media Reputation and Marketing Reviews 10% Q4
December Wages 4Q22 Wages 20% Q4
s-
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46AC352C-0009 $ 4714 $ 22DEC_TMG1005 $ s $
s
377.99 $
16,283.41 $ 9,678.02 s
507.06 $ 2,395.00 s
2,000.00 $ 2,000.00 $
459.50 $
1,957.97 $
120.00 $ 1,000.00 $ 819.00 s
377.99 $ 175.00 $ 151.45 s
300.00 $
300.00 $
775.00 $ 1,125.00 s
13,860.80 $ 8,140.34 $
365.66 s
2,395.00 s2,000.00 $
494.50 s494.50 $ 2,000.00 s
510 .. 00 $
1,958.22 $
459.50 $
377.99 $ 175.00 $ 1,630.00 $ 1,000.00 $
300.00 $ 216.41 $ 560.00 $
7,103.38 $ 2,39S.OO $
1,961.89 $
4S9.SO $
459.50 $ 175.00 $ 375.00 s
2,000.00 $
2,000.00 $
2,083.00 s
2,000.00 $
300.00 $
1,000.00 $ 560.00 $
30,000.00 $ 11f.'Bgeg} rJ 38
37.80
1,628.34
967.80
50.71
239.50
400.00
400.00
91.90
391.59
12.00
150.00
81.90
37.80
35.00
22.72
60.00
60.00
155.00
225.00
1,386.08
814.03
36.57
239.50
400.00
98.90
98.90
400.00
76.50
391.64
91.90
37.80
17.50
326.00
150.00
60.00
32.46
56.00
710.34
239.50
392.3S
91.90
91.90
26.25
75.00
400.00
400.00
416.60
400.00
60.00
150.00
56.00
6,000.00
14,719.68