HomeMy WebLinkAbout2023-11-01; Carlsbad Golf Lodging Business Improvement District; ; Reimbursement Requests for Golf-Related ExpensesMeeting Date:
To:
From:
Staff Contact:
Subject:
CARLSBAD GOLF LODGING BUSINESS IMPROVEMENT DISTRICT
Staff Report
Nov. 1, 2023
CGLBID Advisory Board Members
Matt Sanford, Economic Development Manager
Matt Sanford, Economic Development Manager
matt.sanford@carlsbadca.gov, 760-607-2923
Reimbursement Requests for Golf-Related Expenses
Recommended Action
1) Adopt a resolution approving a reimbursement request from Omni La Costa Resort & Spa
for golf-related expenses and authorizing staff to process the payment; and
2) Adopt a resolution approving a reimbursement request from Sheraton Carlsbad Resort for
golf-related expenses and authorizing staff to process the payment; and
3) Adopt a resolution approving a reimbursement request from Cassara for golf-related
expenses and authorizing staff to process the payment; and
4) Adopt a resolution approving a reimbursement request from Hilton Cape Rey Carlsbad
Beach Resort for golf-related expenses and authorizing staff to process the payment; and
5) Adopt a resolution approving a reimbursement request from Hilton Garden Inn for golf-
related expenses and authorizing staff to process the payment; and
6) Adopt a resolution approving a reimbursement request from Park Hyatt Aviara for golf-
related expenses and authorizing staff to process the payment; and
7) Adopt a resolution approving a reimbursement request from Carlsbad by the Sea for golf-
related expenses and authorizing staff to process the payment.
Item Explanation
At its Nov. 27, 2012, meeting, the Carlsbad City Council adopted Ordinance No. CS-194 forming
the Carlsbad Golf Lodging Business Improvement District (CGLBID). Hotels (as defined in
Carlsbad Municipal Code Section 3.12.020), that choose to opt into the district, are assessed $2
per occupied room night. This assessment is remitted to the city monthly through the current
Transient Occupancy Tax collection process. The proceeds of the assessment must be used to
promote golf-related tourism within the boundaries of the CGLBID, as well as marketing-related
capital improvements such as golf-related signage and equ ipment, and to pay for the related
administrative costs. Each assessed hotel determines how to spend the funds collected by its
respective property, provided the expenditures are for an approved golf-related expense.
Reimbursement of these expenses would be made quarterly upon approval by the CGLBID
Advisory Board, up to the amount collected per property minus administrative fees.
Nov. 1, 2023 Item 1 Page 1 of148
At its April 17, 2013, meeting, the CGLBID Advisory Board approved a process for
reimbursement (Resolution No. 2013-4G). Based on this process, staff has reviewed
reimbursement requests submitted by Omni La Costa Resort & Spa, Sheraton Carlsbad Resort,
Cassara, Hilton Cape Rey Carlsbad Beach Resort, Hilton Garden Inn, Park Hyatt Aviara, and
Carlsbad by the Sea, and is recommending the Advisory Board adopt the attached resolutions
approving the reimbursement requests and authorizing staff to process the payment for the
expenses up to the amount collected minus the 4% administration fees.
Fiscal Impact
As of October 26, 2023, the CGLBID cash balance was $631,469. The account balance for each
hotel requesting reimbursement is outlined below. A participating hotel may submit
reimbursements quarterly to draw from their respective accounts. If the hotel's request
exceeds the amount available, the hotel may only be reimbursed up to their current account
balance.
Account Requested Recommended Remaining
Property balance reimbursement reimbursement balance
Cape Rey Hilton $ 135,517 $ 115,694 $ 115,694 $ 19,823
Carlsbad by the Sea 112,908 58,480 58,480 54,428
Cassara 11,708 46,152 11,708
Hilton Garden Inn 198,572 59,230 59,230 139,342
Omni La Costa 34,365 172,126 34,365
Park Hyatt Aviara 59,561 66,246 59,561
Sheraton Carlsbad Resort 78,839 212,212 78,839
Total $ 631,469 $ 730,140 $ 417,877 $ 213,592
Next Steps
On April 18, 2023, the City Council of the City of Carlsbad formed a new Carlsbad Tourism
Business Improvement District {New CTBID) under the Property and Business Improvement
District Law of 1994 {California Streets and Highways Code Sections 36600 et seq.). Visit
Carlsbad was selected as the Owners' Association under the New CTBID and implemented the
New CTBID's management district plan, as of July 1, 2023, when the new assessment also
began. The New CTBID includes an optional golf assessment that will take the place of the
CGLBID moving forward.
Participating CG LBID properties that have a balance remaining will continue to submit
reimbursement requests to the CGLBID Advisory Board until all funds are expended. Properties
that have already fully expended their account balance will begin to submit reimbursement
requests to Visit Carlsbad as the Owner's Association of the New CTBID, for qualifying expenses
that were incurred beginning July 1, 2023.
Once all remaining CG LBID funds are completely expended, the CGLBID Advisory Board may
provide a recommendation to the City Council to disestablish the CGLBID.
Nov. 1,2023 Item 1 Page 2 of 148
Environmental Impact
This action does not constitute a "project" within the meaning of the California Environmental
Quality Act under Ca lifornia Public Resources Code Section 21065, in that it has no potential to
cause either a direct physical change in the environment or a reasonably foreseeable indirect
physical change in the environment.
Exhibits
1. CGLBID Advisory Board resolution approving reimbursement for Omni La Costa Resort &
Spa
2. CGLBID Advisory Board resolution approving reimbursement for Sheraton Carlsbad Resort
3. CG LBID Advisory Board resolution approving reimbursement for Cassara
4. CGLBID Advisory Board resolution approving reimbursement for Hilton Cape Rey Carlsbad
Beach Resort
5. CGLBID Advisory Board resolution approving reimbursement for Hilton Garden Inn
6. CGLBID Advisory Board resolution approving reimbursement for Park Hyatt Aviara
7. CGLBID Advisory Board resolution approving reimbursement for Carlsbad by the Sea
Nov. 1, 2023 Item 1 Page 3 of 148
RESOLUTION NO. 2023-014
A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING
BUSINESS IMPROVEMENT DISTRICT {CGLBID), APPROVING A
REIMBURSEMENT REQUEST FROM THE OMNI LA COSTA RESORT & SPA FOR
GOLF-RELATED EXPENSES AND AUTHORIZING STAFF TO PROCESS PAYMENT
WHEREAS, at its Nov. 27, 2012, meeting, the Carlsbad City Council adopted Ordinance No. CS-
194 forming the Carlsbad Golf Lodging Business Improvement District {CGLBID); and
WHEREAS, members of the CGLBID are assessed $2 per occupied room night, which is
remitted to the city monthly through the current Transient Occupancy Tax collection process; and
WHEREAS, the proceeds of the assessment must be used to promote golf-related tourism
within the boundaries of the CGLBID; and
WHEREAS, each assessed hotel determines how to spend the funds collected by its respective
property, provided expenditures are for approved golf-related expenses; and
WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the
CGLBID Advisory Board, up to the amount collected per property minus administrative fees; and
WHEREAS, staff has reviewed the reimbursement request in Attachment A and is
recommending the Advisory Board approve this reimbursement and authorize staff to pay the
request up to the amount available.
NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging
Business Improvement District, as follows:
1. The above recitations are true and correct .
2. The CGLB ID Board approves the November 1, 2023, reimbursement request from Omni
La Costa Resort & Spa {Attachment A) and authorizes staff to pay $34,365 to Omni La
Costa Resort & Spa.
PASSED, APPROVED AND ADOPTED at a Special Meeting of the Advisory Board of the
Carlsbad Golf Lodging Business Improvement District on the 1st day of November 2023, by the
following vote, to wit:
AYES:
NAYS:
ABSENT:
ABSTAIN:
Canepa, Eding, Stripe, Stull
None
None
None
TIM STRIPE,Chr
SHERRY FREISINGER, City Clerk
(SEAL)
Attachment A
Hotel: Omni La Costa Resort & Spa
Request Amount: $172,126.25 Paid For: Carlsbad Golf BID ------------
Date Paid: City of Carlsbad 6/23/2023 Paid By: ----------
Request Description (attach
supporting documentation,
i.e., receipts): Q2 2023 -See detailed backup attached
This is where the reimbursement check will be mailed:
NAME OF
PAYEE:
STREET
ADDRESS:
CITY, STATE
&ZIP:
Omni La Costa Resort & Spa
2100 Costa Del Mar Road
Carlsbad, CA 92009
PR:~~RED ___ P_a_u_iG_u_cc_in_i--~-~-F= ___ 0_61_23_12_3 __ _
TITLE:
For OFFICE USE ONLY
Approved By BID
Manager:
Approved by
CGLBID Board
Nov. 1,2023
□ Date:
Director Finance
Date:
Agenda Bill No. Resolution No. ------
Item 1 Page 6 of 148
CITY OF CARLSBAD GOLF LODGING BID FEE 1330.000.20751.0000 -La Costa
.l-.~"'.°'
Amount Sent for Amount Collected
Descri tion STATUS Reference Document Reimbursement & Remitted to City
ti -· . . ------·-~ .. -If: ,· ;p~-.--·, . •• --_'=-'!:_-__ • .. -------· ·---·-... ·•· .. _._ ..... _. "L-i:...;,-"'1.:_::-,.._
.... -. -,11\d~ • OsdfellOle> ,...,,;,· ·:· .. ,;_~;-;;;-:-:.::-· -::-·aa'957 -.-, __ .,.._. _ _,,_ . , .,-·_•.!,.•,-·-: GdfJlfctnli-t!M~4rifli'nfSC,b5i:r!ntw, ..• -_ . -. riii.1mlM -. --~-_r. paid -·· . . • .. .. ...:;. .. -1 t ,,..-;.. ~ .A:000.0IT .,L__... __
~~--~ L'4·-_.., ___ ."'-•-~• ---.. ,._ ·,
...:... ·--.. -._.: -_ ~"..':. -. ' .--~·~--·'.3· ll • -. ~ ; -:-··..:.,.. ·-,--~1i , .. --• Ql Reilnbursement 26,98!>.36 :•----· .. ·---rA-,,.~ ~,--. --. . "'!'"--. ,_; • ..,,.< • l..:. _-.;:;_._-::-._.· --••• -. • TOOtfot. ... ..2DD ~ _ ..... _ . ~-U;MT.37 !!"Mine Bala~ 11~.~-00 -. -· -. _, ,· ..
Digital destination awareness media plan Blue Onion Media I Paid 11Q 60,000.00
TrueTour licensing/application Visiting Media LLC paid 1079-'"15 893.60
Media setup.., destination driver AAA paid 19,;3q4c; 20,000.00
Schedulina and Marketin£ Software Usch•dule paid 2645"1 219.95
Total for ADr 2023 ~ 17,912.50
Media buying PMG Worldwide paid 21QB 5,792.75
Scheduling and Marketing Software Uschedule paid 2661144 219.95
TotalforMavZO:Q ·&,012'70 17,607.00
Oieital destination awareness media olan Blue Onioo Media paid ?~A 60,000.00
Champions course fencln2 and landscapinR El Encino Tree Service paid 1~<;0 25,000.00
Qi Relmblinement 172,126.2$]
Total for .tun Z023 IS',000,00 20,482.00 RunnliyBaJance 1.15,19
Nov. 1,2023 Item 1 Page 7 of 148
Omni La Costa
2100 Costa Del Mar Road
Carlsbad, CA 92009
Vendor: Advance Billed Media
MEDIA -CONSUMER MAGAZINE
INVOICE
Order
Months
Invoice Number : 000119
Date : 3/9/2023
Page : 1 of 1
Sales Class: Media -Consumer Magazine
Campaign:
Editorial
Issue
Bill
Amount
Order: 000680 -FY2023 QTR ADVANCE BILL
Vendor Total:
Total
Nov. 1, 2023
Apr23
Apr23
Please remit to:
Blue Onion Media
940 Wadsworth Blvd, Suite 201
Lakewood, CO 80214
Thank you for your business.
60,000.00
60,000.00
60,000.00
Total $60,000.00
Item 1 Page 8 of 148
W\ VISITING MEDIA
BILL TO:
Omni La Costa Resort & Spa
Michelle Zwirek
2100 Costa del Mar Road
Carlsbad, California 92009
United States
SHIP TO:
Account Number
Billing Number
Billing Issue Date
Billing Period
Billing Due Date
Billing Terms
Visiting Media LLC
LB 1207
PO Box35142
Seattle, Washington 98124-5142
United States
3016
035422
3/1/2023
3/1/2023 -3/3 1/2023
3/31/2023
NET30
Omni La Costa Resort & Spa
2100 Costa Del Mar Rd
Carlsbad, California 92009
United States
Amount Due $893 60
PRODUCT
Discount -
Miscellaneous
30 Modeling
360° Photograph
TrueTour™ Platform
License
Discount -
Miscellaneous
PRODUCT DESCRIPTION
Wholesale cost for 1,000 sq. ft. of 3D
modeling. Includes content capture,
creation, engineering and hosting.
Wholesale cost for 1 360°
photograph. Includes content capture,
creation, engineering and hosting.
True Tour™ selling enablement
platform, single property license
To download Visiting Media's W9, visit this link: http:llbjt lyNM-W9
QUANTITY
1.00
61.83
22.00
1.00
(7.00)
Questions? Contact Visiting Media LLC at billiog@yisjtjngmedja com or call at +1 503-501-4743.
Page 1 of 1
Nov. 1, 2023
UNIT PRICE TOTAL
($143.70) ($143.70)
$10.00 $618.30
$10.00 $220.00
$269.00 $269.00
$10.00 ($70.00)
Total $893.60
Amount Paid $0.00
Amount Due $893 60
Item 1 Page 9 of 148
[EXTERNAL] Your Visiting Media LLC receipt [#1079-2615]
Visiting Media LLC <receipts+acct_ 1 SuBWYKvGUOMSOir@stripe.com>
Fri 4/7/2023 2:07 PM
To: Michelle Zwirek <michelle.zwirek@Omnihotels.com>
**** ATTENTION: The sender of this message is from outside of the Omni Hotels
and Resorts organization. Please do not click links or open attachments unless
you recognize the sender and l<now the content is safe. ****
Receipt from Visiting Media LLC
Receipt #1079-2615
AMOUNT PAID
$893.60
DATE PAID
Apr 7, 2023, 2:07:35 PM
PAYMENT METHOD
VISA -3065
SUMMARY
037353 $893.60
Amount charged $893.60
Nov. 1, 2023 Item 1 Page 10 of 148
Statement of Account Statement Date:
Page 1
ST 05/30/23
Account Number: 26306000
omni.ap@omnihotels.com,kgagne@omnihotels.
com
PriCode 0
This is a summary of your account listing any invoice amounts still due.
Please send the invoice(s) or this statement along with your payment for proper posting.
Check your Accounts Payable records to avoid duplicate payments (Match Invoice Numbers).
Customer Service: (407) 444-7253 Or Toll -Free (800) 866-5222 (U.S.) or Canada Or Fax (407) 444-7274
Doc Invoice Invoice Description Previous Outstanding
Type Number Date Balance Balance Due
SC 1953945 04/27/23
26306000
Michelle Zwirek
OMNI HOTELS AND RESORTS
Set up Fee
Total For: 26306000 OMNI HOTELS AND RESORTS
TOTAL CURRENT BALANCE DUE
We are not a GST Registrant. *Payable in U.S. funds or the Canadian equivalent.
20,000.00
20,000.00
20,000.00
Make your checks payable to AAA and mail to: Reference Your Account Number 26306000
AAA -Mail Stop 2
1000 AAA Drive
Heathrow, FL 32746-5063
... or Fax Credit Card Payments to (407) 444-7274
IF PAYING BY CREDIT CARD, FILL OUT BELOW
0 MasterCard O Visa 0 Discover $
Card# ---
CVC (3 digits on back)
Exp. Date
Print Name
Billing Address {if different than above)
Signature
Nov. 1,2023
Avoid Late Fees -Send Payment Promptly
Please return full statement with your payment
OMNI HOTELS AND RESORTS
4001 MAPLE AVE., SUITE 500
DALLAS TX 75219
Item 1 Page 11 of 148
INVO I CE
USchedule, LLC
PO Box577
Bothell, WA 98041
Phone: 425.315.9400 USchedule
BIii To:
Dustin Irwin
Omni La Costa Golf Performance Institute
2100 Costa Del Mar Road
Carlsbad,CA 92009
AprTI10,2023U6S
Scheduler, Events Calendar & Email Marketing
Additional Bookable Instructor
Additional Location
$69.95
$20.00
$10.00
•••Please note -USchedule has a new malllng address for payments and other correspondence.
USchedule, LLC
PO Box577
Bothell, WA 98041
T E R M S
1.00
7.00
1.00
Subtotal
Total
Amount Paid
Balance Due
Due Upon Receipt. Finance charge of 1.5% will be charged on all past due balances.
Nov. 1,2023 Item 1
264561
April 10, 2023
$219.95
$69.95
$140.00
$10.00
$219.95
$219.95
$219.95
$0.00
Page 12 of 148
@ PMG
Invoice
Bill To
Omni Hotels Management Corporation 4001 Maple Avenue
Suite 500
Dallas TX 75219
United States
Activity
PMG Worldwide, LLC
2845 West 7th St Fort Worth TX 76107
United States
(817) 288-4082
AR@pmg.com
Media Buying (Progo) -Programmatic -Display (MiQ Digital USA Inc.)
Agency Fee (Paid Search) -SEM -PMax (Google, LLC)
Agency Fee (Progo) -Programmatic -Display (MiQ Digital USA Inc.)
INVOICE#
DATE
DUE DATE
TERMS
Dynamic Impression Tracking Fee (Progo) -Programmatic -Display (MiQ Digital USA Inc.)
PMG Alli Tech Fee (Paid Search) -SEM -PMax (Google, LLC)
PMG Alli Tech Fee (Progo) -Programmatic -Display (MiQ Digital USA Inc.)
Search Tech Fee (Paid Search) -SEM -PMax (Google, LLC)
Dynamic Display Fee (Progo) -Programmatic -Display (MiQ Digital USA Inc.)
Impression Tracking Fee (Progo) -Programmatic -Display (MiQ Digital USA Inc.)
Omni Hotels -SANRST
Balance Due
INV21923
5/31/2023 7/15/2023
Net45
Amount
$4,032.00
$631.37
$403.20
$89.99
$126.27
$80.64
$47.35
$381.85
$0.08
$5,792.75
Please remember to note the invoice number with your payment. Send check and wire payment information to
accompany your payment to: AR@pmg.com
To pay by wire transfer or ACH, send to:
CURRENCY: USO
Account Holder Name: PMG Worldwide, LLC
Routing Number: 111901014
SWIFT BIC: HIBKUS44
Account Number: 4670153784
Depository Bank Name: Capital One, NA
Bank Address: 600 N Pearl St. Suite 2500 Dallas TX 75201
E1n1iiuifillliiiilf1fl1111ihotels.com
INV21923
Nov. 1, 2023
To pay by check, mail to:
PMG Worldwide, LLC
2845 West 7th Street
Fort Worth, TX 76107
United States
Item 1
1 of 1
Page 13 of 148
I N V O I CE
USchedule, LLC
PO Box 577
Bothell, WA 98041
Phone: 425,315.9400 USchedule
Bill To:
Dustin Irwin
Omnl La Costa Golf Performance Institute
2100 Costa Del Mar Road
Carlsbad,CA 92009
~
Scheduler, Events Calendar & Email Marketing
Additional Bookable Instructor
Additional Location
$69.95
$20.00
$10.00
•••Please note -USchedule has a new malling address for payments and other correspondence.
USchedule, LLC
PO Box577
Bothell, WA 98041
T E R M S
1.00
7.00
1.00
Subtotal
Total
Amount Paid
Balance Due
Due Upon Receipt Finance charge of 1.5% will be charged on all past due balances.
Nov. 1, 2023 Item 1
266844
May 10, 2023
$219.95
$69.95
$140.00
$10.00
$219.95
$219.95
$219.95
$0.00
Page 14 of 148
~
(~
Blue Onion Media•·
·~~
Blue Onion Media· 940 Wadsworth Blvd, Suite 201 • Lakewood, CO 80214 • BOM-Accounting@blueonionmedia.com
Omni La Costa
Attn: Michelle Zwirek
2100 Costa Del Mar Road
Carlsbad, CA 92009
July -September 2023 Media
Nov. 1,2023
Total
MAGAZINE INVOICE
Invoice Number : 000258
Date : 6/13/2023
Page : 1 of 1
Please remit to:
Blue Onion Media
940 Wadsworth Blvd, Suite 201
Lakewood, CO 80214
Banking Information:
Capital One Bank
Account# 4670298463
Routing #111901014
Thank you for your business.
Total
Item 1
Bill
Amount
60,000.00
60,000.00
$60,000.00
Page 15 of 148
EL ENCINO TREE SERVICE INC
P.O BOX 3271
RAMONA, CA. 92065
OFFICE : (760) 270-1714
VOICE: (760) 215-1150
OMNI & RESORTS LA COSTA
2100 COSTA DEL MAR ROAD
CARLSBAD, CA 92009
Item Description
GREEN CHAIN LINK FENCE MATERIAL
( 600 FEET)
LABOR
Nov. 1, 2023
Unit Price
14500.00
10500.00
Subtotal
Total
Amount Paid
Balance Due
INVOICE
Invoice#
Invoice Date
Due Date
Quantity
1.00
1.00
Item 1
1650
06/19/2023
06/26/2023
Amount
14,500.00
10,500.00
25,000.00
25,000.00
0.00
$25,000.00
Page 16 of 148
BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE l
Nov. 1,2023 Item 1 Page 17 of 148
PLAN OVERVIEW
Target avid/core, affluent golfers who travel for golf 3x or more per year to drive awareness and
bookings across the Omni portfolio.
Goals:
Elevate Omni Golf by increasing
awareness of the Omni golf portfolio
Drive bookings ("stays and play")
Support new courses and new builds
BUFFALO GROUPE • OMNI HOTELS & RESORTS
Nov. 1, 2023
KPls:
Exposure: Reach (impressions) among
target audience
Increase YoY total visitors and drive
engagement on
www.omnihotels.comjgolf
Item 1 Page 18 of 148
PAGE '2
PROPERTY OPPORTUNITY
Opport unty to co-op marketi ng funds to creat e a larger Golf media buy with endemic
pub lications t o increase Om n i Golf exposure
Proposals from three Go lf media outlets were evaluated to formulate a recommendation based on target
audience reach, competitive CPMs, varying content and ad units, ratings and rankings, and added va lue.
Potential Partners Reviewed
GOLF
c;.,1t·1>ig~st
Golfweek
BUFFALO GROUPE • OMNI HOTELS & RESORTS
Nov. 1, 2023
Current Corproate Media
Commitments
{ I
Item 1 Page 19 of 148
PAGE 3
BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE 4
Nov. 1,2023 Item 1 Page 20 of 148
AUDIENCE
• Lifestyle focus
• Ratings & Rankings moderately influenced by paid
media
•
•
•
•
•
•
70% male / 30% female
Median age: 61
HHI $100K+ (73%, 155 index)
3+ vacations in the past year (41%, 117 index)
Golf Travelers Targeting -6.6M Monthly Impressions
Tout 22% higher average time spend vs. Golf Digest
BUFFALO GROUPE • O MNI HOTELS & RESORTS
Nov. 1,2023
PAGE 5
Item 1 Page 21 of 148
GOLF.CON PROPOSAL
Element Target Flight Date cpm Reach Investment
Targeting 7 P travelers / 4/70 -7/15 $20 cpm 1,500,000 imps $30,000
High-Impact readers of travel content
Display
Targeting HHI $750k+ 4/10 -7/15 $75 cpm 800,000 imps $72,000
Dedicated Golf logix Subs w ho play 7X (monday) Flat fee 53,000 subs $8,000
email golf in l+ st ate
"Trips" Editorial Travel Section 3X articles, continual Bonus TBD $0
Integration p lacement
Total (potential reach) $21 cpm 2,353,000 $50,000
Total (estimated reach) $21.64 2,310,600 $50,000
Flex Ads Production fee for building and serving custom flex $2,000
ads. Can feature video content
BUFFALO GROUPE • OfvlNI HOTELS & RESORTS PAGE 6
Nov. 1, 2023 Item 1 Page 22 of 148
(;(,1t·1lig~st
BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE 7
Nov. 1,2023 Item 1 Page 23 of 148
AUDIENCE
•
•
•
•
•
•
Playing Focus
Ratings & Rankings are pure editorial
76.5% male /23.5% female
Median age: 61
HHI $lOOK+ (68%)
Travel Enthusiast 144 index
o 105.3% more likely to have taken golf
vacation in last year (index 205)
o Spent$7k+l83index
o Spent 7-8 nights away 148 index
BUFFALO GROUPE • Otv1NI HOTELS & RESORTS
Nov. 1, 2023
PAGE 8
Item 1 Page 24 of 148
GOLFDIGEST.COtv1 PROPOSAL
Element Target Flight Date cpm Reach Investment
High-Impact ROS 4/10 -7/31 $30 cpm 1,000,000 imps $30,000 Display'
Dedicated Full database lX (monday) Flat fee 600,000 $20,000 email May 16 (prior to PGA) or
June 13 (prior to USO)
Newsletter Run of Golf 4/10 -7/16 tbd N/A 666,667 $0
Digest Added
Newsletter(s) value
Total (potential reach) $22cpm 2,266,667 $50,000
Total (estimated reach) $38cpm 1,286,667 $50,000
*High-Impact units can be Super Billboard (edge-to-edge responsive width banner) or Crown (runs above the
nav bar) both runs across all pages and can include video.
BUFFALO GROUPE • OMNI HOTELS & RESORTS
Nov. 1, 2023 Item 1 Page 25 of 148
PAGE 9
Golfweek
BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE 10
Nov. 1, 2023 Item 1 Page 26 of 148
AUDIENCE
•
•
•
•
•
Avid Golfer Focus
Less duplication with GOLF.com/GolfDigest.com
Plays golf during travel, 202 index (different base
than GOLF/Digest}
Ratings & Rankings are pay to play, working one
year ahead. The addition of a paid media buy in
2023 would secure a Barton Creek Rater trip in
November 2023. Barton Creek could also be pushed
to 2024 and then a lower threshold commitment to
Golfweek would be required in 2023.
Omni courses co-opted a print buy in 2022 and the
corporate media buy incorporates those
placements, assuming the courses want to
continue with that effort.
BUFFALO GROUPE • OMNI HOTELS & RESORTS
Nov. 1,2023
PAGE 11
Item 1 Page 27 of 148
GOLFWEEK PROPOSAL
Element Target Flight Date Reach lnvestmen cpm t
700% SOV Custom Article Promotion via paramount on 4 weeks {TBD) $25.52 737,081 $75,000 Golfweek, USAT Golfers, FB/IG
4/10 -4/30
*Paramount Rotational Takeovers ROS Buffalo recommends $17 1,235,294 $21,000
extending
Monday Rewind Newsletter Full database (340k subs) 4XdateTBD Flat 7,360,000 $10,000
Dedicated eblast {l} Full database lX date TBD Flat 200,000 $4,000
Print Spreadvertorial co-op Print Golfweek's Best May $62.50 360,000 $20,000
2X Ultimate Guide December
BONUS: Rotational Takeover ROS December $0 300,000 $0 (w/ Ultimate Guide)
BONUS: Golf Life Newsletter Full database (730k subs) 2X dateTBD $0 260,000 $0
BONUS: 2X Rater Retreats Frisco+ Barton Creek (Nov) $0 n/a $0
Total (potential reach) $15.89 4,406,375 $70,000
Total (estimated reach minus print) $26.44 1,891,402 $50,000
*Can sub for rotational takeover ($13cpm) if Corporate Golf video is not available or strong. Overall media cost wou ld be reduced.
BUFFALO GROUPE • Ofv1NI HOTELS & RESORTS PAGE 12
Nov. 1,2023 Item 1 Page 28 of 148
RESOLUTION NO. 2023-015
A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING
BUSINESS IMPROVEMENT DISTRICT (CGLBID), APPROVING A
REIMBURSEMENT REQUEST FROM THE SHERATON CARLSBAD RESORT FOR
GOLF-RELATED EXPENSES AND AUTHORIZING STAFF TO PROCESS PAYMENT
WHEREAS, at its Nov. 27, 2012, meeting, the Carlsbad City Council adopted Ordinance No. CS-
194 forming the Carlsbad Golf Lodging Business Improvement District (CGLBID); and
WHEREAS, members of the CGLBID are assessed $2 per occupied room night, which is
remitted to the city monthly through the current Transient Occupancy Tax collection process; and
WHEREAS, the proceeds of the assessment must be used to promote golf-related tourism
within the boundaries of the CGLBID; and
WHEREAS, each assessed hotel determines how to spend the funds collected by its respective
property, provided expenditures are for approved golf-related expenses; and
WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the
CG LBID Advisory Board, up to the amount collected per property minus administrative fees; and
WHEREAS, staff has reviewed the reimbursement request in Attachment A and is
recommending the Advisory Board approve this reimbursement and authorize staff to pay the
request up to the amount available.
NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging
Business Improvement District, as follows:
1. The above recitations are true and correct.
2. The CGLBID Board approves the November 1, 2023, reimbursement request from
Sheraton Carlsbad Resort (Attachment A) and authorizes staff to pay $78,839 to Sheraton
Ca rlsbad Resort.
PASSED, APPROVED AND ADOPTED at a Special Meeting of the Advisory Board of the
Carlsbad Golf Lodging Business Improvement District on the 1st day of November 2023, by the
following vote, to wit:
AYES: Canepa, Eding, Stull
NAYS: None
ABSENT: None
ABSTAIN: Stripe
BILL CANEPA, Vice Chair
~
SHERRY FREISINGER, City Clerk 1f='
(SEAL)
Request for Reimbursement Attachment A
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel:
Sheraton Carlsbad
Resort & Spa
Request Amount: $58,483.73
Amount Collected minus 4% Admin Fee
Date Paid: 2Q23 ---------
Request Description
(attach supporting
documentation, i.e.,
receipts):
Paid
For:
Paid
By:
Please see attached spreadsheet with all supporting invoices
This is where the reimbursement check will be mailed:
See Attached Sheets
Sheraton Carlsbad Resort & Spa
NAME OF PAYEE: Sheraton Carlsbad Resort & Spa
STREET ADDRESS: 5480 Grand Pacific Drive
CITY, STATE & ZIP: Carlsbad,CA 92008
PREPARED BY: : Kristin Dolloff DATE: 6120123
TITLE: Assistant Controller -------
For OFFICE USE ONLY
Approved By BID Manager: -----------Date:
Approved by CGLBID Board O DATE ___ .Agenda Bill No'-. ___ Resolution No. __ _
Nov. 1, 2023 Item 1 Page 31 of 148
Request for Reimbursement
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel:
Westin Carlsbad
Resort & Spa
Request Amount: $59,510.66
Amount Collected minus 4% Admin Fee
Date Paid: 2Q23 --------
Request Description
(attach supporting
documentation, i.e.,
receipts):
Paid
For:
Paid
By:
Please see attached spreadsheet with all supporting invoices
This is where the reimbursement check will be mailed:
See Attached Sheets
Westin Carlsbad Resort & Spa
NAME OF PAYEE: Westin Carlsbad Resort & Spa
STREET ADDRESS: 5480 Grand Pacific Drive
CITY, STATE & ZIP: Carlsbad, CA 92008
PREPARED BY: : Kristin Dolloff DATE: 6/20/2023 :........:....:.:...:.=:.:...:..--=--=..:..:.;:...;_;__ ________ _
TITLE: _Assistant Controller ______ _
For OFFICE USE ONLY
Approved By BID Manager: ___________ Date:
Approved by CGLBID Board □ DATE ___ Agenda Bill No=--. ___ Resolution No. __ _
Nov. 1,2023 Item 1 Page 32 of 148
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Monthly Collection & Invoice Detail ond Allocation
The Westin/Sheraton Carlsbad Resort & Spa and the Grand Pacific Palisades Hotel
CGLBID Collection
Westin Carlsbad Resort Paid 0cc Rms
$9,416.00 4,708
$8,880.00 4,440
$8,518.00 4 259
$26,814.00 13,407
Sheraton Carlsbad Resort Paid 0 cc Rms
$8,424.00 4,212
$7,052.00 3,526
$7,362.00 3,681
$22,838.00 11,419
Cassara Paid 0cc Rms
$6,216.00 3,108
$5,508.00 2,754
$6,628.00 3 314
$18,352.00 9,176
CGLBID Invoices
Date Vendor Description Invoice# Amount
1-Apr-23 All Things Hospitality Ecommerce management 11028 $1,166.67
1-Apr-23 All Things Hospitality Ecommerce management 11023 $1,166.67
1-Apr-23 All Things Hospitality Ecommerce management & ad spend 11038 $4,527.50
1-Apr-23 All Things Hospitality Ecommerce management & ad spend 11044 $2,055.00
1-Apr-23 ChemistryPR PR Services 4750 $4,500.00
1-Apr-23 locale Magazine Golf in Ad 5891-M $1,500.00
4-Apr-23 Xpress Graphics Golf on Promo Cards 23-53309 $134.06
6-Apr-23 Xpress Graphics Golf on Promo Cards 23-53379 $77.14
6-Apr-23 Koddi-Sheraton Koddi Advertising & Digital Marketing 50-14243 $3,900.00
6-Apr-23 Koddi-Westin Koddi Advertising & Digital Marketing SO-14244 $3,900.00
7-Apr-23 Expedia Travel Ads 11491293 $1,000.00
7-Apr-23 Expedia Travel Ads 11491299 $1,000.00
10-Apr-23 Inside Golf Media Golf Ad 10480 $2,000.00
ll-Apr-23 Golf lab Media Golf Ad 4705 $7,500.00
11-Apr-23 Xpress Graphics Golf promo on booklet 23-53470 $189.18
12-Apr-23 Xpress Graphics Golf promo on booklet 23-53482 $238.08
12-Apr-23 Xpress Graphics Golf Promo Cards 23-53487 $151.64
17-Apr-23 Expedia Travel Ads Golf Ads 11493171 $1,000.00
17-Apr-23 Expedia Travel Ads Golf Ads 11493155 $1,000.00
17-Apr-23 Xpress Graphics Trifold Ad 23-53601 $1,490.54
24-Apr-23 Expedia Travel Ads Golf Ads 11494577 $1,000.00
24-Apr-23 Expedia Travel Ads Golf Ads 11494586 $1,000.00
24-Apr-23 Golf Lab Media Golf ads 4706 $10,650.00
28-Apr-23 All Things Hospitality Ecommerce Manafement 11079 $1,083.75
Wheelhouse Media
30-Apr-23 (Carlsbad Magazine) Magazine Ad 10081 $1,700.00
1-May-23 Locale Magazine Magazine Ad 5892-M $1,500.00
1-May-23 All Things Hospitality Ecommerce Management 11098 $2,457.50
1-May-23 Carlsbad Business Journal Golf Ad 29080 $2,395.00
1-May-23 All Things Hospitality Ecommerce management 11085 $1,166.67
1-May-23 All Things Hospitality Ecommerce Management 11086 $1,166.67
1-May-23 ChemistryPR PR Services 4759 $4,500.00
1-May-23 Expedia Travel Ads Travel Ads 11498893 $1,000.00
1-May-23 Expedia Travel Ads Travel Ads 11498907 $1,000.00
3-May-23 Inside Golf Media Golf ad 10483 $2,000.00
4-May-23 All Things Hospitality Ecommerce Management 11115 $2,300.00
4-May-23 TravelClick travel ads 2008818 $1,308.00
4-May-23 TravelClick travel ads 2008804 $831.23
5-May-23 Laguna Beach Magazine golf ad 54311 $1,200.00
Nov. 1, 2023
Month
Apr-23
May-23
Jun-23
Month
Apr-23
May-23
Jun-23
Month
Apr-23
May-23
Jun-23
Allocate to Properties
Assessed to
Golf BID Westin Sheraton
$233.33 $233.33
$233.33 $233.33
$905.50 . $905.50
$411.00 $411.00
$900.00 $450.00 $450.00
$300.00 $150.00 $150.00
$26.81 $13.41 $13.41
$15.43 $7.72 $7.72
$780.00 $780.00
$780.00 $780.00
$200.00 $200.00
$200.00 $200.00
$2,000.00 $1,000.00 $1,000.00
$7,500.00 $3,750.00 $3,750.00
$37.84 $37.84
$47.62 $23.81 $23.81
$151.64 $151.64
$200.00 $200.00
$200.00 $200.00
$298.11 $149.00 $149.00
$200.00 $200.00
$200.00 $200.00
$10,650.00 $5,325.00 $5,325.00
$12.40 $12.40
$340.00 $340.00
$300.00 $150.00 $150.00
$491.50 $247.75 $247.75
$479.00 $239.50 $239.50
$233.33 $233.33
$233.33 $233.33
$900.00 $450.00 $450.00
$200.00 $200.00
$200.00 $200.00
$2,000.00 $2,000.00
$460.00 $460.00
$261.60 $261.60
$166.25 $166.25
$240.00 $120.00 $120.00
Item 1 Page 33 of 148
5-May-23 Koddi Travel Ads 19065 $1,000.00 $200.00 $100.00 $100.00
15-May-23 Xpress Graphics golf ads 23-54794 $263.71 $39.56 $39.56 $0.00
19-May-23 Halo Merchandise promoting golf 2023000084216.00 $454.44 $90.89 $90.89
23-May-23 Expedia travel ads Travel Ads 11503574 $1,100.00 $220.00 $220.00
23-May-23 Expedia Travel Ads Travel Ads 11503579 $1,100.00 $220.00 $220.00
25-May-23 Halo Merchandise promoting golf 2023000087756.00 $264.53 $52.91 $52.91
30-May-23 Epsilon METT 1145235813 $509.62 $509.62 $509.62
1-Jun-23 Chemistry PR PR Services 4770 $4,500.00 $900.00 $450.00 $450.00
1-Jun-23 All Things Hospitality Ecommerce Management 11162 $525.00 $105.00 $105.00
l -Jun-23 All Things Hospitality Ecommerce management 11160 $525.00 $105.00 $105.00
l-Jun-23 All Things Hospitality Ecommerce Management 11147 $2,400.00 $480.00 $480.00
1-Jun-23 All Things Hospitality Ecommerce Management 11140 $1,166.67 $233.33 $233.33
l-Jun-23 All Things Hospitality Ecommerce Management 11139 $1,166.67 $233.33 $233.33
1-Jun-23 All Things Hospitality Ecommerce Management 11153 $962.50 $192.50 $192.50
2-Jun-23 FireBrand golf ads 54646 $1,550.00 $1,550.00 $775.00 $775.00
2-Jun-23 Expedia Travel Ads expedia travel ads 11508236 $1,000.00 $200.00 $200.00
2-Jun-23 Expedia Travel Ads expedia travel ads 11508272 $1,200.00 $220.00 $220.00
7-Jun-23 Xpress Graphics brochure ad 23-54680 $700.30 $140.06 $70.03 $70.03
14-Jun-23 Inside Golf Media golf ad 10492 $2,000.00 $2,000.00 $1,000.00 $1,000.00
19-Jun-23 Expedia expedia travel ads 11515006 $1,500.00 $300.00 $300.00
19-Jun-23 Expedia expedia travel ads 11514996 $1,500.00 $300.00 $300.00
Total $102,143.74 $15,321.56 $21,984.52 $19,299.59
2023 OTA Commissions-Westin various $22,605.60 $3,390.84 $3,390.84
2Q23 OTA Commissions-Sheraton various $33,658.95 $5,048.84 $5,048.84
30-Jun-23 Sales & Marketing Wages 2Q23Wages $341,353.00 $68,270.60 $34,135.30 $34,135.30
Westin Sheraton
$601,905.03 $133,312.06 $59,510.66 $58,483.73
Nov. 1, 2023 Item 1 Page 34 of 148
Request for Reimbursement
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel:
Westin Carlsbad
Resort & Spa
Request Amount: $59,510.66
Amount Collected minus 4% Admin Fee
Date Paid: 2Q23 --------
Request Description
(attach supporting
documentation, i.e.,
receipts):
Paid
For:
Paid
By:
Please see attached spreadsheet with all supporting invoices
This is where the reimbursement check will be mailed:
See Attached Sheets
Westin Carlsbad Resort & Spa
NAME OF PAYEE: Westin Carlsbad Resort & S a
STREET ADDRESS: 5480 Grand Pacific Drive
CITY, STATE & ZIP: Carlsbad,CA 92008
PREPARED BY: : Kristin Dolloff DATE: 6/20/2023 --------------
TITLE: _Assistant Controller ______ _
For OFFICE USE ONLY
Approved By BID Manager: Date:
Approved by CGLBID Board O DATE __ -----'Agenda Bill No=-. ___ Resolution No. __ _
Nov. 1,2023 Item 1 Page 35 of 148
Re □uest [])r Reimbursement
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Dotel:
D estin Carlsbad
Resort □ s □a
Re□uest Amount: $5 q 0>2.2□
Amount Collected minus 4% Admin Fee
Date Paid: 0023
Re □uest Descriot ion
(attaco su □oorting
documentation, i.e.,
recei ots):
Paid
Dor:
Paid
B
Please see attached spreadsheet with all supporting invoices
This is where the reimbursement check will be mailed:
See Attached Sheets
Westin Carlsbad Resort & Spa
NAM □ DD PAD □□: D estin Carlsbad Resort D S □a
STROOT ADDRDSS: 50[0 □rand Paci[lc Drive
CITO, STAT□ D DIP: Carlsbad, CA ceoo o
PROPARDD B O: • Kristin Dolloff DATO: 4@c2023 :........:....::...:..::::..::c...:....::----=-.:..:..:::..:..:....__________ ____:_:=::....:=..::..:::::..:::..__ ___ _
TITLO: ccounting Manager I 11 1 r I I U:J r UIIl 111 l
For OFFICE USE ONL0
Approved By BID Manager: Date: -----------
Approved by CGLBID Board □ DATE n UTI r 11Agenda Bill No.,_. ___ Resolution No. __ --..:.=r'
Nov. 1, 2023 Item 1 Page 36 of 148
RESOLUTION NO. 2023-016
A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING
BUSINESS IMPROVEMENT DISTRICT (CGLBID), APPROVING A
REIMBURSEMENT REQUEST FROM THE CASSARA FOR GOLF-RELATED
EXPENSES AND AUTHORIZING STAFF TO PROCESS PAYMENT
WHEREAS, at its Nov. 27, 2012, meeting, the Carlsbad City Council adopted Ordinance No. CS-
194 forming the Carlsbad Golf Lodging Business Improvement District (CGLBID); and
WHEREAS, members of the CGLBID are assessed $2 per occupied room night, which is
remitted to the city monthly through the current Transient Occupancy Tax collection process; and
WHEREAS, the proceeds of the assessment must be used to promote golf-related tourism
within the boundaries of the CGLBID; and
WHEREAS, each assessed hotel determines how to spend the funds collected by its respective
property, provided expenditures are for approved golf-related expenses; and
WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the
CGLBID Advisory Board, up to the amount collected per property minus administrative fees; and
WHEREAS, staff has reviewed the reimbursement request in Attachment A and is
recommending the Advisory Board approve this reimbursement and authorize staff to pay the
request up to the amount available.
NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging
Business Improvement District, as follows:
1. The above recitations are true and correct.
2. The CGLBID Board approves the November 1, 2023, reimbursement request from Cassara
(Attachment A) and authorizes staff to pay $11,708 to Cassara.
PASSED, APPROVED AND ADOPTED at a Special Meeting of the Advisory Board of the
Carlsbad Golf Lodging Business Improvement District on the 1st day of November 2023, by the
following vote, to wit:
AYES:
NAYS:
ABSENT:
ABSTAIN:
Canepa, Eding, Stull
None
None
Stripe
BILL CANEPA,l vice Chair
SHERRY FREISINGER, City Clerk
{SEAL)
Attachment A Request for Reimbursement
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel:
Grand Pacific
Palisades Hotel
(Cassara)
Request Amount: $46,152.30 Paid For: See Attached Sheets
Amount Collected minus 4% Admin Fee
Date Paid: 2Q23
Request Description
(attach supporting
documentation, i.e.,
receipts):
Grand Pacific Palisades Hotel -
Paid By: Cassara --=--c~-'------------
Please see attached spreadsheet with all supporting invoices
This is where the reimbursement check will be mailed:
NAME OF PAYEE: Grand Pacific Palisades Hotel -Cassara
STREET ADDRESS: 5805 Armada Drive
CITY, STATE & ZIP: Carlsbad, CA 92008
PREPARED BY: : Kristin Dolloff DATE: 6/20/23 '------'--'.:...:c::....;_.:....:....::_~:...;_c__---------_=-c...---'-'-----'------
TITLE: _Assistant Controller ______ _
For OFFICE USE ONLY
Approved By BID Manager: Date: -----------
Approved by CGLBID Board O DATE __ ~Agenda Bill No'-. ___ ,Resolution No. __ _
Nov. 1, 2023 Item 1 Page 39 of 148
2023 Q2 GOLF BID The Cassara
. Golf BIO . Month Vendor Description Golf 81d Quarter Invoice n Invoice Amount Golf Bid Amount
March Rollover Hilton
M~rdl Rollover Hilton
March Rollover INNsight
April Hilton
April Hilton
April Hilton
AprO Hilton
Aprll Expedia Travel Ads
April Expedia Travel Ads
April LOCALE Magazine
April Yelp for Business
April Travel Media
April AAA
April dairvoyot
April Clalrvoyix
April Google
April Chemistry PR
April Wedding Pro
April INNsight
April sandiego.com
April San Diego Ma&azine
April San Diego Magazine
April Eii:pcess Graphics
April Express Grap hies
April Express Graphics
April The Hotel Network
April TravekHck Media Solutions
April Traveldk..k Media Solutions
April TravekJtdc Media Solutions
April TravekUclc Media SoluttOns
April Box
April VERB
April Kimberly Motos UC
May Hilton
May Hilton
May Hilton
May Hilton
May LOCALE Magazine
May Expedia Travel Ads
May Expedia Travel Ads
May flcpedta Travel Ads
May Google
May AAA
May INNsight
May Chemistry PR
May Carlsbad Maguine
May Traveldick Medi.a Solutions
May Silndlego.com
May San Diego Magazine
May San Diego Magazine
May The Hotel Network
May Yelp for Business
May Ctairvoyix
May Travel Media
June Hlfton
June Google
June AAA
June Expedia Travel Ads
June LOCALE Magazine
June The Hotel Network
June Tra'Jelclick Media Solutions
June Yelp for Business
June Travel Media
June sandiego.com
June Inside Golf Medla
June OlemistryPR
June 2Q23
Noll l 2023
Hilton Central Reservation,, Commissions
Hilton Website/GOS/TA Bookings (OS/TAC Summa,y)
SEM Google Ad Mana,ement
Hilton Website/GOS/TA Bookings (OS/TAC Summary)
HIiton Online Ttilvel Agency Ma rein BookWlgs,
Hilton Centttll Reservations Commissions
HOton Revenue Management Services and Package Makltenance
Sponsored Ustin,: Ads
Sponsored Usting Ads
Digital Marketing, Monthly Rotating Banner, Leader~rd, lnsta Story
Sponsored Listing Muketing
Third Party Marketing and Reputation Management
AAA Website Sponsorshfp Usting
Hilton Email Marketing Database Fees
One Column Tile Email OepJoyment
SEM Google Ads Budget Spend
Pubtic Relations Company
The Knot Wedding Listing
SEM Google Ad Management
Website Ad Package
Digital Marketing SO Magazine -Summer Escapes Full Page
Digital Marketing SD Magazine -Sponsored Story In Stream Post Reel U/G
Weddine Brochures
Tri-Fold Wek:ome Brochures
Property Flyers
Website layered Marketing Platform -Package Promotion and Comms
Agency360 Subscriptk:in Marketing
Q2 Revenue Strategy360 and Demand 360 Subscription Marketing
Ql Revenue Strategy360 and Demand 360 Subscription Marketing
GOS Campai1ns on Galileo and Sabre
Box Digital Asset Management Platform Annual Subs.c.ription
Graphk: Design• Marketinc Artwork
Photography Event Space and Website
Hilton Website/GOS/TA Bookings (OS/TAC Summary)
Hilton Online Travel Agency Margin Bookings
Hilton Central Reservations Commissions
Hilton Revenue Management Sen,lces and Package Maintenance
Digital Marketing lnsta Story, Promoted FB, Dedicated Ema fl Newsletter
Sponsored Us ting Ads
Sponsored Listing Ads
Q2 HMton Co-Op Sin Ofego Campaign
SEM Google Ads Budget Spend
AAA Website Sponsorship Usting
SEM Google Ad Management
Public Relations Company
Print and Digital Marketine Ads Car1sbad Magazine -Sept/Oct22 Payment
GOS Campaigns on Galileo and Sabre
Website Ad Package
Digital Marbting SO Magazine -lightbox
Digital Marketing SO Maeazine -Sponsorship Best of North County
Website Layered Marketing Platform -Package PromotK>n and Comms
Sponsored Ustina Marketing
One C:Olumn TIie Email Deployment
Third Party Marketing and Reputation Manaeement
Hilton Online Travel Agency Margin Bookings~ MTD, partial submission
S£M Gooe,le Ads Budget Spend
AAA Website Sponsorship listing
Sponsored Listing Ads
OJ<al Marketina €blast lndusion, lnsta Post, Promoted FB, Rotatin& Banner
Website Layered Marketing Platform -Package Promotion and Comms
GOS Campaigns on Galileo and Sab.re
Sponsored listing Marketing
Third Party Marketing and Reputation Management
Website Ad Package
Cassara Insider Newsletter Monthly Features+ SO Magazine Sponsor Post
Publie Relations Company
Wages a~~_laries
10%
10%
10%
10',4
10%
10%
10%
20%
20%
20%
10%
10%
20%
20%
20%
20',4
20%
10%
10%
15%
20',4
20%
10%
10',4
10'-4
15%
JO%
10%
10',4
15%
20%
20%
20'-4
10%
10%
10%
10%
20%
20%
20%
20%
20%
10%
10'-'
20%
20%
10%
15%
20%
20%
15%
10%
20%
10%
10%
20%
10%
20%
20%
15%
10%
10%
10%
15%
25%
20%
20%
Ql
Ql
Ql
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Q2
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Q2
Q2
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Q2
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Q2
Q2
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Q2
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Q2
Q2
Q2
Q2
Q2
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Q2
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Q2
Q2
Q2
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Q2
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1160S-1385248
CON5t-2U9609
33120234726644
CONSL-2141918
ACH Payment
11605-1371991
11671-1846791
11490075
11493529
6004-M
ACH Payment/CC
23APR_TMG091S
1953238
24396
24439
ACH Payment
4753
INVU50592138130
4302023726644
46AC352C-0013
25899
25947
23-53462
23-53574
23-52102
22-EIG008404
liT269622
HT276567
HT24tl115
2000995
INV10847866
GPRCB.031
49
CONSL-2164586
ACH Payment
11605-1399803
11671-1925541
6005-M
11504123
11499668
1000000521
ACH Payment
1955229
5312023726644
4763
9866
2008827
46AC352C-0014
26087
25784
23-EIG008916
ACH Payment/CC
24614
23MAV_TMG0942
ACH Payment
ACti Payment
195n40
11515043
6006-M
23-EIG009335
2016966
ACH Payment/CC
23JUN_TMG0925
46AC352C-00l5
10491
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46S.75 $ 46.58
15,404.94 $ 1,540.49
118.99 $ 11.90
ll,07S.57 $ 1,107.56
10,200.72 $ 1,020.07
317.92 s 31.79
2,475.00 s 247.50
2,000.00 $ 400.00
500.00 s 100.00
2,033.00 $ 416.60
570.00 s 57.00
560.00 s 56.00
459.50 s 91.90
990.00 s 198.00
990.00 s 198.00
1,943.99 $ 388.80
1,000.00 s 200.00
819.00 s 81.90
Jl8.99 s 11.90
1,200.00 s 180.00
2,800.00 s 560.00
3,000.00 $ 600.00
202.06 s 20.21
685.91 $ 68.59
51.00 s 5.10
17S.OO s 26.25
1,543.81 s 154.38
3,361.97 $ 336.20
1,315.00 s 131.50
615.12 $ 92.27
540.00 $ 108.00
937.50 $ 187.50
500.00 $ 100.00
8,442.99 $ 844.30
S,416.62 5 541.66
1,030.85 s 103.09
2,475.00 s 247.50
2,083.00 s 416.60
2,000.00 $ 400.00
2,000.00 s 400.00
5,000.00 $ 1,000.00
1,962.49 s 392.50
459.50 s 45.95
118.99 $ 11.90
1,000.00 $ 200.00
494.50 $ 98.90
569.47 $ 56.95
1,200.00 $ 180.00
1,000.00 $ 200.00
l,S00.00 $ 300.00
175.00 $ 26.25
570.00 $ 57.00
775.00 s 155.00
560.00 s 56.00
4,835.53 $ 483.55
1,994.87 s 398.97
459.50 s 45.95
2,000.00 s 400.00
2,033.00 $ 416.60,
175.00 s 26.25
831.04 s 83.10
570.00 $ 57.00
560_00 s 56.00
1,200.00 $ 180.00
1,250.00 $ 312.50
1,000.00 s 200.00
144,914.00 s 28,982.80
llf!ta!l•-09 s eage~~l 48
RESOLUTION NO. 2023-017
A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING
BUSINESS IMPROVEMENT DISTRICT (CGLBID), APPROVING A
REIMBURSEMENT REQUEST FROM THE HILTON CAPE REY CARLSBAD BEACH
RESORT FOR GOLF-RELATED EXPENSES AND AUTHORIZING STAFF TO PROCESS
PAYMENT
WHEREAS, at its Nov. 27, 2012, meeting, the Carlsbad City Council adopted Ordinance No. CS-
194 forming the Carlsbad Golf Lodging Business Improvement District {CGLBID); and
WHEREAS, members of the CGLBID are assessed $2 per occupied room night, which is
remitted to the city monthly through the current Transient Occupancy Tax collection process; and
WHEREAS, the proceeds of the assessment must be used to promote golf-related tourism
within the boundaries of the CGLBID; and
WHEREAS, each assessed hotel determines how to spend the funds collected by its respective
property, provided expenditures are for approved golf-related expenses; and
WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the
CGLBID Advisory Board, up to the amount collected per property minus administrative fees; and
WHEREAS, staff has reviewed the reimbursement request in Attachment A and is
recommending the Advisory Board approve this reimbursement and authorize staff to pay the
request up to the amount available.
NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging
Business Improvement District, as follows:
1. The above recitations are true and correct.
2. The CGLBID Board approves the November 1, 2023, reimbursement request from
Carlsbad by the Sea (Attachment A) and authorizes staff to pay $115,694 to Hilton Cape
Rey Carlsbad Beach Resort.
PASSED, APPROVED AND ADOPTED at a Special Meeting of the Advisory Board of the
Carlsbad Golf Lodging Business Improvement District on the 1st day of November 2023, by the
following vote, to wit:
AYES:
NAYS:
ABSENT:
ABSTAIN:
Eding, Stripe, Stull
None
None
Canepa
SHERRYF~k f
(SEAL)
Request for Reimbursement Attachmenl A
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel: Ca e Re Carlsbad Beach, a Hilton Resort & S a
Request Amount: $59,257.90 Paid For: Golf Marketing Initiatives Q2 -2023
Date Paid : April-June 2023 Paid By: Cape Rey Carlsbad Beach
Request Description (attach supporting documentation, i.e., receipts):
JOB 1 Golf Email Campaigns Using Cendyn/Guestfolio_.:._Marketing emails that incl ude promotion of
Golf Packages here at Cape Rey and at The Crossings at Carlsbad are deployed with this email platform.
April, May and June. fees = $395.60
+ 4 Mgmt. hours for content and template creation= $200.00 Total: $595.60
JOB 2 Golf Social Media Posts -
Approx. 50% of content from Social Fisch our Social Media Agency is golf related.
April, May and June billing@ $2,500 per month = $7,500.00 x 50% = $3,750.00
+ 3 Mgmt. hours per month for content and approval= $450.00 Total: $4,200.00
JOB 3 Golf Digital Media Ad Campaigns, Verb Interactive (Digital Ad Agency)
Media Spend-April $900.00 + May $1,100.00 + June $1,100.00 = $3,100.00
+4 Mgmt. hours for content and approval per month = $600.00 Total: $3,700.00
JOB 4 Golf Promotion/On Hold Voice Messaging -Spectrio Voice Messaging System
Subscription Costs -April $122.68 + May $122.68 + June $122.68 = $368.04
+ 1 Mgmt. hours per month for updates and approvals= $150.00 Total: $518.04
JOB 5 Golf campaigns with Expedia Tr~vel Ads &Hilton Amplify program (paid search and paid social)
-Digital Media Campaigns promoting golf packages. Media costs for Q2= $21,850.31
+ 8 Mgmt. hours providing content and campaign approvals per month= $1,200.00 Total: $23,050.31
JOB 6 Golf Packages for The Cross ings at Carlsbad on Caperey.com
+ 1 Mgmt. hours for content, updating websites and new golf vouchers per. month Total $150.00
JOB 7 Stay to Play Ad Package in PassPort to San Diego Magazine Full page print ad and digital ad
package for golf packages
+ 2 Mgmt. hours per month for providing digital, social media and newsletter content Total: $300.00
JOB 8 Golf Travel & Social Media Influencers & Writers Hosted to Promote Carlsbad
Complimentary room, food and beverage expenses for golf writers/influencers= $3,749.95
+ 12 Mgmt. hours for coordinating, touring and greeting (4 total) guests= $600.00 Total: $4,349.95
JOB 9 Rogue Media -Stay to Play Golf Package Media Buy Golfing So Cal Magazin e & several
regional golf magazines and digital newsletters Annual Contract-Full page print ad and digital ad
package for golf packages
+ 3 Mgmt. hours per month for providing ad design for print, digital & newsletter content Total: $450.00
JOB 10 Southern California Golf Assn. Stay to Play Ad Package -Print and Digital Annual Contract
Full page print ad and digital ad package for golf packages
+ 2 Mgmt. hours per month for providing print, digital, social media and newsletter content Total: $300.00
JOB 11 AAA Multimedia Marketing -Digital Banner Ad campaign directed to CA and AZ for
golf packages -June media costs= $1,025.00
+ 8 Mgmt. hours for providing creative and content for 4-month campaign = $400.00 Total: $1,425.00
Continued on Page 2
Nov. 1, 2023 Item 1 Page 43 of 148
Financial Status Report
JOB 12 ABC-15 in Phoenix AZ -Father's Day Golf Getaway Campaign -Digital Banner Ads,
e-newsletter, broadcast mentions and more to promote a golf getaway/giveaway.
May media costs= $3,081.00
2
+ 16 Mgmt. hours for coordination & providing creative/content for campaign= $800.00 Total: $3,881.00
JOB 13 Fly By Photography Video Edit for website hero image -Edits to include golf footage for the new
Caperey.com vanity site being completed in Q2 = $1,500.00
+ 10 Mgmt. hours for coordination and art direction = $500.00 Total: $2,000.00
--------------------------------------------------------------------------------------------------------------------------------------------------
JOB 14 Caperey.com vanity site build to include golf and update images, content and video
Web developers time= $11,338.00
+ 60 Mgmt. hours for providing content, design direction and project mgmt. = $3,000.00 Total: $14,338.00
-------------------------------------------------------------------------------------------------------------------------------------------------
Grand Total $59,257.90
This is where the reimbursement check will be mailed:
NAME OF PAYEE:
STREET ADDRESS:
CITY, STATE & ZIP:
PREPARED BY:
Wave Crest Oceanfront LLC
DBA Cape Rey Carlsbad Beach, Wave Crest Oceanfront LLC
OBA Cape Rey Carlsbad Beach, a Hilton Resort & Spa Spa
Road1 Ponto Road
, CA 92011 Carlsbad, CA
TITLE: __ Area Dir. of Sales & Marketing _______ _
For OFFICE USE ONLY
Approved By BID Manager: _____________ Date:
Approved by CG LBID Board 0 DATE ____ .Agenda Bill No'-. ___ Resolution No. __ _
Nov. 1, 2023 Item 1 Page 44 of 148
l CENDYN'
Central Dynamics LLC
980 N Federal Hwy, Ste 312
Boca Raton FL 33432
United States
REMIT US FUNDS TO LOCKBOX:
Attn: Cendyn Group LLC Lockbox 735245
131 S Dearborn, 6th Floor
Chicago, IL USA 60603
Invoice
#INV6705820
01 -Mar-2023
Bill To Property TOTAL (USD)
Cape Rey Carlsbad, A Hilton Resort
1 Ponto Rd
Cape Rey Carlsbad, A Hilton Resort
1 Ponto Rd
Carlsbad 92011 Carlsbad 92011
United States United States
Terms
Due on receipt
Item
GF-ESSENTIALS
Guestfollo CRM Essentials Monthly Fee
4/1/2023 -6/19/2023
Tax Type
State
Tax Code
AVATAX
PO#
Qty
3
Tax Basis
$395.60
PLEASE NOTE REMIT TO ABOVE FOR US CHECK PAYMENTS
BANKING INSTRUCTION FOR WIRE/ACH:
Account Name: Cendyn Group LLC dba Cendyn
Bank Name:JPMorgan Chase
Bank Address: New York, NY, USA 10017
Account Number: 861169537
ABA Number: 021000021 Swift/BIC Code Number: CHASUS33
Rate
$131.86666
667
Tax Rate
0%
Amount
$395.60
Tax Amount
$0.00
Total $0.00
Please Include the Invoice number when paying to Insure proper credit
II I I I Ill llll Ill 1111111111111111111
Nov. to/Jllf5820
$395.60
Due Date: 01-Mar-2023
Sales Rep
Robin Deyo
Tax Rate Tax Amount
0% $0.00
Subtotal
Tax
Total
Gross Amt
$395.60
$395.60
$0.00
$395.60
1 of 1
Item 1 Page 45 of 148
!,C ll .IAI I I:;< :I I
Billed To
Rob Stirling
Cape Rey Carlsbad Beach, a
Hilton Resort and Spa
1 Ponto Road
Carlsbad, CA 92011
Description
Social Media Management
April 2022
Nov. 1, 2023
Date of Issue
05/03/2023
Due Date
05/18/2023
Invoice Number
CR0423
Rate
$2,500.00
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$2 ,500 .00
Subtotal
Tax
Qty Line Total
$2,500.00
2,500.00
0.00
Total
Amount Paid
2,500.00
0.00
Amount Due (USO) $2,500.00
Item 1 Page 46 of 148
Billed To
Rob Stirling
Cape Rey Carlsbad Beach, a
Hilton Resort and Spa
1 Ponto Road
Carlsbad, CA 92011
Description
Social Media Management
May 2023
Nov. 1, 2023
Date of Issue
06/05/2023
Due Date
06/20/2023
Invoice Number
CR0523
Rate
$2,500.00
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$2,500.00
Qty Line Total •
$2,500.00
Subtotal 2,500.00
Tax 0.00
Total 2,500.00
Amount Paid 0.00
Amount Due (USO) $2,500.00
Item 1 Page 47 of 148
'.,! l<:i/\1 I i',(11
Billed To
Rob Stirling
Cape Rey Carlsbad Beach, a
Hilton Resort and Spa
1 Ponto Road
Carlsbad, CA 92011
Description
Social Media Management
June 2023
Date of Issue
06/23/2023
Due Date
07/08/2023
Invoice Number
CR0623
Rate
$2,500.00
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$2,500.00
Subtotal
Tax
Qty Line Total
$2,500.00
2,500.00
0.00
Total
Amount Paid
2,500.00
0.00
Amount Due (USO) $2,500.00
Nov. 1, 2023 Item 1 Page 48 of 148
VERB Interactive Inc.
Invoice To:
1656 Barrington Street, 5th Floor
Halifax, Nova Scotia
B3J 0C2 Canada
Cape Rey Carlsbad Beach, A Hilton Resort
and Spa
1 Ponto Rd
Carlsbad CA 92011
T: 902-444-7656
E: accounting@verbinteractive.com
Web: www.verbinteractive.com
GST/HST No: 863211777 RT0001
Date Invoice #
04/04/2023 39559
Description Amount
April Dlgital Media -Google: Cape Rey Golf
April Digital Media-Facebook: Cape Rey Golf
VERB Media Management Credit: $117
600.00
300.00
HST 15% 0.00
Total Amount Due USO 900.00
We appreciate your business!
Payment Terms: Due Upon Receipt
Nov. 1,2023 Item 1 Page 49 of 148
Invoice To:
VERB Interactive Inc.
1656 Barrington Street, 5th Floor
Halifax, Nova Scotia
B3J 0C2 Canada
Cape Rey Carlsbad Beach, A Hilton Resort
and Spa
1 Ponto Rd
Carlsbad CA 92011
T: 902-444-7656
E: accounting@verbinteractlve.com
Web: www.verbinteractive.com
GST/HST No: 863211777 RT0001
Date Invoice#
05/02/2023 40384
Description Amount
May Digital Media -Google: Cape Rey Golf
May Digital Media-Facebook: Cape Rey Golf
VERB Media Management Credit: $143
800.00
300.00
HST 15% 0.00
Total Amount Due USO 1,100.00
We appreciate your business!
Payment Terms: Due Upon Receipt
Nov. 1, 2023 Item 1 Page 50 of 148
Invoice To:
VERB Interactive Inc.
1656 Barrington Street, 5th Floor
Halifax, Nova Scotia
B3J 0C2 Canada
Cape Rey Carlsbad Beach, A Hilton Resort
and Spa
1 Ponto Rd
Carlsbad CA 92011
T: 902-444-7656
E: accounting@verbinteractive.com
Web: www. verbinteractive.corn
GST/HST No: 863211777 RT0001
Date Invoice #
06/19/2023 41443
Description Amount
June Digital.Media -Google: Cape Rey Golf
June Digital Medla-Facebook: Cape Rey Golf
VERB Media Management Credit: $143
·aoo.oo
300.00
HST 15% 0.00
Total Amount Due USO 1,100.00
We appreciate your business!
Payment Terms: Due Upon Receipt
Nov. 1, 2023 Item 1 Page 51 of 148
spectrio
PO Box 890271
Charlotte NC 28289-0271
United Stales
(800) 584-4653
www.speclrio.com
Tax ID # 85-3825945
Bill To
Cape Rey Carlsbad -A Hilton Resort
1 Ponlo Road
Carlsbad CA 92011
United Slates
Terms
Due on Receipt
Due Date
4/1/2023
Qty Service/Item Description
Monthly Invoice for On Hold Marketing Message
PO#
Service Address: -OHC25556 -Cape Rey Carlsbad
Beach -A HIiton Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Dates: 4/1/2023 -4/30/2023
Service Fee Per Invoice
Service Address: -OHC25556 -Cape Rey Carlsbad
Beach -A Hilton Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Dates: 4/1/2023 -4/30/2023
Ship To
Memo
Rate Subscription
$107.69 SUBX-47381
$14.99 SUBX-147665
Tax Rate
Subtotal
S&H Cost
S&H Discount
Tax Total (%)
Total
Invoice
#1478009
Acct OHC25556
4/1/2023
Amount
$107.69
$14.99
$122.68
$0.00
$0.00
$122.68
Amount Applied $0.00
AMOUNT DUE
Payment Details:
Please Make Checks Payable To: Speclrlo, LLC
PO Box 890271 Remittance Address:
Payment Via Webportal:
Payment Via Phone:
I NV #14 78009
Acct OHC25556
Nov. 1, 2023
Charlotte, NC 28289-0271
www.Speclrlo.com/Cllent-Center
(800) 584-4653 X 2910
WiFi Marketing, Digital Signage, In-Store Music, or On Hold Messaging and Marketing
Visit spectrio.com/free-gift to get started.
Item 1
$122.68
Due Date: 4/1/2023
1 of 2
Page 52 of 148
spectrio
PO Box B90271
Charlotte NC 28289-0271
United Stales
(BOO} 584-4653
www.speclrlo.com
Tax ID# B5-3825945
BIIITo
Cape Rey Carlsbad -A Hilton Resort
1 Ponto Road
Carlsbad CA 92011
United States
Terms
Due on Receipt
Due Date
5/1/2023
Qty Service/Item Description
Monthly Invoice lor On Hold Marketing Message
PO#
Service Address: • OHC25556 • Cape Rey Carlsbad
Beach -A Hillan Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Dates: 5/1/2023 -5/31/2023
Service Fee Per Invoice
Service Address: -OHC25556 -Cape Rey Carlsbad
Beach -A Hilton Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Dates: 5/1/2023 -5/31/2023
Payment Details:
Please Make Checks Payable To:
Remittance Address:
Payment Via Webportal:
Payment Via Phone:
INV #14911 94
Acct OHC25556
Spectrlo, LLC
PO Box B90271
Charlotte, NC 28289-0271
www.Spectrlo.com/Cllent-Cenler
(800} 564-4653 X 2910
Ship To
Memo
Rate Subscription
$107.69 SUBX-47381
$14.99 SUBX-147665
Tax Rate
Subtotal
S&H Cost
S&H Discount
Tax Total (¾)
Total
Invoice
#14911 94
Acct OHC25556
5/1/2023
Amount
$107.69
$14.99
$122.68
$0.00
$0.00
$122.68
Amount Applied $0.00
AMOUNT DUE
$122.68
Due Dale: 5/1/2023
WIFI Marketing, Digital Slgnage, In-Store Music, or On Hold Messaging and Marketing
Visit spectrio.com/free-gift to get started.
Nov. 1, 2023 Item 1
1 ol 2
Page 53 of 148
spectrio
PO Box 890271
Charlotte NC 28289-0271
United States
(800) 584-4653
www.spectrlo.com
Tax ID# 85-3825945
BIii To
Cape Rey Carlsbad -A HIiton Resort
1 Ponto Road
Carlsbad CA 92011
United States
Terms
Due on Receipt
Due Date
6/1/2023
Qty Service/Item Description
Monthly Invoice for On Hold Marketing Message
PO#
Service Address: -OHC25556 -Cape Rey Carlsbad
Beach -A HIiton Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Dates: 6/1/2023 -6/30/2023
Service Fee Per Invoice
Service Address: -OHC25556 -Cape Rey Carlsbad
Beach -A HIiton Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Dates: 6/1/2023 -6/30/2023
Payment Details:
Please Make Checks Payable To:
Remittance Address:
Payment Via Webportal:
Payment Via Phone:
I NV #1504039
Acct OHC25556
Spectrlo, LLC
PO Box 890271
Charlotte, NC 28289-0271
www.Spectrlo.com/Client-Center
(800) 584-4653 X 2910
Ship To
Memo
Rate Subscription
$107.69 SUBX-47381
$14.99 SUBX-147665
Tax Rate
Subtotal
S&H Cost
S&H Discount
Tax Total (%)
Total
Invoice
#1504039
Acct OHC25556
6/1/2023
Amount
$107.69
$14.99
$122.68
$0.00
$0.00
$122.68
Amount Applied $0.00
AMOUNT DUE
$122.68
Due Date: 6/1/2023
WiFi Marketing, Digital Signage, In-Store Music, or On Hold Messaging and Marketing
Visit spectrio.com/free-gift to get started.
Nov.1.2023 Item 1
1 of 2
Page 54 of 148
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®. CAPE REY CARLSBAD A HILTON RESORT
1 PONTO ROAD
CARLSBAD, CA 92011
Hilton United States of America
TELEPHONE 760-602-0800 • FAX 760-602-0805
Reservations
HOTELS & RESORTS www.hlllon.com or 1 800 HIL TONS
GOLF MARKETING
CARLSBAD CA 92011
UNITED STATES OF AMERICA
CAPE REY CARLSBAD A HILTON RESORT 7/5/2023 2:05:00 PM
IDATE
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
6/2/2023
I DESCRIPTION ID
RESORT CHARGE [RTD FR RM 2012 MODI, JLONG92
RISHl:RCPT A] [RTD FR RM MODI RISH!
2012]
ROOM OCCUPANCY TAX [RTD FR RM MODI JLONG92
RISH! 2012]
2% CTBID ASSESSMENT [RTD FR RM MODI JLONG92
RISH! 2012]
SELF PARKING [RTD FR RM 2012 MODI, JLONG92
RISHl:RCPT A] [RTD FR RM MODI RISH!
2012]
GUEST ROOM [RTD FR RM 2012 MODI, JLONG92
RISHl:RCPT A] [RTD FR RM MODI RISH!
2012)
ROOM OCCUPANCY TAX [RTD FR RM MODI JLONG92
RISH! 2012]
VOLUNTARY STATE PARK FEE [RTD FR RM JLONG92
MODI RISH! 2012]
CARLSBAD TOURISM ASSESSMENT [RTD JLONG92
FR RM MODI RISH! 2012]
2% CTBID ASSESSMENT [RTD FR RM MODI JLONG92
RISH! 2012]
CA TOURISM ASSESSMENT [RTD FR RM JLONG92
MODI RISH! 2012]
RESORT CHARGE [RTD FR RM 3108 JLONG92
SALIM, FARAH:RCPT A] [RTD FR RM SALIM
FARAH 31b8]
ROOM OCCUPANCY TAX [RTD FR RM JLONG92
SALIM FARAH 3108]
2% CTBID ASSESSMENT (RTD FR RM JLONG92
SALIM FARAH 3108)
GUEST ROOM [RTD FR RM 3108 SALIM, JLONG92
FARAH:RCPT A] \RTD FR RM SALIM FARAH
3108)
ROOM OCCUPANCY TAX [RTD FR RM JLONG92
SALIM FARAH 3108]
VOLUNTARY STATE PARK FEE [RTD FR RM JLONG92
SALIM FARAH 3108]
CARLSBAD TOURISM ASSESSMENT [RTD JLONG92
FR RM SALIM FARAH 3108]
2% CTBID ASSESSMENT (RTD FR RM JLONG92
SALIM FARAH 3108]
CA TOURISM ASSESSMENT [RTD FR RM JLONG92
SALIM FARAH 3108]
Page:1
Nov. 1, 2023
Room No:
Arrival Date:
Departure Date:
Adult/Child:
Cashier ID:
Room Rate:
AL:
HH I/
VAT#
Folio No/Che
REF NO
3807913
3807913
3807913
3807914
3807915
3807915
3807915
3807915
3807915
3807915
3808260
3808260
3808260
3808261
3808261
3808261
3808261
3808261
3808261
CHARGES
$35.00
$3.50
$0.70
$30.00
$421.99
$42.20
$1.00
$2.00
$8.44
$0.74
$35.00
$3.50
$0.70
$421.99
$42.20
$1.00
$2.00
$8.44
$0.74
H 1663
2/1/2023 12:00:00 AM
SCACERES1
492915 B
CREDIT BALANCE
Item 1 Page 56 of 148
s
GOLF MARKETING Room No: H 1663
Arrival Date: 2/1/2023 12:00:00 AM
Departure Date:
AdulVChlld:
CARLSBAD CA 92011 Cashier ID: SCACERES1
UNITED STATES OF AMERICA Room Role:
AL:
HH #
VAT#
Folio No/Che 492915 B
CAPE REY CARLSBAD A HILTON RESORT 7/5/2023 2:05:00 PM
jDATE jDESCRIPTION ID REF NO CHARGES CREDIT BALANCE
6/3/2023 CHANDLERS FOOD BREAKFAST [RTD FR LINTR 3808611 $85.00
RM 2012 MODI, RISHl:RCPT A] [RTD FR
RM MODI RISHI 2012]
6/3/2023 POS F&B TAX (RTD FR RM MODI RISHI LINTR 3808611 $6.59
2012)
6/3/2023 CHANDLERS LIQUOR [RTD FR RM 2012 LINTR 3809044 $28.00
MODI, RISHl:RCPT A] (RTD FR RM MODI
RISHI 2012]
6/3/2023 POS F&B TAX [RTD FR RM MODI RISHI LINTR 3809044 $2.17
2012)
6/3/2023 CHANDLERS BEER (RTD FR RM 2012 LINTR 3809050 $7.00
MODI, RISHl:RCPT A] [RTD FR RM MODI
RISHI 2012]
6/3/2023 POS F&B TAX (RTD FR RM MODI RISHI LINTR 3809050 $0.54
2012]
6/3/2023 CHANDLERS LIQUOR [RTD FR RM 2012 LINTR 3809051 $24.00
MODI, RISHl:RCPT A] [RTD FR RM MODI
RISHI 2012)
6/3/2023 POS F&B TAX [RTD FR RM MODI RISHI LINTR 3809051 $1.86
2012]
6/3/2023 CHANDLERS FOOD DINNER [RTD FR RM LINTR 3809199 $56.00
2012 MODI, RISHl:RCPT A] [RTD FR RM
MODI RISHI 2012]
6/3/2023 POS F&B TAX (RTD FR RM MODI RISHI LINTR 3809199 $4.34
2012]
6/3/2023 CHANDLERS WINE [RTD FR RM 2012 LINTR 3809200 $14.00
MODI, RISHl:RCPT A] (RTD FR RM MODI
RISHI 2012]
6/3/2023 POS F&B TAX [RTD FR RM MODI RISHI LINTR 3809200 $1.09
2012)
6/3/2023 CHANDLERS FOOD DINNER (RTD FR RM LINTR 3809202 $134.00
3108 SALIM, FARAH:RCPT A] (RTD FR RM
SALIM FARAH 3108]
6/3/2023 POS F&B TAX [RTD FR RM SALIM FARAH LINTR 3809202 $10.39
3108]
6/3/2023 CHANDLERS LIQUOR [RTD FR RM 3108 LINTR 3809203 $28.00
SALIM, FARAH:RCPT A] [RTD FR RM SALIM
FARAH 3108]
6/3/2023 POS F&B TAX [RTD FR RM SALIM FARAH LINTR 3809203 $2.17
3108]
6/3/2023 RESORT CHARGE (RTD FR RM 2012 MODI, NLEYVA2
RISHl:RCPT A] (RTD FR RM MODI RISHI
3809423 $35.00
2012]
6/3/2023 ROOM OCCUPANCY TAX (RTD FR RM MODI NLEYVA2 3809423 $3.50
RISHI 2012]
6/3/2023 2% CTBID ASSESSMENT [RTD FR RM MODI NLEYVA2 3809423 $0.70
RISHI 201 2]
6/3/2023 SELF PARKING [RTD FR RM 2012 MODI,
RISHl:RCPT A] (RTD FR RM MODI RISHI
NLEYVA2 3809424 $30.00
2012]
6/3/2023 GUEST ROOM [RTD FR RM 2012 MODI,
RISHl:RCPT A) [RTD FR RM MODI RISHI
NLEYVA2 3809425 $421.99
2012]
Page:2
Nov. 1, 2023 Item 1 Page 57 of 148
GOLF MARKETING Room No: H 1663
Arrival Date: 2/1/2023 12:00:00 AM
Departure Date:
AdulVChlld:
CARLSBAD CA 92011 Cashier ID: SCACERES1
UNITED STATES OF AMERICA Room Rate:
AL:
HH/1
VAT/I
Folio No/Che 492915 B
CAPE REY CARLSBAD A HILTON RESORT 7/5/2023 2:05:00 PM
!DATE I DESCRIPTION ID REF NO CHARGES CREDIT BALANCE
6/3/2023 ROOM OCCUPANCY TAX IRTD FR RM MODI NLEYVA2 3809425 $42.20
RISHI 2012)
6/3/2023 VOLUNTARY STATE PARK FEE IRTD FR RM NLEYVA2 3809425 $1.00
MODI RISHI 2012)
6/3/2023 CARLSBAD TOURISM ASSESSMENT [RTD NLEYVA2 3809425 $2.00
FR RM MODI RISHI 2012)
6/3/2023 2% CTBID ASSESSMENT [RTD FR RM MODI NLEYVA2 3809425 $8.44
RISHI 2012]
6/3/2023 CA TOURISM ASSESSMENT [RTD FR RM NLEYVA2 3809425 $0.74
MODI RISHI 2012J
6/3/2023 RESORT CHARGE [RTD FR RM 3108 NLEYVA2 3809850 $35.00
SALIM, FARAH:RCPT AJ (RTD FR RM SALIM
FARAH 3108J
6/3/2023 ROOM OCCUPANCY TAX [RTD FR RM NLEYVA2 3809850 $3.50
SALIM FARAH 3108J
6/3/2023 2% CTBID ASSESSMENT [RTD FR RM NLEYVA2 3809850 $0.70
SALIM FARAH 3108J
6/3/2023 GUEST ROOM [RTD FR RM 3108 SALIM, NLEYVA2 3809851 $421.99
FARAH:RCPT A] [RTD FR RM SALIM FARAH
3108)
6/3/2023 ROOM OCCUPANCY TAX [RTD FR RM NLEYVA2 3809851 $42.20
SALIM FARAH 3108]
6/3/2023 VOLUNTARY STATE PARK FEE (RTD FR RM NLEYVA2 3809851 $1.00
SALIM FARAH 3108J
6/3/2023 CARLSBAD TOURISM ASSESSMENT (RTD NLEYVA2 3809851 $2.00
FR RM SALIM FARAH 3108)
6/3/2023 2% CTBID ASSESSMENT [RTD FR RM NLEYVA2 3809851 $8.44
SALIM FARAH 3108J
6/3/2023 CA TOURISM ASSESSMENT [RTD FR RM NLEYVA2 3809851 $0.74
SALIM FARAH 3108)
6/4/2023 CHANDLERS FOOD DINNER IRTD FR RM LINTR 3810512 $116.00
3108 SALIM, FARAH:RCPT A] [RTD FR RM
SALIM FARAH 3108J
6/4/2023 POS F&B TAX [RTD FR RM SALIM FARAH LINTR 3810512 $8.99
3108J
6/4/2023 CHANDLERS WINE [RTD FR RM 3108 LINTR 3810513 $13.00
SALIM, FARAH:RCPT A] [RTD FR RM SALIM
FARAH 3108]
6/4/2023 POS F&B TAX [RTD FR RM SALIM FARAH LINTR 3810513 $1 .01
3108)
6/5/2023 CHANDLERS FOOD DINNER [RTD FR RM LINTR 3812011 $61,00
3110 SCOTT, ALICE:RCPT BJ IRTD FR RM
SCOTT ALICE 311 OJ
6/5/2023 POS F&B TAX [RTD FR RM SCOTT ALICE LINTR 3812011 $4.73
3110)
6/5/2023 CHANDLERS WINE [RTD FR RM 3110 LINTR 3812012 $24.00
SCOTT, ALICE:RCPT BJ [RTD FR RM
SCOTT ALICE 3110]
6/5/2023 POS F&B TAX IRTD FR RM SCOTT ALICE LINTR 3812012 $1.86
3110)
6/5/2023 CHANDLERS LIQUOR IRTD FR RM 3110 LINTR 3812013 $12.00
SCOTT, ALICE:RCPT BJ [RTD FR RM
SCOTT ALICE 31 10J
Page:3
Nov. 1,2023 Item 1 Page 58 of 148
GOLF MARKETING Room No: H 1663
Arrival Date: 2/1/202312:00:00 AM
Departure Date:
AdulVChlld:
CARLSBAD CA 92011 Cashier ID: SCACERES1
UNITED STATES OF AMERICA Room Rate:
AL:
HH #
VAT#
Folio No/Che 492915 B
CAPE REY CARLSBAD A HILTON RESORT 7/5/2023 2:05:00 PM
!DATE I DESCRIPTION ID REF NO CHARGES CREDIT BALANCE
6/5/2023 POS F&B TAX [RTD FR RM SCOTT ALICE LINTR 3812013 $0.93
3110J
6/512023 RESORT CHARGE [RTD FR RM 3110 JLONG92 3812689 $35.00
SCOTT, ALICE:RCPT AJ [RTD FR RM
SCOTT ALICE 3110)
6/5/2023 ROOM OCCUPANCY TAX [RTD FR RM JLONG92 3812689 $3.50
SCOTT ALICE 3110)
6/5/2023 2% CTBID ASSESSMENT [RTD FR RM JLONG92 3812689 $0.70
SCOTT ALICE 3110]
6/5/2023 SELF PARKING [RTD FR RM 3110 SCOTT, JLONG92 3812690 $30.00
ALICE:RCPT A) [RTD FR RM SCOTT ALICE
3110J
6/5/2023 GUEST ROOM [RTD FR RM 3110 SCOTT, JLONG92 3812691 $325.00
ALICE:RCPT BJ [RTD FR RM SCOTT ALICE
3110)
6/5/2023 ROOM OCCUPANCY TAX [RTD FR RM JLONG92 3812691 $32.50
SCOTT ALICE 311 OJ
6/5/2023 VOLUNTARY STATE PARK FEE [RTD FR RM JLONG92 3812691 $1.00
SCOTT ALICE 3110]
6/512023 CARLSBAD TOURISM ASSESSMENT [RTD JLONG92 3812691 $2.00
FR RM SCOTT ALICE 3110J
6/5/2023 2% CTBID ASSESSMENT [RTD FR RM JLONG92 3812691 $6.50
SCOTT ALICE 3110)
6/5/2023 CA TOURISM ASSESSMENT [RTD FR RM JLONG92 3812691 $0.74
SCOTT ALICE 3110J
6/6/2023 RESORT CHARGE [RTD FR RM 3110 JLONG92 3813880 $35.00
SCOTT, ALICE:RCPT AJ [RTO FR RM
SCOTT ALICE 3110]
6/6/2023 ROOM OCCUPANCY TAX [RTD FR RM JLONG92 3813880 $3.50
SCOTT ALICE 311 OJ
6/6/2023 2% CTBID ASSESSMENT [RTD FR RM JLONG92 3813880 $0.70
SCOTT ALICE 311 OJ
6/6/2023 SELF PARKING [RTD FR RM 3110 SCOTT, JLONG92 3813881 $30.00
ALICE:RCPT A) [RTD FR RM SCOTT ALICE
3110]
6/6/2023 GUEST ROOM [RTD FR RM 3110 SCOTT, JLONG92 3813882 $325.00
ALICE:RCPT BJ [RTD FR RM SCOTT ALICE
3110J
6/6/2023 ROOM OCCUPANCY TAX [RTD FR RM JLONG92 3813882 $32.50
SCOTT ALICE 3110]
6/6/2023 VOLUNTARY STATE PARK FEE [RTD FR RM JLONG92 3813882 $1.00
SCOTT ALICE 3110J
6/6/2023 CARLSBAD TOURISM ASSESSMENT [RTD JLONG92 3813882 $2.00
FR RM SCOTT ALICE 3110)
6/6/2023 2% CTBID ASSESSMENT [RTD FR RM JLONG92 3813882 $6.50
SCOTT ALICE 31 1 OJ
6/6/2023 CA TOURISM ASSESSMENT [RTD FR RM JLONG92 3813882 $0.74
SCOTT ALICE 311 OJ
617/2023 CHANDLERS FOOD BREAKFAST [RTD FR LINTR 3814052 $66.00
RM 3110 SCOTT, ALICE:RCPT BJ [RTD FR
RM SCOTT ALICE 311 OJ
6n/2023 POS F&B TAX [RTD FR RM SCOTT ALICE LINTR 3814052 $5.12
3110]
Page:4
Nov. 1, 2023 Item 1 Page 59 of 148
GOLF MARKETING
CARLSBAD CA 92011
UNITED STATES OF AMERICA
CAPE REY CARLSBAD A HILTON RESORT 7/5/2023 2:05:00 PM
!DATE I DESCRIPTION ID
6/7/2023 CHANDLERS TIPS [XFR FR RM31 10 BCHAPMA
SCOTT, ALICE:RCPT BJ [XFR FR RM SCOTT N5
ALICE 3110 RCPT B -6nt2023]
6/7/2023 CHANDLERS TIPS [XFR FR RM3110 BCHAPMA
SCOTT, ALICE:RCPT BJ [XFR FR RM SCOTT N5
ALICE 3110 RCPT B -6/5/2023]
Page:5
xxxxxxxxx,
Nov. 1,2023
Room No:
Arrival Date:
Departure Date:
Adull/Child:
Cashier ID:
Room Rate:
AL:
HH II
VAT/I
Folio No/Che
REF NO
3814170
3814171
.. BALANCE"
CHARGES
$14.00
H 1663
2/1/2023 12:00:00 AM
SCACERES1
492915 B
CREDIT BALANCE
$3,749.95
Item 1 Page 60 of 148
DocuSign Envelope ID: CD897DE5-0779-4F7E-9E53-EBFFF79D4309
EXTENDED AUDIENCE INSERT.ION ORDER •
Advertiser: Cape Rey Carlsbad Beach, a Hilton Resort & Spa
Multimedia Marketing
City/ST:
AAA ID:
AAA Sales Rep:
CARLSBAD CA
201557
Debra Stemples
e bocuslgntd by: t!lk o~~-a7;-M1 sa nt {)I,' /2023 ill637E0D70D452 ...
This Is an official Insertion order from AAA. All Information contained In this document Is confidential and should be used solely for the
purpose of Implementing the advertisers campaign on the sites listed below. Extended Audience campaigns do not Include advertising on
AAA.com or CAA.ca websites.
\
Product: Premium Display Site Retargetlng Pixel Requested? (Premium Only):
No
Geo-Target: CA, WA, OR, AZ., UT, CO, TX, OK, KS, Ml, WI, IL, MO, IN, OH, KY, GA, FL, TN, NY
Demographic Target: HH 75K + 25-44, Single, Married, INferred Married, Some College, College Grad, Homeowner, Generation
X, Milllnnials, Gen Xers, Frequent Flyers
Keywords:
Required Ad Sizes:
160x600,300x250,300x600, 728x90,
320x50(mobile}
Creative Detailed Section
Banner Creative
Creative Request Attached
Banner Count: 1
Landing Page Creative:
"Digital ad form must be submitted for creative services to be rendered for campaign creatlves.
Billing Information
Charge By: CPM Campaign will be billed the following month after campaign start date.
CPM: $11.00 BIiiing Plan : One BIil I BIiling Start: 6/1/2023
Impressions: 75,000 Notes
Hosting Fee: $0.00 Refer to the master agreement. 300,000 total Impressions served over four
months.
Monthly Rate: $825.00 x 4 months
Setup Fee: $200,00
Adjustment: $0.00 .. .. Manager Approval Required for Adjustment -Specify In Noles
Total Charges: $3,500.00
Payer Acknowledgement
Please complete Payer Information and sign below. Payer acknowledges receipt of, and has read and agrees to be bound by the Summary Terms and Conditions on
the reverse side and the Expanded Terms and Conditions at AAA.blz/App(oyed/AAAOnllne.pdf. Payer agrees that Its facsimile signature hereto shall be binding on
Payer with the same effect as a signature on an original. Setup fee Is non-refundable. Digital advertising Is served based on availability. BIiiing for served Inventory
In general Is handled post-delivery. In cases where a customer requests pre-billing, AAA, at Its discretion, will extend the campaign to fulfill the order or credit the
unapplled funds.
Payer Information
Payer Name: Cape Rey Carlsbad Beach, a Hilton Resort & Spa
Address: 1 Ponto Rd City: CARLSBAD State/PR: CA Postal Code: 92011
Telephone: Fax:
Authorized Signature: Data: 4/20/2023
Print Name: Thomas Lee Title: Emall: thomas.lee@caperey.com
Accounting #:
SCAT21 -Southern California
Nov. 1, 2023
AAA Multimedia Marketing 1000 AAA Drive, MS 52 Heathrow, FL 32746
'.ii': (407) 444-8280 ~i~•: (407) 444-8343 12J: contracts@national.aaa com
Item 1 Page 61 of 148
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Payment receipt
You paid $1,500.00
to Flyby Photography on 6/23/2023
Invoice no.
Invoice amount
Total
No additional transfer fees or taxes apply.
Status
Payment method
Authorization ID
Thank you
L,MDrro
IJIIIHl011'0GRDIIIY
Flyby Photography
(760) 805-8732
351
$1,500.00
$1,500.00
Paid
Credit Card
ARVXRHA577944983
http://www.flybyphotograph.co m I flybyphotograph@gmail.com
PO Box 311178, New Braunfels, TX 78131
Payment servi ces brought by:
Intuit Payments Inc.
2700 Coast Avenue, Mountain View, CA
94043
Phone number 1-888-536-4801
NMLS #1098819
Nov. 1, 2023
For more information about Intuit
Payments' money transmission licenses,
please visit
https://www.intuit.com/leqal/licenses/payment-
licenses/.
Item 1 Page 63 of 148
Invoice Number: SIN060325
Invoice Date: 05/01/2023
Due Date: Due On Receipt
P.O. Box 551459, Jacksonville, FL 32255-1459 Account Number: 145302
BIiiing Address: Account:
Wave Crest Oceanfront LLC d/b/a Cape Rey Wave Crest Oceanfront LLC d/b/a Cape Rey
Carlsbad Beach, a Hilton Resort and Spa Carlsbad Beach, a Hilton Resort and Spa
1 Ponto Road 1 Ponto Road
Carlsbad, CA, 92011 Carlsbad, CA, 92011
United States United States ------'-l ----------tn.vo_lce Detail I '-.,._
nstallment 12 of 12 Design One-time design cost In the amount of $11,338 -12Month Installment Contract #122063 1
7
Product Name Quantltv ~ Price
cirnr'Rmn l=nno
·,.
AIR Installment BIiiing $942.45
Total $942.45
Grand Total $942.45
Payments/Credits $0.00
Balance Due $942.45
. '
Manage Automatic Payments . • Pay This Invoice
Setup/Update an authorization to have all future Invoices
automatically paid with a credit card or eCheck.
Vizergy's platform is touted as the #1 dig ital marketing system -easy to use, turnkey and SMART. For more than 20 years, Vlzergy has served the
hospitality Industry with complele travel life-cycle marketing solutions, growing direct bookings and reducing distribulion cost. Visit our website to see the
growing list of hospitality clients like you, that we are so proud to servel
As a friendly reminder Vizergy's Invoice Is due on receipt, thank you In advance for your prompt payment.
Want to increase direct bookings? Call your Account Manager TODAY, we're here to serve!
Thank you for your continued business.
For billing Inquires email: accounllng@vlzergy.com or call 1-904-389-1130 Ext. 297
Nov. 1, 2023 Item 1 Page 64 of ~e 1 of 1
Request for Reimbursement
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel:
Request Amount: $56,436.33 Paid For: Golf Marketing Initiatives Q3 -2023
Date Paid: July -Sept. 2023 Paid By: Cape Rey Carlsbad Beach
Request Description (attach supporting documentation, i.e., receipts):
JOB 1 Golf Email Campaigns Using Cendyn/Guestfolio -Marketing emails that include promotion of
Golf Packages here at Cape Rey and at The Crossings at Carlsbad are deployed with this email platform.
July, Aug. & Sept. fees = $468.00
+ 4 Mgmt. hours for content and template creation= $200.00 Total: $668.00
JOB 2 Golf Social Media Posts -
Approx. 50% of content from Social Fisch our Social Media Agency is golf related.
July, Aug. & Sept. billing = $9,000.00 x 50% = $4,500.00
+ 6 Mgmt. hours per month for content and approval = $900.00 Total: $6,400.00
JOB 3 Golf Digital Media Ad Campaigns, Verb Interactive (Digital Ad Agency)
Media Spend -July $1 ,100.00 + Aug. $800.00 + Sept. $900.00 = $2,800.00
+5 Mgmt. hours for content and approval per month = $750.00 Total: $3,650.00
JOB 4 Golf Promotion/On Hold Voice Messaging -Spectrio Voice Messaging System
Subscription Costs -July $122.68 + Aug. $122.68 + Sept. $122.68 = $368.04
+ 2 Mgmt. hours per month for updates and approvals= $300.00 Total: $668.04
JOB 5 Golf campaigns with Expedia Travel Ads & Hilton Amplify/Elevate programs (paid search and
paid social) -Digital Media Campaigns promoting golf packages. Med ia costs for Q3 = $27,702.99
+ 10 Mgmt. hours providing content & campaign approvals per month= $1,500.00 Total: $29,202.99
JOB 6 Golf Packages for The Crossings at Carlsbad on Caperey.com
+ 2 Mgmt. hours for content, updating websites and new golf vouchers per month Total $300.00
JOB 7 Stay to Play Ad Package in PassPort to San Diego Magazine Full page print ad and digital ad
package for golf packages
+ 3 Mgmt. hours per month for providing digital, social media and newsletter content Total: $450.00
JOB 8 Golf Travel & Social Media Influencers & Writers Hosted to Promote Carlsbad
Complimentary room, food and beverage expenses for TWO different golf writers/influencers= $2,580.30
+ 16 Mgmt. hours for coordinating, touring and greeting (4 total) guests= $800.00 Total: $3,380.30
JOB 9 Rogue Media -Stay to Play Golf Package Media Buy Golfing So Cal Magazine & several
regional golf magazines and digital newsletters Annual Contract-Full page print ad and digital ad
package for golf packages
+ 4 Mgmt. hours per month for providing ad design for print, digital & newsletter content Total: $600.00
JOB 10 Southern California Golf Assn. Stay to Play Ad Package -Print and Digital Annual Contract
Full page print ad and digital ad package for golf packages
+ 3 Mgmt. hours per month for providing print, digital, social media and newsletter content Total: $450.00
JOB 11 AAA Multimedia Marketing -Digital Banner Ad campaign directed to CA and AZ for
golf packages -Media costs = $3,500.00
+ 8 Mgmt. hours for providing creative and content for campaign= $400.00 Total: $3,900.00
Continued on Page 2
Nov. 1, 2023 Item 1 Page 65 of 148
Financial Status Report 2
JOB 12 Fly By Photography Reels created from videos for social media/golf = $1,500.00
+ 12 Mgmt. hours for coordination and art direction = $600.00 Total: $2,100.00
JOB 13 Vizergy Digital Marketing -Caperey.com vanity site including golf specific pages, golf package
content, Carlsbad city golf content and related imagery
July $1,389 + Aug. $1,389 + Sept. $1,389 = $4,167
+ 24 Mgmt. hours for providing content, design direction and project mgmt. = $1,200.00 Total: $5,367.00
JOB 14 Underpar campaign started again for golf packages
+ 8 Mgmt. hours for coordination and art direction Total: $400.00
Grand Total $56,436.33
This is where the reimbursement check will be mailed:
NAME OF PAYEE:
STREET ADDRESS:
CITY, STATE & ZIP:
PREPARED BY:
TITLE:
For OFFICE USE ONLY
Approved By BID Manager:
Approved by CGLBID Board
Nov. 1, 2023
Wave Crest Oceanfront LLC
OBA Cape Rey Carlsbad Beach, Wave Crest Oceanfront LLC
OBA Cape Rey Carlsbad Beach, a Hilton Resort & Spa Spa
1 P nto Road1 Ponto Road
C sbad, CA 9201 1 Carlsbad, CA
11
_____________ Date:
0 DATE ____ .Agenda Bill No~. ___ Resolution No. __ _
Item 1 Page 66 of 148
~CENDYN'
BIii To
Cape Rey Carlsbad, A Hilton Resort
1 Ponto Rd
Carlsbad 92011
United States
Terms
Due on receipt
Item
GF-ESSENTIALS
JL r'7 ___ -t B H'"~°' ~~cff)'"V~ ~--~J
Central Dynamics LLC J •
980 N Federal Hwy, Ste 312 n VO I Ce
Boca Raton FL 33432
United States #INV6709859
01-Jun-2023
Property TOTAL (USD)
Cape Rey Carlsbad, A Hilton Resort
1 Ponto Rd
Carlsbad 9201 1
United States
PO#
Qty
3
Rate
$156.00
Amount
$468,00
$524.57
Due Date: 01-Jun-2023
Sales Rep
Robin Deyo
Tax Rate Tax Amount
0% $0,00
Gross Amt
$468,00
Guestfollo CRM Essentials Monthly Fee
7/1/2023 -9/30/2023
GF-ESSENTIALS
Guestfollo CRM Essentials Monthly Fee
6/20/2023 -6/30/2023
Tax Type
State
Tax Code
AVATAX
11111111 IIII Ill lllll I II II Ill II I Ill
Nov. 11.~Yi¥f9859
3
Tax Basis
$524.57
$18,856666 $56,57
67
Tax Rate Tax Amount
0% $0,00
Total $0,00
0% $0,00 $56,57
(par-Ii~~~
Q"2...
Subtotal $524,57
Tax $0,00
Total $524,57
1 of 2
Item 1 Page 67 of 148
',()C:1/\L f l'>t 11
Billed To
Rob Stirling
Cape Rey Carlsbad Beach, a
Hilton Resort and Spa
1 Ponto Road
Carlsbad, CA 92011
Description
Social Media Management
July 2023
Nov. 1,2023
Date of Issue
08/02/2023
Due Date
08/17/2023
Invoice Number
CR0723
Rate
$2,500.00
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$2,500.00
Subtotal
Tax
Qty Line Total
$2,500.00
2,500.00
0.00
Total
Amount Paid
2,500.00
0.00
Amount Due (USO) $2,500.00
Item 1 Page 68 of 148
·,r l<.!1\I I I'",< 11
Billed To
Rob Stirling
Cape Rey Carlsbad Beach, a
Hilton Resort and Spa
1 Ponto Road
Carlsbad, CA 92011
Description
Social Media Management
August 2023-Tier 1
Nov. 1,2023
Date of Issue
09/04/2023
Due Date
09/19/2023
Invoice Number
CR0823
Rate
$3,250.00
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$3 ,250.00
Subtotal
Tax
Qty Line Total
$3,250.00
3,250.00
0.00
Total
Amount Paid
3,250.00
0.00
Amount Due (USO) $3,250.00
Item 1 Page 69 of 148
';uui\t fl'i<.11
Billed To
Rob Stirling
Cape Rey Carlsbad Beach, a
Hilton Resort and Spa
1 Ponto Road
Carlsbad, CA 92011
Description
Social Media Management
September 2023-Tier 1
Nov. 1, 2023
Date of Issue
10/05/2023
Due Date
10/20/2023
Invoice Number
CR0923
Rate
$3,250.00
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$3,250.00
Qty Line Total
$3,250.00
Subtotal 3,250.00
Tax 0.00
Total 3,250.00
Amount Paid 0.00
Amount Due (USO) $3,250.00
Item 1 Page 70 of 148
Invoice To:
VERB Interactive Inc.
1656 Barrington Street, 5th Floor
Halifax, Nova Scotia
B3J 0C2 Canada
Cape Rey Carlsbad Beach, A Hilton Resort
and Spa
1 Ponto Rd
Carlsbad CA 92011
T: 902-444-7656
E: accounting@verbinteraclive.com
Web: www.verbinteractive.com
GST/HST No: 863211777 RT0001
Date Invoice#
07/02/2023 41519
Description Amount
July Digital Media -Google: Cape Rey Golf
July Digital Media-Facebook: Cape Rey Golf
VERB Media Management Credit: $143
800.00
300.00
HST 15% 0.00
Total Amount Due USO 1,100.00
We appreciate your business!
Payment Terms: Due Upon Receipt
Nov. 1, 2023 Item 1 Page 71 of 148
VERB Interactive Inc.
Invoice To:
1656 Barrington Street, 5th Floor
Halifax, Nova Scotia
B3J 0C2 Canada
Cape Rey Carlsbad Beach, A Hilton Resort
and Spa
1 Ponto Rd
Carlsbad CA 9201 1
T: 902-444-7656
E: accounting@verbinteractive.com
Web: www.verbinteractive.com
GST/HST No: 863211777 RT0001
Date Invoice#
08/01/2023 42495
Description Amount
August Digital Media -Google: Cape Rey Golf
August Digital Media-Facebook: Cape Rey Golf
VERB Media Management Credit: $104
500.00
300.00
HST 15% 0.00
Total Amount Due USO 800.00
We appreciate your business!
Payment Terms: Due Upon Receipt
Nov. 1,2023 Item 1 Page 72 of 148
Invoice To:
VERB Interactive Inc.
1656 Barrington Street, 5th Floor
Halifax, Nova Scotia
B3J 0C2 Canada
Cape Rey Carlsbad Beach, A Hilton Resort
and Spa
1 Ponto Rd
Carlsbad CA 92011
T: 902-444-7656
E: accounting@verbinteractiye.com
Web: www.verbinteractive.com
GST/HST No: 863211777 RT0001
Date Invoice #
09/01/2023 43149
Description Amount
September Digital Media -Google: Cape Rey Golf
September Digital Media-Facebook: Cape Rey Golf
VERB Media Management Credit: $117
600.00
300.00
HST 15% 0.00
Total Amount Due USO 900.00
We appreciate your business!
Payment Terms: Due Upon Receipt
Nov. 1, 2023 Item 1 Page 73 of 148
spectrio
PO Box 890271
Charlotte NC 28289-0271
United States
(800) 584-4653
www.spectrio.com
Tax ID# 85-3825945
Bill To
Cape Rey Carlsbad -A HIiton Resort
1 Ponto Road
Carlsbad CA 92011
United States
Terms
Due on Receipt
Due Date
07/01/2023
Qty Service/Item Description
Monthly Invoice for On Hold Marketing Message
PO #
Service Address: -OHC25556 -Cape Rey Carlsbad
Beach -A Hlllon Resort & Spa
1 Ponto Road, Carlsbad, CA 9201 1
Service Dates: 07/01/2023-07/31/2023
Service Fee Per Invoice
Service Address: -OHC25556 -Cape Rey Carlsbad
Beach -A HIiton Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Dates: 07/01/2023 -07/31/2023
Payment Details:
Please Make Checks Payable To:
Remittance Address:
Payment Via Webporlal:
Payment Via Phone:
INV #1517252
Acct OHC25556
Spectrlo, LLC
PO Box 890271
Charlotte, NC 28289-0271
www.Speclrlo.com/Cllent-Cenler
(800) 584-4653 X 2910
Ship To
Memo
Rate Subscription
$107.69 SUBX-47381
$14.99 SUBX-147665
Tax Rate
Subtotal
S&H Cost
S&H Discount
Tax Total (%)
Total
Invoice
#1517252
Acct OHC25556
07/01/2023
Amount
$107.69
$14.99
$122.68
$0.00
$0.00
$122.68
Amount Applied $0.00
AMOUNT DUE
$122.68
Due Date: 07/01/2023
WIFi Marketing, Digital Slgnage, In-Store Music, or On Hold Messaging and Marketing
Visit spectrio.com/free-gift to get started.
Nov. 1,2023 Item 1
1 of 2
Page 74 of 148
spectrio
PO Box 890271
Charlotte NC 28289-0271
United States
(800) 584-4653
www.spectrlo.com
Tax ID # 85-3825945
Bill To
Cape Rey Carlsbad -A HIiton Resort
1 Ponto Road
Carlsbad CA 92011
United States
Date:
Acct#:
Ship To
Invoice
#1530670
8/1/2023
OHC25556
Terms Due Date PO # Memo
Due on Receipt 8/1/2023
Qty Service/Item Description Rate Subscription Tax Rate Amount
Monthly Invoice for On Hold Marketing Message
Service Address: -OHC25556 -Cape Rey
Carlsbad Beach - A Hilton Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Dates: 8/1/2023 -8/31/2023
Service Fee Per Invoice
Service Address: -OHC25556 -Cape Rey
Carlsbad Beach -A HIiton Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Dates: 8/1/2023 -8/31/2023
Payment Details:
Please Make Checks Payable To:
Remittance Address:
Payment Via Webportal:
Payment Via Phone:
INV #1530670
Acct OHC25556
Spectrlo, LLC
PO Box 890271
Charlotte, NC 28289-0271
www.Spectrlo.com/Cllent-Center
(800) 584-4653 X 2910
$107.69 SUBX-47381 $107.69
$14.99 SUBX-147665 $14.99
Subtotal
S&H Cost
S&H Discount
Tax Total (%)
$122.68
$0.00
$0.00
Total $122.68
Amount Applied $0.00
AMOUNT DUE
$122.68
Due Date: 8/1/2023
WIFI Marketing, Digital Slgnage, In-Store Music, or On Hold Messaging and Marketing
Visit spectrio.com/free-gift to get started.
Nov. 1, 2023 Item 1
1 of 2
Page 75 of 148
spectrio
PO Box 890271
Charlotte NC 28289-0271
United States
(800) 584-4653
www.spectrlo.com
Tax ID # 85-3825945
Bill To
Cape Rey Carlsbad -A Hilton Resort
1 Ponto Road
Carlsbad CA 92011
United States
Date:
Acct#:
Ship To
Invoice
#1543584
9/1/2023
OHC25556
Terms Due Date PO# Memo
Due on Receipt 9/1/2023
Qty Service/Item Description Rate Subscription Tax Rate Amount
Monthly Invoice for On Hold Marketing Message
Service Address: -OHC25556 -Cape Rey
Carlsbad Beach -A Hilton Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Dates: 9/1/2023 -9/30/2023
Service Fee Per Invoice
Service Address: -OHC25556 -Cape Rey
Carlsbad Beach -A HIiton Resort & Spa
1 Ponto Road, Carlsbad, CA 92011
Service Oates: 9/1/2023 -9/30/2023
Payment Details:
Please Make Checks Payable To:
Remittance Address:
Payment Via Webportal:
Payment Via Phone:
I NV #1543584
Acct OHC25556
Spectrlo, LLC
PO Box 890271
Charlotte, NC 28289-0271
www.Spectrlo.com/Cllent-Center
(800) 584-4653 X 2910
$107.69 SUBX-47381 $107.69
$14.99 SUBX-147665 $14.99
Subtotal
S&H Cost
S&H Discount
Tax Total (%)
$122.68
$0.00
$0.00
Total $122.68
Amount Applied $0.00
AMOUNT DUE
$122.68
Due Date: 9/1/2023
WiFI Marketing, Digital Slgnage, In-Store Music, or On Hold Messaging and Marketing
Visit spectrlo.com/free-gift to get started.
Nov. 1,2023 Item 1
1 of 2
Page 76 of 148
oxpodia groupN
Travelscape, LLC
5000 W. Kearney St Springfield. MO 65803 ',,
·.·INVOICE . . .
BIii To:
Cape Rey Carlsbad, a Hilton Resort
Attn: MELANIE SCHMIDT Total Amouht Due lncludlng Tax (Where _Appllcoble)
I PONTO ROAD
Carlsbad 92011 California
United States
10 Number: 422713
Campaign Name: Luxury SoCal Co-op Summer Jun
-Aug 2023 -AB -Cape Rey Carlsbad, a HIiton
Invoice Number. l 000005346
Invoice Date: 05-Sep-2023
Payment Due Date: 05-0ct-2023
Payment Terms: 30 NET
Resort
Campaign Dates: 0I-Jun-2023 to 31-Aug-2023
Payment Instructions (Please reference Invoice number 1000005346 when remitting payment)
Electronlc Payment Option: Check Option: Account Name: Travelscape, LLC
Account#: 3751606213
ABA (ACH) #: 111000012
ABA (wire)#: 026009593
SWIFT: BOFA US3N
Bonk of America, NY
Tax Summary in Invoice Currency
Travelscape, LLC
PO BOX 847677
Dallas, TX 75284-7677
Please see the last page of this document for additional messages and tax summary in local currency
!subtotal Before Tax USO l 0,000.ool
ITaxAmount USO o.ool
otal Amount In Invoice Currency Including Tax USO
Page I of 3
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1 PONTO RD
CARLSBAD CA 92011
UNITED STATES OF AMERICA
Confirmation Number: 3404557612
9/7/2023
8/11/2023 RESORT CHARGE
(RTD FR RM 3066
HAMES,
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[XFR TO H GOLF
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8/11/2023 ROOM OCCUPANCY
TAX [XFR TOH
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RCPT A]
8/11/2023 2%CTBID
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[XFR TO H GOLF
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8/11/2023 GUEST ROOM [XFR
TOH GOLF
MARKETING RCPT A]
8/11/2023 ROOM OCCUPANCY
TAX [XFRTO H
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RCPT A]
8/11/2023 VOLUNTARY STATE
PARK FEE [XFR TO
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RCPT A]
Nov. 1, 2023
JLONG92 3929967
JLONG92 3929967
JLONG92 3929967
JLONG92 3929969
JLONG92 3929969
JLONG92 3929969
Rate Plan:
HH# AL: Car:
$35.00
$3.50
$0.70
$636.00
$63.60
$1.00
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8/11/2023 2:25:00 PM
8/13/2023 1 :44:00 PM
2/0
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Item 1 Page 79 of 148
HAMES, NATALIE
3066/K1TF
8/11/2023 2:25:00 PM
1 PONTO RD 8/13/2023 1 :44:00 PM
CARLSBAD CA 92011 2/0
UNITED STATES OF AMERICA
Rate Plan:
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Confirmation Number: 3404557612
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9/7/2023
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8/11/2023 CARLSBD TOURISM JLONG92 3929969 $2.00 I
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8/12/2023 RESORT CHARGE RGRAFF1 3932104 $35.00
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RCPT A]
8/12/2023 2%CTBID RGRAFF1 3932104 $0.70
ASSESSMENT TAX
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514873 B
Nov. 1, 2023 Item 1 Page 80 of 148
HAMES, NATALIE
1 PONTO RD
CARLSBAD CA 92011
UNITED STATES OF AMERICA
Confirmation Number: 3404557612
9n/2023
8/12/2023 GUEST ROOM [XFR
TOH GOLF
MARKETING RCPT A)
8/12/2023 ROOM OCCUPANCY
TAX[XFRTO H
GOLF MARKETING
RCPT A)
8/12/2023 VOLUNTARY STATE
PARK FEE [XFR TO
H GOLF MARKETING
RCPT A)
8/12/2023 CARLSBD TOURISM
ASSESSMENT FEE
[XFR TO H GOLF
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8/12/2023 2% CTBID
ASSESSMENT TAX
[XFR TO H GOLF
MARKETING RCPT A)
8/12/2023 CA TOURISM
ASSESSMENT FEE
[XFR TO H GOLF
MARKETING RCPT A)
8/13/2023 RESORT CHARGE
[RTD FR RM 3066
HAMES,
NATALIE:RCPT A]
[XFR TO H GOLF
MARKETING RCPT A)
Nov. 1, 2023
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$58.90
$1.00
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Item 1 Page81 of148
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Welcome to Shell
Header
SHELL
7170 AVENIDA ENCINAS
CARLSBAD, CA 92011
12572515018
08/02/2023 1:14 :17 PM
Register: 2 Trans #: 2113 Op ::D: 74
Your cashier : chris .
CASH CARD B50 .00 99
Subtotal = B50.00
Tota 1 = ll50. 00
Change Due = $0.00
Credit • , •)
----------------------------
Ma5terca rd USD$50 00
xxxx xxxx xxxx 7421 ,__~ •
Ch~p Read
APPROVED ,
AUTH # 85843Z INV # •159172
Mode: Issuer
AID.: A0000000041010
TVR: 0000008000
IAD: 01106070012-20000166E0000000ll000000FF
. TS!: E800 •
ARC: 00
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-··-----------.--------
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htul-Cltf tii Item 1 Page 82 ~1' n· G
Jack to Reservations
Reservation Details
Natalie H ames ~•
Reservation ID: #46146792
House Guest
Reservations cannot be
cancelled after a guest is
checked-In to ResortPass.
."1llll. UD .,..
Booked On: Thursday, July 20. 2023 • via Partner Portal Edit Reservation
Check In
Friday, August 11
Item
Cabana
Subtotal
Total
Contact Details
IS:".] nallnaz@cox.net
Reservation Notes
8 This will not be displayed tor guests.
Snw ]
Cabana will be billed back to golf
Nov. 1, 2023
Q11a11lily
1
Cancel Reservation
~l Adults (2)
Natalie Hames
Guest name not provided
IJ11il Piice
$169.00
Children (0)
Tulal
$169.00
169.
Item 1 Page 83 of 148
GOLF MARKETING
CARLSBAD CA 92011
UNITED STATES OF AMERICA
10/3/2023
8/13/2023 CARLSBD TOURISM DMEHR
ASSESSMENT FEE
[XFR FR RM HAMES
NATALIE 3066
RCPT 8 -
8/12/2023]
8/13/2023 2% CTBID DMEHR
ASSESSMENT TAX
(XFR FR RM HAMES
NATALIE 3066
RCPT B-
8/12/2023]
8/13/2023 CA TOURISM DMEHR
ASSESSMENT FEE
[XFR FR RM HAMES
NATALIE 3066
RCPT B -
8/17/2023 SCACERES1
9/9/2023 GU IORDAZ1
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MARTINO,
HALEY:RCPT BJ
(RTD FR RM
MARTINO HALEY
3018]
~
Nov. 1,2023
H 1663
2/1/2023 12:00:00 AM
3932752
3932752
3932752
3939500
3977376
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492915 A
Item 1 Page 84 of 148
GOLF MARKETING
CARLSBAD CA 9201 1
UNITED STATES OF AMERICA
10/3/2023
9/9/2023 ROOM OCCUPANCY
TAX [RTD FR RM
MARTINO HALEY
3018]
9/9/2023 VOLUNTARY STATE
PARK FEE [RTD FR
RM MARTINO HALEY
3018)
9/9/2023 CARLSBD TOURISM
ASSESSMENT FEE
[RTD FR RM
MARTINO HALEY
3018]
9/9/2023 2% CTBID
ASSESSMENT TAX
[RTD FR RM
MARTINO HALEY
3018)
9/9/2023 CA TOURISM
ASSESSMENT FEE
[RTD FR RM
MARTINO HALEY
3018)
9/10/2023 GUEST ROOM [RTD
FR RM 3018
MARTINO,
HALEY:RCPT BJ
[RTD FR RM
MARTINO HALEY
3018]
Nov. 1, 2023
IORDAZ1 3977376
IORDAZ1 3977376
IORDAZ1 3977376
IORDAZ1 3977376
IORDAZ1 3977376
IORDAZ1 3978936
Rate Plan: HH # AL:
Car:
$35.40
$1 .00
$3.54
$7.08
$0.69
$354.00
H 1663
2/1/2023 12:00:00 AM
492915 A
Item 1 Page 85 of 148
GOLF MARKETING
CARLSBAD CA 92011 UNITED STATES OF AMERICA
10/3/2023
9/10/2023 ROOM OCCUPANCY
TAX [RTD FR RM
MARTINO HALEY
3018]
9/10/2023 VOLUNTARY STATE
PARK FEE [RTD FR
RM MARTINO HALEY
3018]
9/10/2023 CARLSBD TOURISM
ASSESSMENT FEE
[RTD FR RM
MARTINO HALEY
3018]
9/10/2023 2% CTBID
ASSESSMENT TAX
[RTD FR RM
MARTINO HALEY
3018]
9/10/2023 CA TOURISM
ASSESSMENT FEE
[RTD FR RM
MARTINO HALEY
3018]
.. BALANCE**
Nov. 1,2023
IORDAZ1
IOROAZ1
IORDAZ1
IORDAZ1
IOROAZ1
H 1663
2/1/2023 12:00:00 AM
3978936
3978936
3978936
3978936
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HH# AL:
Car:
$
$35.40
$1.00
$3.54
$7.08
$0.69
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492915 A
Item 1 Page 86 of 148
~ Account Number: 26504000
Invoice Invoice Number: 1958715 SC
Invoice Date: 6/28/2023
Customer P.O./Ref.: Thomas Lee
PAGE: 1 of 1
~----------------S~e,_e--'-R~e~ve~r~s_e~S__,ide for Important Information
CAPE REY CARLSBAD BEACH, A HILTON RESORT $ h j p TO. CAPE REY CARLSBAD BEACH, A HILTON RESORT
1 PONTO RD • 1 PONTO RD Bill To:
CARLSBAD CA 92011 CARLSBAD CA 92011
Customer Service: (407) 444-7253 or Toll -Free (800) 866-5222 (U.S. or Canada) or Fax (407) 444-7274
Item Description Item Number Unit Tax Quantity Unit Price Total Pri ce
cc: thomas.lee@caperey.com
Please email mmmblllingteam@natlonal.aaa.com
with any questions or concerns regarding
this Invoice.
Set up Foe 10994 EA N 1.0000 200.0000
Cape Rey Carlsbad Beach
Setup Fee M1S8
Extended Audience Contex/Behav 10997 EA N 4.0000 825.0000
Combo
Cape Rey Carlsbad Beach
5/1/31 -8/31/23 M1S8
Terms: Net 30 Due Date: 712812023 Tax@ 0%
•TOTAL DUE
Payable In US Funds.
Return this p ortion with your payment. Please write your account number on your check.
Account Number: 26504000 Make your checks payable to AAA and mail to:
Invoice Number: 19sa11s sc AAA -Mall Stop 2
Amount Due: 3,500.00 1000 AAA Drive
Heathrow, FL 32746-5063
Credit Card and ACH:
200.00
3,300.00
0.00
3,500.00
Register to self-pay:
https://pay.national.aaa.com/en-US/Account/Login
Nov.1.2023
CAPE REY CARLSBAD BEACH, A
HILTON RESORT
1 PONTO RD
CARLSBAD CA 92011
Item 1 Page 87 of 148
INVOICE
Flyby Photography
PO Box 311178
New Braunfels, TX 78131
Cape Rey Hilton
BIii to
Cape Rey Hilton
Invoice details
Invoice no.: 359
Terms: Due on receipt
Invoice date: 07/24/2023
Due date: 07/24/2023
Product or service
1. Video Editing
flybyphotograph@gmall.com
(760) 805-8732
http://www.flybyphotograph.com
Video Editing for 10 lnstagram Reels 15 second each $150 each X 10 Reels
Ways to pay
I •AN• I
Note to customer
Make CHECKS payable to TREVOR PERKINS.
ay Invoice
Nov. 1,2023
Amount
1 O units x $150.00 $1,500.00
Total $1,500.00
Overdue 07/24/2023
Item 1 Page 88 of 148
Invoice Number: SIN067398
Invoice Date: 07/01/2023
Due Date: Due On Receipt
PO BOX 786702, Philadelphia, PA 19178-6702 Account Number: 146302
Account: Billing Address:
Wave Crest Oceanfront LLC d/b/a Cape Rey
Carlsbad Beach a Hilton Resort and Spa
Wave Crest Oceanfront LLC d/b/a Cape Rey
Carlsbad Beach a Hilton Resort and Spa
1 Ponto Road
Carlsbad, CA, 92011
United States
I Invoice Detail
~ecurrlng Invoice
Product Name
Marketing Service Fees
1 Ponto Road
Carlsbad, CA, 92011
United States
Account Management with Quarterly Digital Marketing Reviews
Search Engine Optimization (SEO) Premium
Total
Website Platform Licensing Fees
Blog/News Application
Vizergy Marketing System (VMS) Premium
Total
Processing Fee
Total
Manage Automatic Payments
Setup/Update an authorization to have all future Invoices
automatically paid with a credit card or eCheck.
Important Notice!
Quantity Price
$285.00
$645.00
$930.00
$39.00
$420.00
$459.00
$0.00
$0.00
Grand Total $1,389.00
Payments/Credits $0.00
Balance Due $1,389.00
Pay This Invoice
We have a new address! To pay by check, please mall to JJJ&H dba Vlzergy, PO BOX 786702, Philadelphia, PA 19178-6702. This address should be
used ror check payments ONLY.
As a friendly reminder, Vizergy's invoice is due upon receipt. Thank you in advance for your prompt payment.
Want to increase direct bookings? Call your Account Manager TODAY, we're here to serve!
Thank you for your continued business.
For billing Inquires email: accounting@vlzergy.com or call 1-904-389-1130 Ext. 297
Nov. 1, 2023 Item 1 Page 89 of ~e 1 of 1
Invoice Number: SIN067930
Invoice Date: 08/01/2023
Due Date: Due On Receipt
PO BOX 786702, Philadelphia, PA 19178-6702 Account Number: 145302
BIiiing Address: Account:
Wave Crest Oceanfront LLC d/b/a Cape Rey
Carlsbad Beach a Hilton Resort and Spa
Wave Crest Oceanfront LLC d/b/a Cape Rey
Carlsbad Beach a Hilton Resort and Spa
1 Ponto Road
Carlsbad, CA, 92011
United States
I Invoice Detail
Recurring Invoice
Product Name
Marketing Service Fees
1 Ponto Road
Carlsbad, CA, 92011
United States
•·: . ..
Account Management with Quarterly Dlgltal Marketing Reviews
Search Engine Optimization (SEO) Premium
Total
Website Platform Licensing Fees
Blog/News Application
Vlzergy Marketing System (VMS) Premium
Total
Processing Fee
Total
,.
Manage Automatic Payments
Setup/Update an authorization to have all future Invoices
automatically paid with a credit card or eCheck.
Important Notice!
Quantity Price
$285.00
$645.00
$930.00
$39.00
$420.00
$459.00
$0.00
$0.00
Grand Total $1,389.00
Payments/Credits $0.00
Balance Due $1,389.00
Pay This Invoice
We have a new address! To pay by check, please mail to JJJ&H dba Vlzergy, PO BOX 786702, Philadelphia, PA 19178-6702. This address should be
used ror check payments ONLY.
As a friendly reminder, Vizergy's Invoice Is due upon receipt. Thank you In advance for your prompt payment.
Want to increase direct bookings? Call your Account Manager TODAY, we're here to se rve!
Thank you for your continued business.
For billing Inquires email: accounting@vlzergy.com orcatl 1-904-389-1130 Ext. 297
Nov. 1, 2023 Item 1 Page 90 of \4Jlge 1 of 1
Invoice Number: SIN068470
Invoice Date: 09/01/2023
Due Date: Due On Receipt
Account Number: 145302
Account: Billing Address:
Wave Crest Oceanfront LLC d/b/a Cape Rey
Carlsbad Beach a Hilton Resort and Spa
Wave Crest Oceanfront LLC d/b/a Cape Rey
Carlsbad Beach a Hilton Resort and Spa
1 Ponto Road
Carlsbad, CA, 92011
United Stales
I Invoice Detail
Recurring Invoice
Product Name
Marketing Service Fees
Account Management with Quarterly Digital Marketing Reviews
Search Engine Optimization (SEO) Premium
Total
Website Platform Licensing Fees
Blog/News Application
Vlzergy Marketing System (VMS) Premium
Total
Processing Fee
Total
1 Ponto Road
Carlsbad, CA, 92011
United Slates
. ' " .,
·' '·.,
Manage Aulomatic Payments
Setup/Update an authorization lo have all future Invoices
automatically paid with a credit card or eCheck.
To receive proper payment credit, please Include Invoice Number.
SEND CHECK PAYMENT TO:
JJJ & H Inc. dba Vlzergy
PO BOX 786702
Philadelphia, PA 19178-6702
SEND WIRE/ACH PAYMENT TO:
For Vlzergy
Wells Fargo, CA
ABA Routing Number 121000248
SWIFT WFBIUS6S
Account Number 4716007091
San Francisco, CA 94104
Quantity Price
$285.00
$645.00
$930.00
$39.00
$420.00
$459.00
$0.00
$0.00
Grand Total $1,389.00
Payments/Cred its $0.00
Balance Due $1,389.00
Pay This Invoice
For billing Inquires email: accounting@vlzergy.com or call 1-904-389-1130 Ext. 297
Want to increase direct bookings? Call your Account Manager TODAY, we're here to serve!
Thank you for your conti nued business.
Nov. 1, 2023 Item 1 Page 91 of ~e 1 of 1
Nov. 1, 2023
underpar.c, >1 11
Stay at Cape Rey Carlsbad Beach,
A Hilton Resort & Spa
Play at The Crossings at Carlsbad
Located In Carlsbad, CA
lWO GUESTS 11 & 2 Night Packages Available!
One Night Accommodation
2 Guests • 1 Round of Golf Each
2 Guests enjoy 1 Night Stay al
Cape Rey Carlsbad Beach, A Hilton
Resort&Spa
Each Guest gets One Round of
Golf at The Crossings at Carlsbad
(18 holes per player, choice to play
on day of arrival or day of
departure)
$369 for Two Guests
42% OFFI Save $266
Rel>il Valu& $6'l~
Two Nights Accommodation
2 Guests. 2 Days or Golf Each
2 Guests enjoy 2 Nights Slay al
Cape Rey Carlsbad Beach, A
Hilton Resort & Spa
Each Guest plays Two Days of
Golf at The Crossings at Carlsbad
(Which can include day of arrival
or day of departure)
$738 for Two Guests
42% OFFI Save S532
Ri>l;iil Vah,1:1 S 1270
MORE ON THIS DEAL
Valid for use Sunday -Thursday
Golf can be played valid on Friday for Thursday night slays
Valid between August 27 -December 31, 2023
All stays are valid for Standard Room Accommodation (Double
Occupancy)
Complimentary overnight self-parking Included
Includes access to resort pool and amenities
Complimentary golf club storage included
All Cart Fees Included
Resort fee and taxes of $88.91 for one night slay and $177.82 for two
nights stay not Included and due at hotel checkout
All stays are based on availability
Some Blackout Dales Apply:
including Sep 3, Oct 10, 11, 12, Nov 26, Dec 27, 28, 31, 2023
Cannot be combined with any other offer
Unlimited buys
Makes a great gift
Available only while aupplles last. Get Yours ASAP.
Green Fee Tickets will be delivered after you complete your purchase.
SEE AI.L DEALS
Can,ellalloo~ musl be made morn than 7 l hours In 11thtflnCt!
Item 1 Page 92 of 148
RESOLUTION NO. 2023-018
A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING
BUSINESS IMPROVEMENT DISTRICT (CGLBID), APPROVING A
REIMBURSEMENT REQUEST FROM THE HILTON GARDEN INN FOR GOLF-
RELATED EXPENSES AND AUTHORIZING STAFF TO PROCESS PAYMENT
WHEREAS, at its Nov. 27, 2012, meeting, the Carlsbad City Council adopted Ordinance No. CS-
194 forming the Carlsbad Golf Lodging Business Improvement District (CGLBID); and
WHEREAS, members of the CGLBID are assessed $2 per occupied room night, which is
remitted to the city monthly through the current Transient Occupancy Tax collection process; and
WHEREAS, the proceeds of the assessment must be used to promote golf-related tourism
within the boundaries of the CGLBID; and
WHEREAS, each assessed hotel determines how to spend the funds collected by its respective
property, provided expenditures are for approved golf-related expenses; and
WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the
CGLBID Advisory Board, up to the amount collected per property minus administrative fees; and
WHEREAS, staff has reviewed the reimbursement request in Attachment A and is
recommending the Advisory Board approve this reimbursement and authorize staff to pay the
request up to the amount available.
NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging
Business Improvement District, as follows:
1. The above recitations are true and correct.
2. The CGLBID Board approves the November 1, 2023, reimbursement request from
Carlsbad by the Sea (Attachment A) and authorizes staff to pay $59,230 to Hilton Garden
Inn.
PASSED, APPROVED AND ADOPTED at a Special Meeting of the Advisory Board of the
Carlsbad Golf Lodging Business Improvement District on the 1st day of November 2023, by the
following vote, to wit:
AYES:
NAYS:
ABSENT:
ABSTAIN:
Eding, Stripe, Stull
None
None
Canepa
SHERRY FREISINGER, City Clerk
(SEAL)
Request for Reimbursement Attachment A
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel: Hilton Garden Inn Carlsbad Beach
Request Amount: $26,520.31 Paid For: Golf Marketing Initiatives Q2 2023
Date Paid: April -June 2023 Paid By: Hilton Garden Inn Ca rlsbad Beach
Request Description (attach supporting documentation, i.e., receipts):
JOB 1 Stay to Play Ad Pacl<age in PassPort to San Diego -
6 Mgmt. hours for updating editorial and digital content approval Total $300.00
JOB 2 Website Updates for Stay to Play Golf Pl<gs.
4 Mgmt. hours for content and approvals Total $200.00
JOB 3 Expedia Travel Ads and Hilton Amplify Digital campaign for paid search and paid social -
Ad spend for April, May & June= $16,392.24
+ 12 Mgmt. hours for content and approval s = $600. 00 Total $16,992.24
JOB 4 Golf Social Media Posts -
Approx. 50% of content from Social Fisch our Social Media Agency is golf related.
April, May and June billing@ $1,900 per month = $5,700.00 x 50% = $2,850.00
+ 5 Mgmt. hours per month for content and approval= $750.00 Total: $3,600.00
JOB 5 AAA Multimedia Marketing -Digital Banner Ad campaign directed to CA and AZ for
golf packages -June media costs = $1 :025.00
+ 8 Mgmt. hours for providing creative and content for 4-month campaign= $400.00 Total: $1,425.00
JOB 6 Rogue Media Stay to Play Ad Pacl<age in Regional magazines and Digital
7 Mgmt. hours for content and approvals Total: $350.00
JOB 7 SCGA Stay to Play Ad Pacl<age in So uthern California Golf Assn. magazines and digital
10 Mgmt. hours for content and approvals Total: 600.00
JOB 8 Golf Travel 8, Social Media Influencers & Writers Hosted to Promote Carlsbad
Complimentary room, food and beverage expenses for golf writers/influencers= $825.87
+ 6 Mgmt. hours for coordinating, touring and greeting (2 total) guests= $300.00 Total: $3,053.07
Grand Total $26,520.31
Nov. 1,2023 Item 1 Page 95 of 148
Financial Status Report 2
This is where the reimbursement check will be mailed:
NAME OF PAYEE: Hilton Garden Inn Carl sbad Beach
STREET ADDRESS: 6450 Carlsbad Blvd.
CITY, STATE & ZIP: Carlsbad, CA 92011
PREPARED BY: DATE: 6/30/23 -~'-'----------------------
TITLE: __ Area Dir. of Sales & Marketing ______ _
For OFFICE USE ONLY
Approved By Bl D Manager: Date: ------------
Approved by CGLBI D Board □ DATE ____ .Agenda Bill No'-. ___ Resolution No. __ _
Nov. 1,2023 Item 1 Page 96 of 148
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Travelscape, LLC
50CIJ W. Kearney SI Springfield, MO 65803 INVOICE
BIii To:
Hilton Garden Inn Carlsbad Beach
Attn: Melanie Schmidt
Total Amount Due Including Tax (Where Applicable)
6450 Carlsbad Blvd
Carlsbad 920 11 California
United States
10 Number. 4 16281
Campaign Name: Q2 2023 Hilton CoOp -San
Diego & Palm Springs -AB-Hilton Garden Inn
Carlsbad Beach
Campaign Dates: 01-Apr-2023 to 30-Jun-2023
5,000.00 USD
Invoice Number: 10000027 45
Invoice Date: 30-Jun-2023
Payment Due Date: 30-Jul-2023
PaymentTerms: 30 NET
Payment Instructions (Please reference Invoice number 10000027 45 when remitting payment)
Electronic Payment Option:
Accounl Name: Travelscape, LLC
Account #:375 1606213
ABA (ACH) #: l l 1000012
ABA (wire)#: 026009593
SWIFT: BOFAUS3N
Bank of America, NY
Tax Summary in Invoice Currency
Check Option:
Travelscape, LLC
PO BOX 847677
Dallas, TX 75284-7677
Please see the last page of this document for additional messages and tax summary in local currency
!subtotal Before Tax USO 5,ooo.ool
ITax Amount USO o.ool
Total Amount In Invoice Currency Including Tax USD
Page 1 of3
I or questions concerning your account, please contact customer service at exped1ocollect1ons 9•expediagroup.com ;
Billed To
Rob Stirling
Hilton Garden Inn
Description
Date of Issue
05/03/2023
Due Date
05/18/2023
Hilton Garden Inn/Chandlers Social Media
April 2023
Nov. 1,2023
Invoice Number
HGI0523
Rate
$1,900.00
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$1,900.00
Qty Line Total
$1,900.00
Subtotal 1,900.00
Tax 0.00
Total 1,900.00
Amount Paid 0.00
Amount Due (USO) $1,900.00
Item 1 Page 99 of 148
'.)OCIAI f I'.,< fl
Billed To
Rob Stirling
Hilton Garden Inn
Description
Date of Issue
06/05/2023
Due Date
06/20/2023
Hilton Garden Inn/Chandlers Social Media
May 2023
Nov. 1,2023
Invoice Number
HGI0623
Rate
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$1,900.00
Qty Line Total
$1,900.00 $1,900.00
Subtotal
Tax
Total
Amount Paid
Amount Due (USO)
1,900.00
0.00
1,900.00
0.00
$1 ,900.00
Item 1 Page 100 of 148
r,OCIAI I I ;n I
Billed To
Rob Stirling
Hilton Garden Inn
Description
Date of Issue
06/23/2023
Due Date
07/08/2023
Hilton Garden Inn/Chandlers Social Media
June 2023
Nov. 1, 2023
Invoice Number
HGI0723
Rate
$1,900.00
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$1,900 .00
Qty Line Total
$1,900.00
Subtotal 1,900.00
Tax 0.00
Total 1,900.00
Amount Paid 0.00
Amount Due (USO) $1,900.00
Item 1 Page 101 of 148
Doo<1Slgn Envelope ID: 623826D0-BC02-4A69-BFEF-1 E9E4C398EF3
EXTENDED AUDIENCE INSERTION ORDER
Advertiser: Hilton Garden Inn Carlsbad Beach
City/ST: CARLSBAD CA
Multimedia Marketing AAAID: 113028 OPP ID: OPP-87729-R6Y8
AAA Sales Rep: Debra Stemples
This Is an official Insertion order from AAA. All Information contained In this document Is confidential and should be used solely for the
purpose of Implementing the advertisers campaign on the sites listed below. Extended Audience campaigns do not Include advertising on
AAA.com or CAA.ca websites.
Product: Premium Display Site Retargetlng Pixel Requested? (Premium Only):
No
Geo-Target: AZ,CA,NV
Demographic Target: HH 75K + 25-44, Single, Married, INferred Married, Some College, College Grad, Homeowner, Generation
X, Mlllinnlals, Gen Xers, Frequent Flyers
Keywords:
Required Ad Sizes:
160x600,300x250, 300x600, 728x90,
320x50(mobile)
Creative Detailed Section
Banner Creative
Creative Request Attached
Banner Count: 1
Landing Page Creative:
.. Dig/ta'/ ad form must be submitted for creative services to be rendered for campaign creatlves.
Billing Information
Charge By: CPM Campaign will be billed the following month after campaign start date.
CPM: $1 1.00 Billing Plan : One Bill I Billing Start : 6/1/2023
Impressions: 75,000 Notes
Hosting Fee: $0.00 Please refer to the Master Corporate Agreement. 300,000 impressions
served over 4 months.
Monthly Rate: $825.00 x 4 months
Setup Fee: $200.00
Adjustment: $0.00** "Manager Approval Required for Adjustment -Specify In Notes
Total Charges: $3,500.00
Payer Acknowledgement
Please complete Payer Information and sign below. Payer acknowledges receipt of, and has read and agrees to be bound by the Summary Terms and Conditions on
the reverse side and the Expanded Terms and Conditions at AAA.blz/Approved/AAAOnllne.pdf. Payer agrees that Its facsimile signature hereto shall be blndlnB on
Payer with the same effect as a signature on an original. Setup fee Is non-refundable. Digital advertising ls served based on avallablllty. Billing for served Inventory
In general ls handled post-delivery. In cases where a customer requests pre-bllllng, AAA, at Its discretion, wlll extend the campaign lo fulflll the order or credit the
unapplled funds.
Payer Information
Payer Name; HIiton Garden Inn Carlsbad Beach
Address: 6450 Carlsbad Blvd City: CARLSBAD State/PR: CA Postal Code: 9201 1
Telephone: Fax:
Authorized Signature: Date: 4/26/2023
Print Name; ~R~ofn9rino Title: GM JForino@Ji\gl~l~~ar@hilton.com
Accounting #:
SCAT21 • Southern California
Nov. 1,2023
AAA Mull/media Marl<eting 1000 AAA Drive, MS 52 Heathrow, FL 32746
'iit: (407) 444-8280 ~1►-•: (407) 444-8343 IEI: conlracts@national.aaa.com
Item 1 Page 102 of 148
INVOICE
~Hilton ~ Garden Inn°
Carlsbad Beach
HILTON GARDEN INN CARLSBAD
6450 CARLSBAD BOULEVARD
CARLSBAD, CA 92011
PHONE (760) 476-0800
FAX (760) 476-0801
WWW.HILTONGARDENINNCARLSBAD.COM
~0 r>~ Lev~,, lLL,,,
5'c>dtt l NleA(~-
.1.il e-1 u(M\rn I
G:ol-f VVrr+0r
CONFIRMATION NUMBER: 3367102514
DATE DESCRIPTION
5/5/2023 GUEST ROOM
5/5/2023 ROOM OCCPANCY TAX
5/5/2023 CARLSBAD TOURISM ASSESSMENT
5/5/2023 CA TOURISM ASSESSMENT
5/5/2023 CTBID ASSESSMENT
5/5/2023 COAST 6450 DINING CREDIT
5/6/2023 GUEST ROOM
5/6/2023 ROOM OCCPANCY TAX
5/6/2023 CARLSBAD TOURISM ASSESSMENT
5/6/2023 CA TOURISM ASSESSMENT
5/6/2023 CTBID ASSESSMENT
5/6/2023 COAST 6450 DINING CREDIT
5/7/2023 GUEST ROOM
5/7/2023 ROOM OCCPANCY TAX
5/7/2023 CARLSBAD TOURISM ASSESSMENT
5/7/2023 CA TOURISM ASSESSMENT
5/7/2023 CTBID ASSESSMENT
5/7/2023 COAST 6450 DINING CREDIT
DIRECT ALL INQUIRIES TO: MAKE ALL CHECl<S PAYABLE TO:
Michelle Al Balooshi
760-476-4016
Hilton Garden Inn Carlsbad Beach
6450 Carlsbad Blvd, Carlsbad, CA 92011
SUB1
TAX
TOTJ
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
203/KlRV
5/5/2023
5/8/2023
AMOUNT
199.00
19.90
2.00
0.41
3.98
50.00
199.00
19.90
2.00
0.41
3.98
50.00
199.00
19.90
2.00
0.41
3.98
50.00
$825.87
$0.00
$825.87
PAY THIS
AMOUNT
Nov. 1,2023 Item 1 Page 103 of 148
Request for Reimbursement
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel: Hilton Garden Inn Carlsbad Beach
Request Amount: $32,710.06 Paid For: Golf Marketing Initiatives 03 2023
Date Paid: July-Sept. 2023 Paid By: Hilton Garden Inn Carlsbad Beach
Request Description (attach supporting documentation , i.e., receipts):
JOB 1 Stay to Play Ad Package in PassPort to San Diego -
8 Mgmt. hours for updating edito rial and digital content approval Total $400.00
JOB 2 Website Updates for Stay to Play Golf Pkgs.
1 O Mgmt. hours for content and approvals Total $500.00
JOB 3 Expedia Travel Ads and Hilton Amplify Digital campaign for paid search and paid social -
Ad spend for July, Aug. & Sept. Media Costs= $16,392.24
+ 12 Mgmt. hours for content and approvals = $600.00 Total $21,460.06
JOB 4 Golf Social Media Posts -
Approx. 50% of content from Social Fisch our Social Media Agency is golf related.
July, Aug. & Sept. billing @ $1,900 per month= $5,700.00 x 50% = $2,850.00
+ 8 Mgmt. hours per month for content and approval = $1,200.00 Total: $4,050.00
JOB 5 AAA Multimedia Marketing -Digital Banner Ad campaign directed to CA and AZ for
golf packages -Media costs= $3,500.00
+ 12 Mgmt. hours for providing creative and content for 4-month campaign = $600.00 Total: $4,100.00
JOB 6 Rogue Media Stay to Play Ad Package in Regional magazines and Digital
10 Mgmt. hours for content and approvals Total: $500.00
JOB 7 SCGA Stay to Play Ad Package in Southern California Golf Assn. magazines
and digital, enewsletter components
14 Mgmt. hours for content and approvals Total: $700.00
JOB 8 Amanda Michele Design -Social Media Story Templates Designed for Golf Posts
= $300.00
+ 6 Mgmt. hours for direction, proofing and final art= $300.00 Total: $600.00
JOB 9 Underpar campaign started again for golf packages
8 Mgmt. hours for coordination and art direction = $400.00 Total: $400.00
Grand Total $32,710.06
Nov. 1, 2023 Item 1 Page 104 of 148
Financial Status Report 2
This is where the reimbursement check will be mailed:
NAME OF PAYEE: Hilton Garden Inn Carlsbad Beach
STREET ADDRESS: Carlsbad Blvd.
CITY, STATE & ZIP:
PREPARED BY: DA TE: 10/26/23 _,_______________ ---------
TITLE: ir. of Sales & Marketing, ______ _
For OFFICE USE ONLY
Approved By BID Manager: Date:
Approved by CGLBI D Board O DATE. __ -----'Agenda Bill No~. ___ Resolution No. __ _
Nov. 1, 2023 Item 1 Page 105 of 148
Travelscape. LLC
5000 W. Kearney st Springfield, MO 65803 INVOICE
BIIITo:
Hilton Garden Inn Carlsbad Beach
Attn: Melanie Schmidt
Tolal Amount Due lnclud!n9 iTai<.(Wh~re ,ippl19abl~
6450 Carlsbad Blvd
Carlsbad California 92011
United States
10 Number. 422760
Campaign Name: San Diego County Marketing
Co-Op Q3 2023-AB -Hilton Garden Inn Carlsbad
Beach
Campalgn Dates: 01-Jul-2023 to 30-Sep-2023
5,000.00 USO
lnvolce Number: l 000005884
Invoice Date: 30-Sep-2023
Payment Due Date: 30-0ct-2023
PaymentTerms: 30 NET
Payment Instructions (Please reference Invoice number 1000005884 when remitting payment)
Electronic Payment Option: Check Option:
Account Name: Travelscape, LLC Travelscape, LLC
Account#: 3751606213 PO BOX 847677
ABA (ACH} #: 111000012 Dallas, TX 75284-7677
ABA (wire) #: 026009593
SWIFT: BOFAUS3N
Bank of America, NY
Tax Summary in Invoice Currency
Please see the last page of this document for additional messages and tax summary In local currency· . • ·:
!subtotal Before Tax USO 5,ooo.oo[
!Tax Amount USO o.ool_
otal Amount In Invoice Currency Including Tax USO
Page 1 ot3
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Billed To
Rob Stirling
Hilton Garden Inn
Description
Date of Issue
08/02/2023
Due Date
08/17/2023
Hilton Garden Inn/Chandlers Social Media
July 2023
Nov. 1,2023
Invoice Number
HGI0823
Rate
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$1 ,900.00
Qty Line Total
$1,900.00 $1,900.00
Subtotal
Tax
Total
Amount Paid
Amount Due (USO)
Item 1
1,900.00
0.00
1,900.00
0.00
$1 ,900.00
Page 108 of 148
SOC.!1\I I Ir,< 11
Billed To
Rob Stirling
Hilton Garden Inn
Description
Date of Issue
09/04/2023
Due Date
09/19/2023
Hilton Garden Inn/Chandlers Social Media
AUGUST2023
Nov. 1, 2023
Invoice Number
HGI0923
Rate
$1,900.00
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$1,900.00
Qty Line Total
$1,900.00
Subtotal 1,900.00
Tax 0.00
Total 1,900.00
Amount Paid 0.00
Amount Due (USO) $1,900.00
Item 1 Page 109 of 148
Billed To
Rob Sti rling
Hilton Garden Inn
Description
Date of Issue
10/05/2023
Due Date
10/20/2023
Hilton Garden Inn/Chandlers Social Media
SEP 2023
Nov. 1, 2023
Invoice Number
HGISep23
Rate
$1,900.00
Social Fisch Inc
8589994229
8306 Wilshire Blvd #232
Beverly Hills, CA 90211
Amount Due (USO)
$1,900.00
Qty Line Total
$1,900.00
Subtotal 1,900.00
Tax 0.00
Total 1,900.00
Amount Paid 0.00
Amount Due (USO) $1,900.00
Item 1 Page 110 of 148
~ ttG/
Statement of Account
Page 1
Statement Date: ST 06/29/23
Account Number: 28437000
JForino@hgicarlsbad.com
PriCode 0
This is a summary of your account listing any invoice amounts still due.
Please send the invoice(s) or this statement along with your payment for proper posting.
Check your Accounts Payable records to avoid duplicate payments (Match Invoice Numbers).
Customer Service: (407) 444-7253 Or Toll• Free (800) 866-5222 (U.S.) or Canada Or Fax (407) 444-7274
Doc
Type
Invoice Invoice Description Previous Outstanding
Number Date Balance Balance Due
SC 1958723 06/28/23
28437000
Josephine Farino
HILTON GARDEN INN CARLSBAD BEA
Set up Fee
Total For: 28437000 HILTON GARDEN INN CARLSBAD BEA
TOTAL CURRENT BALANCE DUE
We are not a GST Registrant. •payable in U.S. funds or the Canadian equivalent.
3,500.00
3,500.00
3,500.00
Make your checks payable to AAA and mail to: Reference Your Account Number 28437000
AAA -Mail Stop 2
1000 AAA Drive
Heathrow, FL 32746-5063
... or Fax Credit Card Payments to (407) 444-7274
IF PAYING BY CREDIT CARD, FILL OUT BELOW
0 MasterCard D Visa D Discover $
Card# ---
eve (3 digits on back)
Exp. Date
Print Name
Billing Address (if different than above)
Signature
Nov. 1, 2023
Avoid Late Fees -Send Payment Promptly
Please return full statement with your payment
HILTON GARDEN INN CARLSBAD BEACH
6450 CARLSBAD BL VD
CARLSBAD CA 92011
Item 1 Page 111 of 148
7118/23, 9:13 AM
AMA NDA
MI CHELE
To:
Social Fisch
Dubsado CRM For Creatives
From:
. Amanda Michele Design
6463576805
hi@amandamicheledesign.c
om
433 3rd Ave
3F
BROOKLYN, NY 11215-3187
USA
Social Fisch
Invoice# 1547/5/23
Item Qty/Hrs Price Subtotal
Cape Rey/HGI Branding for Stories
Custom lnstagram story templates split between 2 properties
(fe!-C il?Mtlf) /c:v{;ljl
-Gz ?f)(M~
~
Stau(l/:l ;
Nov. 1,2023
https://hello.dubsado.com/publlc/invoices/64a57fac158710003a250b9d
$300.00 $300.00
Subtotal: $300.00
Tax: $0.00
Total: $300.00
PAYMENTS
7/18/23 -$300.00
Remainder: $0.00
Please make all checks payable to
Amanda Brown
c/o Amanda Michele Design
433 3rd Ave 3F
Brooklyn, NY 11215
Item 1 Page 112 of 148
1/2
Nov. 1, 2023
underp ar.• :1.11,,
Stay at Hilton Garden Inn Carlsbad Beach,
Play at The Crossings at Carlsbad
Located In Carlsbad, CA
TWO GUESTS I 1 & 2 Night Packages Avallablel
One Night Accommodation
2 Guests• 1 Round ol Goll Each
2 Guests enjoy 1 Night Stay at
Hilton Garden Inn Carlsbad Beach
Each Guest gets One Round of
Golf at The Crossings at Carlsbad
(18 holes per player, choice to play
on day of arrival or day of
departure)
$329 for Two Guests
48% OFFt Save $306
Rt-lili! V,tlJt1 ;i.<;J5
Two Nights Accommodation
2 Guests -2 Days of Golf Each
2 Guests enjoy 2 Nights Stay at
Hilton Garden Inn Carlsbad Beach
Each Guest plays Two Days of
Golf at The Crossings at Carlsbad
(Which can include day of arrival
or day of departure)
$656 for Two Guests
48% OFFI Save $612
RelJ;I Value ~ 1270
MORE ON THIS DEAL
Valid for use Sunday -Thursday
Golf can be played valid on Friday for Thursday night stays
Valid between August 27 • December 31, 2023
All stays are valid for Standard Room Accommodation (Double
Occupancy)
Includes access to resort pool and amenities
Complimentary golf club storage included
All Cart Fees Included
Overnight parking of $22 per night not Included and due at hotel
checkout
Taxes of $44.18 tor one night stay and $88.36 for two nights stay not
included and due at hotel checkout
All stays are based on availability
Some Blackout Dates Apply:
Including Sep 03, Oct 10, 11, 12, Nov 26, Dec 31, 2023
Cannot be combined with any other offer
Unlimited buys
Makes a great gift
AVallable only while eupplles last• Get Yours ASAP.
Green Fee Tickets will be delivered after you complete your purchase.
SEE ALL DEALS
Cancel!alluns musl b~ made mo,e lhan 72 hOUJS In t\<J•1ance
Item 1 Page 113 of 148
RESOLUTION NO. 2023-019
A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING
BUSINESS IMPROVEMENT DISTRICT {CGLBID), APPROVING A
REIMBURSEMENT REQUEST FROM THE PARK HYATT AVIARA FOR GOLF-
RELATED EXPENSES AND AUTHORIZING STAFF TO PROCESS PAYMENT
WHEREAS, at its Nov. 27, 2012, meeting, the Carlsbad City Council adopted Ordinance No. CS-
194 forming the Carlsbad Golf Lodging Business Improvement District (CGLBID); and
WHEREAS, members of the CGLBID are assessed $2 per occupied room night, which is
remitted to the city monthly through the current Transient Occupancy Tax collection process; and
WHEREAS, the proceeds of the assessment must be used to promote golf-related tourism
within the boundaries of the CGLBID; and
WHEREAS, each assessed hotel determines how to spend the funds collected by its respective
property, provided expenditures are for approved golf-related expenses; and
WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the
CGLBID Advisory Board, up to the amount collected per property minus administrative fees; and
WHEREAS, staff has reviewed the reimbursement request in Attachment A and is
recommending the Advisory Board approve this reimbursement and authorize staff to pay the
request up to the amount available.
NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging
Business Improvement District, as follows:
1. The above recitations are true and correct.
2. The CGLBID Board approves the November 1, 2023, reimbursement request from
Carlsbad by the Sea (Attachment A) and authorizes staff to pay $59,561 to Park Hyatt
Aviara.
PASSED, APPROVED AND ADOPTED at a Special Meeting of the Advisory Board of the
Carlsbad Golf Lodging Business Improvement District on the 1st day of November 2023, by the
following vote, to wit:
AYES:
NAYS:
ABSENT:
ABSTAIN:
Canepa, Stripe, Stull
None
None
Eding
~=-TIM5Tlill'E, (ha
SHERRY F~rk f-'
(SEAL)
Request for Reimbursement Attachment A
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel: Park Hyatt Aviara
Request Amount: _.;$=6=6=12 __ 45=•.;..;77;..__ Paid For:
Date Paid: -------
Request Description
(attach supporting
documentation, i.e.,
receipts):
Paid By:
Q2-Q3 2023 Invoices: Away Lands LLC, AZ Foothills, Dawn McCoy Media, Enjet Media, Laguna Beach
Magazine, Locale Magazine, Minuteman Press, Mrvlstyle Vince Lee Photography, San Diego Magazine,
Virtuoso, Wheelhouse Media LLC
This is where the reimbursement check will be mailed:
NAME OF PAYEE: Park Hyatt Aviara
STREET ADDRESS: PO Box 202912
CITY, STATE & ZIP: Dallas, TX 75320
PREPARED BY: Tracie Matthews DATE: 1011212023 ---------------
TITLE: _Director of Finance _______ _
For OFFICE USE ONLY
Approved By BID Manager: Date:
Approved by CGLBID Board □ DATE __ ----'Agenda Bill No=-. ___ Resolution No. __ _
Nov. 1, 2023 Item 1 Page 116 of 148
PARK HYATT AVIARA
GOLF MARKETING REIMBURSEMENT REQUEST
Supplier Service Period Invoice Number Invoice Amount
Away Lands LLC 6/26/2023 1315 4,000.00
AZ Foothills 5/5/2023 2023ci-1160 4,808.13
Dawn McCoy Media 8/25/2023 DMMxNBCx PHA823 1,500.00
Enjet Media 7/11/2023 1069 2,925.00
Enjet Media 4/11/2023 1061 2,625.00
Laguna Beach Magazine 6/23/2023 54898 1,200.00
Laguna Beach Magazine 8/4/2023 55226 1,200.00
Locale Magazine 10/1/2022 5049M 1,750.00
Locale Magazine 11/1/2022 5050M 1,750.00
Locale Magazine 2/1/2023 2023134 6,000.00
Locale Magazine 6/1/2023 2023136 6,000.00
Minuteman Press 4/5/2023 66186 411.68
Minuteman Press 6/29/2023 67277 411.68
Minuteman Press 7/24/2023 67495 194.75
Minuteman Press 7/31/2023 67592 302.85
Minuteman Press 8/29/2023 67960 411.68
Mrvlstyle Vince Lee Photography 12/8/2022 164 2,500.00
Mrvlstyle Vince Lee Photography 7/24/2023 176 3,500.00
San Diego Magazine 5/24/2023 26096 250.00
San Diego Magazine 6/26/2023 26272 1,475.00
San Diego Magazine 4/3/2023 25887 2,750.00
San Diego Magazine 5/17/2023 26029 2,750.00
Virtuoso 1/31/2023 202335153 3,890.00
Virtuoso 3/31/2023 202335156 9,440.00
Wheelhouse Media LLC 4/15/2023 10079 1,400.00
Wheelhouse Media LLC 6/15/2023 10155 1,400.00
Wheelhouse Media LLC 8/15/2023 10220 1,400.00
Total Reimbursement Request 66,245.77
Available CGLBID Balance 59,561.00
Balance Rolled Forward After Q3 2023 Reimbursement (6,684.77)
Nov. 1, 2023 Item 1 Page 117 of 148
Away Lands LLC
info@awaylands.com
awaylands.com
INVOICE
BILL TO
Park Hyatt Aviara Resort
DESCRIPTION 4301.50348510.10000 $4,000.00 ACTIVITY
Charges
Licensing Unlimited, perpetual license for all photo and video assets produced and delivered by Away Lands LLC for the Park Hyatt Aviara Resort in Summer 2022.
INVOICE# 1315
DATE 06/26/2023
DUE DATE 06/26/2023
TERMS Due on receipt
RATE QTY TOTAL
4,000.00 4,000.00
WIRE TRANSFER DETAILS BALANCE DUE $4,000.00
Beneficiary Name:
Away Lands LLC I EIN: 81-3510119
Beneficiary Address:
2903 HILLCREST DR
LOS ANGELES, CA 90016
Bank Address:
Bank of America, NA
222 Broadway
New York, New York 10038
Account Number: 501021026630
Routing Number: 122400724
Swift Code (US dollars): BOFAUS3N
•client is responsible for all outgoing and intermediary wire transfer
fees.
Nov. 1, 2023 Item 1 Page 118 of 148
2701 E Camelback Road Suite 180
Phoenix, AZ 85016
Bill To:
Sanpa Accounting Hyatt Park Aviara
7100 Aviara Resort Drive Carlsbad, CA 92011
Customer ID: 30528
INVOICE
Date:
5/5/2023
PO Number Publication
Invoice#
2023ci-1160
Summer Escapes
Summer Escapes
Summer Escapes
Summer Escapes
Total:
Issue
Jun
Aug
Jul
May
Due Date
Upon Receipt
Start Date End Date
6/1/2023 6/30/2023
8/1/2023 8/31/2023
7/1/2023 7/1/2023
5/15/2023 5/31/2023
Wiring Instructions:
KFH AZ FOOTHILLS, LLC Chase Bank 4401 E. Camelback Rd. Phoenix, AZ 85018 Account: 786083722 Routing: 122100024
International Wiring
Swift Code: CHASUS33
Sales Rep
Michael Dee
Frequency
1 Month
1 Month
1 Month
1 Month
270 Park Ave., New York, NY 10017
Mall checks to: KFH AZ FOOTHILLS LLC 2701 E Camelback Rd STE 180
Phoenix, AZ 85016
Payment is due on receipt.
Hyatt Park Aviara
Net Item Notes
$1,373.75
$1,373.75
$1,373.75
$686.88 Half-month rate
$4,808.13
In the event payment is not made and the account is referred for collection, we promise to pay cost of collection equal to a minimum amount of twenty-five percent (25%) of the principle amount.
If you have any questions, please contact us at accounting@azfoothills.com
Nov. 1, 2023 Item 1 Page 119 of 148
If you would like to pay us online, please use the following link HERE
INVOICE:
Park Hyatt Aviara
,/o Emily Koch
4301.50351220.10000 $1500
Park Hyatt AYlara X #OawnsOeetlnatlons Inclusion in National GoH Month/
golf getaways Cellfornia segment on California Live (NBC) shoot date & air date 8/25/23
Non-exclusive nc:lusion in approx. 3-5 minute California Live segment hosted by Danielle Nottingham & Dawn McCoy
Social media sharing in segment post & story coverageon @iamDawnMcCoy lnstagram & Facebook social channels
A few notes:
•r11e show will air LIVE at 11 :30 am PST, Friday 8125123 on NBC Los Angeles.
•PJeass notr, that script or talking points may be edited due to time or producer discretion.•Pictures and 8-roll may or may not be used, depending on producer and editor discretion.
•By agreeing to inclusion in this segment, you agrH to pay the amount detailed below.
TOTAL DUE
PAYMENT TERMS
•Payment due upon receipt unless previously arranged.•Payment to be made via check, ACH. Direct Deposit, wire
or Zelle to: Dawn McCoy Media
867 5 W Olympic Blvd
Los Angeles, CA 90035•AC/I ir!fo upon request
Nov. 1, 2023
TOTAL
8675 W. Olympic Blvd.
Los Angeles, CA 90035
(31 OJ 880-1999
Dawn@DownMcCoy.net
www .iAmDawnMcCoy.com
8/17/23 INVOICE
DMMxNBCxPHA823
RATE
Item 1 Page 121 of 148
ENJET MEDIA, LLC
INVOICE
4301.50348510.10000 $2,925.00
0.50
0.50
3'1JET IVEDIA
1,550.00
3,700.00
300.00
775.00
1,850.00
300.00
$2,925.00
ENJET MEDIA, LLC
2211 Newcastle Ave
Cardiff, CA 92007
matt@enjetmedia.com
INVOICE
0.50
0.50
1,550.00
3,700.00
775.00
1,850.00
$2,625.00
L3GUN8 eeaCH
Firebrand Media LLC 900 Glenneyre Street Suite B Laguna Beach, CA 92651
BILLING ADDRESS
Emily Koch (pronounced Cook) Park Hyatt Aviara 7100 Aviara Resort Drive Carlsbad, CA 92011
INSERTION MEDIA ORDER/AD ID
45153-125100 Laguna Beach Magazine
Message:
Invoice# Invoice Date Customer Payment Terms Due Date Tearsheet
54898 06/23/2023 Park Hyatt Aviara, ID: 13119 15 Days 07/08/2023
4301.50351210.10000 $1,200.00
ADVERTISER
Park Hyatt Aviara, ID: 13119 7100 Aviara Resort Drive Carlsbad, CA 92011
NOTES SECTION PAGE# ISSUE AD SIZE Q1Y RATE TOTAL DATE
Run of Pub 06/23/23 Full 1 $1,200.00 $1,200.00 Page
Subtotal $1,200.00
Tax $0.00
Payment must be received by the due date to avoid 1.5% late fee monthly. Thank you for your Payments & Credits $0.00 business!
BALANCE DUE $1,200.00
---------------------------------------------------------------------------------------------
REMITTANCE STUB TO FIREBRAND MEDIA LLC
Invoice# 54898 Laguna Beach Magazine Date 06/23/2023 Customer ID ID: 13119, Park Hyatt Aviara
Amount Enclosed:
Make Checks Payable to: Firebrand Media LLC Firebrand Media LLC
credit card Information
900 Glenneyre Street Suite B Laguna Beach, CA 92651
PHONE FAX (949)715-4100(949)715-4106
Master Card __ Visa __ American Express __ Name on card: ____________________ _
Credit Card Number: _____________ Exp. Date: _____ Security Code: ____ Billing Zip: ___ _
Card Holder Signature: _____________________ Amount to charge: ________ _
Nov. 1, 2023 Item 1 Page 124 of 148
ta1111a: 1eaC11 -··-··-··---·---•• ,.._. Firebrand Media LLC 900 Glenneyre Street Suite B Laguna Beach, CA 92651
BILUNG ADDRESS
Emily Koch (pronounced Cook)
Park Hyatt Aviara 7100 Aviara Resort Drive Carlsbad, CA 92011
INSERTION MEDIA ORDER/AD ID
45153-125101 Laguna Beach Magazine
Message:
NOTES
Invoice# Invoice Date Customer Payment Terms Due Date Tearsheet
SECTION PAGE#
Run of Pub
55226 08/04/2023 Park Hyatt Aviara, ID: 13119 15 Days 08/19/2023
ISSUE AD SIZE DATE
08/04/23 FullPage
Subtotal
Tax
ADVERTISER
Park Hyatt Aviara, ID: 13119 7100 Aviara Resort Drive Carlsbad, CA 92011
QlY RATE TOTAL
1 $1,200.00 $1,200.00
$1,200.00
$0.00
Payment must be received by the due date to avoid 1.5% late fee monthly. Thank you for your Payments &. Credits $0.00 business!
BALANCE DUE $1,200.00
---------------------------------------------------------------------------------------------
REMITTANCE STUB TO FIREBRAND MEDIA LLC
Invoice# 55226 Laguna Beach Magazine I Date l 08/04/2023 I Customer ID
Amount Enclosed:
Make Checks Payable to: Firebrand Media LLC Firebrand Media LLC 900 Glenneyre Street Suite B Laguna Beach, CA 92651 Credit Card Information
PHONE FAX
I ID: 13119, Park Hyatt Aviara
(949)715-4100(949)715-4106
Master Card __ Visa __ American Express __ Name on card: ___________________ _
Credit Card Number: ____________ Exp. Date: _____ Security Code: ____ Billing Zip: __ _
Card Holder Signature: ____________________ Amount to charge: ________ _
Nov. 1,2023 Item 1 Page 125 of 148
Locale Magazine
P.O. Box 2971
Newport Beach, CA 92659
949-436-8910
accounting@localemagazine.com
LocaleMagazine.com
ORDERED BY:
Park Hyatt Aviara Resort Golf Club & Spa #69114 7100 Aviara Resort Drive
Carlsbad, CA 92011
INVOICE DATE
10/01/2022
Publication Issue
DUE DATE
11/01/2022
Locale Magazine Locale Magazine Q4 2022 Issue
Locale Digital November 2022
Locale Digital November 2022
Locale Website November 2022
Note.
Order 1385, Installment 11
For payments by mail please make checks payable to:
LOCALE Lifestyle Magazine, LLC
P.O. BOX 2971, Newport Beach, CA 92659
Nov. 1, 2023
BILL TO:
Bill To: Park Hyatt Aviara Resort Golf Club & Spa #69114 Attn: Emily Koch
INVOICE#
5049-M
Ad Size
Full Page
PO# TERM
Net 30
Dedicated Email Blast
Weekly Email Blast Inclusion Web Editorial
Monthly In Story Ad (Related Story)
Installment Total: $1,750.00
Barter Due: $0.00
Item 1 Page 126 of 148 1 /1
Locale Magazine
P.O. Box 2971
Newport Beach, CA 92659
949-436-8910
accounting@localemagazine.com
LocaleMagazine.com
ORDERED BY:
Park Hyatt Aviara Resort Golf Club & Spa
#69114
7100 Aviara Resort Drive Carlsbad, CA 92011
INVOICE DATE
11/01/2022
DUE DATE
12/01/2022
Issue
BILL TO:
Bill To: Park Hyatt Aviara Resort Golf Club & Spa
#69114
Attn: Emily Koch
INVOICE#
5050-M
PO# TERM
Net 30
Ad Size Publication
Locale Magazine Locale Magazine Q4 2022 Issue Full Page
Note.
Order 1385, Installment 12
For payments by mail please make checks payable to: LOCALE Lifestyle Magazine, LLC P.O. BOX 2971, Newport Beach, CA 92659
Nov. 1, 2023
Installment Total: $1,750.00
Barter Due: $0.00
Item 1 Page 127 of 148 1 /1
Nov. 1, 2023 Item 1 Page 128 of 148
Locale Magazine
PO Box 2971
Newport Beach, CA 92659
+ 1 9494368910
accounting@localemagazine.com
LocaleMagazine.com
BILL TO
Emily Koch
Park Hyatt Aviara Resort Golf
Club & Spa
7100 Aviara Resort Drive
Carlsbad, CA 92011 US
DESCRIPTION
Advertising July 2023 Campaign
4301.50351210.10000 $6,000.00
Nov. 1,2023
BALANCE DUE
LOCJ\LE
INVOICE# 2023136
DATE 06/01/2023
DUE DATE 07/01/2023
TERMS Net 30
AMOUNT
6,000.00
$6,000.00
Item 1 Page 129 of 148
BIii to:
Minuteman Press®
WE DESIGN, PRINT & PROMOTE ... YOU!
4301.50343510.20000 $411.68
Park Hyatt Aviara
7100 Aviara Resort Drive
Carlsbad, CA 92011
Phone: 760-448-1234
Fax: 760-603-6803 Mobile Phone: 760-603-5140
Ship to:
Minuteman Press Carlsbad 5931 Sea Lion Place, Suite 106 Carlsbad, CA 92010 Phone: 760-438-9556 / Fax: 760-438-9585
Web: www.mmpcarlsbad.com E-mail: Carlsbad@MinutemanPress.com
Invoice Number
Invoice Date
Park Hyatt Aviara
Jacob Mortensen
7100 Aviara Resort Drive
Carlsbad, CA 92011
Phone: 760-448-1234 Fax: 760-603-6803
Mobile Phone: 760-603-5140
Email: jacob.mortensen@hyatt.com
66186
4/5/2023
ANY ITEM WITH YOUR LOGO ON IT,
MINUTEMAN PRESS CARLSBAD WILL GIVE YOU A FREE QUOTE! FROM PENS
to STICKERS to BROCHURES to LARGE SIGNS!
CALL US ANYTIME!! 760-438-9556
350 Park Hyatt Resort Guides Mar/April 2023 9 x 18, Tri-Fold (Job 98162) $382.07
Job Disposition: Deliver
Invoice Subtotal:
Ca 2021 7.75% Tax Rate:
Invoice Total:
Balance Due:
Thank you for your business!
Minuteman Press. Carlsbad
Nov. 1,2023
$382.07
$29.61
$4 11.68
$411.68
Blllto:
Minuteman Press®
WE DESIGN, PRINT & PROMOTE ... YOUI
Park Hyatt Aviara
7100 Aviara Resort Drive
Carlsbad, CA 92011
Phone: 760-448-1234
Fax: 760-603-6803
Mobile Phone: 760-603-5140
Ship to:
Minuteman Press Carlsbad 5931 Sea Lion Place, Suite 106
Carlsbad, CA 92010 Phone: 760-438-9556 I Fax: 760-438-9585 Web: www.mmpcarlsbad.com E-mail: Carlsbad@MinutemanPress.com
Invoice Number
Invoice Date
Park Hyatt Aviara
Jacob Mortensen
7100 Aviara Resort Drive Carlsbad, CA 92011
Phone: 760-448-1234
Fax: 760-603-6803
Mobile Phone: 760-603-5140
67277
6/29/2023
Email: jacob.mortensen@hyatt.com
ANY ITEM WITH YOUR LOGO ON IT,
MINUTEMAN PRESS CARLSBAD WILL GIVE YOU A FREE QUOTE! FROM PENS
to STICKERS to BROCHURES to LARGE SIGNS!
CALL US ANYTIME!! 760-438-9556
350 Park Hyatt Resort Guides July 2023 9 x 18, Tri-Fold (Job 99660) $382.07
Job Disposition: Deliver
Invoice Subtotal:
Ca 2021 7.75% Tax Rate:
Invoice Total:
Balance Due:
Thank you for your business!
Minuteman Press. Carlsbad
Nov. 1,2023
$382.07
$29.61
$411.68
$411.681
Bill to:
Minuteman Press®
WE DESIGN, PRINT & PROMOTE ... YOU!
Park Hyatt Aviara 7100 Aviara Resort Drive Carlsbad, CA 92011
Phone: 760-448-1234
Fax: 760-603-6803
4301.50343510.20000 $194.75
Ship to:
Mobile Phone: 760-603-5140
Minuteman Press Carlsbad 5931 Sea Lion Place, Suite 106 Carlsbad, CA 92010 Phone: 760-438-9556 / Fax: 760-438-9585 Web: www.mmpcarlsbad.com E-mail: Carlsbad@MinutemanPress.com
Invoice Number
Invoice Date
Park Hyatt Aviara Jacob Mortensen 7100 Aviara Resort Drive Carlsbad, CA 92011
Phone: 760-448-1234
Fax: 760-603-6803 Mobile Phone: 760-603-5140
67495
7/24/2023
Email: jacob.mortensen@hyatt.com
ANY ITEM WITH YOUR LOGO ON IT,
MINUTEMAN PRESS CARLSBAD WILL GIVE YOU A FREE QUOTE! FROM PENS
to STICKERS to BROCHURES to LARGE SIGNS!
CALL US ANYTIME!! 760-438-9556
150 Park Hyatt Resort Guides July 2023 9 x 18, Tri-Fold *Convention Print* (Job 100053) $180.74
Job Disposition: Deliver
Invoice Subtotal:
Ca 2021 7.75% Tax Rate:
Invoice Total:
Balance Due:
Thank you for your business!
Minuteman Press. Carlsbad
Nov. 1, 2023
$180.74
$14.01
$194.75
$194.75
BIii to:
Minuteman Press®
WE DESIGN, PRINT & PROMOTE ... YOU!
Park Hyatt Aviara 7100 Aviara Resort Drive Carlsbad, CA 92011
Phone: 760-448-1234 Fax: 760-603-6803 Mobile Phone: 760-603-5140
Ship to:
Minuteman Press Carlsbad 5931 Sea Lion Place, Suite 106 Carlsbad, CA 92010
Phone: 760-438-9556 / Fax: 760-438-9585 Web: www.mmpcarlsbad.com E-mail: Carlsbad@MinutemanPress.com
Invoice Number Invoice Date
Park Hyatt Aviara Jacob Mortensen 7100 Aviara Resort Drive Carlsbad, CA 92011
Phone:760-448-1234 Fax: 760-603-6803 Mobile Phone: 760-603-5140
67592
7/31/2023
Email: jacob.mortensen@hyatt.com
ANY ITEM WITH YOUR LOGO ON IT,
MINUTEMAN PRESS CARLSBAD WILL GIVE YOU A FREE QUOTE! FROM PENS
to STICKERS to BROCHURES to LARGE SIGNS!
CALL US ANYTIME!! 760-438-9556
250 Park Hyatt Resort Guides August 2023 9 x 18, Tri-Fold (Job 100144) $281.07
Job Disposition: Deliver
Invoice Subtotal:
Ca 2021 7.75% Tax Rate:
Invoice Total:
Balance Due:
Thank you for your business!
Minuteman Press. Carlsbad
Nov. 1, 2023
$281.07
$21.78
$302.85
$302.851
Bill to:
Minuteman Press�
WE DESIGN, PRINT & PROMOTE ... YOU!
Park Hyatt Aviara
7100 Aviara Resort Drive Carlsbad, CA 92011
Phone: 760-448-1234
Fax: 760-603-6803
Mobile Phone: 760-603-5140
4301.50343510.20000 $411.68
Ship to:
Invoice Number
Invoice Date
Park Hyatt Aviara
Jacob Mortensen
7100 Aviara Resort Drive
Carlsbad, CA 92011
Phone: 760-448-1234 Fax: 760-603-6803 Mobile Phone: 760-603-5140
Email: jacob.mortensen@hyatt.com
ANY ITEM WITH YOUR LOGO ON IT,
67960
8/29/2023
MINUTEMAN PRESS CARLSBAD WILL GIVE YOU A FREE QUOTE! FROM PENS
to STICKERS to BROCHURES to LARGE SIGNS!
CALL US ANYTIME!! 760-438-9556
350 Park Hyatt Resort Guides September 2023 9 x 18, Tri-Fold (Job 100704) $382.07
Job Disposition: Deliver
Invoice Subtotal:
Ca 2021 7.75% Tax Rate:
$382.07
$29.61
$4 11.68
$411.68
Invoice Total:
Balance Due:
2 0000% interest per month on past-due invoices,
Thank you for your business!
Minuteman Press. Carlsbad
Hyun Jin Lee (Vince Lee)
7893 Summer Day drive
Corona, CA 92883
bank:
account number 3681040881
routing number 121042882
Bill To
Park Hyatt Aviara
7100 Aviara Resort Drive, Carlsbad, CA 92011
q4 content
Terms & Conditions
Due in 15 days
Nov. 1, 2023
DESCRIPTION
Invoice#
Invoice Date
INVOICE
164
12/08/2022
AMOUNT
2,500.00
TOTAL $2,500.00
Item 1 Page 135 of 148
Hyun Jin Lee (Vince Lee)
Bill To
Terms & Conditions
DESCRIPTION
Invoice#
Invoice Date
INVOICE
AMOUNT
TOTAL $3,500.00 USD
San Diego Magazine, LLC
We've moved! Please note new address:
1230 Columbia Stree_!, Suite 800
San Diego, CA 92101
Accounting Office:
p: 619-363-3590
f: 619-923-7070
SANDIEGO
Scott Fisk\nscottf@sdmag.com\np 619.733.6789
INVOICE
4301.50351220.10000 $250.00
Advertiser: Park Hyatt Aviara Resort, Golf Club & Spa
Invoice No. 26096
Date May 24, 2023
Due Date Jun 23, 2023
Contract No. 32788
Sales Rep Scott Fisk
Park Hyatt Aviara Resort, Golf Club & Spa
Emily Koch
7100 Aviara Resort Drive
Carlsbad, CA 92011
Product
#54426 -l,-Neosletters -Best of San Diego Newsletter -Top Island Display Ad: May 18, 2023
#54428 -Digital Advertising -CPM Based -sdmag.com -ROS Banner Ads: May 01, 2023
Thank you for your business. Sub Total Discount
Tax
Balance Due
Please pay online by going to:
https://secure.adsalesgenius.com/pay/
Your Invoice PIN N w11ber is: 18438Or click the direct pay button below:
Pay Online Now
Sub Total
$250.00
$0.00
Our payment options have changed. As of March 1, 2023, all credit card transactions will have a 3.5% surcharge added. We encourage you to pay via ACH to avoid this fee.
If you prefer to pay us electronically via ACH, below is our banking information:
Account Name: San Diego Magazine, LLC
Receiving Bank Name: U.S Bank
Account#:42333192
Bank Routing# (ABA): 021052053
If you prefer to pay us electronically via Wire transfer, please reach out to finance@sdmag.com and CC veronicag@sdmag.com.
Total
$250.00
$0.00
$250.00
$0.00 $0.00
$250.00
Nov. 1,2023 Item 1 Page 137 of 148
San Diego Magazine, LLC
1230 Columbia Street, Suite 800 San Diego, CA 92101
Accounting Office:
p: 619-363-3590
f: 619-923-7070
Scott Fisk\nscottf@sdmag.com\np 619.733.6789
INVOICE
Advertiser: Park Hyatt Aviara Resort, Golf Club & Spa
Invoice No. 26272 Date Jun 26, 2023
Due Date Jul 26, 2023
Contract No. 32788
Sales Rep Scott Fisk 4301.50351220.10000 $1475.00
Park Hyatt Aviara Resort, Golf Club & Spa
Emily Koch
7100 Aviara Resort Drive
Carlsbad, CA 92011
Product
#54521 -Social Media -lnstagram -Sponsored Story -Advertorial: Jun 07, 2023
#54522 -sdmag.com -digital -Sponsored Blog Post: Jun 01, 2023
Sub Total
Discount
Tax
Balance Due
Pay Online Now
Sub Total
$1,200.00
$275.00
Total
$1,200.00
$275.00
$1,475.00
$0.00
$0.00
$ Vl75.00
Our payment options have changed. As of March 1, 2023, all credit card transactions will have a 3.5% surcharge added.
We encourage you to pay via ACH to avoid this fee.
If you prefer to pay us electronically via ACH, is
Account Name: San Diego Magazine, LLC
Receiving Bank Name: U.S Bank
Account#:42333192
Bank Routing# (ABA): 021052053
If you prefer to pay us electronically via Wire transfer, please reach out to finance@sdmaq.com and CC
veronicaq@sdmaq.com.
Nov. 1, 2023 Item 1 Page 138 of 148
San Diego Magazine, LLC
We've moved! Please note new address:
1230 Columbia Street, Suite 800
San Diego, CA 92101
Accounting Office:
p: 619-363-3590 f: 619-923-7070
Park Hyatt Aviara Resort, Golf Club & Spa
Emily Koch
7100 Aviara Resort Drive Carlsbad, CA 92011
Product
SANDIEGO -·
Scott Fisk\nscottf@sdmag.com\np 619.733.6789
INVOICE
Advertiser: Park Hyatt Aviara Resort, Golf Club & Spa Invoice No. 25887
Date Apr 03, 2023 Due Date May 03, 2023
Contract No. 32788
Sales Rep Scott Fisk
Sub Total Total
#54417 -San Diego Magazine -2023 Mari-Full-Page $2,750.00 $2,750.00
Thank you for your business. Sub Total
Discount Tax
Balance Due
Please pay online by going to:
https://secure.adsalesgenius.com/pay/
Your Invoice PIN Number is: 8729
Or click the direct pay button below:
Pay Online Now
$2,750.00
$0.00 $0.00
$2,750.00
Our payment options have changed. As of March 1, 2023, all credit card transactions will have a 3.5% surcharge added. We encourage you to pay via ACH to avoid this fee.
If you prefer to pay us electronically via ACH, below is our banking information:
Account Name: San Diego Magazine, LLC
Receiving Bank Name: U.S Bank
Account#:42333192
Bank Routing# (ABA): 021052053
If you prefer to pay us electronically via Wire transfer, please reach out to finance@sdmaq.com and CC
veronicaa@sdmaa.com.
Nov. 1, 2023 Item 1 Page 139 of 148
San Diego Magazine, LLC We've moved! Please note new address:
1230 Columbia Street, Suite 800
San Diego, CA 92101 Accounting Office:
p: 619-363-3590
f: 619-923-7070
Park Hyatt Aviara Resort, Golf Club & Spa
Emily Koch
7100 Aviara Resort Drive
Carlsbad, CA 92011
Product
Scott Fisk\nscottf@sdmag.com\np 619.733.6789
INVOICE
Advertiser: Park Hyatt Aviara Resort, Golf Club & Spa
Invoice No. 26029 Date May 17, 2023
Due Date Jun 16, 2023
Contract No. 32788
Sales Rep Scott Fisk
Sub Total Total
#54418 -San Diego Magazine -2023 Jun -Full-Page $2,750.00 $2,750.00
Sub Total
Discount
Tax
Balance Due
Pay Online Now
$2,750.00
$0.00
$0.00
$2,750.00
Our payment options have changed. As of March 1, 2023, all credit card transactions will have a 3.5% surcharge added. We encourage you to pay via ACH to avoid this fee.
If you prefer to pay us below is our banking information:
Account Name: San Diego Magazine, LLC Receiving Bank Name: U.S Bank
Account#:42333192
Bank Routing# (ABA): 021052053
If you prefer to pay us please reach out to finance@sdmag.com and CC
veronicag@sdmaq.com.
Nov. 1, 2023 Item 1 Page 140 of 148
Invoice
777 Main St, Suite 900 Fort Worth, TX 76102 Tax ID #13-5670009
Accounting Team Park Hyatt Aviara Resort, Golf Club and Spa 7100 Aviara Resort Drive Carlsbad, CA 92011
Park Hyatt Aviara Resort, Golf Club and Spa FOU710
If a url is provided below, you may click or paste into your internet browser to see the creative that deployed.
DATE
1/31/2023
Virtuoso Product
Themed Travel Catalog
I Invoice Total (USO):
Issue
INVOICE#
2023-35153
Year Ad Size
DUE DATE
3/2/2023
Jan • On the 'Nater 2023 1 /2 Page Advertorial
ACCOUNT MANAGER
Gregg Nielsen
Gross Ad Notes
$3,890.00 Complimentary upgrade• thank you for your partnership!
$3,890.001
Payment is due on or before 3/2/2023. Failure to remit payment on time may result in ineligibility to participate in future opportuntties and cancellation of pending initiatives.
Questions about your invoice? Please contact us at 817-870-0300 or via email at ar@virtuoso.com
Mall payment to:
Virtuoso Accounting 777 Main St, Ste 900 Fort Worth, TX 76102
Wire transfer Instructions:
JP Morgan Chase 420 Throckmorton St Fort Worth, TX 76102 Routing Number/ASA: 111000614 Account Number: 1586797225 Payable to: Virtuoso, LTD Swift Code: CHASUS33
Please include invoice #
Unless otherwise required, any goods and services tax or value added tax owed on invoiced amounts will be reversed charged and payable by recipient Member/Supplier to the appropriate taxing authority.
Item 1 Page 141 of 148
Invoice
777 Main St, Suite 900 Fort Worth, TX 76102 Tax ID #13-5670009
Bill To: Accounting Team Park Hyatt Aviara Resort, Golf Club and Spa 7100 Aviara Resort Drive Carlsbad, CA 92011
Supplier: Park Hyatt Aviara Resort, Golf Club and Spa Accounting ID: FOU710
4301.50351220.10000 $9,440.00
Please note: If a url is provided below, you may click or paste into your internet browser to see the creative that deployed.
DATE INVOICE# DUE DATE ACCOUNT MANAGER
3/31/2023 202335156 4/30/2023 Gregg Nielsen
Virtuoso Product Issue Year Ad Size
Payment is due on or before 4/30/2023. Failure to remit payment on time may result in ineligibility to participate in future opportunities and cancellation of pending initiatives.
Mall payment to:
Virtuoso Accounting
Wire transfer instructions:
420 Throckmorton St
Please include invoice#
Gross
$9,440.00)
Nov. 1, 2023 Item 1 Page 142 of 148
Wheelhouse Media LLC
PO Box 2089
Carlsbad, CA 92018 US
760-533-8477
tim@carlsbadmagazine.com
clickoncarlsbad.com
INVOICE#
10079
BILL TO
Emily Koch
Park Hyatt Aviara Resort
7100 Aviara Resort Dr.
Carlsbad, CA 92011
DATE
04/15/2023
SALES REP
Tim Wrisley
ACTIVITY
Full Page Current -6xrate
TOTAL DUE
$1,400.00
Full Page Ad -Carlsbad Magazine (May/June 2023)
Discount-Misc.
Miscellaneous Discount
DUE UPON RECEIPT. Carlsbad Magazine appreciates your business!
Please submit payments to:
Wheelhouse Media
PO Box 2089
Carlsbad CA 92018
Nov. 1, 2023
DUE DATE
04/30/2023
QTY
BALANCE DUE
TERMS
Due on receipt
RATE
2,426.00
-1,026.00
Item 1
Invoice
ENCLOSED
AMOUNT
2,426.00
-1,026.00
$1,400.00
Page 143 of 148
Wheelhouse Media LLC
PO Box 2089
Carlsbad, CA 92018 US
760-533-8477
tim@carlsbadmagazine.com
clickoncarlsbad.com
INVOICE#
10155
BILL TO
Emily Koch
Park Hyatt Aviara Resort
7100 Aviara Resort Dr.
Carlsbad, CA 92011
DATE
06/15/2023
SALES REP
Tim Wrisley
ACTIVITY
Full Page Current -6xrate
TOTAL DUE
$1,400.00
Full Page Ad -Carlsbad Magazine (Jul/Aug 2023)
Discount-Misc. Miscellaneous Discount
DUE UPON RECEIPT. Carlsbad Magazine appreciates your business!
Please submit payments to:
Wheelhouse Media
PO Box 2089
Carlsbad CA 92018
Nov. 1, 2023
DUE DATE
06/30/2023
QTY
BALANCE DUE
Invoice
$1,400.00 4301.50351310.10000
TERMS
Due on receipt
RATE
2,426.00
-1,026.00
Item 1
ENCLOSED
AMOUNT
2,426.00
-1,026.00
$1,400.00
Page 144 of 148
Wheelhouse Media LLC PO Box 2089 Carlsbad, CA 92018 US 760-533-8477tim@carlsbadmagazine.comclickoncarlsbad.com
BlltT0 � "" .:;' --:· • ·' : ""' ' ....... ..:.,.....,..,.__:-....,.-" ��-��--........ .::t.'�·��-"'"""--·· Emily Koch Park Hyatt Avlara Resort 7100 Aviara Resort Dr. Carlsbad, CA 92011
Invoice
$1,400.00 4301.50351310.10000
�:�����;-��. f �;;;�2��.�::·;n:66�����-�� �f �;��=
r
����--• ��p-��j
SALES REP Tim Wrisley
Full Page Current • 6xrate Full Page Ad • Carlsbad Magazine (Sep/Oct 2023)
Discount-Misc.
J�. er-:· ' . r!::iA'f ��c50NT: . -..L.i�.!..:._, ��-....._-:......,., ... : ............ : .. :l... ·- ' _._,._ .. -�-. �� .. ;.--...t..�' 2,426.00
·1,026.00
2,426.00
·1,026.00Miscella�s,us Dig:_oun:..:.:t:__ ____________ ---·---------· ______ ..
DUE UPON RECEIPT. Carlsbad Magazine appreciates your business!
Please submit payments to:
Wheelhouse Media
PO Box 2089
Carlsbad CA 92018
Nov. 1, 2023
BALANCE DUE $1,400.00
Item 1 Page 145 of 148
RESOLUTION NO. 2023-020
A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING
BUSINESS IMPROVEMENT DISTRICT (CGLBID), APPROVING A
REIMBURSEMENT REQUEST FROM THE CARLSBAD BY THE SEA FOR GOLF
RELATED EXPENSES AND AUTHORIZING STAFF TO PROCESS PAYMENT
WHEREAS, at its Nov. 27, 2012, meeting, the Carlsbad City Council adopted Ordinance No. CS-
194 forming the Carlsbad Golf Lodging Business Improvement District (CGLBID); and
WHEREAS, members of the CGLBID are assessed $2 per occupied room night, which is
remitted to the city monthly through the current Transient Occupancy Tax collection process; and
WHEREAS, the proceeds of the assessment must be used to promote golf-related tourism
within the boundaries of the CGLBID; and
WHEREAS, each assessed hotel determines how to spend the funds collected by its respective
property, provided expenditures are for approved golf-related expenses; and
WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the
CGLBID Advisory Board, up to the amount collected per property minus administrative fees; and
WHEREAS, staff has reviewed the reimbursement request in Attachment A and is
recommending the Advisory Board approve this reimbursement and authorize staff to pay the
request up to the amount available.
NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging
Business Improvement District, as follows:
1.The above recitations are true and correct.
2.The CGLBID Board approves the November 1, 2023, reimbursement request from
Carlsbad by the Sea (Attachment A) and authorizes staff to pay $58,480 to Carlsbad by
the Sea.
PASSED, APPROVED AND ADOPTED at a Special Meeting of the Advisory Board of the
Carlsbad Golf Lodging Business Improvement District on the 1st day of November 2023, by the
following vote, to wit:
AYES:
NAYS:
ABSENT:
ABSTAIN:
Canepa, Eding, Stripe, Stull
None
None
None
SHERRY FREISINGER, City Clerk
(SEAL)
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Nov. 1, 2023
Bottled Water with Golf logo
Employee Uniforms With Golf logo
Beach Towels with Golf Logo
Marketing Taskforce -Golf
Program Promotions
Marketing Taskforce -Golf
Program Promo/ions
Marke1ing Taskforce -Golf
Program Promotions
Promotional Shu/lie wilh Logo
Promotional Shu/lie wilh logo
Promotional Shuttle with logo
Attachment A
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Item 1 Page 148 of 148