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Home My WebLink About2023-04-26; Carlsbad Golf Lodging Business Improvement District; Resolution 2023-007DocuSign Envelope ID: 16824D93-84C2-4E7E-AE09-A97946A1C488 RESOLUTION NO. 2023-007 A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING BUSINESS IMPROVEMENT DISTRICT {CGLBID), APPROVING THE HILTON GARDEN INN REIMBURSEMENT REQUEST WHEREAS, at its Nov. 27, 2012 meeting, the Carlsbad City Council adopted Ordinance No. CS- 194 forming the Carlsbad Golf Lodging Business Improvement District (CGLBID); and WHEREAS, members of the CGLBID are assessed $2 per occupied room night, which is remitted to the city monthly through the current Transient Occupancy Tax collection process; and WHEREAS, the proceeds of the additional assessment must be used to promote golf-related tourism within the boundaries of the CGLBID; and WHEREAS, each assessed hotel determines how to spend the funds collected by its respective property, provided expenditures are for approved golf-related expenses; and WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the CGLBID Advisory Board, up to the amount collected per property minus administrative fees; and WHEREAS, staff has reviewed the reimbursement request in Attachment A and is recommending the Advisory Board approve this reimbursement and authorize staff to pay the request up to the amount available. NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging Business Improvement District, as follows: 1.The above recitations are true and correct. 2.The CGLBID Board approves the April 26, 2023, reimbursement request from Hilton Garden Inn (Attachment A) and authorizes staff to pay $12,156 to Hilton Garden Inn. DocuSign Envelope ID: 16824O93-84C2-4E7E-AE09-A97946A1C48B PASSED, APPROVED AND ADOPTED at a Regular Meeting of the Advisory Board of the Carlsbad Golf Lodging Business Improvement District on the 26th day of April 2023, by the following vote, to wit: AYES: NAYS: Stripe, Rauch, Stull None ABSENT: Canepa, Mason ABSTAIN: None TIM STRIPE, Chair SHERRY FREISINGER, City Cl erk (SEAL) Request for Reimbursement Carlsbad Golf Lodging Business Improvement District (CGLBID) Hotel: Hilton Garden Inn Carlsbad Beach Request Amount: $12 156.21 Paid For: Golf Marketing Initiatives 01 2023 Date Paid: Jan. - March. 2023 Paid By: Hilton Garden Inn Carlsbad Beach Request Description (attach supporting documentation, i.e., receipts): JOB 1 Stay to Play Ad Package in PassPort to San Diego -6 Mgmt. hours for updating editorial and digital content approval Total $300.00 JOB 2 Underpar Digital campaign continuation for Stay to Play Golf Pkgs. 4 Mgmt. hours for content and approvals Total $200.00 JOB 3 Expedia Travel Ads and Hilton Amplify Digital campaign for paid search and paid social - Ad spend for Jan. Feb. & March= $9,166.21 + 9 Mgmt. hours for content and approvals = $450.00 Total $9,616.21 JOB 4 Social Media for Golf -several posts a month for Jan. Feb. & part of March 12 Mgmt. hours for content, images and posting on facebook and lnstagram = $600.00 Social Fisch the new Social Media Agency for Hilton Garden Inn started in March with a partial month billing for March= $980 x 50% for golf related posts = $490.00 Total $1,090.00 JOB 6 Rogue Media Stay to Play Ad Package in Regional magazines and Digital 7 Mgmt. hours for ad design, editorial content and approvals Total: $350.00 JOB 6 SCGA Stay to Play Ad Package in Southern California Golf Assn. magazines and digital 10 Mgmt. hours for ad design, editorial content and approvals Total: 600.00 GrandTotal $12,156.21 Financial Status Report This is where the reimbursement check will be mailed: NAME OF PAYEE: Hilton Garden Inn Carlsbad Beach STREET ADDRESS: 6450 Carlsbad Blvd. CITY, STATE & ZIP: Carlsbad, CA 92011 PREPARED BY: TITLE: r . of Sales & Marketing ______ _ For OFFICE USE ONLY Approved By BID Manager: Date: Approved by CGLBID Board □DATE _____ Agenda Bill No_. ___ Resolution No. __ _ 2 underpar.corn Located lrl Carlsbad, CA Stay at Hilton Garden Inn Carlsbad Beach, Play at The Crossings at Carlsbad lWO GUESTS j 1 & 2 Night Packages Availab[e! Valid for any available Sunday - Thursday booking date Golf can be played on Friday for Thursday night stays You have until May 1, 2023 to Stay & Playl One Night Accommodation .2 Guests -1 Round of Golf Each 2 Guests enjoy 1 Night Stay at Hilton Garden Inn Carlsbad Beach Each Guest gets One Round of Golf at The Crossings at Carlsbad (18 holes per player, choice to play on day of arrival or day of departure) $345 for Two Guests 45% OFF! Save $280 Rt.,;; 0 V61u,; 'lil52 5 - --� ' ' Two Nights Accommodation 2 Guests - 2 Days of Golf Each 2 Guests enjoy 2 Nights Stay at Hilton Garden Inn Carlsbad Beach Each Guest plays Two Day!S-0f Golf at The Crossings at Carlsbad (Which can include day of arrival or day of departure} S690 for Two Guests 45% OFFl Save 3560 Rda:J \lalue �1250 MORE ON THIS DEAL Avall3ble only while supplies la.st - Get Yours ASAP. • All stays are valid for Standard Room Aceomrrtodalion (Double Occupancy) •Includes access to resort pool and amenities CompUmentary golf club storage included • All C�rt Fees Included • Cancellations must be made more than 72 hours In advance All stays are based on avallablllty • Some Blackout Dates May Apply: Including April 4, 5, 25, & 28 • Cannot be combined with any other offer • Taxes are In addition to golf package price and also due at hotel checkout. $23.21 for one night stay, $46.42 for two night stay, Overnight parking of $18 for one night stay, and $36 for two night stay are also due z_oz_3 Transaction Oat, User Name Hotel Code Hotel N•me Tr.arisaction 10 Transaction Type 3/6/2023 Melanie Schmidt SANRSHF Cape Rey Carlsbad Beach, a Hilton Resort and Spa 125731SSl3 Direct Bill Funds 3/6/2023 Melanie Schmidt SANOiGI Hilton Garden Inn carlsbad Beach 1257315356 Direct Bill Funds 3/2/2023 Ron Stevenson SANRSHF Cape Rev Carlsbad Beach,• HIiton ROJO rt and Spa 1156866651 Direct Bill Funds 3/2/20U, Ron Stevenson SANRSHF cape Rey Clr1sbad Beach, a Hilton Resort and Spa 1156866652 Direct Bill Funds 3/2/2023 Ron S�vensan SANRSHF Cape Rev Carlsbad Beach, a Hilton Resort and Spa 1256866653 Direct Bill Funds 2/28/2023 Admin SANCHGI Hilton Garden Inn Carlsbad Beach 1255535466 Direct Bill Funds 2/28/2023 Admin SANOiGI Hilton Garden Inn Carlsbad Beach 1156636465 0lrect Bill Funds 2/28/2023 Admln SANOiGI Hilton Garden Inn Carlsbad Beach 1156636464 Direct Bill Funds 2/28/2023 Admin SANOiGI Hilton Garden Inn Clrlsbad Beach 1255636463 Direct Bill Funds 2/28/2023 Admin SANRSHF cape Rev cartsbad Beach, a HIiton Resort •nd Spa 1256636360 Direct Bill Fund• 2/28/2023 Admln SANRSHF cape Rev Carlsbad Beach, a HIiton Resort and Spa 1256636362 Direct 8111 Funds 2/28/2023 Admin SANRSHF cape Rey Clrlsbad Beach, a Hilton Resort and Spa 1256636359 Direct Bill Funds 2/28/2023 Admin SANRSHF cape Rey carlsbad Beach, a Hilton Resort and Spa 1256636361 Direct 8111 Funds 2/16/2023 system SANCHGI Hilton Garden Inn Carlsbad Beach 1255066295 Match Funding Credit 2/16/2023 System SANRSHF cape Rey Carlsbad Beach, a Hilton Resort and Spa 1255066245 Match Funding Credit 2/9/2023 Ron Stevenson SANCHGI Hilton Gorden Inn carlsbad Beach 1254244712 Direct Bill Funds 2/9/2023 Ron Steve�son SANCHGI HIiton Garden Inn Carlsbad Beach 1254244711 Direct Bill Funds 2/9/2023 Ro!'\ Stevenson SANCHGI Hilton Garden Inn Carlsbad Beach 12.54244713 Direct Bill Funds 2/6/2023 Ron Stevenson SANRSHF Cape Rev cartsbad Beach, a Hilton Resort and SP" 1253747730 Direct Bill Funds 2/6/2023 Ron Stevenson SANCHGI Hilton Garden Inn Carlsbad B�ch 1253747260 Direct Bill Funds 1/31/2023 Admin SANOiGI Hilton Garden Inn carlsbad Beach 1252959032 Direct Bill funds 1/31/2023 Admin SANRSHF C.pe Rey C.rlsbad Beach, a Hilton Resort and Spa 1252958923 Direct Bill funds 1/31/2023 Admin SANRSHF C.pe Rev carlsbad Beach, a HIiton Resort and Spa 1252958924 Direct BIii Funds 1/23/2023 Svstem SANCHGI Hilton Garden Inn carlsbad Beach 1252065605 Match Funding Credit 1/23/2023 System SANRSHF Cape Rey C.rlsbad Beach, a Hilton Resort and Spa 1252065534 Match Funding Credit 1/3/2023 Melanie Schmidt SANRSHF Cape Rey cansbad Beach,• Hilton Resort and Spa 1249572990 Direct Bill funds 1/3/2023 Melanie Schmidt SANOiGI Hilton Garden Inn C.rlsbad Beach 1249571693 Direct Bill funds PAID � Media Channel Funding Note Amo\mt Exoedla TrovelAds Elevate Ad Hoc Funding ;_ • :: 15QOJJ0_,c-:, Cape Rey Travelads Expedia Tr-avelAds Elevate Ad Hoc Funding :,<::.1soo.ocf :/ HGI Travelads Google Hotel Ads Amplify Ad Hoc Funding ,.-Bis.®/ •-:·•D Facebook Amplify Ad Hoc Funding ... :i1cio:bii''h • Google Property Promotion Ads Amplify Ad Hoc Funding )_c(,575,QQ'c'< . Paid Sean:h Auto Rebill Event 2847.07 Google Prooertv Promotion Ads AlltO Rcbill Event 131..49 Facebook Auto Rebill Event 243.26 Google Hotel Ads Auto Rebill Event 2s2.n Facebook Auto Rcbill Event 370.78 ., Paid Search Auto Rebill Event 102.00 t. Google Hotel Ads Allto Rebill Event 278.09 �:· Google Property Promotion Ads Auto Rebill E,>ent 193.81 • Expedia TravelAds Bulk Funding#: 2500 Match Fune 75.00 IExPedi• TravelAds Bulk Funding#: 2500 Match Fune 7S.00 • Facebook Hilton Ad Hoc Fundlnc Event 370.00 Google Hotel Ads Hilton Ad Hoc Funding Event 430.00 Gooole Property Promotion Ads Hitton Ad Hoc Funding Event 200.00 Goo,le Hotel AQs Hilton Ad Hoc Fundlne: Event .-':,.-_�;00_". :, Cape Rey Travelads Google Hotel Ads Hilton Ad Hoc Funding Event ·\!\isoo.ro'P . .-HGI Travei>ds Google Hotel Ads Auto Rebill Event 56.67 Google Hotel Ads Auto Rebill Event 31.40 . Paid Search Auto Reblll Event 5U.47 .. Expedia Tr-avelAds Bulk Funding#: 2422 Match Fune 30.00 Expedia Tr-avelAds Bulk Fundlni. #: 2422 Match Fune 60.00 • Expedia TravelAds -·i:soo,oo.s �-· C.p,, Rev Travelads Expedia TravelAds -C"-'.c:-1500:00:= '/ HGI Travelads Total 17789.76 R+, 0 Socr AL .:::.: '-r, t ;;r3. 55-r OTA., L-= � � ;J.3. � it Lf;t,�r,. ;l(fOT;4 l-_:; * CJ, I rp IE. _;;;l/ Billed To Rob Stirling Hilton Garden Inn Description Date of Issue 04/04/2023 Due Date 04/19/2023 Hilton Garden Inn/Chandlers Social Media Pro-Rated March 16-31 ($1900 per month) Invoice Number HGI0323 Rate $980.00 Social Fisch Inc 8589994229 8306 Wilshire Blvd #232 Beverly Hills, CA 90211 Subtotal Tax Amount Due (USO) $980.00 Qty Line Total $980.00 980.00 0.00 Total Amount Paid 980.00 0.00 Amount Due (USO) $980.00 -==-ft t/'10 for Qt 2a�,